31876419 ptcl project strategic management

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INTRODUCTION TO MANAGEMENT

PROJECT REPORT

ON

PAKISTAN TELECOMMUNICATION COMPANY LIMITED

(PTCL)

SUBMITED TO:-MISS. LALA RUKH

SUBMITED BY:-

MUHAMMAD NOMAAN (SP09-BEL-033)MUHAMMAD BILAL (SP09-BEL-061)

UMAIR AHMED (SP09-BEL-067)

BUSHRA IMTIAZ (SP09-BEL-014)

ANUM AYYUM (SP09-BEL-006)
http://en.wikipedia.org/wiki/Image:PTCLnewLogo.jpg


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4 FUTURE OF PTCL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . ..4.1 TODAYS WORLD IMPORTANCE

5 QUESTIONNAIRES6 !""#$%&'( )&')*!%&'

+B%,*%&"-/0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . .. . . . . . . . . . . . . . . . . . . . . . . . .

1 PTCL " PA#ISTAN TELECOMMNICATION LIMITE$

1.1 Introduction of PTCL

PTC' is the largest telecommunications pro/ier in Pa"istan. PTC' also continues to,e the largest C)MA operator in the country 0ith 1.2 million V3fone customers. Thecompany maintains a leaing position in Pa"istan as an infrastructure pro/ier toother telecom operators an corporate customers of the country. It has the

potential to ,e an instrumental agent in Pa"istan4s economic gro0th. PTC' has laian Optical Fi,er Access %et0or" in the ma5or metropolitan centers of Pa"istan anlocal loop ser/icesha/e starte to ,e moernize an upgrae from copper to an optical net0or". Onthe 'ong )istance an International infrastructure sie6 the capacity of t0o SA3M3W su,marine ca,le is ,eing e!pane to meet the increasing eman ofInternational traffic. With the promulgation of Telecommunication 7#e3Organization8Act 9::;6 the Pa"istan Telecommunication Authority 0as esta,lishe as the

Telecom #egulatory ,oy. Follo0ing the open licensing policy in ?.>1accorance 0ith the instructions of $o/ernment of Pa"istan an in e!ercise ofpo0ers conferre ,y Pa"istan Telecommunication 7#e3Organization8 Act 9::;6 the,asic telephony 0as put uner e!clusi/ity an PTC' 0as gi/en a se/en years

monopoly o/er ,asic telephony0hich ene ,y )ecem,er @96 11. The year 11;31B in the telecom sector0itnesse a phenomenal gro0th in the mo,ile phone sector in Pa"istan6 0hichou,le its su,scri,er ,ase to ;1 million. The Teleensity increase from ; to>16 helping to sprea the ,enefits of communication technology across thecountry. PTC'Ds mo,ile phone su,siiary *foneDs su,scri,er ,ase gre0 ,y more than2B6 from B.>: million to 9> million. The year also 0itnesse the entry of ma5ortelecom companies6 most nota,ly China Telecom an Singtel6 into the mar"et.#estructuring an re3engineering are in their final stages along 0ith theimplementation of #P system. From the en customerDs perspecti/e6 a ma5or

3


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initiati/e 0as put in place in the shape of D


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IN#ORMATION #LO$ "HART O# PT"L:

PRESIDENT

(".E.O)

".T.O ".I.O ".#.O

!ENERAL MANA!ER

SENIOR MANA!ER

MANA!ER

!ENERAL MANA!ER

SENIOR MANA!ER

MANA!ER

!ENERAL MANA!ER

SENIOR MANA!ER

MANA!ER

EN!ENEER

SUPER%IOSER

TE"HNI"IAN

LINEMAN

"


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2 STATEGIC MANAGEMENT O! PTCL

2.1 *o+ it +or,& in -tc)

2.1.1Customer Care Initiative:

To achieve the pinnacle of Excellence in Customer Service envisioned by the President/CEO the Trainingand Development department has assumed the responsibility for effectively imparting training under theCustomer Care nitiative to all PTC! employees"

2.1.2 Implementation of ERP system in T&D:

The focus of the pro#ect is to set up and maintain the $ualifications catalogs% create and evaluate profilesfor a range of ob#ects &for example% persons and positions'% evaluate career and succession planningscenarios% set up appraisal systems% as (ell as plan% hold% and evaluate appraisals% create developmentplans% and (or) through individual development planning scenarios by customi*ing the functions ofpersonnel development to meet customer re$uirements"

2.1.5 Quality Aareness Pro!ramme:

De#artmental C$art% &'( Islama)a* +ran$

General Manager Traffi De#artment Aount De#artmentClerial

De#artment

Engineer

Su#er,isor

Te$niian

-ine Man

O#erator Staff

Su#er,isor

Senior Aountant

Cas$ier

A*min

.


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n order to create $uality a(areness and s)ills improvement of PTC! staff% a +,year -. plan has beenmade" The pro#ect is scheduled from arch 0112 to December 0113" 4ollo(ing four types of programmesare under the (or) plan:

5 nstallation -uality Standards5 -uality .uditor Course

5 Company(ide -uality .(areness5 6Train the Trainer Programme7 offered to the faculty of PTC! training centers

3 SOT ANALYSIS

3.1 INTERNAL ANALYSIS

3.1.1 Str'n/t0& 'argest operational net0or" an infrastructure 0ithin ICT 7Information HCommunication Technologies8 segment.

An integrate Monopoly

Mar"et leaership in 'ocal loop6 Wireless local loop 7W''8 an Fi!e telephony.

PTC' 7*fone8 is mar"et challenger in $SM segment

*fone is performing 0ell though Wari an Telenor are tough competitors. PTC'6

*fone4s profita,ility increase ,y >:. percent to #s :BB million in 9(EF&1B ascompare to #s ;?? million in the corresponing perio last.

Competitors still epen on PTC' net0or" either irectly or inirectly

!perience Telecom #esources

3.1.2 '(,n'&&

%ot ,een a,le to nurture its gro0th aroun customer ser/ices oriente strategy

Internal organizational an ,usiness processes issues

Monopolistic culture has further ae to its comple!ities

Pa"net6 the internet ser/ice pro/ier arm of ptcl continues to incur losses ue topoor management an lac" ofnet0or" optimization

Ptcl3/6 the fi!e 0ireless phone ser/ice is poor

O/er employment H lo0 proucti/ity.

Slo0 ecision ma"ing incluing e!ternal interferences.

Corporate culture a"in to go/ernment epartments.

3.2 ETERNAL ANALYSIS

3.2.1 O--ortuniti'& 'o0 teleensity of pa"istan.

(a/e /ast infrastructure an real estate assets 0hich can ,e le/erage further.

$lo,al connecti/ity relia,ility has ,een impro/e. PTC' is e!paning the long

istance an infrastructure sie through spreaing out t0o sea3me30e su,marineca,les..

Partnership 0ith ne0 entrants in a eregulate en/ironment.

3..2.1 T0r'(t&

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Increase competition in long istance continues to e!ert pressure.

VOIP use is increasing espite am,iguous an iscriminatory policies

!posure to mar"et competition

Migration to Cellular %et0or"s

A,ility to Attract H #etain Guality Professionals

#euction in International Settlement #ate ta!a,lere/enue ,ase. Accelerate e!pansion of telecom infrastructure to e!ten telecom ser/ices to

unser/e an uneser/e areas.

ncourage fair competition among ser/ice pro/iers6 0hile maintaining leaership

in the telecom sector

Maintain consistency 0ith the Pa"istan IT an internet promotion policy of lo0prices for


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The cycle a,o/e escri,es the Organizational Management process at PTC'. &ello0,loc"s escri,e thecore functions of the Company performe at all le/els in the Organization.


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pro/ier an a profit leaer6 a fi/e year Strategic Master Plan for the Company6 0ithefine corporate +PI targets6 timelines an o0nerships 0as e/elope ,y the PTC'management. )efining yearly targets on mar"et shares for /arious /oice an ataser/ices6 introuction of a corporate +PI ,ase performance measurement system6#estructuring of the organization6 formulation of IPTV6 Triple Play an con/ergeser/ices6 migration to an en to en IP ,ase net0or"6 In/estment strategies such

as Assets Management for ris" i/ersification an impro/e #eturn on In/estments60ere all part of the master plan.

3.2.1 $I!!ERENTIATION

PTC! has by far the largest net(or) coverage% competitive price% and a range of 8alue .ddedservices including Phone boo)% messaging% and call logs" PTC! (ireless service gives voice$uality of a landline (ith country,(ide coverage% employing the state of the art CD. 0119xtechnology and nation(ide availability"

3.2.2 COST LEA$ERS*IP.

PA#ISTAN PLS LEA$ERS*IP

Paistan Plus offers 2%">> minutes of nation1i*e alls for a fi6e* #aage $arge of Rs? @((?

T$e #aage also inlu*es free ,oiemail an* all 1aiting? Moreo,er% for on,eniene to

ustomers% all su)sri)ers 1$o 1ere on Paistan Paage as of 3@st Mar$ 2>>0 $a,e )eens$ifte* to Paistan Plus 1it$ effet from @st A#ril 2>>0

@>


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-ine rent ;e6l? ta6es< Rs? @/!

Paage $arge Rs? @((

-oal : Pea ;0 am to ( #m< Rs? 2?>>=2 mins

-oal : Off Pea ;( #m to 0 am< Rs? 2?>>=! mins

N5D all ree ;u# to 2">> minutes> = min

Mo)ile Rs? 2?">=min

ree Ser,ies oie mail% Call 1aiting

BASIC LER$ERS*IP

+asi Plus is *esigne* to meet t$e nee*s of t$e lo1 usage segment an* inlu*es )asi ser,ies

along 1it$ ,oiemail an* all 1aiting? All ustomers 1$o 1ere not on Paistan Paage as of3@st Mar$ 2>>0 $a,e )een s$ifte* to +asi Plus 1it$ effet from @st A#ril 2>>0?


Paage $arge NI-



N5D all Rs? 2?>>=min

Mo)ile Rs? 2?">=min

ree Ser,ies oie mail% Call 1aiting

%ALUE LEADERSHIP

alue Plus is *esigne* for t$e internet sa,,y an* offers @%2>> internet minutes in a**ition to 2"

nation1i*e alling minutes #er mont$ for a fi6e* #aage $arge of Rs? /"? T$e #aage alsoinlu*es free ,oiemail an* all 1aiting

@@


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Paage $arge Rs? /"



N5D all Rs? 2?>>=min

Mo)ile Rs? 2?">=min

ree Minutes = Ser,ies @2>> P$one n Net minutes%2" nation1i*e minutes%

oie mail% Call 1aiting

3.2.3 !OCS STRATEGY

Bro(d(nd (nd %()u' Add'd S'ric'&

PTC' through i/ersification an assorte proucts an ser/ices coul retain itsfunamental presence in the Telecom Sector. Introuction of )S'


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M(r,'t Structur'

PTC' is leaing in terms of traffic on W'' in Pa"istan6 0hich has a,out ?> percentmar"et share of total traffic of W'' segment. T0o ma5or players6 PTC' an Telecarha/e lost mar"et share in W'' traffic in -uarter ening )ecem,er 11B 0hencompare 0ith the same -uarter of the last year. PTC' share came o0n to ?>percent from ?B percent 0hile Telecar share in total traffic has come o0n to percent from @1 percent. WorlCall has gaine 911 percent an its share reache to percent at the en of 11B compare to the same -uarter last year. PTC'6 theincum,ent operator in fi!e line in Pa"istan has also emerge as mar"et leaer 0ith?B percent mar"et share follo0e ,y Telecar an Worlcall 0ith 9:.; percent an1. percent mar"et share at the en of )ecem,er 11B.$reat


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F%" B#*&2 5 #- F%'')%* A'*% & PTCL

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Liuidit6 Po&ition

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The li-uiity position of the company suffere a set,ac" in F&1;. This tren has,een 0itnesse espite increasing current assets6 as current lia,ilities gre0 moresharply. The short term ,orro0ings of the company ha/e ,een mounting for the lastfe0 years an this has contri,ute to the current tren of the current ratio. It may,e note that the company hols large amounts of cash an ,an" ,alancescompare to the other companies in the ,usiness. This may pro/ie an ege to the

company o/er its competitors. Although the li-uiity stance of the company is fairlysatisfactory at the moment6 ,ut a continuation of the current negati/e tren mayspell trou,le for the company.

L''r(/' Po&ition

The e,t ratios sho0e a ecreasing tren in the F&1B. The e,t to asset ratio ofthe company ha ecline consiera,ly in F&1? ,ut the tren re/erse in F&1;6eclining again in F&1B. It IS important to note that the company maintains a largelyunle/erage capital structure6 0ith the current tren in e,t ratios ,ought a,outlargely ,y changes in current lia,ilities of the company.

4 STRATEGIC MANAGEMENT IN TO$AY7S EN%IORMENT O! PTCL

4.1 !TRE O! PTCL

PTCL Launche Ne! Pac"age

PTC- reently2*& /'&& ' &8 *;5&+ for its onsumers? +ut 1$ere e,ery ot$erteleom in t$e ountry is slas$ing its all rates an* fin*ing ot$er 1ays to mae money% PTC- $as

atually inrease* its rates9 5$ile almost )rilliant in t$eir *esign% t$e ne1 #aages an an* 1ill

inflate your tele#$one )ill 7uite a )it so )e #re#are* for a $efty set)a at t$e en* of t$is mont$ if

you use your PTC- line at all?

@.
http://www.ptcl.com.pk/contentp.php?NID=155http://en.wikipedia.org/wiki/Image:PTCLnewLogo.jpghttp://www.ptcl.com.pk/contentp.php?NID=155


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# $UESTIONS TO NADEEM K%ATAK( Enginee&'SM)

. $/ *2/&+ PT"L ',& /, /+ &2,&&+2*/,

31876419 ptcl project strategic management

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