3 Key Metrics forDetermining Your LinkedIn

Profile Success

Amy L. AdlerCEO

http://www.fivestrengths.comhttp://www.fivestrengths.com

1. The number of connectionsyou have

• Strategic Choices for Growing Your LinkedIn Network– Accepting connections from only

people you know well.– Accepting and seeking connections

from anyone willing to introduce themselves by becoming LinkedIn LIONS (LinkedIn Open Networkers).

• Benefits of Measuring Your LinkedIn Network Growth– More resources on whom you can

call for information when you are engaging in all types of business activities.

– Exponential growth of second- and third-degree connections.

http://www.fivestrengths.comhttp://www.fivestrengths.com

2. The number of times yourprofile has been viewed.

• Strategic Choices to Increase the Number of Your Profile Views– Share updates more frequently.– Curate content and repost, “like,”

share, or comment on what other people have posted.

• Benefits of Measuring the Number of Your Profile Views– People will come to expect a certain

perspective or point of view from you related to your industry or executive position.

– People will start to feel like they “know” you, want to learn more about you, view your profile, and, hopefully, engage with you in real time.

http://www.fivestrengths.comhttp://www.fivestrengths.com

3. The number of times your updates have been viewed.

• Strategic Choices for Increasing Your Update Views– Evaluate the level of interest of

your audience in the topics and positioning of your updates.

• Benefits of Measuring the Number of Views for Your Updates– Increase views overall by

posting updates similar to the ones that have large impact.

– Stop posting updates that have little or no engagement.

http://www.fivestrengths.comhttp://www.fivestrengths.com

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Amy L. Adler, CEO(801) 810-5627

Toll-Free (800) 590-2377