250k 16k - sabio mobile · app scan segments 8b impressions sabio is a ... with full targeting...

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Better data... better results with App Science ® We use data from mobile devices to identify your customers and deliver your ads with more accuracy. By collecting and analyzing billions of data points on more than 250 million mobile devices, App Science ® is providing marketers with valuable predictive data about their current and future customers. SMARTER MOBILE ADVERTISING powered by App Science ® media kit App Science ® “ You are what you app” Our technology identifies audiences based on the apps on their device and the locations they’ve visited. We believe that app and location data combined provide us with a more holistic understanding of a consumer's interests, life stage, and purchase intent.

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Page 1: 250K 16K - SABIO mobile · APP SCAN SEGMENTS 8B IMPRESSIONS Sabio is a ... with full targeting suite to hone in on your target audience. ... TIVO DEVICE RETARGETING

Better data...better results withApp Science®

We use data from mobile devices to identify your customers and deliver your ads with more accuracy.

By collecting and analyzing billions of data points on more than 250 million mobile devices, App Science® is providing

marketers with valuable predictive data about their currentand future customers.

SMARTERMOBILE

ADVERTISING

powered byApp Science® media kit

App Science®

“ You are what you app”

Our technology identifies audiences based on theapps on their device and the locations they’vevisited. We believe that app and location data combined provide us with a more holisticunderstanding of a consumer's interests, life stage, and purchase intent.

Page 2: 250K 16K - SABIO mobile · APP SCAN SEGMENTS 8B IMPRESSIONS Sabio is a ... with full targeting suite to hone in on your target audience. ... TIVO DEVICE RETARGETING

DMP & AD SERVER

We built our own DMP and ad server, allowing us to access, control, and dissect raw data with granularity and scale. We take the quality of our data seriously, which makes us e�ective, agile, and responsive.

VALIDATED PUBS

Our inventory of ValidatedPublishers have met sevencriteria, so your ads only appear where it’s safe. We assess publishers on:• Brand Safety • Viewability • Ad -

Fraud • App Store Certified • User

Rating • Estimated Downloads • CTR

TOPICS

Sabio’s proprietary algorithms use machine learning to generate groupings of apps based on user behavior. We call this method of categorization Topic Clusters.

WHO IS YOUR AUDIENCE?Sabio’s APEX ad platform equips you with a full suite of advanced targeting solutions so you can say goodbye to wasted impressions.

TOPICS

LOCATION

DEMO

THIRD PARTY

CULTURAL

CRM

RETARGETING

DAYPARTING

CONNECTION

DEVICE

INNOVATIVE MOBILE-FIRSTAD CREATIVESSabio’s award winning design teamcreates custom mobile first ad experiences including pre-roll, haptic and captioned video, vertical video and rich media to drive campaign engagements.