3c’s of the “right” loyalty program
TRANSCRIPT
COF THE “RIGHT”3LOYALTY PROGRAM
’S
Loyalty programs are widely adopted by
marketers, though they might not always
result in a low(er) churn rate.
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Customers leaving might be
unavoidable in some cases.
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In most, it could be prevented
with the “right” loyalty program.
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3CS
’
RightContent
The loyalty program must always
be relevant to the customers.
If the customers can relate
themselves to the program, they’ll
understand the value it provides to them.
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Resulting in increased
possibility to establish
customer loyalty.
Right Cause
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Rewarding customers helps to
build loyalty, but marketers can
not always freely give this out.
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The loyalty program has to
reinforce behaviours that
create or protect value for
both parties.
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In other words, it has to offer benefits to
the customers while encouraging
customers' participation that enhances
the value of the program.
RightContext
The loyalty program
has to be delivered
to the customers
when and where
they need it.21:00
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Because delivering the
right value, through the
right channel, at the
right time, leads to
meaningful customer
engagement.
The “right” loyalty program is obtainable.
And it must start with listening closely to the
customers in order to find the right Content,
right Cause, and right Context.
Then you will have a loyalty program that is
truly beneficial to both customer and brand.
FIND OUTFind out how to bring instant gratification to life for effective loyalty program, watch the full video by Regan Yan here
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