3 Keys to Double Your Production

Featured Agent: Bobby Dean

Berkshire Hathaway HomeServices

Host: Shannon Shimabukuro

Senior Trainer, Trulia

Agenda

• Welcome Bobby Dean

• 3 Keys to Double Your Production

1. Be Found

2. Follow-up so they call you

3. Listing Winners & Keepers

• Q & A

Welcome Bobby!• 14 years in Real Estate

• Since joining Trulia/Market Leader

• 2012: 15 transactions

• 2013: 28 transactions

• 2014 YTD: 40 transactions

• Top 10 in Sales for Dothan

Bobby DeanBerkshire Hathaway HomeServices

Showcase Properties

Dothan, AL

How findable are you?1

Drive everything to your website

Paid and Free Leads

• Paid: Trulia (including Market

Leader tools), Zillow, Favorite

Agent

• Free: Craigslist, eBay Classifieds,

Facebook, local classifieds,

YouTube, Visual Tours.

Meet People: Million Dollar Business Cards

• How stingy are you with your business cards?

Follow-up so they call you2

5 Follow-up Tips

• Day 1: Add to Email Farm group & send recommended listings

5 Follow-up Tips

• Day 1: Add to Email Farm group & send recommended listings

• Day 2: Email “Dothan Information”

5 Follow-up Tips

• Day 1: Add to Email Farm group & send recommended listings

• Day 2: Email “Dothan Information”

• Day 4: Add a Listing Alert

• (buyers and sellers)

5 Follow-up Tips

• Day 1: Add to Email Farm group & send recommended listings

• Day 2: Email “Dothan Information”

• Day 4: Add a Listing Alert (buyers and sellers)

• Day 6: Add to Market Insider Newsletter

5 Follow-up Tips

• Day 1: Add to Email Farm group & send recommended listings

• Day 2: Email “Dothan Information”

• Day 4: Add a Listing Alert (buyers and sellers)

• Day 6: Add to Market Insider Newsletter

• Day 7: Add to a Holiday Campaign

• (Holiday Fun*, Holiday Greetings*, Seasonal Greetings)

*require personalization

Listing Winners and Keepers3

Win the Listing: Selling = Beauty Contests

Win the Listing with Stats

Keep the Listing: “Bobby is thinking about me!”

• Brokerage: Website Activity

• MLS: Agent Views

• Zillow: Listing Report

• Trulia: Client Listing Report

Be Found: Website, Leads and Business Cards

Follow-up: Reminders, Recommended Listings, Market Insider,

Listing Alerts, Campaigns

Winning and Keeping Listings: Visitor Stats and Listing Activity

Reports

Want More?

• Fill out post-class survey to receive class

notes!

• Visit Learn.MarketLeader.com:

• Recordings & Handouts

• Short Tutorials

• Customer Support: 1-877-450-0088

• Thank You Bobby Dean!!

Thank you for attending:

3 Keys to Double Your Production

Featured Agent: Bobby Dean

Berkshire Hathaway HomeServices

Host: Shannon Shimabukuro

Senior Trainer, Trulia