how to use homeadvisor to connect with consumers
TRANSCRIPT
Milestones2014
Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!
Ray HoffmanMarketing Director, RbA
Milwaukee
“ “ I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.
Amy LindholmBrand Manager, LP Siding
“ “
AWARDS
...with a chance to get a Google Chromecast
Today’s Giveaway is a Pixel C Tablet by Google!
Today’s Speaker
Scott Weigel
VP of Business Development
America’s Largest Marketplace for Home Services
Agenda
● HomeAdvisor Today● Connecting Homeowners with Service Professionals● Using Partnerships to Spread Awareness● How to Get Noticed on HomeAdvisor● Questions
HomeAdvisor Today
Company timeline
10 Million matched homeowners annually
135,000 screened & approved pros
5 Million ratings and reviews
500 project categories
367 US Markets
80 Million visitors per year
Unmatched scale in the home services space
HomeAdvisor Visible to Millions of Homeowners Through TV
2016 MEDIA FOOTPRINT
Overview:
• 2016 is the brand’s 4th year on National TV
• Spent $14 million in Q1
• On pace to spend $60 million this year, a 10x increase over our initial spend in 2013
• Media footprint is a mix of Direct Response and High-profile (Prime, Network, Top-Tier National Cable)
• Creative is ‘Branded Response’ in style, designed to drive immediate traffic as well as build brand equity over time
Connecting Homeowners with Service Providers
PRO REVIEWS
Over 5 million detailed ratings and reviews so you can hire the best pros.
TRUE COST GUIDE
Find out how much your project should cost using our True Cost database with millions
of real home projects.
Proprietary research toolsHire the right pro at the right price
INSTANT CONNECT
Have a pro call you immediately.
MULTIPLE QUOTES
Get competing estimates from up to four pros.
INSTANT BOOKING
Book an appointment online.OR OR
On-Demand ConnectionsWe provide the tools you need, whether your project is complex or needs immediate attention
It starts with the consumer pathway…
…where each request is qualified…project details are gathered
…resulting in a project ready homeownercontact info, address, timing, and intent levels
Market Match
• Consumer and lead information
is sent to matching companies• Consumer is presented with
their matching companies
Instant Connect™• Homeowner selects to connect with a pro
• HomeAdvisor instantly contacts pros
• One matching pro accepts the call
• Homeowner and pro are instantly connected
Instant Booking™• Booked service and appointments
• Homeowner chooses available pros
• Homeowner selects time that’s best
• Pro is notified of appointment request
ProFinder Directory
• Homeowner chooses which pros to send their information to
• Listings by zip and project
Robust Profiles
• Closed-loop ratings and review platform
• Job photos• Business background and
contact information• Special deals• HomeAdvisor achievement
badges
Get a Complimentary Digital Marketing Consult
Call (703) 788-6730 Or
Email [email protected]
...and a Google Chromecast!
Using Partnerships to Spread Awareness
Exclusive Partner NetworkProFinder Directory can also be found on Better Homes & Gardens, This Old
House, Realtor.com, 1800contractor.com, Build.com, Improvenet.com
Facebook Booking ToolHomeowners can book an appointment with a pro directly from
their Facebook page
Apple Watch App
More than notifications and reminders…HomeAdvisor’s brings enhanced utility to IoT endpoints
Apple TV App
Find inspirational ideas for your next home decorating or remodeling project
Alexa Skill
Consumers don’t need to lift a finger to get immediate fulfillment
Product Installation ServicesInstantly connect with a service professional to help install larger / more
complex products
How to get Noticed on HomeAdvisor
Robust Profiles
• Business background and contact information
• Photos• Rating and Reviews
Robust Profiles
• Business background and contact information
• Photos• Rating and Reviews
Robust Profiles
• Business background and contact information
• Photos• Rating and Reviews
Pixel C Tablet by Google WINNER IS….
...there’s still a chance to get a Google Chromecast
Get a Complimentary Digital Marketing Consult
Call (703) 788-6730 Or
Email [email protected]
...and a Google Chromecast!
Questions?