3 Reasons WhyQuality Content Trumps Quantity

What it’s All About

• Content marketing is all about being seen

• Blogs, infographics, and social media posts are all methods of allowing others to see your content

• This creates a dilemma between posting content frequently, or posting high quality content occasionally

Weighing Your Options• There is a very delicate balance to creating a

successful content marketing strategy

• You do want to release content on a regular basis, but you want to avoid throwing out low-grade content just to bring people to your website!

• The goal is to gain long term web traffic because you want visitors returning to your website, allowing you to generate leads

To accomplish this, your content needs to be: 

Informative, Relevant, and Sharable

Overcoming the Sales Pitch• The content you create needs to be informative to

your readers

• Your content should be helpful and educational to help to establish your company as an expert

• Avoid turning your content an ad or an article stuffed with keywords and jargon

• No reader is going to finish reading something that comes across as disingenuous

Make it Relevant

• Your content should be relevant to your business

• If your company produces running shoes, then an article on dieting isn’t going to be relevant to your audience

• However, an article about what you should eat before and after going running will be

Sharing is Caring

• Your content needs to be sharable!

• Enabling content to be shared will broaden your reach and bring more prospective clients

• If your content is both informative and relevant, it will be shared

The Caveat• Quality content will bring you more valuable web traffic over

the long run

• However, finding a balance between quality and quantity is important

• Releasing a large quantity of content can increase your search ranking, but it won’t maintain web traffic over the long term

• Only releasing one piece of high quality of content every so often won’t help increase your web traffic either

• High quality content needs to be released as regularly as possible, as long as the quality of it isn’t sacrificed