vas – the future of mobile industry
TRANSCRIPT
VAS – The Future of Mobile Industry
Suleyman Aliyev
Mobile Value Added Services are showing rapid and dynamic growth in recent times and enhancing the utility of mobile phones , thus have assumed significant importance in Mobile Industry. Therefore VAS require creative approach and innovative ideas to shape the Future of Mobile Industry.
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Worldwide MVAS Revenues
Mobile Data Service Revenues worldwide (US dollars ‘billion)**
257 314
356 387
0
100
200
300
400
2010 2011 2012* 2013*
3
Industry analysts believe that mobile data services revenue totaled $314.7 billion in 2011, a 22.5 percent increase from 2010 revenue of $257 billion.*
*Source: Iqbal Siraj, U-Mobile, Malaysia, New Products Head http://goo.gl/r04FK **Source: Informa Telecoms & Media; 2010 http://goo.gl/qntIi
Despite of big percentage of VAS in developed countries, in Azerbaijan (Based on Azercell numbers) VAS forming about 15% of total revenue.* This number indicates potential future growth of of MVAS in Azerbaijan.
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Non-voice Revenues, worldwide
Non-voice revenues across countries (% of overall mobile revenues)**
10 17
23 21 21
26 27 27
30 32
IndiaItaly
AvarageGermany
UKKoreaJapanChina
USASingapore
*Source: Tural Nabizade, VAS Management, Azercell, “Successful Partnering initiation” http://goo.gl/whIlS **Source: IAMAI Paper, BWA – Analyst Presentation, June 2010 http://goo.gl/TfYmb
Worldwide MVAS growth rate
Mobile Data Service revenue growth rate (2012, compared to 2011)*
13,30%
8,40%
16,10% 19%
0%
5%
10%
15%
20%
25%
Worldwide EU USA BRIC
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Growth rate of revenues from Mobile Data Services in different regions indicates that the VAS usage will be more intensive.
*Source: EITO, IDATE, Statista 2012 http://goo.gl/XePK3
MVAS in Azercell
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BASIC SERVICES *
0.Facebook service
"3 in 1" Service
Azercell Wi-Fi
Portal 111
Azercell BlackBerry
Messaging
Mobile Internet services
Call Management
Infotainment
Payment and Balance
SIM-card operations
MobilMetro service
SPECIAL SERVICES *
Itemized Bills via Internet
Fleet Management
Fixed GSM
Bulk SMS
SMS profile
Mobile Marketing
Virtual Office
*Source: Azercell, http://azercell.com/services/
Future Perspective
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My Proposals
M-Commerce
M-Governance
M-Health
M-Education
1 2 3 4
Future Perspective
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M-Commerce 1 Retail, Banking, and transactions over the mobile phone.
Service Category Service
Information Mobile Banking Alerts
Information Services such as Stock Quotes
Application Mobile Banking transactions
Mobile Ticketing
Enablement Savings Account
Enable Payments
Current implementation of M-Commerce initiatives*
*Source: Deloitte ASSOCHAM MVAS Study, pg. 28 http://goo.gl/TfYmb
Future Perspective
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M-Governance 2 Strategy and utilization of all kinds of mobile technology services, applications and devices for improving the delivery of effective governance services for all citizens.
Current implementation of M-Commerce initiatives*
*Source: Deloitte ASSOCHAM MVAS Study, pg. 46 http://goo.gl/TfYmb
Service Category Service
Information Direct Messages to citizens about tax, transport, emergency situations, etc.
Application Reporting Criminal Offence
Citizens' Tax Payments
Enablement mVoting on various issues
Future Perspective
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M-Health 3 M-Health is the use of mobile devices in health solutions such as personal apps, patient monitoring systems, updates and alerts, etc.
Current implementation of M-Commerce initiatives*
*Source: Deloitte ASSOCHAM MVAS Study, pg. 41 http://goo.gl/TfYmb
Service Category Service
Information Education and awareness around chronic, widespread diseases
Application Disease surveillance and epidemic outbreak tracking
Telemedicine
Enablement Diagnostic and treatment support
Remote Monitoring, data collection
Future Perspective
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M-Education 4 Training and learning related content for organizations, educational institutions, citizens etc.
Current implementation of M-Commerce initiatives*
*Source: Deloitte ASSOCHAM MVAS Study, pg. 34 http://goo.gl/TfYmb
Service Category Service
Information Exam alerts/ results/ issuance of registration id/ question papers etc.
Application Language training - Audio and Text based
Mobile reading
Enablement Teacher Training
Distant Education
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Thank You !
Contacts Suleyman Aliyev Tel: +994 50 750 4724 E-mail: [email protected]
26 October 2012