36879309 airtel digital tv

7/29/2019 36879309 Airtel Digital Tv

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MARKETINGRESEARCH

MEMBERS ROLL NOS.

Ashlesha 08

Gokul Pradeep.V 17

Nitin Nair 29

Rajni Maurya 38

Sibani Sekhar Sahoo 49

Shilpa Dash 45

A PRESENTATION

Digital T.V- An innovation by Airtel


2/19

Bharti Airtel has launched Airtel digital TV, its direct-to-home (DTH)

service in Kolkata and in other key markets in eastern India as part of its 62 city first

phase rollout of the service.

Airtel digital TV will be available across 3,000 retail outlets, including exclusive

Airtel stores.

Source : www.businesstandard.com

INTRODUCTION


3/19

RESEARCH PROBLEM

To find out whether the new product will be successful and to find the

customersperception.

OBJECTIVES

To find out

Customers channel preferences.

Factors influencing the choice of the service provider.

The key players in the DTH Service market.

Customers awareness and perception regarding the new product.


4/19

SAMPLE SIZE

60 respondents

DATA COLLECTION

Primary Data: Questionnaires Secondary Data: Internet

GEOGRAPHICALLOCATIONSElectronics City

Madiwala

Jayanagar

Madurai.


5/19

Entry-level packs are priced at Rs 2,499, which includes one-time

installation charge and six-month free subscription.

Customers can also opt for top-ups that start from Rs 99 for selective

channels and go up to Rs 424 per month to avail all channels.

Airtels value pack is priced at Rs 99 and will offer three regional channelsincluding Akash Bangla, 24 Ghanta, and NE TV.

The economy pack is priced at Rs 199 and will offer nine popular channels

from East including three channels which are offered as part of the value

pack in addition to ETV Bihar, OTV, ETV Oriya, Zee Bangla, ETV Bangla,and Star Ananda.

Airtel will also offer the Bengali radio channel Sonar as part of its World

Space bouquet.

Source : www.businesstandard.com

INITIAL OFFERS


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CUSTOMERS CHANNEL PREFERENCES

channels

22 36.7 36.7 36.7

1 1.7 1.7 38.3

4 6.7 6.7 45.0

5 8.3 8.3 53.3

1 1.7 1.7 55.0

2 3.3 3.3 58.3

11 18.3 18.3 76.7

6 10.0 10.0 86.7

6 10.0 10.0 96.7

1 1.7 1.7 98.3

1 1.7 1.7 100.0

60 100.0 100.0

new s,entertainment,s

ports

entertainment,fashio

n,cartoonfashion

sports,new s

devotional

cartoons,fashion

all

news

entertainment

entertainment,fashion

sports

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent
http://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flvhttp://localhost/var/www/apps/conversion/tmp/scratch_5/M%20%20R/Airtel%20DTH%20Launch%20Ad.flv


7/19

0

5

10

15

20

25

30

35

40

45

50

news sports entertainment devotinal fashion cartoons others

Series1

Series2

Series3

OUTPUT FROM MS-EXCEL


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ATTRIBUTES


9/19

attributes

3 5.0 6.3 6.3

9 15.0 18.8 25.0

4 6.7 8.3 33.3

6 10.0 12.5 45.8

1 1.7 2.1 47.9

12 20.0 25.0 72.9

4 6.7 8.3 81.3

4 6.7 8.3 89.6

1 1.7 2.1 91.7

1 1.7 2.1 93.81 1.7 2.1 95.8

1 1.7 2.1 97.9

1 1.7 2.1 100.0

48 80.0 100.0

12 20.0

60 100.0

all

adver,more features, c ost

w ord of mouth,adver

brand image,cost,more

feaw ord of mouth, brand

image , more features

more features

adver

cost

cost, w ord of mouth

brand imagemore features, adver

brand image , adver

more features,brand

image, adver

Total

Valid

SystemMissing

Total


Cumulative

Percent

ATTRIBUTES (IN PERCENTAGE)


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BRANDS POSSESSED BY CUSTOMERS


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OUTPUT FROM MS-EXCEL

0

5

10

15

20

25

tata sky airtel dish tv big tv sun direct

Series1


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BRANDS FREQUENCY PERCENT VALIDPERCENT

CUMULATIVE

PERCENT

AIRTEL 11 18.3 23.4 23.4

TATA SKY

22 36.7 46.8 70.2BIG TV 3 5 6.4 76.6

DISH TV 10 16.7 21.3 97.9

SUN DIRECT 1 1.7 2.1 100

TOTAL 47 78.3 100

MISSING 13 21.7

TOTAL 60 100

FREQUENCY ANALYSIS I


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PREFERRED BRANDS


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FREQUENCY ANALYSIS II

BRANDS FREQUENCY PERCENT

VALID

PERCENTCUMULATIVE

PERCENT

AIRTEL 3 5 23.1 23.1

DISH TV 1 1.7 7.7 30.8

TATA SKY 8 13.3 61.5 92.3

SUN DIRECT 1 1.7 7.7 100

TOTAL 13 21.7 100

MISSING 47 78.3

TOTAL 60 100


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AWARENESS


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Frequ

ency Percent

Valid

Percent

Cumulat

ive

Percent

Valid can be

better

6 10.0 14.0 14.0

good 29 48.3 67.4 81.4

best 8 13.3 18.6 100.0

Total 43 71.7 100.0

Missing System 17 28.3

Total 60 100.0

CUSTOMERS PERCEPTION


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CUSTOMERS WILLINGNESS

willingness

18 30.0 35.3 35.3

33 55.0 64.7 100.0

51 85.0 100.0

9 15.0

60 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent


18/19

DVR allows viewers to record programmes in one channel while watching

another and play according to convenience

DONT MISS DHONI KA DHONA , FOR BAHU KA RONA

DRAWBACKS : DVR TECHNOLOGY


19/19

36879309 airtel digital tv

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