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87 percent o thearchitects and designerssurveyed said they weremore likely to win acompetitive bid i theirimagery was created withAutodesk 3ds Max Designsotware.*

A high-impact visualization can make the

dierence between winning a bid or walking

away empty-handed.

Purchase a license o Autodesk 3ds Max

Design 2013 sotware today, and gain access

to a comprehensive, integrated rendering,

3D modeling, and animation solution or

architects, designers, civil engineers, and

visualization specialists to help tell the story

behind their designs.

For more inormation about 3ds Max Design,

go to www.autodesk.com/3dsmax .

To locate the reseller nearest you, visit

www.autodesk.com/reseller.

*Data rom CG Architect survey conducted

in 9. CG Architect surveyed ,6

respondents, primarily in the architecture

industry.

> The Power to Bring Your Designs to LieWith Autodesk 3ds Max Design sotware, you can bettercommunicate your designs and create strong narratives that

deliver a unique emotional experience. Autodesk 3ds Max

Design sotware enables architects, designers, and visual artists

to clearly convey design intent using a narrative story line and

environmental context that resonates with audiences, and

communicates important design inormation. 3ds Max Design

helps your audience gain a deep understanding o how projects

look and work beore they are built.

> Rendering RevolutionWhen every pixel matters, proessionals turn to the powerul

tools in 3ds Max Design or lighting, shading, materials, and

rendering. Whether youre developing visuals or architecture,

transportation, machinery, or consumer products, 3ds MaxDesign helps you produce virtual photography and virtual

cinematography that is nearly indistinguishable rom reality.

3ds Max Design provides a range o rendering options to help

you create stunning images aster. The integrated mental ray

photorealistic raytracer has a large library o architectural

materials. Using iray point-and-shoot rendering with new

ActiveShade support, its never been easier to quickly create

great-looking imagery. The Quicksilver GPU renderer provides a

ast and simple solution or test-rendering and non-photorealistic

(NPR) eects. Nitrous technology allows you to preview

renderings directly in the viewport. Also available is the time-

tested Scanline, or choose rom an increasing number o third-

party rendering plug-ins.

> Smart DataSave time, better manage resources, and deliver high-precision

results with intelligent workows or aggregating data rom

numerous CAD and Building Inormation Modeling (BIM)

le ormats. 3ds Max Design has optimized interoperability

workows or AutoCAD, Autodesk Revit, Autodesk Inventor,

and Autodesk Alias Design sotware, providing efcient data

continuity throughout the design process. 3ds Max Design

Civil View oers AutoCAD Civil 3D sotware, an automated

visualization solution. New support or Autodesk DirectConnect

enables 3ds Max Design 2013 to import rich 3D data rom

SolidWorks, Catia, Pro/E, Siemens NX, and JT solutions. And

now 3ds Max Design provides enhanced interoperability with

Adobe Photoshop and Adobe Ater Eects sotware, giving

you greater exibility or nishing and compositing.

> Powerul Modeling Tools3ds Max Design oers an extensive polygon modeling and

texturing toolset that complements your BIM or CAD workows

during conceptualization and allows you to create unique

orms. The Graphite toolset incorporates 3D modeling tools or

ree-orm sculpting, texture painting, and advanced polygonal

modelingall unied in a highly efcient user interace.

Extensive UVW mapping tools help acilitate a wider range o

operations or creative texture, planar, and pelt mapping, and

enable direct manipulation o texture mapping coordinates.

Top Reasons to Buy Autodesk 3ds Max Desig

Image courtesy o Piotr Truszczynski

Image courtesy o Enrique Celma, Ardis3

Image courtesy o Arkin Esre(www.arkinesre.com)

Image courtesy o Urban Simulations

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utodesk, AutoCAD, Alias, ATC, Autodesk Inventor, Civil 3D, Exp osure, Inventor, Revit, Sparks, and 3ds Max are registered trademarks or trademarksAutodesk, Inc., and/or its subsidiaries and/or afliates in the USA and/or other countries. iray and mental ray are registered trademarks o NVIDIA

RC GmbH, licensed or use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective holders. Autodesk

serves the right to alter produc t and services oerings, and specications and pricing at any time without notice, and is not responsible orpographical or graphical errors that may appear in this document. Autodesk, Inc. All rights reserved.

> Cinematic-Quality Animations and Visual Eectstand apart rom the competition by creating breathtaking animations and visual eects. Create believable

haracters, animated crowds, or complex mechanical assemblies, using the same tools that help create

Hollywood blockbusters and award-winning game titles. With the powerul, event-based Particle Flow

ystem, and the integrated Hair, Fur, and Cloth systems, 3ds Max Design helps you bring more near-realistic

ynamic motion to your scenes.

> Simplifed User Experienceew customizable workspaces and viewport tabs help you adjust the user interace to the way you want to

work. Congure your workspace to suit your preerences or to t the task at handand easily create and

witch between several viewport layout congurations to gain access to the views you need or each task.

> Lighting Analysisimulate lighting with condence. Exposure lighting analysis technology has been validated by the

ational Research Council Canada (NRC) (www.autodesk.com/3dsmaxdesign-exposurevalidation ). A

eature unique to 3ds Max Design, Exposure helps you achieve more sustainable designs by analyzing how

un, sky, and articial lighting interact with your CAD or BIM design, and by exploring direct lighting eects

ght in the viewport.

> Extensibilityxtend and tailor 3ds Max Design to meet your specic production needs. Autodesk collaborates with

ndustry leaders to spearhead continued technology innovation in 3D so that 3ds Max Design customers

ave access to a wide range o hardware and sotware tools. With commercial and reeware plug-ins

vailable through the Autodesk Developer Network (ADN) Sparks applications, you can tap into a

onstantly evolving world o specialized unctionality.

> Learning ResourcesWhether youre new to 3ds Max Design or youre a pro, get training any way you need itrom instructor-

ed or sel-paced classes to online training. Get expert guidance at an Autodesk Authorized Training Center

ATC) site, and watch online tutorials on the 3ds Max Learning Channel on YouTube. Boost your knowledge

with some o the hundreds o books or DVDs available at your bookstore, and validate your experience with

utodesk certications. Tap into one o the largest online communities o 3D proessionals and enthusiasts

o share inormation and knowledge. Learn more at www.autodesk.com/3dsmax-learningpath .

> Global Communityvailable in six languages and used by hundreds o thousands o proessionals around the world, 3ds Max

nd 3ds Max Design sotware benet rom a strong, vibrant user community. Whether youre a business

ooking to hire talent or a student looking or your rst job, your search is made easier with the help o

he individuals in the 3ds Max and 3ds Max Design user community. And the extensive 3ds Max and 3ds

Max Design online community, including AREA and Facebook, provides an invaluable resource or anyone

ooking or expert advice on challenging projects. Visit AREA at area.autodesk.comor become a an o 3dsMax on Facebook.

Image courtesy o Tianyi Zhu

Image courtesy o Jacques Pena

Image courtesy o Uniorm

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