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Dear Privaar Member

At the outset, I extend my heartiest greetings to you and your family members for the festive season.

May the divine light of Diwali illuminate your lives with happiness and prosperity!

After two years of deficient monsoon, the country has witnessed normal monsoon. This has resulted in higher area under cultivation for various crops and a very high likelihood for a record harvest and farm income this year.

I am pleased to share with you that Tata Agrico has registered impressive growth in market share and operating performance across product segments in the first six months of this financial year. I take this opportunity to express my heartfelt gratitude to each one of you for your sincere efforts and contribution.

For Tata Steel, Safety and Ethics are not just a performance metric , but a way of life. We will therefore regularly share relevant information and articles on Safety and Ethics with each one of you. This issue contains an article on Tata Steel’s Gift Policy.

We are pleased to announce that based on your inputs , we have launched several new products like “Spoon Crow Bar” , “ 14 CP Super pick Axe” , “Tea Leaf plucker” , “New Rotavator blades” , “Sockets” and “Band-Saw blades” in the last six months. Very soon, these products will be available at national level.

We await your feedback on our new website “ www.tataagrico.com” with the unique feature of “dealer locator tab”.

With best wishes to you and your family members

Yours sincerely

Siddharth Mishra Chief Agrico Business & Retail Initiatives

Tata Steel Limited

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Dear Partner

Season’s Greetings to all of you!

Over the years, Tata Steel has placed significant

importance on the much valued support and

contribution of our business partners and has

worked on initiatives to strengthen the

professional relationship. Our sincere thank

you! We would take this opportunity to emphasize

our policy on Corporate Gift & Hospitality, for

which we request your support in implementing it,

in letter and spirit. Business gifts and hospitality

are occasionally used in the course of business

activity as a means to build goodwill and

strengthen working relationships among business

associates. However, gifts or hospitality (including

entertainment or travel) may create conflict of

interest and/ or influence the decision making. As

per Tata Steel's policy, employees of the

Company shall not accept gifts of cash, gold, other

precious metals, gems, stones, goods, service, non

–cash benefit ,monetary benefit of any value

under any circumstances. The policy does

make allowance for token gifts during festivals or

other ceremonial occasions, commensurate with

the culture and occasion and is limited to flowers,

sweets or any other eatables. As per the policy,

during New Year, articles of office use like

stationery, desk accessory with logo of the donor

Company are acceptable. Gifts being given outside

the workplace or venue of the business

event or to the family members of our employees

are against the gift policy. In the case of

promotional trips, no daily allowances, cash

advances, cash payments of any nature, airline

travel, whether domestic or international,

overnight accommodation is to be offered to our

employees. In circumstances where participation

in a Business Associate supported event is deemed

necessary for a business and bulk booking

arrangements are made by the Business Associate

for travel and/ or accommodation, the pro-rata

costs has to be reimbursed or preferably paid

directly to the provider of travel and/ or

accommodation. We would urge you as our

partner to respect the spirit of the policy and as a

good principled business associate refrain from

offering anything in cash or kind to our employees.

Regards,

Vijay Kumar

Ethics Co-ordinator,

Head NBD, Tata Agrico

A v

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T aking forward Tata Steel’s commitment to Safety, Tata Agrico organizes Safety Mass meetings at EPA premises throughout the country on time to time basis. The Safety Meetings serve as a platform to sensitize our EPA Partners regarding our Commitment To Zero as well as provide safety training to their employees. This quarter we had organized Safety Mass Meetings for our

EPAs based in Eastern India – Ghamaria, Adityapur & Hubli. The meetings were a huge success with 100% attendance of permanent and temporary employees across EPAs. The topics covered were Electrical Safety, Gas Safety, Fire Safety, Use of Personal Protective Equipment (PPE), handling process inside the plant, Chemical Safety etc.

To measure the success of our sessions, safety quizzes were conducted at the end for all the participants. Responses received were encouraging, which reflected the achievement of our objective i.e Inking an Indelible Mark Of Safety.

Permanent & Contractual Employees wearing PPEs at M/s Dev Agro

Safety Training in Progress at M/s Dev Agro

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Safety training session in progress at M/s TAT Gamharia

100% attendance of permanent & contractual employees in the safety meet ensured that Safety is imbibed as a value in work culture of the new Plant

As discussed with EPA

partners it is mandatory

for employees to wear all

safety appliances as per

their working area.

Interactive Training Session in progress at M/s Industrial Forge

Clock Wise:

1) General discussion on

safety at Work Place

2) Overwhelming

participation by

trainees during

Safety Quiz

3) Safety Training

Session in Progress

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The custom of “Ringing in the New Year” signifies optimism & enthusiasm. Taking a cue

from the same we are showcasing our New Products and Initiatives under the section of

“Ringing in the New”.

Point End Chisel & Pick Axe Super were added to the product basket of Agrico . Order Now!

For more information on Sona Chandi offer contact your nearest Tata Agrico Authorized Distributor...

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Mi AGRICO the new order management App for our Valued Dealer Network was launched successfully in the territories of Krishna Trader, Maharashtra & Jamula Satyanarayana , Orissa. During the App Launch a knowledge sharing session was conducted by the Sales & Marketing Team of Agrico. Following the introduction to the App , a hands on experience training was conducted for the attending dealers. The new app will ensure a hassle free verification process & redemption of reward points. The App is ready for its nation wide launch in Third Quarter.

Tata AGRICO Brand Launch

In association with Channel Partner

JBS , Tata Agrico Hand Tools were

launched at JBS Royal Touch

Showroom Bhubaneshwar . This is a

novel attempt by Agrico to explore

alternate channel for Hand Tools.

Partnership with JBS ensure leverage

of its channel and use of its

showrooms as a platform to increase

the awareness and visibility of

Garden Tools, Files & General

Purpose Hand tools (GPHT ). Similar

showrooms was opened at Mumbai

and 20+ stores are planned in FY’17.

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jharokha

Consumer Meet carried out in Karjan Taluka of Baroda District by Shree Shaktee Enterprise. The meet was attended by 55+ consumers . The attendees showed keen interest in the Agrico product range displayed . Similar Farmer Meets & Consumer meets were carried out in Sangli by Krishna Traders.

70+ Dealer boards were distributed and displayed in Madhya Pradesh by Global Enterprise to increase awareness of Files, GPHT & Garden Tools.

Dealers Meets were organized in Nagpur by Sheikh Fida Ali & in Ahmedabad by Vision Procon. These meets were attended by 40+ Dealers both in Nagpur & Ahmedabad. The meetings served as platform to share relevant product knowledge with our valued dealer network and collect relevant market inputs

A Window to Branding & Product Promotion activities across the Country...

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Tata Agrico Branding at Stalls distributing fruits & water to devotees at Krishna Pushkar Mela. Product Leaflets were distributed to spread awareness by Lotus Steel. We reached 1.5 lakh devotees during through Pushkar Mela

Shri Nagappa Traders participated in United Agri Expo, Madurai to create awareness about Agrico Product Range. A sale of 1.15 Lakh was done during this Expo.

Dealer Meet was conducted in Gulbarga in the month of Aug in association with JP Udyog . The dealer meet was attended by 20+ Dealers .

Bus branding in Kerala was carried out by Joseph Chandy to spread awareness regarding GPHT , Files and garden tools

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Festivities galore in Sept and Oct in the Eastern India . Taking a cue from the festive season, numerous Product Promotion & Branding Activities were carried out by Team Agrico, be it the launch of Mi Agrico App, Famers Meet , Store branding or Product Demonstrations . Here are few glimpses of the same…..

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1. Branding during Durga Puja with the help of M/s Bubna

2. Stall with Agrico Products at ICC fair conducted in the month of September

3. Farmer’s meet in progress in Begusarai Bihar organized in association with BMW

4. Demonstration of 1050D Power Tiller in Keonjhar , Odisha

5. Wall painting of Arico Hand Tools in M/s Bubna’s Territory

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Retailer Meets were conducted at Gajraula & Muzzafarnagar during the month of September in association with M/s Vikrant Iron. Both the meets were a huge success with a total of 66 Dealers attendees. The far reaching effects of the meets include additional sales of 1 Lakh per month (approximately) , increased awareness & consistent growth of business. The retailers were briefed about Agrico’s Product Range & recent product launches. This was followed by interactive feedback session

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1) Briefing about Agrico Product Range , Product Launches , Journey of the Eagle & Quality assurance in progress

2) Return gift distribution by Agrico Team to retailers for their participation in the meet

3) Product display area show n to the retailers to help them experience the quality of Tata Agrico Products

4) Interactive feedback session which helped record valuable market inputs

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To build awareness of Agrico products at the grass root level & motivate prospective Sub Dealers & Retailers , a market impact team was instituted in association with SM Corporation in the last quarter. First phase of this novel idea was executed in the month of October with the Impact team personally overseeing the installation banners , danglers etc & other branding activities. This activity increased the reach of Agrico in North East & helped gain valuable market-specific & product-specific feedback. The first phase was carried out at Barabazar, Upper Nongthumai & Laitumukhra.

Above - Glimpses of first stage of MIT in progress with the team personally overseeing the installation of PPA

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The year 1965 marked the beginning of the

corporate journey of the Partnership Firm: Harish

Brothers. The firm is headquartered at Solan,

Himachal Pradesh and has a Branch Office at

Parwanoo. Harish Brothers commenced its

journey as Tata Agrico Channel Partner in the year

2006. Since then there has been no looking back

for this Parivaar Member! Harish Brothers has

come a long way from its initial turnover of INR 20

Lakhs in 2006. In FY16 it touched the INR 3.58 Cr

mark through sheer dedication and consistent

hard work of its team members. Over years, they

have grown their business consistently in the

mountainous terrains of Himachal Pradesh.

A family owned business, Mr. Neeraj Goel was

initially instrumental in developing the business

and later handed it over to his sons Mr Sachin Goel

& Mr Nitin Goel in due course of time. Post his

retirement, Mr. Neeraj Goel acted as a

guiding force to steer the business in the

right direction besides leading a peaceful

retired life at their home town.

Currently Harish Brothers is operating with

a dedicated work force of four Distributor

Sales Officers and one Business Manager.

Together, this hardworking team serves a

dealer network of 350 – 400 dealers across

Himachal Pradesh. The dealer list includes

retailers of Traditional Tools, Files, Garden

Tools and Hand Tools. Moreover recently

Harish Brothers have forayed into

Mechanized business of Tata Agrico in

Himachal Pradesh.

Their success can be attributed to their

valued relationship with their channel

partners across the state, successful execution of

dealer schemes and product promotion activities,

and their deep sense of responsibility towards

Agrico Business. They have bagged the best

distributor award in the year 2009.

Over years their sincerity and loyalty have ensured

they are in good books of all their accounts.

Moreover this has helped them gain business

opportunities. They are currently channel partners

for Tata Wiron, Dulux and Havells among others.

This is not all, their deep sense of responsibility

extends to community welfare as well. They

believe in sharing their wealth with less fortunate.

They have donated furnishing and clothing among

others to Himgiri Kalayan Ashram located at Solan.

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Coffee Table Round Up Editor’s Note:

On behalf of Team Agrico , I take this opportunity to wish all our readers a very happy Diwali.

Festivals in India are joyous occasions for family bonding & celebrating togetherness. The second edition of “Green Leaf” is showcase of how Agrico Parivaar celebrates togetherness -Be it conducting safety meets jointly at EPA Premises or jointly working to increase the awareness of Agrico Brand. In this issue we have focused on highlighting the efforts of Agrico Parivaar Members through our Argi Jharokha

section with region wise coverage of branding & product promotion activities .

Besides this we have incorporated “Aachar par Vichar” section to update our parivaar members regarding our Company Ethics.

The news letter also covers the launch of “Mi Agrico App” , information about the “Agrico Sona Chandi” offer and many other interesting news snippets to read & discuss with other Parivaar Members.

Happy Reading!

Shatabdi Banerjee Marketing Manager (Exports), AGRICO

AGRICO Personnel

Mr. S M Patil 08-Nov

Mr. Shravan Kumar 19-Nov

Mr. Akhouri Prasad 21-Nov

Mr. M N Dey 25-Nov

Mr. Somnath Mukherjee 28-Nov

Channel PArtners

Mr. Prabhakar Rao 13-Nov

Mr. Sachin Goel 15-Nov

Mr. Sandeep Goel 26-Nov

Mr. Siddharth Srivastava 26-Nov

AGRICO Personnel

Mr. Vijay Kumar 20-Nov

Mr. Sujit Mazumdar 22-Nov

Mr. Manish Kumar 23-Nov

Mr. Nitin Thakur 23-Nov

Channel Partners

Mr. R Natarajan 08-Nov

Mr. Dinesh Dhanotia 26-Nov

Mr. Suresh Sachin Dol 30-Nov

Mr.Keshav Bihani

M/s Tirupati Vinyl

India Pvt Ltd

Mr. Aggersain Mittal

M/s Agarsain

Agriculture

Implements

Vikas Jain

M/s Ashok

Hardware

& Steel Mart

Mr. Pradeep Singla

M/s Singla

Associates