4-1product and service design lecture 11 product and service design mcgraw-hill/irwin operations...
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4-1 Product and Service Design
Lecture11
Product and Service Design
McGraw-Hill/IrwinOperations Management, Eighth Edition, by William J. StevensonCopyright © 2005 by The McGraw-Hill Companies, Inc. All rights
reserved.
4-2 Product and Service Design
Designing for ManufacturingDesigning for Manufacturing
Design for Assembly (DFA) Design for Manufacturing (DFM)
4-3 Product and Service Design
Designing for ManufacturingDesigning for Manufacturing
Design for Assembly (DFA)
Design focuses on reducing the number of parts in a product and on assembly methods and sequence.
Design for Recycling (DFR)
Design allows and facilitates the recovery of material of materials and components from used products for reuse.
4-4 Product and Service Design
Remanufacturing
Using some of the components of the old products in the manufacture of new products.
RemanufacturingRemanufacturing
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Recycling: recovering materials for future use Recycling reasons
Environment regulations Environment concerns Cost savings
RecyclingRecycling
4-6 Product and Service Design
Reverse EngineeringReverse Engineering
Reverse engineering is the
dismantling and inspecting of a competitor’s product to discover product’s improvements.
4-7 Product and Service Design
Robust Design: Design that results in products or services that can function over a broad range of conditions
Robust DesignRobust Design
4-8 Product and Service Design
Taguchi Approach Robust DesignTaguchi Approach Robust Design
Some factors are controllable and some areuncontrollable
4-9 Product and Service Design
Concurrent Engineering AdvantagesConcurrent Engineering Advantages
Early warning system which indicates the problem area and how to eliminate that problem.
You are in a position to make product, improve its performance and different features.
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Service DesignService Design
Service is an act. Service delivery system:
Facilities Processes Skills
Many services are bundled with products.
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Service DesignService Design
Service design involves: The physical resources needed. The goods that are purchased or consumed by
the customer. Explicit services. Implicit services.
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Service DesignService Design
Service Service delivery system Product bundle Service package
4-13 Product and Service Design
1. Products are Tangible and generally services are intangible.
2. Services are created and delivered at the same time.
3. Services highly visible to customers and should be designed with that in mind.
4. Services cannot be inventoried.
Differences Between Product Differences Between Product and Service Designand Service Design
4-14 Product and Service Design
5. Location important to service design.
6. Services have low barrier to entry.
Differences Between Product Differences Between Product and Service Designand Service Design
4-15 Product and Service Design
Good Service SpectrumGood Service Spectrum
Steel ProductionAutomobile ManufacturingSteel ProductionAutomobile Manufacturing
Auto/Appliance RepairAuto/Appliance Repair
Manual Car WashManual Car Wash
Farming Farming
TeachingTeaching
IncreasingGoods Control
IncreasingGoods Control
IncreasingService Content
IncreasingService Content
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Phases in Service DesignPhases in Service Design
1. Conceptualize
2. Identify service package components
3. Determine performance specifications
4. Translate performance specifications into design specifications
5. Translate design specifications into delivery specifications