30 point strategies - safeguarding reputation

6
Safeguarding reputation DATA AND PAYMENT BREACHES: A SNAPSHOT OF CORPORATE COMMUNICATION STRATEGIES

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30 Point Strategies takes a quick look at corporate communication strategies in response to data and payment breaches.

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Page 1: 30 Point Strategies - Safeguarding reputation

Safeguarding reputation

DATA AND PAYMENT BREACHES: A SNAPSHOT OF CORPORATE

COMMUNICATION STRATEGIES

Page 2: 30 Point Strategies - Safeguarding reputation

IN THE WAKE OF THE RECENT POINT-OF-SALE BREACH, THE HOME DEPOT LAYS OUT ITS RECOMMENDATIONS TO CONSUMERS IN THIS IN THIS INFOGRAPHIC ON ITS CORPORATE SITE.

Source: https://corporate.homedepot.com/MediaCenter/Documents/Keys_to_Customer_Protection.pdf

Page 3: 30 Point Strategies - Safeguarding reputation

CREDIT MONITORING AGENCY EXPERIAN PRESENTS DATA BREACH PREPAREDNESS GUIDELINES IN THIS ONLINE, 31-PAGE RESPONSE GUIDE.

Source: http://www.experian.com/assets/data-breach/brochures/response-guide.pdf

Page 4: 30 Point Strategies - Safeguarding reputation

VISA ASSERTS A MERCHANT’S RESPONSE TO A BREACH BOILS DOWN TO TRUST: “HOW MERCHANTS RESPOND TO DATA BREACHES CAN BUILD OR DAMAGE HARD-EARNED TRUST AND CORPORATE REPUTATION.”

Source: http://usa.visa.com/download/merchants/cisp_responding_to_a_data_breach.pdf

Page 5: 30 Point Strategies - Safeguarding reputation

TARGET BRANDS, INC. INCLUDES FAQS, MESSAGES IN SPANISH AND A LENGTHY LIST OF COMMUNICATIONS AND RESOURCES ON THE BRAND’S CORPORATE SITE SURROUNDING THE COMPANY’S HIGHLY PUBLICIZED DATA BREACH.

Source: https://corporate.target.com/about/payment-card-issue.aspx

Page 6: 30 Point Strategies - Safeguarding reputation

Safeguarding your reputation

CONTACT OUR REPUTATION MANAGEMENT EXPERTS – REACH OUT TO US ON TWITTER

OR LINKEDIN