3of13 - making information pay 2010 (kelly gallagher, rr bowker)
TRANSCRIPT
Publishing Points of No Return–A Consumer Perspective
Bowker PubTrack™ Consumer - © 2010
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significant impacts affecting consumer points of no return…
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proliferation of choice and access to content#1
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New ModelBook Demand Chain
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The Consumer has become King or Queen!Consumers define the marketplace
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Living in a 24/7/365 supply chain
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Creation of a Self-Contained Eco Supply Chain Systems
Delivery – Price Driver – Content Gateway
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Growth of Internet Channel
0%
5%
10%
15%
20%
25%
1995 2004 2009
% of Market
% of Market
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An infinitely long tail
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230,000
240,000
250,000
260,000
270,000
280,000
290,000
300,000
2005 2006 2007 2008 2009
Traditional Book Title Output (# of new ISBN's)
Traditional Book Title Output
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US Book Production Numbers
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230,000
240,000
250,000
260,000
270,000
280,000
290,000
300,000
2005 2006 2007 2008 2009
Traditional Books
Traditional Books
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US Book Production Numbers
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100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2005 2006 2007 2008 2009
Chart Title
Traditional Books Non-Traditional Books
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US Book Production Numbers
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Over 12 Copies Sold!
Micro Niche Publishing in the land of limitless choices
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going digital#2
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This changes everything!
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0%
20%
40%
60%
80%
100%
Print Buyers E-Book Buyers
23% 20%
19% 22%
35% 29%
23% 29%
Males <45
Females <45
Males > 45
Females >45
Gender & Age of ‘p’ & ‘e’book buyers, 2009
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19 © 2010, the Book Industry Study Group, Inc.
…comparedto 2nd Fielding(Jan 2010)
1st Fielding…(Nov 2009)
E-book Conversion ‘Stickiness’
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1st Fielding…(Nov 2009)
© 2010, the Book Industry Study Group, Inc.
2nd Fielding(Jan 2010)
Cannibalization of Print Books?
E-book Impact on Where Print Books are Purchased
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E-book Impact on Where Print Books are Purchased
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The crowded E-Device market today
Mobile 4%
Sony Reader9% - 4%
Netbook/Tablet2% - NEW
B&N Nook3% - NEW
Bowker PubTrack™ Consumer - © 2010
Any Computer37% - 11%
Kindle32% - 10%
i-Phone/ i-touch
10%
One Device used most frequently
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The crowded E-Device market today
Mobile 4%
Sony Reader9% - 4%
Netbook/Tablet2% - NEW
B&N Nook3% - NEW
Bowker PubTrack™ Consumer - © 2010
Any Computer37% - 11%
Kindle32% - 10%
i-Phone/ i-touch
10%
One Device used most frequently
i-Pad3% - NEW
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The i-Pad Impact on Male e-Book Buyers
Likelihood to buy i-Pad : Very likelySomewhat
likelyAlready Pre-
ordered
All Book Buyers 4.3% 9.2% 1.0%
Males 18 - 29 11.3% 10.4% 1.3%
Males 30 - 44 8.2% 17.2% 1.3%
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#3Shifting of communication mediums
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Online Influence vs. Traditional Print/Media
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0.1
0.2
0.3
0.4
0.5
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0.7
0.8
Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009
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Growth of Book Buyers Engaged in Social Networks
56%
58%
60%
62%
64%
66%
68%
70%
Social Network Participation rate:
60%62%
65%
68%
69%
Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010
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Fad or Trend? Use of Social Networks by Age
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
13 to 29 30 - 54 55+
MySpace
Other
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Trend Growth and Declines of Social Networks
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010
Social Network Use of Book Buyers
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Trend Growth and Declines of Social Networks
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010
Social Network Use of Book Buyers
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010
Social Network Use of Book Buyers
Facebook MySpace
Trend Growth and Declines of Social Networks
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010
Social Network Use of Book Buyers
Facebook MySpace LinkedIn
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Trend Growth and Declines of Social Networks
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Qtr 1 2009 Qtr 2 2009 Qtr 3 2009 Qtr 4 2009 Qtr 1 2010
Social Network Use of Book Buyers
Facebook MySpace LinkedIn Twitter
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Thank You!
Kelly GallagherVice President Publishing ServicesRR [email protected]
Bowker PubTrack™ Consumer - © 2010