3x your results with multi-dimensional nurturing
TRANSCRIPT
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3X Your Results With Multi-Dimensional Nurturing
Presented by: Frances McCutchon
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Better Together
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Goals• Improve nurture stream engagement rates• Stand out from our competitors
Strategy• Incorporate multi-channel touches into nurture program• Make communications more personalized• Do the above in a scalable, repeatable way
Goals and Strategy
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Campaign Components
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Campaign Components
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Campaign Flow
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In the first three months of the campaign PFL:
• Saw a 27% increase in email open rates
• Generated a 258% lift in engagement
• Delivered strong 1,967% ROI (based on investment vs revenue)
• Significantly streamlined marketing
Results
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Experiment!
Make campaigns evergreen.
But don’t forget to check in on them!
Tips
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Thank Youwww.pfl.com | @PFLcom
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