30 day playbook - social media
Post on 22-Sep-2014
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30 Day Playbook for Social Media
Steve Urquhart, T21 Solutions
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Week 0: "Huddle Up"
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Huddle Up
Draft your team
Know your fans (audiences)
Have a game plan
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You have a LoT of
options ...
You have a LoT of
options ...
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Engagement 101
Leverage: best practices and resources
Link: content and strategy to your goals, audiences
Access: tools and resources to validate your social media efforts
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L.I.S.T.E.N.
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FacebookStrategy: Build a social media community to help our workforce succeed.
Share: Career strategies, success stories, resources and ideas.
Benefits:
Helps job seekers
Promote services
Thought leadership
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Twitter• Strategy: Provide timely resources and
leads to the local workforce community.
• Share: Job leads, time-sensitive info, tips and tricks.
• Benefits:
• Short and timely
• Widely shared
• Links other platforms
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YouTube• Strategy: Visually tell our story through the
eyes of our customers and stakeholders.
• Share: Workshop "vignettes," success stories, case studies, other multimedia.
• Benefits:
• Leverage Google SEO
• TV, web, mobile access
• Appeals to broad audience
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Week 1: "First & 10"
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Starting Line Up
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First & Ten
Recycle and repurpose content
Resume writing tips
Career guides
Workshops and seminars
Program guidelines
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Week 2: "Post Route"
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Engage Your Audience
This is not a one-way channel
Ask and answer questions
Encourage participation
Tell your story
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Frequency?
Facebook - 1x/day
Twitter - 3x/day
Blog - 1x/week
YouTube - 3x/month
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Blog articles
Webinars (and transcripts)
Case studies
Videos
"How-to" guides
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Week 3: "Special Teams"
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Special Teams ...
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Week 4: "Goal Line"
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80/20
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Time Commitment?
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Community Manager
• Sponge
• Cheerleader
• Traffic cop
• Concierge
• Gardener (curator)
blog.getsatisfaction.com
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Closing Thoughts
DO listen
DO be authentic
DO be consistent
DO be gracious
• DON'T mix personal and business posts
• DON'T get baited
• DON'T share non-public information
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Know Your Audience(s)
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Q&A
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Want to Learn More?
Mashable
Social Media Examiner
The Next Web
HubSpot
Social Media Today