giving day playbook presentation
TRANSCRIPT
Giving DayPlaybook
www.givingdayplaybook.org
Plan so you know your target
General Goals Measurable Target might be…
Grow giving base Increase total amount donated on Giving Day by 25%; Raise > $10,000
Democratize giving base Engage 500+ donors to make a contribution
Engage a new donor segment
Engage 50+ members of new donor segment
Expand public profile Generate 25+ mentions, develop new kinds of media relationships
Example: Young Professionals
Tool
Choose the right prize & match incentive
SECTION: PLANNING > Matching Prizes and Funds Example: Fundraising
Type of Prize
Pros
Cons
Goal Alignment
Tool
Engage online and excite offline
• Remind people to give by email• Provide real-time donation
totals on website• Thank donors on Twitter• Share event photos on
ONLINE
OFFLINE• Kick off at a coffee shop• Food truck lunch• Afternoon event at nonprofit• Happy hour
Example: Generate media attention
Build for the long termBE GRATEFULThank donors and community partners
BE TRANSPARENTReport success to entire community
BE SMARTSurvey donors and nonprofits; analyze web data
Example: Donor insight