3rd annual mobile vas 2011

7/27/2019 3rd Annual Mobile VAS 2011

http://slidepdf.com/reader/full/3rd-annual-mobile-vas-2011 1/7

eySpeakersInclude:

r nnua

MobileVASSummit2011EarlyBirdDiscount..

Book&Paybefo

11thOct2011

[email protected]

“ProfitinginmobileVASthroughground-breakingstrategies,compellingcontentandinnovativebusinessmodels”

1thNovember2011,Shangri-LaHotel,NewDelhi,India

ltosVidalis,GeneralManagerfor for orDirector-Content,PortalsandDevices

chinGupta,NationalHead-PremiumMessaging(MVAS),

pinKumar,Sr.DeputyDirectorGeneral,

jaiSrivastava,MobileAdvertising&MobileCommerce,

anishSinghal,Head-UsageDevelopment&Retention-DigitalTV,

K.Bhargava,ExecutiveDirector,wirelessservices,

nalKishore,HubVASHead,

tishSharma,I.T.S,GeneralManager(VAS),

ilPrakash,SecretaryGeneral, ,SecretaryGeneral,

khilMinocha,Head-VAS&NewProductDevelopment,

mnathChandra,DeputyCountryManager,

idharT.Pai,CEO,

nurajGambhir,StrategicAdvisorandInnovationEvangelist, FormerHead – MultimediaStrategy

novation, )

N.Zindal,ChiefResearch&DevelopmentOfficer,

MENA Velti , DuTC)(UnitedArabEmirates)

TATADOCOMO

DepartmentofTelecommunications(DOT)

RelianceCommunications

Airtel

MTNL


BSNL

ITU-APTFoundationofIndia IPTVIndiaForum

Videocon

W3CIndia,DepartmentofInformationTechnology

TonseTelecom

Steadworks(Ericsson

BITSPilani(FormerDirectorGeneral,ACTO)

(FormerSeni

V.Sastry,Head-Enterprise&SMP

njaySharma,HeadofCarrierSoftware&Applications,

avinSahni,HeadofSolutions – CarrierSoftware&Applications,

tamKumar,Head-NewTechnologyInnovation,

kantaDey,FormerEmergingBusinessPresident,

jeshRazdan,Founder&Director,

aheshKhera,IndiaChiefofStrategyandBusinessDevelopment,

,Aircel

HuaweiIndia

HuaweiIndia

Aircel

TataTeleservices

mCarbon

LocationLabs,US



3rdAnnualMobileVASSummit2011


GoldPartner

SupportedBy

OrganisedBy

Exhibitor

MobileVASContentPartner PoweredBy

AssociatePartner





ConferenceInfo:

n today's state of affairs, the demand for mobile technology has increased. At a steady pace the VAS market is growing & it still has potential to reach & touceights. In the fastest growing cellular market, India is the second largest in the world and voice is increasingly becoming a commodity, with ever rising cubscribers. India has a $700 million market today in mobile VAS, which is expected to hit $3 billion by 2012. Every month around 15 – 16 million new subscribedded in India. India has become one of the biggest markets for Mobile VAS due to this raise in such a high number of consumers. Now the choice of number o

rovidersaround theworld is theIndian market.

The mobileVAS sectoris setto touch Rs, 48,000 crore by 2015, cited some of the leading telecom operatorsand technology organizations with revenue being genrom different channels now. The MVAS market growth would be fuelled by 3G services & planned launch of wireless broadband and ever increasing popularity otores. It would be generating Rs. 55,000 crore by 2015. Telecommunications industry is projected that India will have 1.159 billion mobile subscribers by 2013rowth rate of over 26 percent,Indian mobileindustryis expected toreacha size of 344,921 crore (US$76.92billion) by 2012.

The Mobile VAS industry being expected to touch Rs 100,000 crores by 2020 from Rs 15,000 crore now - With the launch of 3G, Mobile broadband services, Mommerce & rural VAS fuelling this growth content developers are burning the midnight oil to come up with better and newer concepts and services - 3G wouldriver of MVAS in India in the future with 3G service revenues being expected to generate $15.8 billion by 2013 accounting for a share of 46% in the overall wervice revenue. Mobile VAS has always been under influence of entertainment, be it ringing tones or other downloadable content. With the availability 3G a

ntroductionof LTE,we believe that video will play a critical role in VAS penetration in India. Theshare of VAS in operator's revenue is expected to reach 18%from c2% with the help of high decibel 3G promotions. The mobile market is expected to witness more excitement with the introduction of multi-core processor basedhones which provide the users to play advanced gaming, auto stereoscopic 3D enabled handsets, video streaming, HD (high definition) video recording and playideo conferencing, HDMI user interface, which is achieved by a number of mobile phone vendors in the early 2012. M-education, M-health, M-banking, M-gover

M-agriculture and other mobile services are expected through digital highway to all sections of our population. In the mobile payment options, advertising, voiceSMSand satellitevideostreaming, operatorsare more interested in innovative product offerings. In telemedicine,patient is sitting here andthe doctor somewhere

heworld andgetting 3Dpictureof them onsome kind of high definition deviceand which is happeningvia network, which is LTE.

A high level meeting like 3rd Annual Mobile VAS Summit 2011 will be very influential in building new benchmarks in the VAS technology. The seminar will htrategizing a strong vision for MVAS landscape in India as it is an ideal stage between the key influencers and decision makers under one crown. This event will d

nnovative marketing tools for boosting the penetration of VAS implementation of 3G in India. The legendary industry professionals from across the world wouldheir knowledge.Don't miss this fantastic opportunity to experience new revenue generating strategies and learn innovative business models. The conference wil

Asia'sbest MobileVAS summitin India.We aresure that 3rdAnnual MobileVAS Summit 2011 will bring thought leaders on oneplatformand spreadthe message.

t is with great pleasure that we inviteyou allto the“3rd Annualmobile VAS summit-2011” andwish youall theverybest.

Examiningwhat type of innovativeservices to be offered formostappealingIndiancustomers.Valueplan for3G enabled MVASfor successful penetration in rural placesof India & updateon marketstrategiesto inspire user on using theadvanced data servWhat arethe untapped sources formobile content andentertainment in India - takingMVASin India tonext level of growth.Analysing various revenue generatingmodels likemobile games, location tracking, mobile banking, mobile advertisingand theircontent security related issueSuccessfulinnovative strategies for future of Mobile TV, Internet,Apps & MoreExaminingthe opportunities in Cloud based MVAS, thenextbig revenue driver in AsiaExaminingthe worldwidetrends in MVASand theimplications, lessons tobe learned forIndia.

Examiningthe role of mobileoperators in delivering themobile content andtheirrelationship with third partycontent providers.HowMVAS hasbeen used as a tool forimproving customer andthe brand loyalty.What arethe roles of vendors - whoneedto understand what features service providersneed andtune themselves in theIndian environment.Identifyingthe major expectations of handset manufacturers for introducingthe innovative MVAS to the industry.Identify right customer matrixfor converting low-end VAS services users into high endusersExplore effective marketingstrategies for upgrading customers from traditional VAS services to modern MVAS usageMaximizing revenue of yourlocationbased services through intelligentsegmentationmethodologiesExaminingthe current regulation of mobileVASmarket in IndiaHowis thefuture forthe mobilevas industry:a visionfor 2015Be part of a major networking opportunity

CEOs,CIOs,CTOs,HeadofContent,VP/HeadofBusinessDevelopment,DirectorofTechnology,HeadofProjectManagement,BusinessStrategyDirectorofNetworkStrategy,VP/HeadofProduct/ApplicationDevelopment,VPofSales&Marketing,HeadofResearch&Development,VP/HeadofPortalStrateUserInterfaceDevelopment,VPApplicationDevelopment

TelecomServiceProviders,CellularServiceProviders-GSM&CDMA,VASTechnology&PlatformCompanies,ContentAggregators,ContentOwners,NexGenerationMobileContentSolutionProviders,TelecomAssociations&Regulators,HandsetManufacturers-GSM&CDMA,PortalProviders,VASConsultandResearchOrganisations,VentureCapitalists,MultimediaServiceProviders,SoftwareDevelopers,SystemIntegrators,SecurityProviders,EntertainmElectronicMedia,MobileInternetApplications&SolutionDevelopers,SmartCardManufacturers,DoT,DIT,Ministries&Regulatory,ServiceOrganisation

Getmorefromtheevent,witha broaderscopebringingthewholecommunicationsvaluechaintogether.Enjoyandmakethebestoutofour, showcasingthetechnologyoftomorrowintheco-locatedexhibition.

ofthelatestbusinessmodelsandtechnologiesinthehigh-levelconference.

Keythemesdiscussed at this conference:

Whoshouldattend:

TargetAudience-Industry:

Whyshouldyouattend:

3 AnnualMobileVASSummit2011- “ProfitinginmobileVASthroughground-breakingstrategies,compellingcontentandinnovativebusinessmodels”

dedicatednetworkingdrinkstime meettheleadinginternationalvendors Expandyoknowledge

rd

SponsorshipOpportunities:

Toregister&tobookyoursponsorshippackage-pleaseemailyourinterest&queriesto [email protected]

DelegateRegistration:

Toregisterandtobookyourseatsattheconference-pleaseemailyourinterest&queriesto [email protected]



8:30 – Coffee andregistration

9:30 – Morning Chair's openingremarks

)

AnurajGambhir,StrategicAdvisorandInnovationEvangelist,FormerHead – MultimediaStrategy&Innovation,

Miltos Vidalis, General Manager for for (FormerSeniorDirector - Content, Portals and Devices, )

anjaySharma,HeadofCarrierSoftware&Applications,

teadworks(ricsson

MENA VeltiDu, EITC (United Arab

mirates)

HuaweiIndia

(http://in.linkedin.com/pub/anuraj-gambhir/0/a2a/515)

http://ae.linkedin.com/in/mvidalis)(

9:40 – Optimizing marketing anddvertising campaigns

0:20- TopicTBC

Large Scale Campaigns: Generating revenues without spammingcustomersLoyalty Campaigns: a critical newopportunity to reduce churnMobile Advertising: Bridging the gapbetween advertisers and clients

Morning Keynote Address 1 -

MorningKeynoteAddress2-

1:00 – Morningcoffee&Discussion

AfternoonChairperson

SridharT.Pai,CEO, TonseTelecom(http://in.linkedin.com/pub/sridhar-tonse-pai/0/3a/3b0)



EXAMININGTHEMOBILEVASMARKET

12:40-NetworkingLuncheon-Takeyourdiscussions

further&buildnewrelationshipsinarelaxed

&informalsetting...

BUSINESSMODELS

CHALLENGES&UPCOMINGOPPORTUNITIES

11:20 – Paneldiscussion:Leverageopportunitiesinmobile

applicationsinconnectionwiththethreatofwebapplications

Moderator:

)

Panellists:

·

·

·

·

Analyzing the changing business environment for mobile VAS.Evaluate importance of constant innovations on VAS to enrichcustomer lifestyleSmart devices as an tool for encouraging VAS usageExamine the importance of servicing the needs of niche marketsegments with innovative VAS

AnurajGambhir,StrategicAdvisorandInnovationEvangelist,FormerHead – MultimediaStrategy&

Innovation,

MiltosVidalis,GeneralManagerfor forSeniorDirector-Content,PortalsandDevices

LVSastry,Head-Enterprise&SMP,

Former

NavinSahni,HeadofSolutions – CarrierSoftware&Applications,

MaheshJakhetiya,VP(Head)-PreSales,

Steadworks(Ericsson

MENA Velti,Du,EITC)

(UnitedArabEmirates)

Aircel

(

HuaweiIndia

AhoyTelecomCreations

(http://ae.linkedin.com/in/mvidalis)

(http://www.linkedin.com/in/lvsastry)

12:00 – PanelDiscussion:MobileVASStrategy – MobileTInternet,Apps&More

Moderator:

Panellists:

·

·

·

·

HowtoengagenewageusersthroughmobileTV?Sustainingmobileinternetthroughkeymonetizationtrendmobileadvertising,mobilevideo,locationtrackingandmohealth.Howmobileinternetischangingconsumerbehaviour-examiningthecurrentandemergingtrendsofuser'smobilnetworkfromdevicessuchasmobileandsmartphones,taPCs,laptopsanddesktops.Howtoachieveeachindividualsubscriber'sSLAwithtraffic

managementandpolicycontroltoenhanceend-users'valuformoneyandultimately,theirwillingnesstopayforservicInwhatwaysthemobileappsandservicesinfluencingourlives?

·

SatishSharma,I.T.S,GeneralManager(VAS),

AkhilMinocha,Head-VAS&NewProductDevelopment,

KunalKishore,HubVASHead,

AnilPrakash,SecretaryGeneral,SecretaryGeneral,

SukantaDey,FormerEmergingBusinessPresident,

BSNL

Videocon,


ITU-APTFoundationof India, IPTVIndiaForum

TataTeleservices

(http://in.linkedin.com/in/akhilm)

(http://in.linkedin.com/in/kishoreindia)

(http://in.linkedin.com/in/anilprakash)

(http://in.linkedin.com/pub/sukanta-dey/2/448/a75)



17:20-NetworkingDrinks-Takeyourdiscussions


&informalsetting...



14:30-TopicTBC

15:00 – IndianMobileAdvertisingScenario,2011

·

·

·

·

·

·

TheMobileAdvertisingEcosystemKeyCategorySpenders&UpcomingTrendsMobileAdv.InventoryOptionsonOffer

Supply&Demand:IssuesMonetization-GoingForwardRCOM'sGameChangerRole

15:30 – AfternoonTea

15:50 –“Withboominsmartphones,revenuegeneratingubiquitousLocationBasedService(LBS)isfastcatchingupandwouldbemorethan$10Bglobalmarketby2016”

·

·

Withincreaseincrimerate,parentsheaveasighofreliefwhenatapressofakeytheyknowthesafelocationoftheirchildren,workingwomenandeldersontheirmobilephones.Employersachievehigheremployeeproductivityiftheirsupervisorsknowtherealtimelocationoftheirfieldforceontheirmobilephones.

UttamKumar,Head-NewTechnologyInnovation,

SujaiSrivastava,MobileAdvertising&MobileCommerce,

(http://in.linkedin.com/in/uttamkr)

Aircel


·

·

·

·

·

Transportersarehappyiftheyknowtheaccuratelocationo

vehiclesanytimeontheirmobilephones

CashmanagementcompaniestracktheirATMfillersthroughinstantknowledgeoftheirlocation.Autoservicestationsreachthevehiclebreakdownlocationinstantly.Creditcardsfraudarepreventedwithinstantaneousknowlelocationofthemobilephone.Securityagenciescanpreventanuntowardmishapiftheyktherealtimelocationmapofthevictim.

17:00 – Chairperson's closing remarks and End of Conferen

,

MaheshKhera,IndiaChiefofStrategyandBusinessDevelopment,

Sridhar T. Pai, CEO

LocationLabs,US

Tonse Telecom

17:10-18:10NetworkingDrinks-Takeyourdiscussions


&informalsetting...

INDUSTRYSTANDARDS&GUIDINGPRINCIPLES

16:20Paneldiscussion-ExaminingthecurrentregulatiomobileVASmarketinIndia.

Moderator:

Panellists:

·

·

·

·

Regulators'perspectiveonthecurrentregulationstofacilimobileVASAreviewontherevenuesharingmodelbetweenoperatorscontentprovidersOperator'sviewsandopinions – Howshouldtheyprogress

increaseARPUHowisthefutureforthemobilevasindustry:avisionfor

SatyenNGupta,ChiefRegulatoryAdvisor,

VipinKumar,Sr.DeputyDirectorGeneral,

A.K.Bhargava,ExecutiveDirector,wirelessservices,

SomnathChandra,DeputyCountryManager,

S.N.Zindal,ChiefResearch&DevelopmentOfficer,FormerDirectorGeneral,

BT

DepartmentoTelecommunications(DOT)

MT

W3CIndia,DepartmentofInformationTechnology

BITSPilani( ACTO)

(http://in.linkedin.com/pub/somnath-chandra/2b/281/78b)

(http://in.linkedin.com/pub/satya-narayan-zindal/3/965/4b6)

14:00 – Paneldiscussion-Newmethodsofrevenuegenerationtechniques&futureinnovativemeasuresfortakingMVASinIndiatonextlevelofgrowth.

·

·

·

·

·

·

CapitalizingonAppStores&smartdevicesHarnessingmobileadvertisingandleveragingsocialmedia,mobilevideo&locationbasedserviceAnalyzeyoursubscribersbasetodevelopVASofferingsthatwilappealtoyourcustomerFinewaysandmeanstomobilepaymentsfordigitalcontentasanadditionalrevenuestreamStrategiesforbridgingdownthedigitalgapbetweenurban& ruralIndiaMobilehealthasaservicefortakingMVAStothenextlevel

Moderator:

Panellists:

SridharT.Pai,CEO,

ManishSinghal,Head-UsageDevelopment&Retention-DigitalTV,

SachinGupta,NationalHead-PremiumMessaging(MVAS),

UttamKumar,Head-NewTechnologyInnovation,

RajeshRazdan,Founder&Director,

TonseTelecom

Airtel,

TATADOCOMO,

Aircel

mCarbon(

(http://in.linkedin.com/in/manishsinghal)

(http://in.linkedin.com/pub/sachin-gupta/0/884/6ba)

(http://in.linkedin.com/in/uttamkr)

http://in.linkedin.com/in/rajeshrazdan)

TECHNICALIMPACT&USEREXPERIENCEISSUES



TERRACEGARDEN

TEA/COFFEE/LUNCH/NETWORKINGDRINKSAREA

CONFERENCE

HALL 3

CONFERENCE

HALL 2

REGISTRATIONDESK

3rdANNUALMOBILEVASSUMMIT2011

FLOORPLAN- Bookyourstallsnowbeforetheyrunout!!

B

U S I N E S S

N

E T W O R K I N G

A

R E A

1

2

EXHIBIT ION AREA 1

2 431

CONFERENCE

HALL 1

3

4

5

5



RegistrationForm


11thNovember2011

ForMultipleBookings

SpecialPriceINR

RegistrationFormDetails:

MethodsofPayments:

Photocopythisform...

1DayconferenceFee:INR07,000+Tax

Forename............................Surname................................

JobTitle..............................Company................................

OfficialContactNumber.......................................................

Address.............................................................................

.............................................................................

Country...............................Postcode..................................

Phone..................................Fax........................................

Email.................................................................................

IconfirmthatIhaveread&agreetothetermsandconditionsofbooking.....(PleaseTick)

Signature...........................................................................

Completeandreturntheaboveregistrationformviapostoremail,togetherwithyourchequepayabletoVirtueInsight.

AccountName-VirtueInsight

BankAddress-IndianBank.118-119,IndiraNagar,Valasaravakkam,

Chennai600087,Tiruvallurdistrict,TamilNadu,India

(PleaseTick)

ByCheque-

ByBankTransfer-

AccountNumber-830092431

Queries:

GeneralinformationVenue:

Paymentterms:

Substitutions/namechangesorcancellations:

Indemnity:

Fee:

Howwewillcontactyou:

Shouldyouhaveanyquestionsonbookings,Pleasefeelfreetocontactus.

Email:Web:IndiaOffice:Tel:+00914423770517

VirtueInsightrequiresthefullamounttobepaidbeforetheconference.VirtueInsightmayrefuseentrytodelegateswhohavenotpaidtheirinvoiceinfull.

Thereisa50%liabilityonallbookingsoncemade,whetherbypost,

fax,oremail.Thereisanorefundpolicyforcancellationsreceivedonorafteronemonthbeforethestartoftheevent.Shouldyoudecidtocancelafterthisdate,thefullinvoicemustbepaid.Conferencenoteswillthenbesenttoyou.Unfortunately,weareunabletotransfeplacesbetweenconferencesandexecutivebriefings.However,ifyoucannotattendtheconference,youmaymakeasubstitution/namechangeatanytime,aslongasweareinformedinwritingbyemail,faxorpost.Namechangesandsubstitutionsmustbefromthesamecompanyororganizationandarenottransferablebetweencountries.

VirtueInsightreservestherighttomakealterationstotheconference/executivebriefingcontent,timing,speakersorvenuewithoutnotice.TheeventmaybepostponedorcancelledduetounforeseeneventsbeyondthecontrolofVirtueInsight.Ifsuchasituationarises,wewillrefundyourregistrationfeeandwewilltrytorescheduletheevent.

Theconferencefeeincludeslunch,refreshmentsandconferencepapprovidedontheday.Thisfeedoesnotincludetravelorhotelaccommodation.

VirtueInsight'spreferredmethodofcommunicationisbyemailandphone.Pleaseensurethatyoucompletetheregistrationforminfullsothatwecancontactyou.

[email protected]://www.virtueinsight.com

www.virtueinsight.com

NewsUpdates:

Pleasetickifyoudonotwishtoreceiveemailupdatesinthefuture

RegistrationForm


ForMultipleBookings

(Register&Paybefore11thOct2011)

RegistrationFormDetails:

MethodsofPayments:

Photocopythisform...

1Dayconferenceperdelegate-Fee:INR4,000+Tax

Forename............................Surname................................

JobTitle..............................Company................................

OfficialContactNumber.......................................................

Address.............................................................................

.............................................................................

Country...............................Postcode..................................

Phone..................................Fax........................................

Email.................................................................................

IconfirmthatIhaveread&agreetothetermsandconditionsofbooking.....(PleaseTick)

Signature...........................................................................

Completeandreturntheaboveregistrationformviapostoremail,togetherwithyourchequepayabletoVirtueInsight.

AccountName-VirtueInsight

BankAddress-IndianBank.118-119,IndiraNagar,Valasaravakkam,Chennai600087,Tiruvallurdistrict,TamilNadu,India

(PleaseTick)

ByCheque-

ByBankTransfer-

EarlyBird-

StandardRateINR (PleaseTick)

1Dayconferenceperdelegate-Fee:INR05,000+Tax

AccountNumber-830092431

Queries:

GeneralinformationVenue:

Paymentterms:

Substitutions/namechangesorcancellations:

Indemnity:

Fee:

Howwewillcontactyou:

Shouldyouhaveanyquestionsonbookings,Pleasefeelfreetocontactus.

Email:Web:IndiaOffice:Tel:+00914464536444

ShangriLaHotelAshokRdNewDelhi,Delhi,India

VirtueInsightrequiresthefullamounttobepaidbeforetheconference.VirtueInsightmayrefuseentrytodelegateswhohavenotpaidtheirinvoiceinfull.

Thereisa50%liabilityonallbookingsoncemade,whetherbypost,fax,oremail.Thereisanorefundpolicyforcancellationsreceivedonorafteronemonthbeforethestartoftheevent.Shouldyoudecidtocancelafterthisdate,thefullinvoicemustbepaid.Conferencenoteswillthenbesenttoyou.Unfortunately,weareunabletotransfeplacesbetweenconferencesandexecutivebriefings.However,ifyoucannotattendtheconference,youmaymakeasubstitution/namechangeatanytime,aslongasweareinformedinwritingbyemail,faxorpost.Namechangesandsubstitutionsmustbefromthesamecompanyororganizationandarenottransferablebetweencountries.

VirtueInsightreservestherighttomakealterationstotheconference/executivebriefingcontent,timing,speakersorvenuewithoutnotice.TheeventmaybepostponedorcancelledduetounforeseeneventsbeyondthecontrolofVirtueInsight.Ifsuchasituationarises,wewillrefundyourregistrationfeeandwewilltrytorescheduletheevent.

Theconferencefeeincludeslunch,refreshmentsandconferencepapprovidedontheday.Thisfeedoesnotincludetravelorhotelaccommodation.

VirtueInsight'spreferredmethodofcommunicationisbyemailandphone.Pleaseensurethatyoucompletetheregistrationforminfullsothatwecancontactyou.

[email protected]://www.virtueinsight.com

www.virtueinsight.com

NewsUpdates:

Pleasetickifyoudonotwishtoreceiveemailupdatesinthefuture

EarlyBird

Discount..

Book&Paybef or

11thOct2011

[email protected]

3rd annual mobile vas 2011

Documents