36238131 newspaper project

7/31/2019 36238131 Newspaper Project

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JAIPUR SCHOOL OF BUSINESS

PGDM GENERAL 2010-2012

PROJECT REPORT

MARKET SURVEY FOR LAUNCHING A NEWSPAPER

Submitted to:

Professor

Submitted by:

PANKAJ SHARMA


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Were it left to me to decide whether we shouldhave a government without newspapers, or

newspapers without a government, I should nothesitate a moment to prefer the latter.

Thomas Jefferson, 1787

Literature Review

Origin of Newspaper:

The first printed forerunners of the newspaper appearedin Germany in the late 1400's in the form of news


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pamphlets or broadsides, often highly sensationalized incontent.

In the English-speaking world, the earliest predecessorsof the newspaper were corantos, small news pamphlets

produced only when some event worthy of noticeoccurred. The first successively published title was TheWeekly Newes of 1622. It was followed in the 1640's and1650's by a plethora of different titles in the similarnewsbook format. The first true newspaper in English wasthe London Gazette of 1666. For a generation it was theonly officially sanctioned newspaper, though manyperiodical titles were in print by the century's end.

Newspaper History in India:

The history of newspapers in India is equallyinteresting. The introduction of newspapers in India washastened by the spreading sense globalization amongstthe countrymen who wished to be informed about the

recent events in the world. It was during the same timethat the first newspaper of the country was introduced inCalcutta (Kolkata). The newspaper titled Calcutta General

Advertise or Hickeys Bengal Gazette was introduced byan eccentric Irishman called James Augustus Hickeyduring the 1780s. In the years to come India was theestablishment of another newspaper daily in the form ofBombay Heraldfollowed closely by Bombay Courier


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History and Evolution of Indian Newspapers:

Although there was a flurry of English broadsheets duringthe eighteenth century, newspapers in regional languages

made its way much later during the second half of thenineteenth century. First on the list were two Bengalinewspapers called Samachar Darpan and Bengal Gazettewhile the first Hindi newspaper was Samachar SudhaVarshan. The Hindu newspaper which was launched as acompetitor ofMadras Mailbecame the first nationalnewspaper of the country. Soon it became the voice ofthe nation during the establishment period


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Role of newspaper

Pen is mightier than sword

Newspaper is primary source of information.Newspapers are more than just a sheet of paper linedwith ink. Newspaper is a medium through which the facts

and figures of the events going on around the world reacheven to the places where there is no electricity. TheirProductions hold a much greater significance thanproviding profit for the company.Newspapers give us a medium to get information aboutnews regarding employment, matrimony, gadgets, realestate, sports and the list goes on...The daily newspapers express the interests and

understanding of the public. As a result, the entireconservative community -- from researchers to managersto educators -- watches the press carefully.

Apart from this, newspaper industry gives employment tomillions of people across the globe.


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Some facts and figures:-

Very affordable source of information available @ Rs.

2.50 Number of company such as Amarujala takes 70%

revenue from advertiser and 30% from consumers.

242 millions newspapers are circulated daily

6542 different newspapers are printed daily.

* according to survey 2011

Research objective

Our objective is to design a newspaper according to thetaste and preferences of the consumers. Launching of the

newspaper will be based on a survey conducted to findout the demographic and geographic segment which is tobe targeted.Segmenting and positioning the newspaper correctly inthe market will maximize the revenue and add to thevalue of the product.


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Research methodology

We followed two methods to get the data.

1) Primary Data2) Secondary Data

Primary data constitutes of the following ingredients.

1) Questionnaire pamphlets2) Online surveys3) One to one conversation with newspaper company

such as Amarujala, Agra

Secondary data has been taken from some reliableresources.

The questionnaire were filled by people at different placessuch as Delhi, Greater Noida, Gaziabad, Agra and

different Age group, profession, gender so that we can getmore precise and accurate data.

We also published our questionnaire on survey websitesto get the response from various segments of consumers.This gave us the primary data to work upon during ouranalysis.


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Questionnaire

The pattern followed for the questionnaire is as follows

No of question 15

Close ended question- Dichotomous- Multiple

Open ended

- Unstructured question

Sampling Plan

As the newspaper that we are planning to launch is in thenorthern area of the country. Hence forth the sample

included the NCR region like Noida, G. Noida, Gaziabad,Delhi and Agra.

We all together had a 300 pamphlets questionnaire whichwere to be filled by people of different regions, socialgroups, age and gender to overall generate and analysiswhich could give us some inputs in order to how we coulddesign the paper for the best output and mutual benefit tothe company and the society

The surveys work carried out in the forms pamplets andonline surveys.


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Sample of the society that was chosen to give the bestand the varied was

Students

Office goers

House wives

Shopkeeper

Hawkers

Children

Teachers

Auto driver

Businessmen

These gave us varied outputs as per the differentmentality and choices of the sample picked up

Data analysis

Data analysis was done on the basis of the informationobtain from the questionnaires. We have drawn fourgraphs which captures the entire analysis.


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Prefence of Various sections in newspapers

0

10

20

30

40

50

60

70

80

Gen

ral

Busine

ss

Educ

ation

Tech

nolo

gy Ent.

Edito

rialSp

orts

Supple

metary

Newspaper Section

%o

fpeopleliking

Genral

Business

Education

Technology

Ent.

Editorial

Sports

Supplemetary

The first graph is plotted between the preference given by

the people to various sections of the newspapers to thepercentage of people liking it.

General news, education, and entertainment sectionswere given the maximum preference followed by businessand editorial sections.


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Others Factors

0

10

20

30

40

50

60

70

80

90

Price Delivery Paper

Quality

Colour

Factors

%o

fprefence Price

Delivery

Paper Quality

Colour

The next bar graph is about psychographic factors likeprice, delivery, paper quality and colour.

Majority of the people (85%) were particular about thedelivery of the paper and a very few were concernedabout the colour.

Since there are many papers available in the market thepeople or consumers have many options, so price doesmatter to about 80% of the people.


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0

2

4

6

8

10

12

14

TOI ET The Hindu Amar

Ujala

Hindustan

Times

Agra

Delhi

Gaziabad

Greater Noida

Noida

Now to launch a successful newspaper in North region wehave taken up five very popular papers in regions likeAgra, Delhi, Gaziabad, Greater Noida, Noida.

Basically the above graph deals with the geographical

factors.

For example in Agra , Amarujala is most popular.Economics times, times of India are preferred in Delhi.In Gaziabad and Greater Noida Times Of India isvoraciously read.


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Other sources to get new

InternetTelevision

Radio

Last but not the least in Data analysis section , the othersources of like Internet, television and radio we taken up.

From the PIE chart we can make out that internet ( theelectronic media) is widely used by the people followed bytelevision and Radio

Recommendation

The front page should be simple and margin should be alittle more to minimize congestion. Gists of importantnews are to be given on the front page with pagenumbers for easy excess to the reader. Weather andmarket update are to be given on the bottom of the frontpage.

Continuity of the newspaper should be maintained. Moreemphasis should be given to the information rather thangossips.

Equal priority should be given to the updates about allover India rather than stressing more on metro cities.

News should not be too lengthy to read


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In sports section the photograph of players while they arein action looks attractive so its should be the generalpractice

Conclusion

Finally we have reached to a conclusion that: Byconsidering the various aspects and parameters mention

in the questionnaire and the data analysis section wehave design our newspaper.


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Bibliography

http://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/

www.historicpages.com/nprhist.htm

http://en.wikipedia.org/wiki/Newspaper
http://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://www.historicpages.com/nprhist.htmhttp://en.wikipedia.org/wiki/Newspaperhttp://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://www.historicpages.com/nprhist.htmhttp://en.wikipedia.org/wiki/Newspaper

36238131 newspaper project

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