3 places to connect with consumers on mobile

3 PLACES TO CONNECT WITH CONSUMERS ON

MOBILE

Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. But are mobile consumers finding you? Is your website converting them into leads? Are you creating interest for your business in real time? See how you can reach mobile consumers in the right places, at the right time and with the right information.

CONSUMERS ARE SEARCHING ON MOBILE

© 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.

of Smartphone Owners Use a Search Engine

At Least Once

a DaySearch Ads Show up First in Mobile

Search Results

(Yahoo!)

Is your advertising landing page mobile-friendly?

ImprovesQuality Score

Mobile-Friendly Website

Non-Mobile Websites

Mobile Landing Page

Improves Search Ad Position

TIP: Transition to a mobile-friendly website if you don’t have

one to improve your rank in mobile search.

TIP: Check your website’s mobile-friendliness on https://www.google.com/webmasters/tools/mobile-friendly/

Google’s “Mobilegeddon” algorithm update means non-mobile websites are penalized in mobile search results.

of SmartphoneOwners Search for Local Information

Google Maps is One of the 10 Most Widely Used Apps

(Google Data)

(comScore)

TIP: Update your local listings to make sure you show up in mobile map searches.

TIP: Search for your business on Google Maps and Apple Maps. Do you show up and is the info correct?

CONSUMERS ARE VISITING YOUR WEBSITE ON MOBILE


of Mobile Consumers Want to Visit a Mobile-Friendly Website

of Small Businesses Don’t Have a Website, and 95% of Those Sites are Not Mobile Optimized

(Google Research)

(Hibu)

TIP: Use a mobile-responsive design that helps you wow and convert mobile visitors.

TIP: Visit your business website from a smartphone. Is it easy to read and use?

CONSUMERS ARESPENDING TIME IN APPS


of Mobile Time is Spent in Apps

“Nearby” Searches Have Grown 5x Since 2011

(comScore)

(Google Data)

TIP: Create an offer and deliver it to consumers through mobile apps.

TIP: Use in-app advertising that gets consumers’ attention by targeting them when they are near your business.

GET LEADS WHILE YOU’RE ON THE GO

BONUS


of SMB Owners Use Smartphone Technology to Conduct Business

Can you get insights and manage your marketing from your smartphone?

(ATT & Small Business & Entrepreneurship Council)

TIP: Use apps to keep up with your marketing and web presence while on the go.

ANALYTICS SOCIAL NETWORKS REVIEW SITES

ReachLocal delivers a mobile strategy designed

specifically for local businesses that includes:

• A professionally-designed, mobile-responsive ReachSiteTM

• Mobile-optimized search engine marketing with ReachSEOTM and ReachSearchTM

• Hyperlocal in app mobile advertising with ReachDisplay InAppTM

• A mobile app that shows you what’s working with ReachEdgeTM lead conversion software

Learn more about all our mobile-enabled

solutions. reachlocal.com/solutions© 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.