3 key factors for website intelligence
TRANSCRIPT
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Use your website to attract and convert leads
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These days, no enterprise gets far without a website.
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These days, no enterprise gets far without a website.
And with any website, you need
website intelligence.
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Not a website that turns intelligent, takes over all the machines, and then tries to wipe out humanity.
Image courtesy of Terminator wiki
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Website intelligence is about measuring your website performance . . .
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Website intelligence is about measuring your website performance . . .
. . . and using that data to optimize it for future performance.
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Too many companies just set up a website and then let it languish.
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Too many companies just set up a website and then let it languish.
Static websites provide minimal value.
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Too many companies just set up a website and then let it languish.
Static websites provide minimal value.
So make your website work for you by using these three elements of website intelligence:
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#1: WEBSITE ANALYTICS
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• These are tools and software applications that gauge how well your website is performing.
#1: WEBSITE ANALYTICS
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• These are tools and software applications that gauge how well your website is performing.
• Web analytics gather information about visitors and how they interact with your website. They usually look for:
#1: WEBSITE ANALYTICS
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#1: WEBSITE ANALYTICS
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• Number of visitors
#1: WEBSITE ANALYTICS
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• Number of visitors
• Time spent on pages
#1: WEBSITE ANALYTICS
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• Number of visitors
• Time spent on pages
• Visitor location
#1: WEBSITE ANALYTICS
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• Number of visitors
• Time spent on pages
• Visitor location
• Visitor sources
#1: WEBSITE ANALYTICS
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#2: WEBSITE CONTENT
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• You to need to get traffic in order to get data. You attract traffic through content.
#2: WEBSITE CONTENT
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• You to need to get traffic in order to get data. You attract traffic through content.
• Constantly expand what your website offers: articles, lists of best practices, tips and tricks, helpful hints, ebooks and infographics.
#2: WEBSITE CONTENT
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• Your content should be:
#2: WEBSITE CONTENT
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• Your content should be:
• Relevant to your target audience’s needs
#2: WEBSITE CONTENT
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• Your content should be:
• Relevant to your target audience’s needs
• Evergreen: focus on needs that are long-term
#2: WEBSITE CONTENT
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• Your content should be:
• Relevant to your target audience’s needs
• Evergreen: focus on needs that are long-term
• Shareable: make it easy to share your content across a variety of online platforms
#2: WEBSITE CONTENT
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#3: CONTACT FORM
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Keep some content available only if a visitor fills out a contact form that captures information for your sales team. Keep the form:
#3: CONTACT FORM
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Keep some content available only if a visitor fills out a contact form that captures information for your sales team. Keep the form:
1. Short: ask for the basics (e.g., name, email, company, position, etc.)
#3: CONTACT FORM
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Keep some content available only if a visitor fills out a contact form that captures information for your sales team. Keep the form:
1. Short: ask for the basics (e.g., name, email, company, position, etc.)
2. Visible: use attractive, eye-catching colors and design to make the form stand out.
#3: CONTACT FORM