30 point strategies - safeguarding reputation
DESCRIPTION
30 Point Strategies takes a quick look at corporate communication strategies in response to data and payment breaches.TRANSCRIPT
Safeguarding reputation
DATA AND PAYMENT BREACHES: A SNAPSHOT OF CORPORATE
COMMUNICATION STRATEGIES
IN THE WAKE OF THE RECENT POINT-OF-SALE BREACH, THE HOME DEPOT LAYS OUT ITS RECOMMENDATIONS TO CONSUMERS IN THIS IN THIS INFOGRAPHIC ON ITS CORPORATE SITE.
Source: https://corporate.homedepot.com/MediaCenter/Documents/Keys_to_Customer_Protection.pdf
CREDIT MONITORING AGENCY EXPERIAN PRESENTS DATA BREACH PREPAREDNESS GUIDELINES IN THIS ONLINE, 31-PAGE RESPONSE GUIDE.
Source: http://www.experian.com/assets/data-breach/brochures/response-guide.pdf
VISA ASSERTS A MERCHANT’S RESPONSE TO A BREACH BOILS DOWN TO TRUST: “HOW MERCHANTS RESPOND TO DATA BREACHES CAN BUILD OR DAMAGE HARD-EARNED TRUST AND CORPORATE REPUTATION.”
Source: http://usa.visa.com/download/merchants/cisp_responding_to_a_data_breach.pdf
TARGET BRANDS, INC. INCLUDES FAQS, MESSAGES IN SPANISH AND A LENGTHY LIST OF COMMUNICATIONS AND RESOURCES ON THE BRAND’S CORPORATE SITE SURROUNDING THE COMPANY’S HIGHLY PUBLICIZED DATA BREACH.
Source: https://corporate.target.com/about/payment-card-issue.aspx
Safeguarding your reputation
CONTACT OUR REPUTATION MANAGEMENT EXPERTS – REACH OUT TO US ON TWITTER
OR LINKEDIN