28.02.2014 to 06.03 - manglas.com...objective of participation o to aware the consumer about tata...
TRANSCRIPT
28.02.2014 to 06.03.2013
BRIEF ON SHIVRATRI FAIR
.The historic town of Mandi 800m is built along the banks of the river Bias. It is district Headquarters.
Mandi is renowned for its 81 old stone temples & their enormous range of fine carving, it is often
called choti Kashi. The temples of Bhutnath, Triloknath, Panchvaktra & Shyamkali are among the
famous ones. The week long International Shivratri fair in Mandi is the major attraction with approx.
Ten to Fifteen thousand footfall daily from all area of Himachal Pardesh. The observance of the fair is
marked on the Shivratri day when the village gods are carried in palanquins to Mandi to pay homage
to Madho Rai.
OBJECTIVE OF PARTICIPATION
o To aware the consumer about Tata Shaktee and Nest in.
o To know the expectation of consumers.
o To strengthen the relation with end consumers.
o To enhance our reach among the consumers.
o To take the market feedback about Tata Shaktee through consumers.
o Participation in such fairs, directly or indirectly helps in generating long term clients.
.
MAIN ATTRACTIONS OF FAIR
o Participation of various Valley gods in the fair.
o Visit by famous Prestigious (VIPs) like Honorable Chief Minister, Other Ministers &
various leaders of political parties.
o Cultural activities.
o Business activities.
o Stalls of Govt. & Non Govt. bodies.
o Sports activities etc.
OPENING CEREMONY
Fair was inaugurated by Honorable Chief Minister Raja Virbhadra Singh(Himachal
Pradesh) on 28th Feb’2014
CM VIRBHADRA SINGH VISITED OUR STALL
CUSTOMER ENQUIRING ABOUT THE TATA
SHAKTEE & NEST IN
BRANDING
Keeping in mind the outcome and the kind of footfall we get, we re-installed
our stall in Fair.
DISTRIBUTION OF POP MATERIALS
OTHER STALLS IN EXHIBITION
SPORTS ACTIVITIES
• Able to deliver our message directly to customers.
• Explained the benefits of Tata Shaktee Sheets.
•To aware the customer about our Product.
• Able to know the expectation of customers.
•Presence of peoples in the fair was very good, also we got more than hundred enquiries
about Tata Shaktee sheets.
• Our dealers Naina Industries (Nerchowk) , Navjyoti Hardware (Talyahar) were delighted
to received such a good response from the fair. They were hopeful to received more
enquiries for Tata Shaktee sheets & also optimistic that the fair will help to boost their
sales in coming months.
ACHIEVEMENTS
THANK YOU