3 benefits of marketing automation
TRANSCRIPT
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Marketing automation is a suite of tools that enable businesses to more effectively market across multiple channels while automating repetitive tasks, generating
more leads, driving more sales and optimize ROI.
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Three benefits of marketing
1. DRIVE MORE LEADS – Identify up to 98% of anonymous web traffic with Visitor ID and track leads, whether they come by phone, form or email list2. CONVERT LEADS TO SALES – Connect with your leads with behavior-based tracking and follow up with customized automated emails3. PROVE YOUR ROI – Understand your end-to-end ROI and make key decisions with accurate and relevant data.
automation are as follows:
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Let’s look at each benefit more closely.
Allowing you to identify anonymous visitors.
Capturing lead data with dynamic forms.
Allowing you optimize your campaigns in real time, including social media campaigns.
First, marketing automation drives more leads by:
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Let’s look at each benefit more closely.
Lead scoring to alert you of hot leads.
Email automation for nurturing leads. Behavior tracking for deeper lead
insights. Automated sales notifications.
Second, it can help you convert leads to sales with:
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Let’s look at each benefit more closely.
Comprehensive campaign analytics. Google AdWords integration. Exportable graphs and reports. Content ROI tracking.
Finally, marketing automation can accurately measure the return on investment (ROI) with:
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Quick reminder: Marketing ROI is defined by the business value of the outcomes it generates. Are you
calculating the business value of any of your marketing outcomes?
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There you have it! Three benefits of marketing automation and their supporting details to help answer the question of
why you need marketing automation. With everything in one place, you’ll find it easier than ever to grow your
marketing programs and increase your sales.
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