313 Records313 Records

Shane Burke | John Lodge | Jesus Salazer | Adam Granke | Jason Mathew

313 RecordsIntroduction

Brief history of the musicDetroit Threads - “brick and mortar store”

– foundation

Overview of presentation– business plan (Shane Burke)

– Marketing plan (Jesus Salazar)

– site demonstration (Jason Mathew,Adam Granke)

313 RecordsCompany Description

Worldwide access to place orders for Detroit style electronic music

retailer of Detroit-based techno and apparel partnership with Detroit Threads located in

Hamtramck, Michigan We will offer electronic music from Detroit-area

labels such as Axis, Transmat, NovaMute and D Records

will also offer Detroit-style apparel from clothing producers such as Made In Detroit, Ghetto Rags and Welfare

313 Records

Retail Entertainment Goods market sector – Because our products are primarily electronic music

vinyl recordings

Market Sector

313 RecordsMission Statement and Goals

committed to providing Detroit style electronic music records and apparel to customers around the globe

stay current on the Detroit electronic music scene in order to provide the most desired new records

maintain a large selection of releases from the Detroit electronic music scene

313 RecordsMission Statement and Goals

provide clothing that truly exemplifies the spirit of Detroit especially the electronic music scene

Provide place to chat with other techno fans Provide information on techno artists and upcoming

records sample music tracks

313 RecordsBusiness Model

storefront model complete with shopping-cart technology

allows shoppers to browse our online catalog, make selections of records, and purchase those records securely

313 RecordsCompetitors

Record time.com– Not directly since we target a more specific market

niche.

313 RecordsMeeting Market Needs

High worldwide demand for Detroit style electronic music

313 is recognized internationally by electronic music fans as representing Detroit, MI

Techno music fans can purchase this music from anywhere in the world

313 RecordsCompetitive Advantage

Our partner, Detroit threads, has strong relationship with producers.

Competition wouldn’t have access to limited quantity records

313 RecordsFinancial Analysis

Budget Allocation4%

24%

12%

12%8%

8%

32%

Web Hosting (Outsourced) Website development- Kiosk at Detroit Threads - Magazine Ads- Newspaper Ads - Flyers used in Direct Marketing- Web Advertising

313 RecordsWhy banners?

To attract potential customers by making eye contact and ignite curiosity about 313 records so they will seek further information.

To inform customers that we sell vinyl music and clothes.

To increase our click through ratio.

http://w3.sba.oakland.edu/sharmaf01/313records/BannerAds.html

313 RecordsElements to be included

Animation, vivid colors, keywords and eye catching graphics.

Use of keywords such as our company name to establish brand recognition, “vinyl” and “clothing” to describe our products, and “Detroit Techno” to establish our point of differentiation.

Use of industry proven words “Click Me” on our banner because it is a proven means of increasing the click through ratio.

313 RecordsBanner Placement

Electronic music oriented message boards Detroit-focused mailing listsElectronic music websites like technotourist.org,

ilovetechno.net, motordetroit.com, or frequencydetroit.com

Club websites.

313 RecordsTechniques to be used to

measure effectivenessCPM (Cost Per Thousand)Pay per performance fees:

– Pay-per-click

– Pay-per-lead

– Pay-per-sale

313 RecordsInitial Company Placement

Detroit Metro TimesMicrosoft bCentral:

– MSN Windows’s media

– Link Exchange

313 RecordsMarketing Strategy

To get name recognition nationally and internationally (achieved by well-placed advertisements and promotions at key electronic music events and in key electronic music publications).

Create partnerships (affiliate marketing)Build repeat business by offering quality, friendly

customer service which will in turn attract business through word-of-mouth advertising.

313 RecordsPromotions

Establish a kiosk in the Detroit Threads store.Informational flyers about our company with a

coupon code (discount on initial web purchase).Placement of ads of our web site along with a

coupon code in widely-read electronic music magazines domestically and abroad.

Web banner advertisement on the web sites of our affiliates.

Detroit Electronic Music Festival.