3.5 overview 2.0 beauty
DESCRIPTION
3point5 overview beautyTRANSCRIPT
3point5.com Overview
You Will Gain
2
§ Instant access to retail sales community across entire distribution channel § Combat loss of relationships due to high turnover § Connection with those interacting with your end customers
REACH
§ Engaging training solutions using proven methods § Support brand sales reps in their efforts
ENGAGEMENT
§ Gain insight into which RSPs at what retail locations are engaging with your brand and how that relates to store sales § In-depth monitoring and reporting features
VISIBILITY
§ Long-term repeat engagement using a platform accessible 24x7x365
§ Full e-commerce solutions
ACCESSIBILITY
§ Complete customer service and development – we do all the work § Fast implementation (average 67 days)
SERVICE
§ Turn your retail training program into a positive ROI § Recognize immediate cost savings with streamlined, online processes
SAVINGS
Home Page Components
3
Incentive Spotlight Support Documents
Social Feeds
Top Performers Learning Modules
Brand Im
agery
Contest D
etails
Monthly Contests
Feature Video
Feature Product
Home Page Examples
4
Sample Site Outline
5
3point5 – Home Page Social Feed (FB, Twitter, Blog) Polls,
News, Survey, Featured Products, etc.
Module 1 Brand Essence
Module 2 Segment by Customer
Module 3 Selling
Employee Purchase Store
6
Training and Testing Example Training modules use detailed description, video, audio, and images to deliver custom brand messages to the sales associate.
Edu-Games or quizzes must be passed before moving on to the next module.
Built in Shopping Experience
Incentivized training creates a product seeding opportunity and helps build
brand advocates.
Learn and earn approach. Sales associates earn the chance to buy products at a discount.
Profiles: See Who is Most Engaged
New categorization to help members understand which areas they are truly building expertise
§ Easily see which sales associates are your top brand advocates § Drives engagement using gamification to show members where they rank in the total
population as well as at their store location
Profiles: Identify Your Top Product Experts
Shows members what they’ve accomplished to date and encourages them to learn even more
See whose earned Certified Expert status on your brand when they score 100% on all your Edu-Games
Profiles: Identify Your Top Product Experts
Members can share more about their first hand knowledge and experience with your products
Encourage continued engagement by highlighting brand discounts available
Identify Experts Through Store Locator • BETA in progress
• Direct consumers to the retailers who best understand your brand and product
• Pass data into your store location program to show the training and badge certification level at each location
• Reward retail locations that engage in your training with additional attention and traffic
• Leverage our data about your experts to improve in-store conversations about your brand
Retail locations that hit certain level receive different badging
Reporting Capabilities
Robust Reporting • Member Activity • Training • Purchasing • Retailers • Drill-Down Reports • Custom Date Range • Growth Tracker
Detailed Back-End Reporting You will have full visibility into who is training, what retailer they are at and how they performed.
And, who is buying your product. View site visits, taken edu-games and modules passed.
Back-End Analytics
14
Marketing and Launch Campaigns
Bac
kroo
m
post
ers
Co-op Email
Mem
ber/e
xper
t em
ail
Social Media Press Release
Clin
ic C
ards
Dealer List Engagement
Monthly Contesting
Referral Programs
Bra
nd R
ep A
ctiv
atio
n B
rand Placem
ent on 3.5 Hom
epage
Thank You