3 words to address the worldstatic.viatecla.com/apdc/share/2015-12/2015-12-02112136...38 get your...
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3 WORDS TO ADDRESS THE WORLD
IMPROVE EXPERIENCE | GROW BUSINESS | SAVE LIVES
what3words.com
@what3words
w3w.co/ios - w3w.co/android
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A SIMPLE WAY TO COMMUNICATE LOCATION IS ESSENTIAL TO UNLEASH ITS FULL POTENTIAL FOR EVERYONE
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75% OF THE WORLD HAS INADEQUATE, POOR OR NO ADDRESSING SYSTEMS
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4 BILLION PEOPLE DON’T HAVE AN ADDRESS
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“WITHOUT AN ADDRESS, YOU LIVE OUTSIDE THE LAW, YOU MIGHT AS WELL NOT EXIST.”
HERNANDO DE SOTO, DEVELOPMENT ECONOMIST
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IN THE OTHER 25% POOR ADDRESSING IS COSTLY & FRUSTRATING
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22m hours lost abroad 80% calls - where are you? 1 mile/driver=$50m
POOR ADDRESSING HAS A MASSIVE IMPACT
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POOR ADDRESSING HAS A MASSIVE IMPACT
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STREET ADDRESSING IS EXPENSIVE & TIME CONSUMING
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LANDMARK BASED ADDRESSING IS NOT SCALABLE
“From the Tibas cemetery, 200 meters south, 300 meters west, cross the train tracks, white two-story house.”
Costa Rica
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DROPPING A PIN IS GOOD FOR DIGITAL BUT NOT FLEXIBLE
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25° 9’ 40.918” S 18° 59’ 2.824” E
GPS IS ACCURATE BUT DIFFICULT TO REMEMBER & USE
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LONG COORDINATES TO 3 SIMPLE WORDS
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WE HAVE OUR OWN MULTI-PLATFORM APP
w3w.co/ios
w3w.co/android
APPS, SITE & CODE
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WORDS BEAT NUMBERS FOR COMMUNICATION
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LANGUAGE EMPOWERS COMMUNITIES
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WORDS MEAN YOU CAN SPOT ERRORS
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WORDS ALLOW INTELLIGENT DISTRIBUTION
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A COMMON COMMUNICATION LANGUAGE
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BEING USED IN THE TOWNSHIPS TO DELIVER MEDICINES
vimeo.com/what3words/township
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3 WORD ADDRESSES BEING USED IN THE FAVELAS
w3w.co/favela70
BEING USED IN THE FAVELAS TO DELIVER PACKAGES
w3w.co/cartero-amigo
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FESTIVALS, LOGISTICS, TRAVEL, SCAVENGER HUNTS
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GET YOUR HANDS DIRTY
AIM HIGH, NO HIGHER
EXPONENTIAL SCALE
STAND FOR SOMETHING GOOD
FILM, CONTENT, FILM
YOU CANT BEAT STRATEGY
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AIM HIGH, NO HIGHER
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THE WORLD WOULD BE A BETTER PLACE IF EVERYONE COULD EASILY TALK ABOUT THE LOCATION OF EVERY PART OF IT
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GET YOUR HANDS DIRTY
Geospatial World • May • 2015
INTERVIEW36
Mapping the globe, 3mx3m at a timeMapping the globe, 3mx3m at a time
Steven Ramage, Strategy Director, What3Words, shares how his start-up has simplified the world's addressing system by splitting the globe into titled squares.
Hi! I'd like to get this package delivered to purely.dips.dent, please.’
Now, that may have sounded unintelligent. But, what if we were to tell you that it was just a request made at a courier company, asking for a parcel to be delivered to Fifth Avenue, Manhattan, New York, US?
A new global addressing system, called What3Words (w3w), has divided the world into 57 trillion
3mx3m squares, and given each one a three-word address. So, while Paris’ Champs-Élysées becomes ‘gushes.cracker.fronted,’ London's Oxford Street boils down to ‘tube.gates.leave’ under this novel system.
And while you may find yourself searching for what your address is called under what3words’ umbrel-la for fun, let's not forget that we still don't have unique addresses for a major chunk of planet Earth. It's these four billion unaddressed people
around the world, what3words really wants to focus on.
The company's motto is ‘addressing the world.’ Is the global addressing problem something we really need to worry about?Around 75% of the world suf-fers from inadequate addressing systems. In the remaining 25%, a large number of national addressing systems are plagued with problems,
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EXPONENTIAL SCALE
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Social Content Ads Film Articles Events
FILM, CONTENT, FILM
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HELP US ADDRESS THE WORLD
MAKE | SHARE | USE