30%: Annual growth in Data0% : Annual Growth in budgets……How Do You Manage?

Sheela Nambiar, Country Lead,

Brand Sales, Information Management, IBM, India/SA

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IBM Data Management

The Information Challenge

Addressing the Data Challenges

Flexibility & Scalability

High Availability

Secure data, reduce risks and audit deficiencies

Meet Current and Future Needs

improve performance

Security & Compliance

self-configuring, self-healing, self-optimizing and self-protecting

Ease of Manageability

Delivering projects that enable future growth is one of the top 3 CIO strategies*

84% of security breaches come from internal sources

Improving workforce effectiveness is one of the top 3 CIO priorities*

Downtime costs can amount up to 16% of revenue in some industries.

Sources: CIO Magazine survey 2007; IBM Tivoli Market needs and profiling study 2005; The Costs of Enterprise Downtime: NA Vertical Markets 2005" Information Research; IBM Market Intelligence

Which of these are “top of mind” in your organization?

The IT Spending Climate

“…businesses should prepare now for cutting IT costs, and the data management discipline is one area that affords numerous opportunities for reducing and controlling costs. In most cases, the cost of implementing the steps will be far outweighed by the savings that can be realized.”

IT budgets flat or declining

Data volumes still growing

Increasing cost of managing data

Source: http://www.gartner.com/it/page.jsp?id=619108

When you hear…

data management &

IBM,

what do you think?

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Performance

Security

Reliability

Manageability

Governance

Ease of Use

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Do you also think about IBM delivering…

lowest cost of operation?

...let us show you the IBM way

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Save 30% on

storage costs when compared to

other databases

* Based on Internal IBM tests.

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Get More from Your Storage

“…up to 83%… helps us minimize storage costs and increase performance”— Jean Holley, CIO, Tellabs, Inc.

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Get morefrom your Servers

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Latest IBM Database InnovationIBM DB2 PureScale

Learning from the undisputed Gold Standardfor reliability and scalability... System z

Unlimited Capacity

– Buy only what you need, add capacity as your needs grow

Application Transparency

– Avoid the risk and cost of application changes

Continuous Availability

– Deliver uninterrupted access to your data with consistent performance

Meet Service Level Objectives with High Availability

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“One of the major advantages of DB2 is that we get a disaster recovery solution for our SAP system with HADR at no extra cost.”—Gustav Elias, Austrian Railways

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Easierdatabase administration

Get More from Your Database Great Performance without Tuning

DB2 and InfoSphere Warehouse can tune itself so you don’t have to worry about the database.

Easier administration means…

• IT Staff can focus on high-value tasks

• Lower administration costs

“…DB2 9.7 minimizes down time ... DB2 9.7 enables us to maintain higher database availability … DB2 9.7 allows Soprano to focus on customer features ...” — Dr Richard Favero, CEO, Soprano Design (Australia)

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Get MOREfrom your staff

16.0

27.9

0.0

DB2

OracleDatabase

MicrosoftSQL Server

Source: Solitaire Interglobal Ltd Whitepaper: DB2 Performance on IBM System p® and System x®

Not Available on System p

DB2 Needs Less Staff for Administration

Move Your Applications to DB2 9.7 Easily

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"To move our application to DB2 9.5 would have taken an estimated two-year effort. We were thrilled to see it took only ONE WEEK to move it to DB2 9.7…”

— Paolo Juvara, CTO, Openbravo

Easier Than Ever to Move to DB2

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Use Oracle Database skillswith DB2

IBM SolidDB Universal CacheAccelerates virtually all leading RDBMs for extreme speed

SolidDB Universal Cache

Over 3,000,000 solidDB deployments worldwide

App

Universal CacheUniversal Cache

App App

“Having the ability to process 1

million busy-hour call attempts

per CPU and to also have Carrier

Grade availability, was a major

challenge for Iskratel NGN/IMS

fully featured Call Server. The

extreme performance and data

resilience of solidDB has proven

to be a solid foundation for our

extreme requirements.”

- Iskratel Director of Products and Solutions

IBM Announces Industry's First Universal Database Cache

“An industry first, solidDBUniversal Cache relies on relational, in-memory database software to accelerate IBM's own DB2 and Informix Dynamic Server, as well as…”

1 Source: Noel Yuhanna, Forrester ResearchDatabase Archiving Remains An Important Part Of Enterprise DBMS Strategy, Q3 2007

On average, data repositories

increases by 50% annually.

The Data Multiplier Effect

500 GB

Actual Data Burden = Size of production database + all replicated clones

500 GB

500 GB

500 GB

Development

Test

UserAcceptance

Production

500 GB Backup

500 GBDisasterRecovery

3 TB3 TBTotal

Control Data Growth & Improve Application Performance

CurrentCurrent

Production

HistoricalHistorical

ArchiveArchive

RestoreRestoreRestoredRestored

Universal Access to Application DataUniversal Access to Application Data

ODBC / JDBC XML Report WriterApplication

Archives

Historical DataHistorical Data

Reference DataReference Data

Archiving is an intelligent process for moving inactive or infrequently accessed data that still has value, while providing the ability to search and retrieve the

data

Application Retirement/Decommissioning

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Before Decommissioning After Decommissioning

Remove an application or system from active service

But…Retain access to its business-critical data– Retire an application– Consolidate redundant systems into single “enterprise standard”– Migrate portfolio to lower-cost platform – Consolidate and eliminate unsupported databases and versions

ArchiveArchiveFilesFiles

Protecting Privacy through Masking

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Your Credit Card

SANFORD P. BRIGGSSANFORD P. BRIGGS12/0912/09

4536 6382 9896 52004536 6382 9896 5200GOOD THRU >

Your Credit Card

EUGENE V. WHEATLEYEUGENE V. WHEATLEY12/0912/09GOOD

THRU >

4212 5454 6565 77804212 5454 6565 7780

Before Masking After Masking

IBM is the only vendor who can offer:

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A comprehensive foundation across any platform scalable to any transaction and data volume for any workload and data format

Leading edge database innovations to provide breakthrough performance and time to value for leveraging all business data

Broadest & deepest Integrated Data Management portfolio to manage data across the most diverse set of platforms & business application needs

Application and technology partnerships to deliver complementary value to our mutual clients

Workload Optimized Systems to provide the highest performance while cutting costs

When you hear…

data management& IBM,

what do you think?

...has the answer changed?

Thank You

Disclaimer

The information on features in development is intended to outline our general product direction and it should not be relied on in making a purchase decision. The information on the features in development is for informational purposes only and may not be incorporated into any contract. The information on the features in development is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described in our products remains at our sole discretion.

The information contained in this presentation is provided for informational purposes only. Although efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided "as is", without warranty of any kind, express or implied. In addition, this information is based on IBM’S current product plans and strategy and represent IBM'S goals and objectives only, and are subject to change or withdrawal by IBM without notice.

IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other documentation. Nothing contained in this presentation is intended to, or shall have the effect of creating any warranty or representation from IBM (or its affiliates or their suppliers and/or licensors); or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

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