3 steps to making online marketing plan in 1 hour
TRANSCRIPT
Digital Marketing Webinar 3 Steps To Making An
Online Marketing Plan In 1 Hour
December 12, 2014 | Ravi Trivedi (Founder, Srijan Capital)
www.digitalvidya.com
By Ravi Trivedi | @trivediravi | [email protected]
Digital Marketing Investment
Start-ups
Software, Business
Development
• Software Engineer • Solution Consultant • Business Development
Incubation + Angel Investment
Venture Investments
Equity Analyst
• Run Digital Marketing, P&L [India]
• Digital Marketing Strategy & Execution [ US]
• Ran Online Division, P&L [US]
Three Steps to a Quick Marketing Plan
Some Conversion Optimization Tips
Free Tools to Do Research & Analysis
What Business You Are In ? [ 2 Sentences] Who are you Marketing to?
Is It Targeted Enough?
Where can you find your Target Audience?
Is your market large, but still targeted?
Why is Messaging Important ? Bounce Rate Create Messaging For Target Audience Broad messaging has poor conversion It is Fine to ignore a set of audience, as long as
your target audience is aware. Don’t create messaging YOU want, create
messaging for what the customers CARE about.
List all the places where your target customers are
Use Tools to analyse competitors dominant acquisition strategy
Analyze the 3 Tactics/Channel With Highest Expected ROI & Volume
Use keyword and other research to get to expected Volume/ROI.
Measure ROI of channels. Remove Channels that don’t perform
Next – some tools to help you with this analysis
Channel Volume [Clicks] ROI
Adwords 10,000 15%
Email 5,000 25%
Add Channels that perform Always Be Testing Don’t track Vanity Metrics. [90% GA Metrics] Track Actionable Metrics– Conversion, Churn.
If you want Big Improvement in Results, be ready to
make Drastic Changes
Funnel Analysis What is the Funnel for your Business?
What are the benchmarks for your industry conversion
How to Enable Event/Goal Tracking Do I need Event Tracking?
Which Goals should I track?
How much value should I assign to each conversion
Visitors
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• Tell me the Startup/Company/Website you run/manage • Let us make a Quick Online Marketing Plan for your online business
1. Identify Your Target Market 2. Hone Your Messaging 3. Identify Top 3 Channels/Tactics & Test.
www.digitalvidya.com
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