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DESCRIPTION
The Tarkine provides unique, intense and powerful nature-based experiences that are well managed and sustainable. appropriate access improved visitor information increased opportunities to connect with the wilderness authentic cultural experiences diversified accommodation and quality food and wine opportunities a robust, authentic Tarkine tourism brand that generates an immediate high-level recognition and meaning in the minds of potential visitors as an iconic destinationTRANSCRIPT
CRADLE COAST AUTHORITY - OCTOBER 2008Please consider the environment before printing this document
TARKINE TOURISM DEVELOPMENT STRATEGY
AUSTRALIA
Sydney
Melbourne
HobartThe Tarkine
Creating the Tarkine visitor experience...The Tarkine has many faces - diverse, wild places that powerfully affect, inspire and change people, from Aboriginal inhabitants to people today.
Its combination of globally significant temperate rainforest, dramatic wilderness, rare and threatened species and richly layered history creates a unique and memorable experience that refreshes the spirit and awakens the senses.
The Tarkine provides unique, intense and powerful nature-based experiences that are well managed and sustainable.
a tourism vision for the Tarkine...
The Tarkine is an enigma. Its name is not officially recognised and its physical boundaries are imprecise. Local communities have long considered it their place of work and recreation. Its original inhabitants occupied its land for millennia. The Tarkine’s natural and cultural heritage is unique, and recent studies suggest that it has the potential to become a powerful, sustainable visitor experience, invigorating Tasmania’s status as an island of iconic natural attractions.
The Tarkine’s success as a tourism destination will depend on the industry’s ability to match product development with market demand. The area’s natural and cultural values need to be incorporated into a dynamic menu of meaningful, high quality visitor experiences that engage the target audiences and represent a sustainable approach to the core asset.
From the outset, this will require targeted investment to address unmet demand for:
� appropriate access � improved visitor information � increased opportunities to connect with the wilderness � authentic cultural experiences � diversified accommodation and � quality food and wine opportunities
Other factors will be critical to its longer-term success and sustainability as a destination:
� a robust, authentic Tarkine tourism brand that generates an immediate high-level recognition and meaning in the minds of potential visitors as an iconic destination
� formal recognition of the Tarkine in official nomenclature, including maps, signs and other collateral that directs visitors to the experiences, facilities and services they need
� land management resources and mechanisms for protection of the Tarkine’s natural and cultural values in place, and maintained, ahead of projected increases in visitation
� continuous communication between land managers, tourism stakeholders and local communities to maintain a common understanding of the Tarkine as a brand and a destination
� coordination of land management, planning, tourism and infrastructure development functions within and between levels of government to support appropriate development
If these things occur, the Tarkine will have the capacity to generate increased numbers, repeat visitation and its potential economic yield. The ‘flow-on’ effect will substantially benefit surrounding communities, the region and Tasmania as a whole.
This Strategy responds to these challenges, providing a guiding framework for managed development of tourism in the Tarkine - from elusive concept to experience-rich destination.
Cradle Coast AuthorityOctober 2008
Foreword
TARKINE TOURISM DEVELOPMENT STRATEGY
Abalone Aboriginal Midden, Rupert Point, Tarkine Coast, Peter C. Sims
(1) Revealing the Tarkine
Introduction 1 Where is the Tarkine? 1 What is the Tarkine? 2 Natural values 2 Cultural values 2Who manages the Tarkine? 3
(2) Approach
Background 6 Purpose 6 Planning context 6 Consultative process 6
(3) Visitor Markets
The Tarkine tourism brand 9 Market appeal 9 Most profitable visitors 10 Potential yield 11 The opportunity 12 Visitor experience 12
(4) Development Framework
Principles 14 Elements 14 � Entry Points 15 � Corridors 16 � Regional linkages & gateways 18 Tarkine Management 19 Product Development 19 Industry Development 21 Marketing & promotion 22
(5) Recommendations
1. Arthur River 24 2. Waratah 26 3. Corinna 27 4. Meunna / Phantom Valley 285. South Arthur Forest Drive 29 6. Western Explorer 30 7. Savage River 31 8. Arthur & Pieman Rivers 329. Regional linkages & gateways 33 10. Tarkine management 34 11. Product development 35 12. Industry development 36 13. Marketing & promotion 37
(6) Acknowledgements 39
(7) Disclaimer 39
(8) Bibliography 39
(9) Attachments 40
Contents
TARKINE TOURISM DEVELOPMENT STRATEGY
The Tarkine represents a delicate ecosystem; a wild and sacred place... but it is also a ‘peopled frontier’, with an extraordinary
heritage of human activity.
TARKINE TOURISM DEVELOPMENT STRATEGY
Tarkine Wave, Tarkine Coast, Grant Dixon
SOUTHERN OCEAN
ARTHUR RIVER
PIEMAN RIVER
MU
RCH
ISON
HIG
HW
AY
LAKE PIEMAN
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
HELLYER GORGESTATE RESERVE
ROCKY CAPE NATIONAL PARK
CRADLE MOUNTAINLAKE ST CLAIR NATIONAL PARK
CRADLEVALLEY
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE TOR
VICTORIA PEAK
MT ROMULUS
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
TARKINE
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
ZEEHAN
CORINNA
SMITHTON
WYNYARD
STANLEY
SOMERSETBURNIE
GUILDFORD
MEUNNA
PHANTOM VALLEY
IntroductionThe name, ‘Tarkine’ is derived from a family group of Tasmanian Aborigines, the Tarkiner, who inhabited the Sandy Cape region of Tasmania’s west coast. The Aboriginal Protectorate Officer, George Augustus Robinson, first documented the Tarkine in the early nineteenth century. Conservationists adopted the name in the 1980s as part of campaigns to protect the area and it has subsequently become widely known as ‘The Tarkine’.
Where is the Tarkine?For the purposes of this strategy, the Tarkine is defined as the area bound by the Arthur River and its tributaries to the north, the Pieman River to the south, the Murchison Highway to the east and the Southern Ocean to the west.
(1)Revealing the Tarkine
Map 1: Tarkine in the Tasmanian context
1 TARKINE TOURISM DEVELOPMENT STRATEGY
TARKINE TOURISM DEVELOPMENT STRATEGY 2
What is the Tarkine?The Tarkine is as diverse as those who seek its fascinating mosaic of offerings; a place of sustenance for its first inhabitants; a breathtaking, fragile wilderness for those in search of renewal; a robust landscape rich in mineral and forest resources; a playground for the communities that surround it... these are just a few of the acknowledged attributes of the Tarkine.
Its cultural heritage continues through personal stories, memories and imagination; layered, different perspectives which all contribute to an understanding of its complex and powerful identity.
While a sense of place is largely determined by an emotive and often visceral response to landscape, a discussion regarding the values of the Tarkine yields more tangible information. Broadly, these can be divided into natural and cultural values.
The Tarkine represents a delicate ecosystem; a wild and sacred place... but it is also a ‘peopled frontier’, with an extraordinary heritage of human activity.
Natural valuesThe Tarkine’s outstanding natural values have led to the area’s nomination for National Heritage listing. It is home to one of the largest and most significant temperate rainforests in the world; its magnesite cave systems, wild rivers, ancient valley forests, pristine beaches, dramatic coastal heath and giant myrtles, eucalypts and Huon Pines form a magnificent outdoor theatre - an immersive, inspiring and mystical experience.
The Tarkine is a haven for over 50 species of flora and fauna, which are listed as either threatened or endangered. It is a natural habitat for Wedge-tailed Eagles, Orange-bellied Parrots, Southern Bell Frogs and many other birds, mammals, fish, amphibians, invertebrates and reptiles. More than 400 plant species exist within the Tarkine, including a number of threatened or significant flora species. Its aquatic habitats are considered to support ‘one of the richest ranges of freshwater crustaceans in the world’.1
The Tarkine also has significant scientific values. The presence of relict species from the ancient Gondwana super-continent is of particular interest and importance. The Tarkine was (or is?) the last known habitat of the Tasmanian Tiger, and now provides a sanctuary for the endangered Tasmanian Devil.
Cultural values The Tarkine has a multi-faceted cultural heritage, which has inevitably shifted over thousands of years from its indigenous inhabitants to the recreational visitors of today.
Indigenous
The Australian Heritage Commission acknowledges the Tarkine’s indigenous values, describing it as ‘one of the world’s great archaeological regions’. The area includes middens, artefacts, rock carvings and ceremonial stone arrangements, some of which pre-date the pyramids.2 Many of these sites are listed on the Register of the National Estate.
The Indigenous story of the Tarkine is of deep cultural and historical importance - and ultimately one of profound sadness and displacement. In this same location,
some 160 years ago, Truganini walked along the Tarkine coastline with George Augustus Robinson, who eventually persuaded the last of the Aborigines of the northwest tribe to leave the Tarkine forever.
International significance:The Tarkine contains ‘a rich assemblage
of Aboriginal... sites considered... of international significance’.1
European
Whilst the Tarkine has gained prominence for its magnificent wilderness and indigenous values, it also contains a fascinating story of European land use. Nineteenth century explorers considered it one of the most impenetrable landscapes in Tasmania, but the discovery of rich mineral deposits lured many hardy pioneers in search of a new life. Historic towns like Corinna and Waratah remain testament to an era long gone.
Miners and prospectors also brought the need for a reliable food supply and their remote locations offered particular challenges. Beef was transported to the mineral fields “on the hoof” via a coastal stock route; 130 kilometres from Marrawah to the West Coast. The Tarkine also holds a long and equally enduring link with forestry, dating back to the 1840s, when Huon Pine was being logged on the Pieman River.
1 Planning for People, Tarkine Tourism Development Options Report, March 2008, p.6
2 www.acfonline.org.au
Orchid Caladenia sp., Arthur Pieman Conservation Area, Peter C. Sims
Tarkine
Waterways
Roads
Forestry Tasmania
Parks and Wildlife Services
Council Boundaries
WARATAH-WYNYARD
CIRCULAR HEAD
BURNIE
WEST COAST
LAKE PIEMAN
ARTHUR RIVER
ARTHUR RIVER
FRANKLAND RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NAL
DSO
N RIVER
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE TOR
VICTORIA PEAK
MT ROMULUS
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
ZEEHAN
CORINNA
SMITHTON
WYNYARD
STANLEY
SOMERSETBURNIE
GUILFORDTARKINE
Commercial
Mining and forestry continue in many areas of the Tarkine today, their operations managed to protect the environment in which they prosper.
The Tarkine provides for a variety of other commercial uses including cattle grazing, honey production and tourism; harvesting of specialty timbers for the production of furniture and art pieces; commercial fishing including abalone diving and crayfishing; kelp harvesting and educational activities.
The Tarkine’s produce grows in remote areas far from crowded cities and polluting industries. These places are difficult to access and their harvest is often seasonal and limited in supply. Once driven by demand for commodities to support growing colonies, food and timber produced in the Tarkine is now as likely to supply specialist markets for low-volume, high-value products from natural environments on the ‘edge of the World’.
Recreational
The Arthur River, Temma and Sandy Cape have attracted seasonal recreation and visitation for generations; local families and friends have long enjoyed a range of outdoor activities in these areas, including fishing, camping, bushwalking, hunting, boating, and horseriding. Here, Tasmania’s much celebrated ‘shack culture’ continues, where simple holiday dwellings are passed from one generation to another as part of a quintessentially Tasmanian tradition.
Drive touring through the Tarkine is also popular. Increasing numbers of off-road vehicles are using tracks in the coastal areas and hinterland south of Arthur River and Temma, along the Western Explorer road and west of the Murchison Highway. There is a heightened awareness of the weed, fire and erosion risks associated with vehicle access in these environments, and responsible recreation groups and management authorities are working on ways to actively manage access and educate users to protect them.
The management of recreational, cultural and tourism sites throughout the Tarkine is a complex and emotive issue. A positive approach by all land managers and users will be required if a level of cooperative sharing of these sites is to be achieved.
Who manages the Tarkine?The Tarkine’s layered complexity is reflected in its land management and reserve systems.
Most of the Tarkine’s land area is managed by either Forestry Tasmania or the Parks and Wildlife Service under a range of State and Commonwealth Acts, intergovernmental agreements and formal planning processes. Parts of the Tarkine also fall under the statutory planning authority of the Circular Head, Waratah-Wynyard and the West Coast Councils (Map 2).
A large proportion of the Tarkine is listed on the Register of the National Estate. Significant areas are protected to varying degrees in the Savage River National Park, Arthur Pieman Conservation Area, Pieman River and Hellyer Gorge State Reserves and Meredith Range Regional Reserve. Smaller areas are managed under a range of state, regional and forest reserves, conservation and recreation areas (Map 3).
Formal planning, approval and ongoing management of developments and infrastructure in the Tarkine can therefore be subject to multiple jurisdictions, and may be different for similar developments in different areas.
There is currently no overarching mechanism coordinating land use planning and management, across agencies and jurisdictions, for the Tarkine as a whole, and most existing legislation, planning and management arrangements have been designed around land uses other than tourism.
There is also evidence that public land managers in the Tarkine do not have sufficient human and financial resources required to mange current levels of recreation and tourism use, let alone future development and visitor numbers. This is possibly the mayor factor limiting the Tarkine’s potential for sustainable tourism development, and must be addressed as an urgent priority.
3 TARKINE TOURISM DEVELOPMENT STRATEGY
Map 2: Management Boundaries
Conservation Area
Conservation Convenant (NC Act)
Forest Reserve
National Park
Nature Recreation Area
Regional Reserve
State Reserve
Formal Reserves
Warra CreekWarra CreekForest ReserveForest Reserve
Sundown PointSundown PointState ReserveState Reserve
Balfour TrackBalfour TrackForest ReserveForest Reserve
TrowuttaTrowuttaForest ReserveForest Reserve
Milkshake HillsMilkshake HillsForest ReserveForest Reserve
Luncheon HillLuncheon HillForest ReserveForest Reserve
Wes BeckettWes BeckettForest ReserveForest Reserve
Savage RiverSavage RiverPipelinePipeline
Forest ReserveForest Reserve
Arthur-PiemanArthur-PiemanConservationConservation
AreaArea
DonaldsonDonaldsonRiverRiver
NatureNatureRecreationRecreation
AreaArea
Savage RiverSavage RiverRegional ReserveRegional Reserve
Savage RiverSavage RiverNational ParkNational Park
Deep GullyDeep GullyForest ReserveForest Reserve
Hellyer GorgeHellyer GorgeState ReserveState Reserve
Arthur RiverArthur RiverForest ReserveForest Reserve
Heazlewood HillHeazlewood HillConservation AreaConservation Area
Yellow CreekYellow CreekState ReserveState Reserve
Meredith RangeMeredith RangeRegional ReserveRegional Reserve
HuskissonHuskissonRiver FRRiver FR
Lake Pieman FRLake Pieman FR
MountMountKershaw FRKershaw FR
Mount MurchisonMount MurchisonRegional ReserveRegional Reserve
Boco Creek FRBoco Creek FR
Sawmill Creek FRSawmill Creek FR
Hatfield RiverHatfield RiverForest ReserveForest Reserve
MackintoshMackintoshForest ReserveForest Reserve
Burns Peak FRBurns Peak FR
John LynchJohn LynchForest ReserveForest Reserve
Reynolds Falls NatureReynolds Falls NatureRecreation AreaRecreation AreaPieman RiverPieman River
State ReserveState Reserve
SumacSumacForest ReserveForest Reserve
Lake Chisholm FRLake Chisholm FR
Julius River FRJulius River FR
Rebecca CreekRebecca CreekForest ReserveForest Reserve
Warra CreekForest Reserve
Sundown PointState Reserve
Balfour TrackForest Reserve
TrowuttaForest Reserve
Milkshake HillsForest Reserve
Luncheon HillForest Reserve
Wes BeckettForest Reserve
Savage RiverPipeline
Forest Reserve
Arthur-PiemanConservation
Area
DonaldsonRiver
NatureRecreation
Area
Savage RiverRegional Reserve
Savage RiverNational Park
Deep GullyForest Reserve
Hellyer GorgeState Reserve
Arthur RiverForest Reserve
Heazlewood HillConservation Area
Yellow CreekState Reserve
Meredith RangeRegional Reserve
HuskissonRiver FR
Lake Pieman FR
MountKershaw FR
Mount MurchisonRegional Reserve
Boco Creek FR
Sawmill Creek FR
Hatfield RiverForest Reserve
MackintoshForest Reserve
Burns Peak FR
John LynchForest Reserve
Reynolds Falls NatureRecreation AreaPieman River
State Reserve
SumacForest Reserve
Lake Chisholm FR
Julius River FR
Rebecca CreekForest Reserve
Map 3: Reserve System
TARKINE TOURISM DEVELOPMENT STRATEGY 4
The Strategy is not a definitive master plan... it attempts to fill gaps in our knowledge of
tourism’s place in the Tarkine... a starting point.
5 TARKINE TOURISM DEVELOPMENT STRATEGY
Sandy Cape from Southern Ocean on a still day, Ken Boundy
Background
In 2004, the Cradle Coast Authority commissioned consultants to conduct an assessment of potential visitor experiences that would benefit the Circular Head area. Market research clearly identified nature and wilderness-based experiential tourism as priorities for future development and suggested that the development of the ‘Tarkine Wilderness Experience’ represents one of the best prospects for attracting new visitor interest.
As a result of market preferences and intention, the Authority began investigating the Tarkine as a visitor destination, seeking input from a group of interested stakeholders.
In 2007, the Authority received funding from the Federal Government’s Department of Industry, Tourism and Resources to create a tourism development strategy for the Tarkine underpinned by the principles of environmental, economic and social sustainability.
In parallel with this process, funding secured under the Tasmanian Community Forest Agreement has facilitated the construction of a range of public infrastructure in the Tarkine, including scenic lookouts, roadside information sites and mountain bike and walking tracks, as well as some marketing collateral.
Purpose
The Tarkine Tourism Development Strategy has been designed as a reference tool to help tourism operators, land managers, planners and investors to:
� identify opportunities for tourism and related investment in the Tarkine
� plan new tourism infrastructure, facilities and experiences
� access potential new visitor markets
� develop the brand
� address recreational activities, and management issues
The Strategy aims to reduce ad hoc decision-making regarding tourism development in the Tarkine and provide guiding principles against which new or existing proposals can be assessed. To this extent, it should be used as a tourism-specific adjunct to existing management plans and policies, and a long-term, big picture context for decision making on specific sites and proposals.
The process of developing the strategy has also provided a common forum for a diverse range of
Tarkine stakeholders with widely differing opinions and expectations.
The Strategy is not a definitive master plan for the Tarkine. It does not examine land management, planning and administrative issues in any detail and does not replace any existing planning tools. It attempts to fill gaps in our knowledge of tourism’s place in the Tarkine and should be viewed as a practical, working document; a starting point.
Shared vision:
The Tarkine Tourism Development Strategy is a shared vision for the sustainable development of tourism in the Tarkine.
Cradle Coast Authority
Planning ContextThe Strategy has been developed in the context of existing strategic plans for tourism in Tasmania and the local area, including:
� Tourism 21 Strategic Business Plan 2007 - 2010 (Tourism Tasmania/Tourism Industry Council Tasmania)
� New Directions for Our Island; Tourism Tasmania Three-Year Business Strategy 2006 - 2009
� Aboriginal Tourism Development Plan for Tasmania (Office of Aboriginal Affairs, 2007)
� Stanley Tourism Precinct Study (2006)
� Tarkine Wilderness Experience: Assessment of a Potential Visitor Experience in the Stanley Tourism Precinct (2006)
Consultative ProcessThe Tarkine Tourism Development Strategy draws on insight, knowledge and information from many organisations and individuals, and a series of inter-related reports and assessments commissioned by the Authority:
� Tarkine Tourism Options Report
� Tarkine Research Report: Market and Customer Analysis
� Latent Demand Quantification 1 and 2
� Tarkine Brand Development
The Tarkine Tourism Options Report is based on the Tourism Master Plan Template for Protected Areas, prepared for the Department of Industry, Tourism and Resources in June 2005. The Template articulates a process to ensure that planning for tourism in areas of high natural and cultural value balances the needs of all stakeholders.
The Authority strongly endorsed this view, and facilitated a consultative process based on multi-stakeholder engagement, conducted over two years.
(2)Approach
TARKINE TOURISM DEVELOPMENT STRATEGY 6
7 TARKINE TOURISM DEVELOPMENT STRATEGY
Community Involvement:
Community involvement in tourism has the power to move the industry from existing at a satisfactory level to becoming an internationally recognised destination, full of people who are happy to be where they are, and committed to the collective success of the industry.
Allison Wing, The Power of Community Involvement in Tourism, 2001
In 2006, the Authority convened a ‘round table’ of Tarkine stakeholders, the ‘Tarkine Discussion Group’, including representatives from the Tasmanian Aboriginal community, local government, local tourism associations, the Tarkine National Coalition, the Parks and Wildlife Service, Tourism Tasmania, Forestry Tasmania and the Arthur Pieman Conservation Management Committee.
The Discussion Group met and was consulted periodically during the design and research phases of the Strategy, including initial workshops that defined the Tarkine project area and brand.
During the development of the Options Report, project consultants travelled the region holding discussions with local community representatives and the Authority made numerous presentations to individuals, Councils, community groups and industry bodies.
The consultants’ reports were posted on the Authority’s website and a call for public comment resulted in more than 500 downloads and 30 detailed submissions over 3 months. Responses included comments on the content and purpose of the reports, new information and specific proposals.
The final Strategy is a synthesis of inputs from all these sources, organised around the core principles and research findings from the initial consultants’ reports. Diversity of stakeholder opinion was evident throughout the consultation process but open dialogue has continued, underscoring the Tarkine’s importance in Tasmania’s psychological, cultural and physical landscape.
Its contradictions and surprising layers of nature and culture are thrilling.
All of this makes it a rare gem in the world.
TARKINE TOURISM DEVELOPMENT STRATEGY 8
Dunes, Mt Norfolk, Grant Dixon
The Tarkine Brand
One of the first challenges for the Tarkine Discussion Group was to develop a tourism brand for the Tarkine. This was an important developmental process in itself, conducted over two workshops, twelve months apart, over which time participants’ appreciation of the Tarkine, and each others’ knowledge and perspectives, evolved considerably.
This is clearly an iterative process, and the brand will continue to evolve as we learn more about both the products and the markets it seeks to address. For the purposes of this Strategy, however, and the detailed analysis that has informed it to date, the key elements of the Tarkine Brand are as follows:
Flagship Attributes
� globally significant temperate rainforest � Aboriginal and European heritage � dramatic diverse places (wild rivers, rugged coastline,
mountains, expansive views) � accessible wilderness � rare and threatened species
Core Values
� wilderness � power and resilience of human story � mysterious
Personality
� haunting spirit � wise � ageless � enigmatic � commands respect and awe � inspires � powerful � has a wide range of expression (gentleness to fury) � engages on its own terms
Essence
Powerful connections with wild places
Positioning statement
The Tarkine has many faces - diverse, wild places that powerfully affect, inspire and change people, from original Aboriginal inhabitants to people today. Its combination of globally significant temperate rainforest, dramatic wilderness, rare and threatened species and richly layered history is awe-inspiring and enlivening for the senses and spirit. Its contradictions and surprising layers of nature and culture are thrilling. All of this makes it a rare gem in the world.
Brand Credibility
For this positioning and branding to be credible, the Tarkine must achieve excellence in:
� visitor infrastructure � interpretation and information � experience based or eco tourism accommodation � low impact development � Tasmanian food and wine � evidence of a well managed destination
(Refer to the Attached Tarkine Brand Model in Appendices)
Market Appeal
The Tarkine reflects a significant synergy with Tasmania’s positioning in the leisure market. The Tarkine’s core attributes are consistent with the Tasmanian tourism brand, which drives the State’s tourism marketing, communications and product development strategies.
The Tasmanian tourism brand focuses on ‘inspiring island experiences’ and authentic engagement with those experiences, including contemporary communities linked to a rich, living history, ancient temperate wilderness with unique and accessible flora and fauna, cool climate food and wine and strong maritime connections.3
Similarly, the Tarkine exemplifies the northwest’s own regional brand, which centres on its wild and natural environment; places that have yielded some of the area’s most distinctive stories of triumph and hardship.
Premier nature based destination:
Forestry Tasmania agrees that the Tarkine’s unique mix of rainforest, river and coastal wilderness, outstanding cultural heritage and proximity to established icons like Cradle Mountain, Strahan and Stanley could see the project develop into Australia’s premier, nature-based travel destination.
Forestry Tasmania submission to CCA, May 2008
The Tarkine Tourism Development Strategy has arisen from a broader recognition that the area holds some very special values that can be translated into a range of compelling visitor experiences.
The Tarkine’s visitor potential is also supported by the research articulated in the four consultants reports that underpin the Strategy as well as recent studies conducted on behalf of Tourism Tasmania.
The ‘Perceptions Study’ (2007)*, confirmed that existing and prospective travellers to the State hold three key perceptions that relate to the island’s core attributes; essentially Tasmania suggests history and heritage, nature and food and wine. However subsequent research
(3)Visitor Markets
9 TARKINE TOURISM DEVELOPMENT STRATEGY
confirmed these perceptions with an additional finding; nature represents the strongest association:
The natural element does dominate with the perception that the key activities for tourists in Tasmania are outdoor-focused through a range of medium to soft activities including bushwalking, hiking and camping as well as excellent short walks. Lighthouse Report One p.4
The Tarkine Latent Demand Quantification points out that the nature tourism market is a very valuable one; a high yielding sector worth $13b to Australia’s domestic market and $4.1b to the inbound market. The report’s findings also support the initial conclusions from the research conducted as part of the Stanley project - that the Tarkine is likely to have strong appeal to the nature-based market.
Scarce in the modern world:
Tourism Industry Council Tasmania notes that ‘consideration should be given to developing the Tarkine as a premium destination for visitors... the primary attributes of the Tarkine... are increasingly scarce in the modern world’.
Tourism Industry Council Tasmania submission to CCA, May 2008
Most profitable visitorsIn June 2008, Tourism Tasmania commissioned research to gauge consumer response to the State’s newly proposed marketing zones. The findings from this research adds further richness to the existing knowledge regarding mainland perceptions about Tasmania and the holiday expectations of our most profitable market segments - the ‘Affluent Older’ and the ‘Young Singles/Couples’.
In seeking to engage these target markets, Tasmania’s tourism offering comprises three core values:
� reconnection with self and others
� reflection in significant environments
� indulgence in food and wine
Reconnection requires a catalyst... a different environment from that which is experienced at home; reflection is often marked by significance, either in a natural or a historical environment; and indulgence is most often linked with food and wine, preferably accompanied by a local story.4 These values, particularly relating to reconnection and reflection, are often attributed to the emotional space provided through immersive, natural settings like the Tarkine.
According to the Briggs research, the ‘Affluent Older’ segment is attracted to nature-based experiences but their interest is qualified:
� they enjoy challenges, but seek reward for their physical effort
� while nature is a component of their holiday, it doesn’t represent the entire focus; and ‘soft’ adventure is preferable
� they like the sense of feeling fit and healthy, but don’t want to undertake exhausting, extended activities
� they like to be independent and choose from a range of experiences
TARKINE TOURISM DEVELOPMENT STRATEGY 10
3 Anna Housego, Creating the Tarkine Visitor Experience (draft), May 2006, p.3
* The Perceptions Study formed the basis for Tourism Tasmania’s Lighthouse Report One
4 Jane Briggs, Consumer Reaction to Proposed Marketing Zone Positions, June 2008
Tarkine Trails Experience, Eli Greig
The Young Singles/Couples are described as being attracted to:
� activity and adventure in a unique environment
� iconic experiences with a high ‘bragability’ factor
� a holiday that contrasts with their everyday life
� enables reconnection, reassessment and ‘me’ time
Briggs’ research related to the ‘Western Wilderness’ marketing zone is particularly relevant to the Tarkine. Wilderness and nature-oriented holidays evoked the idea of pristine environments, healthy activity and amazing experiences, but a sense of isolation, a lack of creature comforts and some concern regarding perceived physical challenges were evident.
Similarly, while both the Affluent Older group and the Young Singles/Couples display a generally positive response to the concept of a ‘Western Wilderness’ experience, there is a strongly shared attitude about the holiday indulgence or reward component, which also corresponds with views identified in the Latent Demand Quantification report noted below.
‘I want to see more of the food and accommodation... I like to walk for a few hours but I’d like to get back to some comfort afterwards’. Affluent Older focus group participant
and,
‘I want to know there is some pay-off at the end of a vigorous day of walking. I want to know about the hearty meal and the fire as well as the environment’. Young Singles/Couples focus group participant
The Tarkine Latent Demand Quantification report5 identified and quantified the key consumer segments that will be drawn to the brand position and therefore support the development of the Tarkine. The primary target audience is ‘Nature Enthusiasts’; those for whom nature-based activities are the most important factor in undertaking a trip.
According to the report, the needs of Nature Enthusiasts are clearly connected to:
� the inherent appeal of the natural area
� the degree of accessibility
� whether the area is managed in such a way that the sense of ‘getting away from it all’ remains authentic
Nature Enthusiasts also seek memorable and special experiences, including bushwalks in unique areas, a range of accommodation, including well-placed, attractive campsites and good quality food and wine opportunities. Experiencing natural beauty and escaping city life are among their highest holiday priorities.6
The Nature Enthusiast’s preferences in fact reflect those of the broader holiday travellers whose responses contributed to the Perceptions Study. Tasmania’s wild and natural places provide the setting in which to enjoy a whole range of experiences.
There are four other segments for which nature has a strong appeal, albeit to a lesser extent than the Nature Enthusiasts: young singles/couples, families, and the older affluent and older lower income groups.
Collectively, they are called ‘Nature Enjoyers’ and they have some similarities in common:
� a nature experience is a major appeal of their holidays
� they are seeking very high quality, engaging experiences, including new ones
� they are all keen to escape from the crowds
� they like camping areas, barbecues/picnic areas in attractive locations
� environmental degradation is a real ‘turn-off’
� the nature experience needs to be supported by other appealing activities like eating out, different sightseeing, etc
They do, however, have some very important differences which impact on their holiday requirements:
� the young singles/couples are more active, like some higher quality accommodation and, for the couples, time together is important
� with families, everyone in the travel group must be catered for and enjoy the experience - both parents and children, and they are more likely to choose self-contained accommodation
� the older, affluent segment travel without children, they wish to get close to nature and they seek opportunities to interact with friends and relatives on the same trip
� the older, lower income group is looking for less expensive experiences, they enjoy natural beauty, are physically active and like a trip that caters for the needs of both of the couple7
Potential yieldEMDA modelling suggests that, by 2017, the Tarkine has the capacity to generate $58.2m in tourism spending per annum* and support approximately 1100 jobs.
These assumptions are based on a Preferred Conversion scenario that presupposes:
� core access is largely available via sealed roads
� attractions and experiences are aligned to target audiences
� the area has a strong profile in the market place
� appropriate infrastructure is provided
Of that $58.2m, the ‘Nature Enthusiast’ segment will generate $22.3m. The Latent Demand Quantification has clearly confirmed that this segment represents the Tarkine’s most important target market with an expected growth of 35% over the next ten years.
The other four segments incorporating the ‘Nature Enjoyers’ are also forecast to grow over the next decade and EMDA predicts their potential contributions to Tarkine tourism as follows:
� Lower (income) Nature Enjoyers ($8.5m)
� Affluent Older Nature Enjoyers ($7.8m)
� Family Nature Enjoyers ($5.8m)
� Younger Nature Enjoyers ($5.1m)
The remaining $8.7m is attributed to a combination of other market segments.
11 TARKINE TOURISM DEVELOPMENT STRATEGY
EMDA also constructed a Base Case scenario assuming unsealed road access and an exclusive focus on the Nature Enthusiast market. Even under this scenario, the Tarkine is predicted to generate $9.9m in annual tourism spending and support over 230 jobs.8
The opportunity
The Tarkine has an unrivalled opportunity to ‘raise the bar’ in relation to responsible, ecologically sustainable tourism development. This approach should permeate every aspect of the Tarkine experience - operations, services, facilities, activities, and projects - acknowledging the reality of a climate-challenged world and the profound shift in social awareness that is accompanying it. All stakeholders should be encouraged to not only adopt the key principles of sustainable tourism and good destination stewardship, but to actually exceed those principles. In doing so, they will match the target markets’ preference for an authentic, well-managed natural environment.
Unique and distinct:
The Tarkine ‘provides unique and distinct experiences that cannot be found anywhere else in Tasmania’.
Department of Environment, Parks, Heritage and the Arts submission to CCA, 30 April 2008
It has the capacity to provide a much-needed visitor drawcard for the northwest region, an area that currently requires sensitive positioning to increase market share. In doing so, the Tarkine can also link the far northwest with the significant visitor numbers already travelling to Cradle Mountain, the West Coast and other nature-based destinations.
An earlier study noted that... ‘The Tarkine has strategic significance for the sustainability of the region’s tourism industry, with the capacity to improve the extent of overnight stays, visitor spend and yield for tourism operators’.9 More broadly, the Tarkine’s potential lies in its ability to refresh and enhance Tasmania’s reputation as an iconic nature-based destination.
Visitor experience
Recent research has important implications for the development of appropriate, market-led products and experiences in the Tarkine. From a consumer’s perspective, the area does not automatically present an attractive holiday option based simply on its undeniably significant heritage.
The Tarkine’s success will depend on the industry’s ability to match product development with market demand. The area’s natural and cultural values will need to be incorporated into a dynamic menu of meaningful, high quality visitor experiences that engage the target audiences and represent a sustainable approach to the core asset. If this occurs, the Tarkine will have the capacity to generate increased numbers, repeat visitation and most importantly, higher yield. The ‘flow-on’ effect will substantially benefit surrounding communities and the region as a whole.
The Tarkine concept:
The Tarkine already represents a destinational concept that comprises an envelope with no content... this is a huge potential canvas that can be painted but it would require the Tarkine to move from concept to tangible experience.
The Tarkine Opportunity; Market and Customer Analysis September 2007, p.36
Currently, the Tarkine experience is limited, mostly unsophisticated and quite difficult to access. It is, however, a place that is becomingly increasingly recognised for its rare and extraordinary natural beauty - those attributes that are so attractive to Nature Enthusiasts and Nature Enjoyers who are predicted to comprise the majority of its visitors.
While the Tarkine has the potential to provide rich, authentic, market-led experiences, visitors must have the opportunity to engage with the area’s key attributes:
� the globally significant temperate rainforest
� Aboriginal and European heritage
� dramatic and diverse nature
� accessible wilderness
� rare and threatened species10
The visitor’s ability to develop a meaningful connection with the Tarkine brand and its values is facilitated through a range of physical assets. The Tourism Options Report identifies the following components as central to a successful Tarkine experience:
� appropriate access
� improved visitor information
� increased opportunities to connect with the wilderness
� authentic cultural experiences
� diversified accommodation
� quality food and wine opportunities
The following Tourism Development Framework addresses these requirements, with a view to building capacity that will meet the needs of identified target markets.
TARKINE TOURISM DEVELOPMENT STRATEGY 12
5 Economic and Market Development Advisers (EMDA) The Tarkine - Latent Demand Quantification, Phase 1, Consumer Segments, December 2007, p.44
6 Consumer Segments, p.147 ibid, pp.44-45
* All financial estimates are based on today’s dollar terms8 EMDA, Latent Demand Quantification Phase 2: Economic Evaluation of
Visitor Scenarios, p.509 Anna Housego, Creating the Tarkine Visitor Experience (draft), May 2006, p.310 Planning for People, Tarkine Tourism Development Options Report, March 2008, p.30
The Tarkine is a collection of stories, both fact and fiction, that when combined create a living library. Its products, experience and ethos present a diverse array of assets that if recorded in written form would fill many
shelves within the library.
13 TARKINE TOURISM DEVELOPMENT STRATEGY
Tarkine Wilderness, Norfolk Range, Rob Blakers
TARKINE TOURISM DEVELOPMENT STRATEGY 14
FrameworkAs part of the overall strategy, a geographical, experiential and management framework has been proposed to guide tourism development in the Tarkine. The Framework allows the Tarkine to be viewed as a series of interconnected functional components, or ‘envelopes’ in which development can proceed.
The Framework does not refer to aspects of formal planning and land management jurisdictions, land tenure arrangements or considerations other than those directly related to strategic tourism development in the Tarkine.
It is intended as an informal guide for public land managers, policy makers and developers, aimed at avoiding ad hoc, unplanned development that may fragment or compromise the Tarkine brand and experience.
Exceptional wilderness area:
Wilderness values... are under threat and in decline the world over. In Tasmania we are, therefore, extremely fortunate to have the Tarkine region, a relatively untouched and exceptional wilderness area.
Tasmanian National Parks Association submission to CCA, May 2008
The Framework presented here is a modified version of that proposed by the consultants in the original Tarkine Tourism Options Report. Adaptations have been made to address overlaps in the original report’s classification of elements, and to integrate complementary proposals arising from public consultation. Notwithstanding this, the Framework reflects the principles of the report and its core recommendations.
PrinciplesThe Tourism Options Report identified the following guiding principles for future tourism development in the Tarkine:
� visitors are able to enjoy a diverse range of tourism experiences based around the unique values of the Tarkine
� tourism opportunities provide sustainable and socially acceptable outcomes for local communities as well as benefits to the regional economy
� tourism operations meet Environmentally Sustainable Development (ESD) principles and are compatible with identified values of the Tarkine;
� tourism operators commit to providing quality experiences by meeting agreed performance indicators, continually seeking opportunities to improve and reinvesting in both infrastructure and training
� partnerships between land managers and business providers are encouraged as playing a significant role in enhancing the range of services and facilities available to visitors
� infrastructure (e.g. accommodation) is designed to reflect local character/history as well as the essence of the brand, and is managed and maintained in a way that is consistent with the Tarkine values
� tourism development focuses on a high yield, low volume model
� tourism development is planned to match demand, is grounded in sound research and is consistent with the Tourism Strategy
� the Tarkine’s various management plans and agreements incorporating approved guidelines, protocols and standards will need to be acknowledged and understood by all tourism stakeholders
� carrying capacity issues will need to be examined, particularly in relation to areas of high value wilderness
The key to the Development Framework lies in the principle of utilising existing entry points, corridors and service centres in order to:
� strengthen the viability of infrastructure and experiences
� providing a geographical focus for development
� protect the core assets and values of the Tarkine
Elements
The Tourism Development Framework has seven key elements:
1. Tarkine entry points
2. Corridors
3. Regional linkages and gateways
4. Tarkine management
5. Product development
6. Industry development
7. Marketing and promotion.
The first three components relate to specific geographical elements that form the physical structure of the Tarkine as a visitor destination. The remaining four are essential to the further development of experiences and services in and around those entry points, corridors, linkages and gateways.
Ultimately the Tourism Development Framework will guide the practical delivery of the Strategy.
(4)Development Framework
LAKE PIEMAN
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
HELLYER GORGESTATE RESERVE
ROCKY CAPE NATIONAL PARK
CRADLE MOUNTAINLAKE ST CLAIR NATIONAL PARK
CRADLEVALLEY
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE TOR
VICTORIA PEAK
MT ROMULUS
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
ZEEHAN
CORINNA
SMITHTON
WYNYARD
STANLEY
SOMERSETBURNIE
GUILDFORD
MEUNNA
PHANTOM VALLEY
15 TARKINE TOURISM DEVELOPMENT STRATEGY
Entry points Entry points are existing locations at the boundaries of the Tarkine where visitors are welcomed and oriented to the experiences they are seeking.
Entry points:
� provide a sense of place and arrival, information about the surrounding landscape and experiences, and basic facilities such as food, toilets and accommodation
� are hubs for day activities and overnight stays from which visitors can enjoy self-guided and/or commercial tourism experiences
� are accessible from major highways, on roads suitable for all vehicle types, allowing independent access to the Tarkine’s core attractions and activities
The three main Tarkine entry points identified in the Framework are:
� Arthur River township (northern) - wild coast, river and Aboriginal heritage
� Waratah (eastern) - mining history, mountains and waterfalls
� Corinna (southern) - remote forest and river wilderness
Each of the existing entry points is distinct with contrasting landscapes, and stories about the Tarkine’s history and culture. Each offers basic services, local attractions and entry to corridors leading further into the Tarkine.
A further potential entry point has been identified at Meunna/Phantom Valley, which focuses on proposals for commercial, adventure-based tourism opportunities in a ‘deep rainforest’ setting.
Arthur River township, at the mouth of the Arthur River, is currently the best-known entry to the Tarkine, its single-lane timber bridge forming a physical ‘border crossing’ at the Tarkine’s northern boundary. Arthur River is connected to the Bass Highway at Marrawah in the north, and to Corinna and West Coast towns, via the Western Explorer, to the south.
The road link between Arthur River and the Bass Highway at Marrawah has recently been sealed, and Circular Head Council has undertaken significant work to upgrade town infrastructure to support its small resident population, and increasing visitor numbers.
The township provides basic visitor services, including a campground, boat ramps, shop and toilets. There are two river cruise operators, boat hire, holiday cottages and guesthouses, and a range of walks and some onsite interpretation. Nearby Marrawah has further holiday accommodation, a hotel and camping facilities.
The dominant feature is the mouth of the Arthur itself; best appreciated from the safe viewing platform at ‘the Edge of the World’. Wild ocean beaches, dunes and rock platforms extend north and south, and the area is gaining a reputation for its big ocean surf, with a growing calendar of well-attended tournaments attracting professional surfers, wavesailors, surf writers and photographers.
The Parks and Wildlife Service currently manage a range of visitor experiences in the Arthur River, Temma and Sandy Cape region. Much of this area falls under the
umbrella of the Arthur Pieman Conservation Area and its use and development is controlled through the Arthur Pieman Management Plan and its community-based Management Committee.
The Parks and Wildlife Service is seeking to better plan and manage the overall visitor experience in this area through improved access (bridges and tracks), better managed remote camping, such as designated camping areas with basic facilities, quality information and interpretation and a recreational vehicle management system designed to ensure long term sustainable access.
The Arthur River area is home to some of Australia’s most significant Aboriginal heritage, including places of archaeological, cultural and historical importance. Its petroglyphs, middens, trading routes and accounts of early contact, and tragic conflict, with Europeans, provide scope for profound visitor experiences.
The area’s European history is also powerful and complex, covering nearly two hundred years of exploration, pioneering and frontier survival, recently documented by the Circular Head Council. The stories of early surveyors, shipwreck survivors, foresters, prospectors and cattlemen, are deeply etched in the landscape, the local economy and the living memory of current generations.
Map 4: Tarkine Entry Points
TARKINE TOURISM DEVELOPMENT STRATEGY 16
The tin-mining town of Waratah, at the junction of the Murchison Highway and the Hampshire Link Road, is an important crossroad linking the Tarkine to service centres on the northwest coast, Cradle Mountain, west coast towns and the entry point at Corinna, via Savage River.
Waratah is a showcase of the Tarkine’s mining history and evidence of several cycles of discovery, prosperity and abandonment abounds in its streetscapes and skylines. It has a small resident population, shops, hotel, guesthouses, museum, fuel and camping facilities, and is becoming popular among caravan and motorhome travellers. Because Waratah has been a larger and more populous town in the past, it is well equipped with the basic infrastructure and services, freehold land and planning provisions required to support a renewed phase of development.
Mountain-top lookouts, waterfalls and relics of former mining activity are accessible via walking tracks in the town and the surrounding area, some following the routes of abandoned railways. Visitor access sites are currently being upgraded at Whyte Hill and Philosopher’s Falls; a prospector’s ore crushing mill has been restored as a working exhibit and the Heritage-listed, Athenaeum Hall (1886) is currently being returned to its former glory, with potential for use as a Tarkine visitor centre.
Key tourism themes involve the artifacts and stories of pioneering explorers, surveyors and prospectors, their links to other mining heritage and current activity in the region, and the ability of the forces of nature to reclaim and all but erase the evidence of previous industrial development.
The tourism potential of these stories is currently being explored as part of a regional project, the Cradle Cost Mining Heritage and Experience Strategy, which also includes other mining towns, railways, museum collections and related sites on the West Coast.
Corinna, established on the banks of the Pieman River in 1894, was once one of Tasmania’s largest settlements but is now one of its smallest, existing solely as a tourist destination.
All visitor facilities and services are provided as part of a recently established wilderness-themed tourism development, including self-contained accommodation, basic shop, tavern and restaurant, river cruises, canoe hire, walks and guided activities. The operator also provides a barge service, ferrying vehicles and passengers across the river.
Corinna is accessed from Zeehan in the south, Waratah (via Savage River) to the east and Arthur River township (via the Western Explorer) in the north, all via good quality unsealed roads.
There are no public camping facilities, but informal camping is allowed nearby and there are a number of established walks in the area. There is no fuel for sale, power is generated on-site, and mobile telephone services are not available.
Downstream from Corinna, Pieman river cruises connect with 4WD beach tours along the rugged coast. Upstream, the Pieman winds through scenic rainforest, and there is scope for remote camps and multi-day walking, mountain biking and river-based activities.
Nearby Donaldson River is becoming popular with whitewater rafting and kayaking groups and there is a
picnic area off the Western Explorer, but no facilities. The Mt Donaldson walk offers spectacular views of the river mouth, coastline and inland mountain ranges, and there are numerous 4WD tracks in the area.
In the original Options Report, Meunna and Marrawah were also identified as possible, minor entry points to the Tarkine.
Marrawah is located outside the notional boundaries of the Tarkine and is close to the Arthur River township, so has not been included as a separate entry point in the final version of this framework.
Meunna is a district accessible from the Bass Highway between Wynyard and Stanley. The road to Meunna passes through Myalla, the site of the last recorded capture of a wild Tasmanian Tiger. South of Meunna, unsealed roads managed by Forestry Tasmania and Waratah-Wynyard Council provide access to the Tarkine’s northern boundary, the Arthur River.
Forestry Tasmania has identified an area near the confluence of the Arthur and Lyons Rivers, Phantom Valley, as a potential site for improved public access and development of commercial river- and rainforest-based adventure activities.
High quality wilderness lodge accommodation has recently been completed on private land nearby, and self-contained accommodation is being considered.
Remote waterfalls, thermal springs, rare geological formations and other sites located in mountainous rainforest south of Phantom Valley are currently accessed by guided multi-day bushwalking tours.
This combination of accessibility, existing high-value commercial activity and potential for further visitor experiences in a dramatic rainforest setting is sufficient to warrant further investigation of the Meunna/Phantom Valley area as a potential fourth Tarkine entry point and visitor destination.
Corridors Corridors are existing access routes extending from the major entry points into and through the Tarkine, providing access to themed visitor sites and attractions along the way. As such, each corridor should be developed as a series of experiences linked together, rather than a ‘highway’ through the Tarkine.
The five corridors identified in the Framework are:
� The South Arthur Forest Drive - forest, forestry heritage and river sites
� The Western Explorer - wild coast and Aboriginal heritage
� The Savage River corridor - mining heritage and river valleys
� The Arthur and Pieman Rivers - river journeys into wilderness
The South Arthur Forest Drive comprises a series of forest and river-themed visitor sites, walks and lookouts along forestry roads south of the Arthur River between the Kanunnah and Tayatea Bridges. It is promoted as a self-drive loop accessed from Smithton, and is visited by guided tours.
Road Corridor
River Corridor
LAKE PIEMAN
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
HELLYER GORGESTATE RESERVE
ROCKY CAPE NATIONAL PARK
CRADLE MOUNTAINLAKE ST CLAIR NATIONAL PARK
CRADLEVALLEY
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE TOR
VICTORIA PEAK
MT ROMULUS
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
ZEEHAN
CORINNA
SMITHTON
WYNYARD
STANLEY
SOMERSETBURNIE
GUILDFORD
MEUNNA
PHANTOM VALLEY
TARKINE
17 TARKINE TOURISM DEVELOPMENT STRATEGY
The Options Report recommended access and infrastructure upgrades at the existing visitor sites, including enhanced walking tracks, interpretation, picnic and boating facilities.
More recently, Forestry Tasmania has proposed linking the western end of the South Arthur Forest Drive to the Arthur River township entry point, and sealing existing gravel sections of the combined route. This would provide the basis for a larger tourist loop taking in the service centres of Smithton and Stanley as well as attractions at Dismal Swamp and Marrawah.
This proposal is appealing because the main visitor sites and road corridors are already in use by independent travellers and commercial operators, and the experiences offered would appear to match the preferences of the ‘Nature Enjoyer’ market.
An enhanced tourist circuit with consistent driving conditions, signage and facilities, offering a range of self-guided and commercial experiences supported by established service centres, would have the critical mass needed to ‘launch’ this part of the Tarkine as a multi-day destination.
Forestry Tasmania has also investigated ways to provide a tourist link road joining the South Arthur Forest Drive to Phantom Valley. This option should only be considered when the critical mass of visitor experiences associated with the existing Arthur River entry point, the expanded South Arthur Forest Drive and the potential Meunna/Phantom Valley precinct have been developed.
The Western Explorer is an unsealed road linking the major entry points of Arthur River township and Corinna, providing an important link between the communities and tourism destinations of the West Coast and Circular Head.
The route traverses many Tarkine landscapes, and offers significant potential for the development of visitor sites and experiences showcasing the Tarkine’s dramatic coastal wilderness and Aboriginal heritage. These are the least developed of the Tarkine’s attributes, and possibly its most significant.
Local residents and visitors use the road to access the coast and inland areas for fishing, surfing, bushwalking, camping and other recreation, and there are several permanent shack sites. Most areas off the main road are accessible only by four-wheel drive and are not well signposted for tourists.
Further development of the corridor will require staged upgrading of the road to improve driving conditions for all vehicle types - closely linked with the development of unique experiences and managed visitor access in areas such as Donaldson River, Sandy Cape, Balfour and Temma.
Management of coastal environments, Aboriginal heritage sites, fire risk and the interests of residents and recreational users in these areas will require close collaboration between tourism developers, public land managers, councils and local communities.
The Savage River corridor provides access to the major entry points of Waratah and Corinna, via the working mine settlement of Savage River. It is an established road with good quality sealed and unsealed sections passing through diverse and rugged terrain including mountains, rainforest, buttongrass and heathland. Map 5: Tarkine Corridors
Regional Links
Airport
Seaport
LAKE PIEMAN
ARTHUR RIVER
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
MOLE CREEK KARST NATIONAL PARK
HELLYER GORGESTATE RESERVE
ROCKY CAPE NATIONAL PARK
CRADLE MOUNTAINLAKE ST CLAIR
NATIONAL PARK
FRANKLIN GORDONWILD RIVERS
NATIONAL PARK
CRADLEVALLEY
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAY
MT ROLAND
MT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE TOR
CRADLE MOUNTAIN
VICTORIA PEAK
MT ROMULUS
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
ZEEHAN
CORINNA
to HOBART
to LAUNCESTON
SMITHTON
WYNYARD
STANLEY
THREE HUMMOCK ISLAND
SOMERSETBURNIE
DEVONPORTULVERSTONE
PENGUIN
LATROBE
SHEFFIELDLEVEN CANYON
GUNNS PLAINS CAVES
QUEENSTOWN
STRAHAN
GUILFORD
MEUNNA
PHANTOM VALLEY
TARKINE
TARKINE TOURISM DEVELOPMENT STRATEGY 18
Visitor sites are being developed at Whyte Hill and the spectacular Philosopher’s Falls, with potential for further walks, activities and points of interest associated with the area’s long and continuing mining heritage. Other natural features, including stands of ancient Huon Pines, could be developed as bushwalking destinations, but would require sensitive management.
The Arthur and Pieman Rivers both offer river-based cruise experiences, and a unique means of accessing ‘deep wilderness’ areas of the Tarkine without major built infrastructure. Each river has significant and iconic features, a range of river-based activities and great scope for further development of day, overnight and multi-day experiences for independent adventurers and guided groups.
The Arthur River is one of the few major Tasmanian rivers that has not been dammed for hydro-development. Its main channel or major tributaries are accessible at the eastern boundary of the Tarkine at Hellyer Gorge, Phantom Valley, several points along the South Arthur Forest Drive and the Arthur River township, with the possibility of extended tours by canoe or pack-raft through either short sections or its entire length.
There is potential for further development of permanent day activity sites, overnight camps and remote eco-cabins or wilderness lodges at selected locations, subject to appropriate lease and management arrangements.
The Pieman River experience includes a vehicle ferry crossing at Corinna, river cruises on a historic timber launch and opportunities for whitewater adventure activities on its smaller tributaries. There is scope for further development of overnight river-based activities and camping upstream and towards the river mouth, linking with walks, mountain biking and coastal 4WD tours.
Regional linkages & gateways Regional linkages connect and ‘articulate’ the Tarkine with existing arrival points, tourist hubs and other destinations in the region currently used by visitors.
They include:
� regional gateways - Burnie/Wynyard and Devonport/Latrobe;
� service centres - Stanley/Smithton, Burnie/Wynyard and Tullah/Rosebery/Zeehan; and
� other nature-based destinations - Cradle Mountain, Strahan/Gordon River.
While a significant share of visitors will travel to the Tarkine from high-volume airports elsewhere in the State, market research indicates that visitors who are primarily motivated by a Tarkine experience will seek out arrival points that are closer to their final destination.
This particularly applies to those in the highest-value ‘Nature Enthusiast’ category, who stay for shorter periods, don’t want to spend time in transit and may be less sensitive to cost differentials.
On that basis, the airports at Burnie/Wynyard and Devonport/Latrobe, the Spirit of Tasmania terminal at Devonport and cruise ships visiting Burnie and Devonport port are important regional gateways for the Tarkine. There is a need to work with port and airport operators, carriers and marketing bodies to develop, ‘package’ and promote these arrival points as gateways to the Tarkine. Map 6: Tarkine Regional linkages & gateways
19 TARKINE TOURISM DEVELOPMENT STRATEGY
Because the Tarkine entry points identified in this framework do not currently offer the full range of services found in larger towns, and it may not be desirable for them to do so, visitors and tourism businesses operating in the Tarkine will continue to rely on established service centres nearby.
Stanley, Smithton, Burnie, Wynyard, Tullah, Rosebery and Zeehan are located on major highways adjacent to the Tarkine, providing varying levels and ranges of visitor information, accommodation, fuel and vehicle repairs, food outlets, health and other services for residents and visitors alike. Many guided tour businesses are based in these towns, and independent travellers use them as base camps for day trips into the Tarkine.
While some of these towns are emerging tourism destinations in their own right, they are also critically important to the successful development of the Tarkine and must be supported to provide the services and facilities needed to support the Tarkine brand and visitor expectations.
Cradle Mountain and Strahan/Gordon River are established nature-based destinations adjacent to the Tarkine that offer complementary experiences to similar visitor markets. Visitors attracted to these destinations could provide ‘spill-over’ markets for the Tarkine, either as an add-on to their existing holiday or as part of a ‘package’ of uniquely Tasmanian wilderness experiences.
Further research is required to determine the appeal of these connections to high-value markets, and the potential for the Tarkine to add ‘critical mass’ that increases visitation to all three destinations.
In the meantime, the possibility of these benefits highlights a need to establish clear directional signage along travel routes used to access these destinations, and the importance of entry points and corridors leading into the Tarkine from its eastern and southern boundaries.
Tarkine management As described in the first section of this Strategy, management of the Tarkine occurs through a complex mosaic of land use planning, management and protection systems. Some apply to particular areas of the Tarkine, others to particular uses, and they often overlap.
This Strategy is the first plan for tourism in the Tarkine and the first plan, of any kind, for the whole of the Tarkine. As such, many of its recommendations cross several planning and management boundaries.
There is little, if any, freehold land in the Tarkine, and any tourism-related development is likely to be subject to the requirements of multiple agencies. From the Authority’s own experience as proponent of several low-key public infrastructure projects in the Tarkine, this can present challenges for developers.
If the Tarkine’s success as a tourism destination relies on rapid establishment of a critical mass of tourism experiences, private investment and supporting infrastructure, these challenges must be addressed.
The Authority believes this is best achieved through creation of a formal coordinating structure involving all major public land management and statutory bodies with responsibilities in the Tarkine. As a minimum, it should include representatives of the Parks and Wildlife Service,
Forestry Tasmania, Tourism Tasmania, the Department of Infrastructure, Energy and Resources and local government.
The roles of this ‘Tarkine Tourism Development Group’ would include
� Formal recognition or adoption of this Strategy, and integration of relevant components with existing land use strategies and management plans
� Alignment of land use planning, management and development approval processes across agencies and levels of government, including identification and coordination of human, financial and other resources required for on-ground management activities
� Establish and promote a seamless ‘client management’ process for assessment and approval of development applications, permits and licences for tourism-related activities across agencies
� Development of ‘precinct plans’ for tourism-related development in and around entry points and corridors identified in this Strategy, including supporting infrastructure and land availability
The Group would require formal inter-agency commitments at senior executive and Ministerial levels, including clear delegation and reporting arrangements, and adequate resourcing of its operations.
The Group would not replace existing advisory and consultative structures, such as the Arthur Pieman Conservation Area Management Committee and the Tarkine Discussion Group, which could provide important links between the Group and local stakeholders, in addition to their normal functions.
Product development Market researchers have described the Tarkine today as ‘a destinational concept that comprises an envelope with no content’, but confirm significant latent demand for the Tarkine in specific markets if it can deliver ‘a menu of meaningful, high quality visitor experiences that engage the target audiences’. Not just more products; products that are closely aligned to the Tarkine’s known values and markets.
This accords with the Strategy’s aim of avoiding ad hoc development, and adoption of a geographic framework that delivers themed products aligned to particular locations and visitor expectations. The aim should be to achieve diversity of products across the Tarkine, and critical mass at each location.
Identification of entry points or precincts serves to focus effort and investment, fostering a critical mass of products that can attract and hold visitors and justify provision of support infrastructure and services. Because each entry point samples different Tarkine landscapes and values, and offers different basic services, each may be suited to a different range of products and be attractive to different markets.
On this basis, Arthur River township and the (expanded) South Arthur Forest Drive might initially focus on coastal, forest and aboriginal heritage experiences suited to Nature Enjoyers on day visits or tours from Smithton and Stanley. As the destination matures, new products could include overnight or multi-day walks, 4WD and river trips with standing camps or eco-lodges targeting Nature Enthusiasts.
TARKINE TOURISM DEVELOPMENT STRATEGY 20
The Parks and Wildlife Service is investigating provision of a managed 4WD ‘Coastal Experience’ extending from Arthur River to Sandy Cape, operating in conjunction with a manned information and interpretive centre at Arthur River and visitor and camp sites along the coast. This could help address some existing problems with coastal access whilst providing a value-added experience for independent travellers, 4WD clubs and guided tour operators.
Waratah could initially consolidate its attraction as a base for caravan and campervan tourists and day visitors. Walks, tours, exhibits and interpretation focussing on the town’s history and mining heritage will appeal to segments of these existing markets. Others may use it as a base for more active, nature-based activities in the area, such as the walk into Philosopher’s Falls. Future growth could support a greater range of self-contained and heritage accommodation and food outlets for Nature Enthusiasts taking more challenging guided walks and tours into the Tarkine’s interior.
Corinna’s existing products already target parts of the Nature Enthusiast market and its remoteness and limited infrastructure may see it further specialising in higher-value, low volume, multi-day visitor markets, compared to the other entry points. There is scope for further development of river-based activities, including whitewater rafting and kayaking on the nearby Donaldson River, as well as guided bushwalks, mountain bike and 4WD tours, or combinations thereof.
The Phantom Valley area may have potential for a product and market profile similar to that of Corinna, but in a ‘deep rainforest’ setting. The sole existing product is aimed squarely at the Nature Enthusiast market, and future options being discussed focus on high-value guided adventure activities supported by quality accommodation, food and ‘wellness’ services.
Each entry point should also seek to develop food, hospitality and retail opportunities that reflect the particular heritage and industry theme of each location. Visitors should be able to sample some of the world’s finest grass-fed beef, crayfish and abalone, cheeses, rainforest honey and artisan-crafted timbers, see where they come from and meet the people who made them, as part of their Tarkine experience.
Whilst this overview reveals a diversity of existing and potential products across locations in the Tarkine, care must also be taken to ensure an appropriate range of offerings within special interest sectors. The bushwalking, mountain biking, river-based and 4WD experiences offered in the Tarkine must cater for the adventure-seeking enthusiast as well as the casual ‘holidaymaker’. Strategies are needed to ensure that the Tarkine offers challenges and attractions for these specialist markets.
Aside from physical product development, this could be achieved through signature events that serve a dual purpose of attracting special interest markets and more general exposure for the Tarkine as a destination. Immediate opportunities include support and further development of existing events associated with surfing, mountain biking and multi-sport ‘challenges’ conducted in and around the Tarkine.
Buttongrass north of Arthur River, Tourism Tasmania and Joe Shemesh
Arcadia II, Tourism Tasmania and Denis Harding
21 TARKINE TOURISM DEVELOPMENT STRATEGY
Industry development The Tarkine is a collection of stories, both fact and fiction, that when combined create a living library. Its products, experience and ethos present a diverse array of assets that if recorded in written form would fill many shelves within the library.
It is the telling of these stories that becomes the very essence of the Tarkine Visitor Experience.
Tourism operators, local businesses and communities must understand and respect “The Tarkine” - what is represents to visitors and locals alike, and what it can contribute to the region, economically, socially environmentally and culturally.
The Tarkine is projecting itself as an environmental and cultural landscape, which appeals to a variety of Target Markets. The landscape and the stories it nurtures can and will continue to deliver on these projections (promises).
The question that must be addressed is can the level of integrity and quality that the landscape projects be matched by the delivery of tourism services and experiences? The answer is simple - it must - to ensure that the service delivers on the visitor’s expectations, provides a credible and honest insight into the Tarkine and its stories, and challenges the visitor both emotionally and intellectually.
It is the delivery of this service and experience that must be assessed, monitored and continuously enhanced. All who align their business to the Tarkine need to recognise the value of their contribution to the visitor experience, and the importance of doing so in a professional, courteous and knowledgeable fashion.
This Strategy identifies the need for the tourism industry to play a leading role in the delivery of quality service and recommends the establishment of a Tarkine Industry Training Program. This program will incorporate a variety of already established accreditation programs, plus Tarkine-specific content, ensuring its relevance to operators delivering service and experiences within the Tarkine.
The uptake of this program must be embraced by all servicing the Tarkine, recognised, acknowledged and supported by landowners and managers, and promoted to all identified Target Markets.
The content and intent of the program must:
� be delivered by tourism operators through the services and experiences they provide direct to their customers
� be reflected in all promotional material for the Tarkine
� be incorporated in the interpretation provided at gateways, entry points and experience sites throughout the Tarkine
The program will extend beyond the tourism sector, engaging with retailers and the community that surround the Tarkine. A communication strategy will be required for each of these sectors, to address any concerns regarding the development of the Tarkine, highlight the benefits of this approach to local communities and provide comprehensive information regarding the stories of the Tarkine.
Giant Eucalyptus, Arthur Pieman Conservation Area, Tourism Tasmania and Joe Shemesh
TARKINE TOURISM DEVELOPMENT STRATEGY 22
The Tarkine presents a unique opportunity for north west Tasmania, but there is only one opportunity to get it right. To achieve this positive outcome will require the support of all associated with this area, its services, people and investors. Communication and Tarkine specific education and training will go a long way to achieving this outcome - but only if it is introduced early in the process, and sustained in the long-term.
Marketing & Promotion
Research confirms who may be interested in what the Tarkine has to offer. Brand work identifies what the Tarkine is and the Tourism Options Report confirms what the Tarkine can offer to meet the expectations of the target markets with respect to a Tarkine Experience.
Match the Tarkine’s experiences and services to the needs of the Target Markets and the job is done - if only it was this simple.
As presented at the opening of this report, the Tarkine has many faces - diverse, wild places that powerfully affect, inspire and change people, from Aboriginal inhabitants to people today. Its combination of globally significant temperate rainforest, dramatic wilderness, rare and threatened species and richly layered history creates a unique and memorable experience that refreshes the spirit and awakens the senses.
How do you capture this as a single page advertisement? How do you reflect this as a single brand, logo, image, wordmark, and how do you engage with a market that either has no idea of what the Tarkine has to offer or that has already formed a perception that the Tarkine is only wilderness rainforests.
Even the Tarkine Discussion Group, in its first branding workshop, chose ’ Wilderness to the Core’ as the brand essence for the Tarkine, amending that position some twelve months later to ‘Powerful Connections with Wild Places’.
Promotion of the Tarkine can be initiated today with confidence as we have identified the potential target markets and are collectively more aware of what makes a ‘Tarkine Experience’.
Promotion must, however, be measured against the Tarkine’s need for product and industry development - it is critical that the marketing promise is matched by the quality of Tarkine experiences and our ability to deliver them.
Promotion of the Tarkine must be implemented with consideration for its carrying capacity, and the ability of land managers and tourism operators to manage the impact of increased visitor numbers.
Finally, promotion of the Tarkine must be managed in a cooperative manner, engaging with all landowners/managers, industry stakeholders and state and regional tourism bodies to ensure a shared approach to the development and distribution of the Tarkine marketing messages - promotional and environmental.
Marketing of the Tarkine must:
� be environmentally sensitive regarding the messages it delivers and the manner it is delivered
� be aligned to the Tarkine brand
� be faithful to the market research and aligned to identified target markets
� include motivational messages/images to attract new visitors to the Tarkine
� deliver comprehensive interpretation of the Tarkine through stories and images
� provide incentives for repeat visitation
There is too much at risk to get these messages and their distribution wrong. To ensure that marketing and promotion of the Tarkine is carefully and sensitively managed, the recently established Tarkine Marketing Committee must be retained, with access to appropriate marketing expertise and resources to effectively manage the Tarkine message.
The Tarkine is as diverse as those who seek its fascinating mosaic of offerings; a place of
sustenance for its first inhabitants; a breathtaking, fragile wilderness for those in search of renewal; a robust landscape rich in mineral and forest resources; a playground for
the communities that surround it.
23 TARKINE TOURISM DEVELOPMENT STRATEGY
Dunefield Flowers, Tarkine Coast, Rob Blakers
The following section of the Strategy provides specific recommendations and actions based on findings of the Options Report and issues raised through the subsequent consultation process.
Recommendations focus on the geographical elements of the framework - entry points, corridors and regional linkages and gateways - supported by a suite of actions regarding resource management, product development, industry development and marketing and promotion, which will be critical to the effective implementation of the Framework.
1. ENTRY POINTS - Arthur River township 1.1 Arthur River Precinct Plan1.1.1 Develop a comprehensive Precinct Plan to guide staged development of the Arthur River Township as a Tarkine entry point, including further investigation of the recommendations below and detailed analysis of:
� existing land use plans and management strategies
� existing tourism products, markets and visitor numbers
� core Tarkine values, product gaps and target markets
� land and infrastructure needs and ‘carrying capacity’
� priority projects, lead agencies/partners and resource requirements
1.2 Arthur River Visitor Information and Cultural Interpretive Centre 1.2.1 Establish an Arthur River Visitor Information and Cultural Interpretive Centre, based on initial planning undertaken by the Parks and Wildlife Service and further consultation with Aboriginal community representatives, including:
� interpretation and education displays and information
� business centre for guided tours and sale of park, RV and camping passes/permits
� business opportunities and support such as accommodation and tour bookings, retail, etc
� café offering quality food experiences (including sunset and ocean views)
� gateway to the Tarkine Coastal Experience
1.2.2 Development of this site must incorporate consideration of private investment opportunities.
1.3 Tarkine Coastal Experience1.3.1 Finalise business models, values research, planning and stakeholder consultation, as proposed by the Parks and Wildlife Service, to develop the Tarkine Coastal
(5)Recommendations
TARKINE TOURISM DEVELOPMENT STRATEGY 24
Experience as an integrated customer focussed system for managed visitor experiences in the Arthur River, Temma and Sandy Cape region, including:
� improved access (bridges and tracks)
� better managed remote camping, including designated camping areas with basic facilities
� quality information and interpretation through websites, pre-visit information packs, onsite interpretation and signage
� a permit-based recreational vehicle management system designed to ensure the long term sustainable use of the coastal environment
� further development of the ‘Edge of the World’ experience, including signature food and wine experiences and short walks to the beach south of Gardiner Point
Wedge-tailed Eagle, Tourism Tasmania and Chris Mclennan
ARTHUR R
FRANKLAN
D RIVER
VAG
E RIV ER
RAPID RIVER
SON RI
VER
SAVAGERIVER
NATIONALPARK
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT BERTHA
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
TARKINE
WLUINA
SMITHTON
STANLEY
MEUNNA
PHANTOM VALLEY
25 TARKINE TOURISM DEVELOPMENT STRATEGY
� short walks in and around Arthur River township, especially linking with ‘Edge of the World’
� multi-day self guided and guided walks between � Arthur River and Temma � Temma and Sandy Cape � Arthur River and Marrawah
� commercial opportunities for environmentally and culturally sensitive, guided tours including appropriate interpretation of Aboriginal sites and heritage
1.4 River Based Activities
1.4.1 Retain the low volume capacity of existing river cruise operations with further investment in lunch sites and opportunities to showcase quality Tasmanian food and wine
1.4.2 Provide safe canoe launching areas at Arthur River and South Arthur Forest Drive visitor sites
1.4.3 Investigate development of multi-day guided packrafting experiences with overnight camps linked with upstream visitor sites along the South Arthur Forest Drive and at Phantom Valley
1.5 4WD and Recreational Vehicle Access
1.5.1 Support Parks and Wildlife Service efforts to continuously monitor and manage tracks and 4WD coastal access within the Arthur Pieman Conservation Area to ensure sustainable use, including introduction of a recreational vehicle management system (see Tarkine Coastal Experience).
1.6 Accommodation
1.6.1 Undertake detailed assessment of the current and potential opportunities for camping in the area, consistent with identified standards
1.6.2 Examine feasibility of commercial development of low volume, high yield experiential accommodation focused on the character and opportunities of the Tarkine, such as ‘eco-shacks’, wilderness lodges and standing camps in remote coastal and river locations.
1.7 Walks (see recommendation 11.1.1)
1.7.1 Review options for the development of the following walks:
� Linkages between Arthur River Township and ‘Edge of the World’ - class 1-3
� Arthur River bridge to Big Bend (2-3 km loop) - class 2
� Arthur River to Marrawah via the lighthouse - class 3-4
� Arthur River - Big Dune loop - class 2-3
� Arthur River across to Frankland River back to coast (via boat) which links in with possible overnight camps - class 3-4
� Green Point to Mt. Cameron coastal walk - class 4
� Balfour track - develop into a heritage track for multiple use - class 3-4
Arthur River Entry Point
Regional Linkages
Proposed TarkineCoastal Experience
Entry Point
Corridors
ARTHUR RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
N RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
HELLYER GORGESTATE RESERVE
CRADLEVALLEY
BLUE PEAK
AND MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE MT ROMULUS
MT CLEVELAND
PHILOSOPHER’SFALLS
ARKINE
WARATAHLUINA
SAVAGERIVER
TULLAH
CORINNA
SOMERSETBURNIE
GUILDFORD
MEUNNA
PHANTOM VALLEY
2.5 Walks (see recommendation 11.1.1)
2.5.1 Review options for the development of the following walks:
� Lookout over the Waratah Falls - class 1
� Town Centre to Mt Bischoff - class 3
� Upgrade of Philosopher Falls walk linking with proposed car park - class 2
� Luina to Mt. Cleveland - class 3
2.5.2 Instigate site plans for the development of accessible walks within the Wandle River precinct (myrtle forests, waterfalls, historic sawmilling sites)
2.1 Waratah Precinct Plan
2.1.1 Develop a comprehensive Precinct Plan to guide staged development of Waratah as a Tarkine entry point, including further investigation of the recommendations below and detailed analysis of:
� existing land use plans and management strategies
� existing tourism products, markets and visitor numbers
� core Tarkine values, product gaps and target markets
� land and infrastructure needs and ‘carrying capacity’
� priority projects, lead agencies/partners and resource requirements
2.2 Town and Mining Heritage
2.2.1 Explore options for development of a Tarkine information/interpretive site at the Athenaeum Hall in Waratah, linked to a self-guided heritage trail visiting points of interest around the town.
2.2.2 Seek commercial interest in provision of guided tours of historical and current mining activities, including enhanced environmental practices at Mount Bischoff.
2.2.3 Support the development of the Mount Bischoff Mine Heritage Interpretation Walk.
2.2.4 Incorporate mineral fossicking options in the Mount Bischoff precinct
2.2.5 Develop site plan for the Waratah Hydro Power Station:
� enhance walking track to station
� develop and install interpretation at station
� explore the possibility of walking tracks aligned to the original water corridors and reservoirs
2.3 4WD Experiences
2.3.1 Identify and develop suitable tracks that offer managed 4WD opportunities in areas that do not conflict with bushwalking tracks including:
� Magnet Mine track
� Mt. Cleveland
� Butler’s Road (Philosopher’s Falls)
2.4 Hellyer Gorge
2.4.1 Initiate a site master plan to upgrade the visitor facilities at Hellyer Gorge to provide an attractive day use site including:
� options for camping sites within the Hellyer Gorge precinct
� maintain the range of short walks at Hellyer Gorge - class 1
TARKINE TOURISM DEVELOPMENT STRATEGY 26
Waratah Entry Point
Regional Linkages
Entry Point
Corridors
2. ENTRY POINTS - Waratah
LAKE PIEMAN
SAVA
GE R
IV ER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
CRADLEMOUNTAIN
LAKE ST CLAIRNATIONAL PARK
MT NORFOLK
MT DONALDSON
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE
VIC
MT CLEVELANDSANDYCAPE WARATAH
LUINASAVAGERIVER
ROSEB
TULLAH
ZEEHAN
CORINNA
GU
REECEDAM
CORINNATRACK
3.6 Walks (see recommendation 11.1.1)
3.6.1 Review options for the development of the following walks:
� short walks around Corinna - class 2-3
� Mt. Donaldson walk - class 3
� Reece Dam short walk - class 3
3.6.2 Establish walking track along the Pieman River from Corinna to Savage River.
3.6.3 Investigate the potential for a multi-day walk from Pieman Heads to Arthur River with opportunities for overnight facilities and commercial guiding.
3.1 Corinna Precinct Plan
3.1.1 Develop a comprehensive Precinct Plan to guide staged development of Corinna as a Tarkine entry point, including further investigation of the recommendations below and detailed analysis of
� existing land use plans and management strategies
� existing tourism products, markets and visitor numbers
� core Tarkine values, product gaps and target markets
� land and infrastructure needs and ‘carrying capacity’
� priority projects, lead agencies/partners and resource requirements
3.2 River Based Activities
3.2.1 Provide safe canoe launching areas and ‘satellite’ camp sites for overnight canoe trips upstream and downstream from Corinna.
3.2.2 Support further development of white-water activities on the Donaldson River, including launching and retrieval points, toilets and camping facilities.
3.3 Accommodation
3.3.1 Investigate appropriate location and management of a campground in the Corinna area.
3.3.2 Investigate options for the establishment of remote (potentially ‘eco-shack’) accommodation on the coast that offers an overnight experience from Corinna (kayak or drop off).
Note: Overnight facilities in the Pieman River area must be reviewed to ensure recommendation is consistent with the Pieman River State Reserve Management Plan 1992.
3.4 Experiences
3.4.1 Investigate development of an iconic guided multi-day experience between Arthur River and Corinna that includes cycling, walking and kayaking, and exploring the range of natural and cultural values of the area.
3.4.2 Assess the potential for such an experience to form the basis of a high-profile multi-sports event.
3.5 Access and signage
3.5.1 Install Corinna information and directional signage at Waratah turnoff.
3.5.2 Upgrade the access route from Waratah via Savage River to improve safety and driving conditions, particularly in winding sections where tourist traffic shares the road with heavy vehicles associated with mining activities.
3.5.3 Seal/upgrade the ‘Corinna Track’ south of Corinna to the Reece Dam Road (C250) as the principal southern access to the Tarkine.
3.5.4 Develop signage and tourist information for other southern access roads from Rosebery and Tullah.
27 TARKINE TOURISM DEVELOPMENT STRATEGY
Corrina Entry Point
Regional Linkages
Entry Point
Corridors
3. ENTRY POINTS - Corinna
ARTHUR RIVER
RAPID RIVER
SAVAGERIVER
NATIONALPARK
HELLYER GORGESTATE RESERVE
ROCKY CAPE NATIONAL PARK
BLUE PEAK
TARKINE SPRINGS
TARKINE FALLS
MT BERTHA
WYNYARD
STANLEY
SOMERSETBURNIE
MEUNNA
PHANTOM VALLEY
TARKINE TOURISM DEVELOPMENT STRATEGY 28
4.1 Phantom Valley Development and Investment Strategy
4.1.1 Complete a Phantom Valley Development and Investment Strategy as a basis for provision of public infrastructure and attraction of commercial tourism and investment, including:
4.1.2 Identification of commercial opportunities within the Phantom Valley precinct that
� are consistent with the Tarkine Brand and target market preferences
� complement existing tourism investment in the immediate area
� address gaps in the current range of visitor experiences offered in the Tarkine
4.1.3 Potential products and experiences may include:
� ‘zipline’ and rainforest canopy experiences
� health spas and well-being services
� managed access to remote waterfalls and mineral springs
� accommodation and services supporting multi-day guided walks into remote areas
� commercial rafting and kayak trips on the Arthur and Lyons Rivers
� guided mountain bike, gold prospecting and angling tours
� short walk to McGowan’s Falls
4.1.4 Identification of infrastructure required to facilitate and support appropriate commercial opportunities, including existing operators, which may include:
� upgrade and seal of Meunna and Keith River Roads
� consider options for tourist access (pedestrian and light vehicle) over the Arthur River
� installation of controls (signage, barriers, posts, pull overs)
� Phantom Valley walks, amenities and services
� access to Tarkine Springs and Tarkine Falls
� directional and interpretive signage
Note: It is envisaged that Phantom Valley will be a centre for commercially operated adventure and interpretive ventures operating in State Forest under license agreements with Forestry Tasmania.
Meunna Entry Point
Regional Linkages
Potential Entry Point
Corridors
4. ENTRY POINTS - Meunna/Phantom Valley (potential)
A
FRANKLAN
D RIVER
RAPID RIVER
MT BALFOUR
BLUE PEAK
MT FRANKLAND
KANUNNAH BRIDGESUMAC LOOKOUT
JULIUS RIVER FR
LAKE CHISHOLM FR
MILKSHAKE HILLS FR
TAYATEA BRIDGE
DEMPSTER PLAINSLOOKOUT
MT BERTHA
SOUTH ARTHURFOREST DRIVE
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
BALFOUR
SMITHTON
STANLEY
MEUN
P
29 TARKINE TOURISM DEVELOPMENT STRATEGY
5.1 Planning
5.1.1 Expand the South Arthur Forest Drive to create an experience-rich, forest-themed visitor circuit linking existing and potential Tarkine visitor sites between Arthur River township and Tayatea Bridge to service centres and related attractions at Stanley, Smithton and Dismal Swamp.
5.2 Infrastructure
5.2.1 Seal remaining gravel sections of the expanded corridor to create consistent driving conditions, signage and visitor facilities between Arthur River and Tayatea Bridge.
5.2.2 Expand visitor parking, signage and brand-related interpretation at Sumac Lookout.
5.2.3 Replace the Tayatea Bridge, and create a visitor orientation experience including river access.
5.2.4 Enhance visitor facilities at Kanunnah Bridge, including:
� picnic/day use facilities
� lookout experience over river
� short walk to river
� safe kayak access point
5.2.5 Enhance the Lake Chisholm Forest Reserve site:
� create a circuit walk
� providing interpretation and orientation information
� install picnic area
5.2.6 Support the development of the Frankland River lookout and visitor facilities.
5.3 Walks (see recommendation 11.1.1)
5.3.1 Provide a short river access walk at Tayatea bridge.
5.3.2 Upgrade walking tracks at Julius River Forest Reserve to class 2 standard and provide Tarkine information and interpretation.
5.3.3 Investigate a walk from Dempster Lookout to the falls at Wes Beckett Forest Reserve returning to the road at Rapid River.
5.4 Brand
5.4.1 Re-brand the expanded South Arthur Forest Drive as the ‘Tarkine Forest Drive’, creating theme linkages with the recently re-branded Tarkine Forest Adventures at Dismal Swamp.
South Arthur Forest Drive
5. CORRIDORS - South Arthur Forest Drive
Regional Linkages
Proposed extension toSouth Arthur Forest Drive
Corridors
LAKE PIEMAN
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
HELLYSTATE
ROCKY CAPE NATIONAL PAR
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
GRAN
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
TARKINE
WARATAHLUINA
SAVAGERIVER
ROS
TULLA
CORINNA
SMITHTON
WYNYARD
STANLEY
SOM
MEUNNA
PHANTOM VALLEY
� identify and manage the Longback Track as an iconic short walk including:
� upgrading of trailhead to include orientation and directional signage and parking
� maintenance of existing track to class two standard
� interpretation of Tarkine vista through point at the end of the walk.
� access to Sandy Cape from Western Explorer, connecting with Tarkine Coastal Experience sites and guided activities, similar in concept to the Wineglass Bay walk
6.4 Tracks, Trails and 4WD access6.4.1 Investigate the potential for a mountain bike track along the old Balfour rail track with the possibility for remote overnight camping or commercial accommodation.
6.4.2 Develop the Mt Balfour Track as a multiple use track with mining history interpretation.
6.4.3 Investigate the potential for suitable tracks that offer managed 4WD opportunities in areas that do not conflict with bushwalking tracks.
TARKINE TOURISM DEVELOPMENT STRATEGY 30
6.1 Planning
6.1.1 Develop a comprehensive Development Plan to guide staged development of the Western Explorer as a Tarkine access corridor, including further investigation of the recommendations below and detailed analysis of:
� existing land use plans and management strategies
� existing tourism products, markets and visitor numbers
� core Tarkine values, product gaps and target markets
� land and infrastructure needs and ‘carrying capacity’
� priority projects, lead agencies/partners and resource requirements
6.1.2 In conjunction with development of the proposed Tarkine Coastal Experience, initiate a precinct plan for Sandy Cape and Temma that includes consideration of:
� appropriate levels of use and facilities
� management of Aboriginal sites
� management and rehabilitation of tracks
� spreading peak use through the existing permit system
� designation of camp sites and identification of sites for lease for commercial camps
� options for development of walking track access from the Western Explorer
� the potential for ‘eco-shacks’ accommodation at Temma in accordance with the APCA National (controlled access) Management Zones criteria
6.2 Infrastructure
6.2.1 Explore funding options staged upgrading (or sealing) of the Western Explorer to improve safety and driving conditions for all vehicle types, based on assessment of demand for access to visitor sites.
6.2.2 Confirm hire car policies relating to unsealed sections of the Western Explorer, and engage hire companies and RACT in assessment of road conditions and promotion of safe driving.
6.2.3 Upgrade existing visitor facilities and establish additional sites to provide quality visitor interpretation and experiences at short (twenty minute) travelling intervals along the corridor, including, lookouts, short walks, day use and picnic facilities at strategic locations (eg Donaldson River).
6.3 Walks (see recommendation 11.1.1)
6.3.1 Review options for the development of:
� overnight walk on Norfolk Range linking to the Donaldson River - Class 4/5
� short walks along the Western Explorer to day use areas and lookouts - class 1-3
Western Explorer Corridor
Regional Linkages
Western Explorer Corridor
Corridors
6. CORRIDORS - Western Explorer
LAKE PIEMAN
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
HELLYER GORGESTATE RESERVE
CRADLEVALLEY
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
GRANITE TOR
MT ROMULUS
MT CLEVELANDSANDYCAPE
BALFOUR
TARKINE
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
CORINNA
SOMERSETBURNIE
GUILDFORD
MEUNNA
PHANTOM VALLEY
PHILOSOPHER’SFALLS
Cradle Mountain and Strahan.
7.5 Walks, Tracks and Trails (see recommendation 11.1.1)
7.5.1 Establish Heazlewood ‘Pack Track’ into the Godkin mine site.
7.5.2 Investigate options to create a controlled access Savage River Pipe Span Walk - class 3.
7.5.3 Work with Forestry Tasmania to develop opportunities for managed access to, and interpretation of, stands of ancient Huon Pines accessible from the Savage River Corridor.
7.5.4 Identify existing tracks suitable for managed 4WD access that do not conflict with bushwalking tracks.
7.1 Planning7.1.1 Develop a comprehensive Development Plan to guide staged development of the Savage River Corridor as a Tarkine access corridor, including further investigation of the recommendations below and detailed analysis of:
� existing land use plans and management strategies
� existing tourism products, markets and visitor numbers
� core Tarkine values, product gaps and target markets
� land and infrastructure needs and ‘carrying capacity’
� priority projects, lead agencies/partners and resource requirements
7.2 Access7.2.1 Upgrade the access route from Waratah via Savage River to improve safety and driving conditions, particularly in winding sections where tourist traffic shares the road with heavy vehicles associated with mining activities.
7.2.2 Seal/upgrade the ‘Corinna Track’ south of Corinna to the Reece Dam Road (C250) as the principal southern access to the Tarkine.
7.2.3 Develop signage and tourist information for other southern access roads from Rosebery and Tullah.
7.3 Infrastructure7.3.1 Initiate a site master plan for the Philosopher’s Falls area addressing:
� improvements to trailhead for Philosopher’s Falls to provide high quality day use experience
� development of a low key camping area potentially at the turnoff to Philosopher’s Falls
7.3.2 Upgrade picnic facilities at Whyte River Bridge Crossing.
7.3.3 Establish parking areas, lookouts and interpretation at Heazlewood River, Godkin mine site and Whyte River area near Savage River mine.
7.3.4 Work with Savage River Mine operators to reduce visual impact of the mine area visible from the road, and develop opportunities for guided tours and interpretation of mining operations.
7.4 Signage 7.4.1 Install Tarkine directional signage at Murchison Highway (via C247) and Zeehan (via C249).
7.4.2 Install distance signage at Waratah, Savage River, Western Explorer turnoff and Corinna.
7.4.3 Install fuel availability signage at Waratah, Zeehan and the Western Explorer turnoff.
7.4.4 Provide signage for viewing site south of Savage River.
7.4.5 Upgrade signage for names of rivers and mountains.
7.4.6 Install interpretive signage at Savage River covering history and current operation of the mine.
7.4.7 Develop Tarkine directional signage at exit points at
31 TARKINE TOURISM DEVELOPMENT STRATEGY
Savage River Corridor
Regional Linkages
Savage River Corridor
Corridors
7. CORRIDORS - Savage River & Southern Access Routes
LAKE PIEMAN
ARTHUR RIVER
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
HELLYER GORGESTATE RESERVE
ROCKY CAPE NATIONAL PARK
CRADLE MOUNTAINLAKE ST CLAIR NATIONAL PARK
CRADLEVALLEY
MT BALFOUR
BLUE PEAK
MT FRANKLAND
KANUNNAHBRIDGE
TAYATEA
REECEDAM
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAYMT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE TOR
VICTORIA PEAK
MT ROMULUS
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
ZEEHAN
CORINNA
SMITHTON
WYNYARD
STANLEY
SOMERSETBURNIE
GUILDFORD
MEUNNA
PHANTOM VALLEY
TARKINE
TARKINE TOURISM DEVELOPMENT STRATEGY 32
8.1 Planning
8.1.1 Investigate the feasibility of providing and
managing sites suitable for development of remote
standing camps and other wilderness and eco-themed
accommodation experiences in rainforest settings
upstream from the Arthur River township.
8.1.2 Conduct market research to determine likely visitor
demand and developer interest in such experiences, as
a basis for further investigation of development-ready
sites and/or investment attraction processes.
8.2 Experience Development
8.2.1 Investigate value adding of existing river cruise
operations through:
� development of day visitor sites through formal
arrangements with relevant land managers
� showcasing of quality Tasmanian food and wine on
lunch and evening cruises
� connections with other land or river-based
experiences, such as guided bushwalks, overnight
camps, river lodges, canoeing and fishing expeditions
8.2.2 Encourage the development and promotion of
additional river-based opportunities on both major
rivers including:
� canoe/kayak hire, drop-off services and guided day
and overnight trips
� multi-day pack rafting expeditions
� white-water rafting and kayaking, and support
facilities, on suitable headwaters and tributaries
� guided angling experiences
8.3 Infrastructure
8.3.1 Establish safe canoe launching areas, rest and
camp sites for independent canoeists and guided river
tours between Tayatea Bridge and Arthur River township
on the Arthur River.
8.3.2 Provide camping facilities and toilets to support
river-based activities on the Donaldson River and
selected other adventure-based activity sites.
Pieman & Arthur River Corridors
Regional Linkages
River Corridors
Arthur & Pieman Rivers
Road Corridors
8. CORRIDORS - Pieman and Arthur Rivers
Regional Links
Airport
Seaport
LAKE PIEMAN
ARTHUR RIVER
ARTHUR RIVER
FRANKLAN
D RIVER
SAVA
GE R
IV ER
RAPID RIVER
WH
YTE
RIVE
R
PIEMAN RIVER
DO
NA
LDSO
N RIVER
SAVAGERIVER
NATIONALPARK
MOLE CREEK KARST NATIONAL PARK
HELLYER GORGESTATE RESERVE
ROCKY CAPE NATIONAL PARK
CRADLE MOUNTAINLAKE ST CLAIR
NATIONAL PARK
FRANKLIN GORDONWILD RIVERS
NATIONAL PARK
CRADLEVALLEY
MT BALFOUR
BLUE PEAK
MT FRANKLAND
MT NORFOLK
MT DONALDSON
MT BERTHA
MT RAMSAY
MT ROLAND
MT MEREDITH
MT LIVINGSTONE
MT MURCHISON
GRANITE TOR
CRADLE MOUNTAIN
VICTORIA PEAK
MT ROMULUS
MT CLEVELAND
ARTHURRIVER
TEMMA
MARRAWAH
DISMAL SWAMP
SANDYCAPE
BALFOUR
WARATAHLUINA
SAVAGERIVER
ROSEBERY
TULLAH
ZEEHAN
CORINNA
to HOBART
to LAUNCESTON
SMITHTON
WYNYARD
STANLEY
THREE HUMMOCK ISLAND
SOMERSETBURNIE
DEVONPORTULVERSTONE
PENGUIN
LATROBE
SHEFFIELDLEVEN CANYON
GUNNS PLAINS CAVES
QUEENSTOWN
STRAHAN
GUILFORD
MEUNNA
PHANTOM VALLEY
TARKINE
33 TARKINE TOURISM DEVELOPMENT STRATEGY
Regional Linkages
� Burnie/Wynyard, Devonport/Latrobe
� Stanley/Smithton, Tullah/Rosebery/Zeehan
� Cradle Mountain, Strahan/Gordon River
Regional Gateways
� Burnie Airport (Wynyard) - Regional Express
� Burnie Port - Cruise Ships
� Devonport Port - TT Line, Cruise Ships
� Devonport Airport - Qantas Link.
9.1 Signage
9.1.1 Develop a signage strategy for major linkages and gateways that uses graphics based on the Tarkine brand and integrates the use of standard visitor signage, including interpretive signage.
9.1.2 Develop Primary Boundary Marker sites as per the Tarkine Bushwalk Program:
� Arthur River - C214
� Kannunah Bridge - C218
� Waratah - B23
� Zeehan - C249
� Tullah - A23.
9.1.3 Install directional signage for the Tarkine on the Murchison Highway (via C247) and Zeehan (via C249).
9.1.4 Install Tarkine directional signage at following road intersections, establishing secondary entry points for the Tarkine:
� Murchison Highway - Reece Dam Road A10/C252 (Tullah)
� Murchison Highway - Camp Road A10/B23 (Waratah/Savage River)
� Murchison Highway - Hampshire Link Road A10/B18 (Waratah/Burnie)
� Murchison Highway- Heemskirk Road A10/C249 (Zeehan)
� Bass Highway - Lapoinya Road A2/C230
� Bass Highway - Myalla Road A2/C229
� Bass Highway - Trowutta Road A2/B22.
9.2 Interpretation
9.2.1 Assist Burnie Airport Corporation to incorporate Tarkine brand into internal, interpretive fit-out of the Burnie Airport terminal as the ‘Gateway to the Tarkine’.
9.2.2 Develop partnerships with carriers and facility managers, and options for Tarkine interpretation and promotional activities, at all major regional Gateways.
9. REGIONAL LINKAGES & GATEWAYS
10.4 Environmentally Sustainable Development 10.4.1 Determine the visitor carrying capacity of the Tarkine and its potential impact, within the context of environmental sensitivity.
10.4.2 Ensure all projects address Environmentally Sustainable Development principles.
10.4.3 Propose models/benchmarks for world’s best practice in sustainable tourism throughout the Tarkine.
TARKINE TOURISM DEVELOPMENT STRATEGY 34
10.1 Tarkine Tourism Development Group
10.1.1 Review land manager’s capacity, in financial and human resources, to effectively manage current and proposed Tarkine land and tourism assets and natural values.
10.1.2 Create of a formal coordinating structure involving representatives of all major public land management and statutory bodies with responsibilities in the Tarkine to coordinate and drive:
� formal recognition or adoption of this Strategy
� alignment of land use planning, management and development approval processes
� establishment of a seamless ‘client management’ process for development applications
� review the capacity of land managers to administer current assets and resources and the impact of these land management practices on proposed development opportunities
10.1.3 Retain the Tarkine Discussion Group with current representation:
� Tarkine Discussion Group to be retitled ‘Tarkine Reference Group’
� Tarkine Tourism Development Group to utilise the knowledge and expertise of the Tarkine Reference Group
� Cradle Coast Authority to continue to convene and manage the Tarkine Reference Group
10.2 Investment
10.2.1 Develop a comprehensive Tarkine Investment Strategy that addresses the following:
� identification of potential investment opportunities including site specific projects
� identification of investor markets and match investors with development opportunities
� investor specific support documentation
10.2.2 Provide advice to Governments and other funding sources regarding development opportunities within the Tarkine.
10.2.3 Development of ‘precinct plans’ for entry points and corridors identified in this Strategy.
10.2.4 Establish a ‘one stop shop’ for Tarkine development and investment enquiries.
10.3 Reserve Classification
10.3.1 Evaluate possible tourism implications of any future changes in the reserve classification within the Tarkine, including but not limited to:
� World Heritage listing
� National Heritage listing
� National Park status
10. TARKINE MANAGEMENT
Leatherwood, Tarkine, Tourism Tasmania and Michael Walters
35 TARKINE TOURISM DEVELOPMENT STRATEGY
11.1 Tarkine Tracks and Trails Strategy
11.1.1 Develop a Tarkine Walking Tracks Strategy (see appendix 6).
11.1.2 Identify a range of walking tracks to meet the needs of all target markets.
11.1.3 Establish designated access to the Tarkine for 4WD and RV users.
11.1.4 Develop a Tarkine Mountain Bike track strategy.
11.1.5 Investigate options for multi purpose tracks within the Tarkine.
11.2 Establish River Based Activities within the Tarkine
11.2.1 Identify opportunities for multi-day canoeing experiences on the Arthur and Pieman Rivers.
11.2.2 Investigate options for development of guided pack rafting experiences.
11.3 Tarkine Challenge
11.3.1 Develop a high-profile tri-sports event including mountain biking, kayaking and running stages.
11.4 Aboriginal culture and heritage
11.4.1 Develop experiences that are aligned to the Tarkine’s Aboriginal history, culture and heritage.
11.4.2 Support partnerships between the Aboriginal community and Parks and Wildlife Services to establish an Information and Cultural Interpretive Centre at Arthur River.
11.5 Commercial Opportunities
11.5.1 Promote development of low impact/high yield visitor experiences including:
� Wellness and health spa services associated with ‘pristine wilderness’ values
� Journeys into the ‘Heart of the Tarkine’
� Wilderness accommodation in remote coastal and rainforest locations
� Adventure tourism activities (Phantom Valley)
� Photography and arts related experiences
11.6 Educational Opportunities
11.6.1 Establish partnerships with educational institutions to develop the Tarkine as a ‘living classroom’.
11.6.2 Adopt ‘Stories of the Tarkine’ as a theme for interpretation and visitor and student education.
11.6.3 Develop oral histories as a basis for creation of interpretation, products and visitor experiences.
11. PRODUCT DEVELOPMENT
Pieman River reflections, Ken Boundy
TARKINE TOURISM DEVELOPMENT STRATEGY 36
12.1 Tarkine Industry Education/Training Program
12.1.1 Establish a training program for Tarkine businesses and service providers, to foster and promote:
� Consistent presentation of the Tarkine brand, values and stories
� High quality customer service standards
� Environmentally sustainable tourism
Based on:
� The Tourism Accreditation Program (managed by the Tourism Industry Council of Tasmania
� The ROC Program (Respecting Our Culture Program)
� All or components of Ecotourism Australia accreditation and/or Green Globe or other environmental certification
� Content to reflect the environmental and management positions of current and traditional land owners and/or managers
12.1.2 Encourage all business operators accessing or servicing the Tarkine to complete the Tarkine education/training program.
12.1.3 Encourage public land managers to recognise and support the content and delivery of the Tarkine education/training program.
12.1.4 Develop a specific Tarkine education program for Tasmanian Visitor and Information Centre staff and volunteers throughout the State.
12.2 Tarkine Training/Education Pilot Project - Arthur River
12.2.1 Pilot the Tarkine education/training program with tourism and associated businesses in the Arthur River precinct.
12.3 Staff Development
12.3.1 Develop training and induction programs for tourism staff as part of Tarkine education/training program.
12.3.2 Investigate successful models for staff training and retention in remote visitor destinations.
12.4 Communication
12.4.1 Establish Tarkine Tourism Operators Group.
12.4.2 Develop Tarkine information and interpretation packages for tourism operators and service providers, local businesses, community groups, schools and the general community.
12.4.3 Develop a ‘Friends of the Tarkine’ database for regular communication and feedback.
12. INDUSTRY DEVELOPMENT
37 TARKINE TOURISM DEVELOPMENT STRATEGY
13. MARKETING & PROMOTION
13.1 Promotion
13.1.1 Retain existing Tarkine marketing group.
13.1.2 Develop and implement a comprehensive Tarkine Promotional Plan for 2009/10 (and beyond).
13.1.3 Ensure Tarkine is included as a primary tourism product in the ‘North-West Coast’ and ‘Western Wilderness’ marketing zone campaigns.
13.1.4 Develop a specific Tarkine education program for Tasmanian Visitor and Information Centre staff and volunteers throughout the State.
13.1.5 Develop, promote and manage Tarkine Wordmark.
13.1.6 Identify brand-related pre, during and post trip collateral, including brochures and web site.
13.1.7 Promote inclusion of the Tarkine in Tourism Australia’s Australian National Landscapes Register.
13.2 Research
13.2.1 Continue ongoing tourism research specific to the Tarkine, including:
� Market research to underpin the Tarkine brand, and the development of high-value visitor experiences
� Identification of key triggers that could create ‘critical mass’ to support substantial regional/cluster-based visitation
� Product testing as per the EMDA report
13.3 Brand
13.3.1 Complete the brand development strategy, including brand interpretation and creatives.
13.3.2 Develop and manage a ‘Tarkine Brand Style Guide’.
Fungi, Arthur Pieman Conservation Area,Tourism Tasmania and Joe Shemesh
TARKINE TOURISM DEVELOPMENT STRATEGY 38
The Tarkine is an enigma. Its name is not officially recognised and its
physical boundaries are imprecise. Local communities have long considered it
their place of work and recreation.
Pieman Head, Arthur Pieman Conservation Area, Tourism Tasmania and Joe Shemesh
(6) ACKNOWLEDGEMENTS
The Cradle Coast Authority would like to acknowledge the financial support provided by the Federal Government represented by its Department of Industry, Tourism And Resources, Tourism Division, which has provided significant funding for this strategy.
The Cradle Coast Authority would like to acknowledge the editorial input of Sarah Lebski, Tourism Consultant in the development of this strategy.
The Cradle Coast Authority would like to acknowledge the input provided by the Tarkine Discussion Group throughout the development of this strategy, in particular the organisations represented:
� Tourism Tasmania
� Parks & Wildlife Services
� Forestry Tasmania
� Tasmanian Aboriginal Land & Sea Council
� Heritage Tasmania
� Circular Head, West Coast, Waratah Wynyard and Burnie City Councils
� Circular Head, Waratah Wynyard and Burnie Tourism Associations
� Arthur Pieman Conservation Area Management Committee
� Tarkine National Coalition
(7) DISCLAIMER
The Tarkine Tourism Development Strategy has been developed by the Cradle Coast Authority with the valued input of various stakeholders. The content of this strategy may not reflect the opinions or policies of all individuals or organisations who contributed to the process. While reasonable efforts have been made to ensure that the contents of this strategy are factually correct, the Authority shall not be liable for any loss or damage that may be occasioned directly or indirectly through the use of, or reliance on, the contents of this publication.
(8) BIBLIOGRAPHY
Inspiring Place, Tarkine Wilderness Experience: Assessment of a Potential Visitor Experience in the Stanley Tourism Precinct (2006)
Wing, Allison, The Power of Community Involvement in Tourism (Final Report)(2001)
Planning for People, Tarkine Tourism Development Options Report (March 2008)
Planning for People/Alistair Grinsbergs Heritage Solutions, Tourism Masterplan Template (June 2005)
Economic and Market Development Advisers (EMDA) The Tarkine - Latent Demand Quantification, Phase 1, Consumer Segments (December 2007)
Economic and Market Development Advisers (EMDA) The Tarkine - Latent Demand Quantification, Phase 2, Economic Evaluation of Visitor Scenarios (December 2007)
Office of Aboriginal Affairs, Aboriginal Tourism Development Plan for Tasmania (2007)
Housego, Anna, Creating the Tarkine Visitor Experience - The Way Forward (draft) (May 2006)
Tourism Tasmania/Tourism Industry Council Tasmania, Tourism 21 Strategic Business Plan 2007-2010
Tourism Tasmania, New Directions for Our Island; Tourism Tasmania Three-Year Business Strategy, 2006-2009
Briggs, Jane Consumer Reaction to Proposed Marketing Zone Positions (June 2008)
SCA Marketing/Moore Consulting, The Tarkine Opportunity, Market and Customer Analysis (September 2007)
Cradle Coast Authority, Tarkine Tourism Development & Sustainable Management Plan (Milestone 2 Report) (June 2007)
Colmar Brunton, Perceptions Research Study (2007) or Tourism Tasmania, Lighthouse Reports One and Two (2007)
www.acfonline.org.au
(9) ATTACHMENTS
1. Tarkine Brand Pyramid
2. Walking Track Classification System -Parks and Wildlife Service - 2004
COVER IMAGEPieman Head, Arthur Pieman Conservation Area, Tourism Tasmania and Joe Shemesh
39 TARKINE TOURISM DEVELOPMENT STRATEGY
TARKINE BRAND MODEL
ESSENCEPowerful
connections with wild places.
PERSONALITYHaunting spirit, wise ageless,
enigmatic, commands respect and awe, inspires, powerful, has a
wide range of expression (gentleness to fury), engages on its own terms.
CORE VALUESWilderness, power and resilience of human story,
mysterious.
Awe-inspiring, enlivening, thrilling, awakening, surprise.
FLAGSHIP ATTRIBUTESGlobally-significant temperate rainforest.
Aboriginal and European heritage.Dramatic, diverse places (wild rivers, rugged coastline, mountains, expansive views.
Accessible wilderness.Rare and threatened species.
TARKINE TOURISM DEVELOPMENT STRATEGY 40
Opp
ortu
nity
for l
arge
num
bers
of
vis
itors
, inc
ludi
ng th
ose
with
re
duce
d m
obili
ty, t
o un
dert
ake
wal
ks w
hich
are
pro
vide
d w
ith a
hi
gh le
vel o
f int
erpr
etat
ion
and
faci
litie
s.U
sers
can
exp
ect a
bund
ant
oppo
rtun
ities
to le
arn
abou
t the
na
tura
l env
ironm
ent t
houg
ht
inte
rpre
tive
sign
s or b
roch
ures
.U
sers
can
exp
ect f
requ
ent
enco
unte
rs w
ith o
ther
s.
Opp
ortu
nity
for l
arge
num
bers
of
vis
itors
to w
alk
easi
ly in
na
tura
l env
ironm
ents
whi
ch a
re
prov
ided
with
a m
oder
ate
to
high
leve
l of i
nter
pret
atio
n an
d fa
cilit
ies.
Use
rs c
an e
xpec
t to
lear
n ab
out t
he n
atur
al e
nviro
nmen
t w
ith m
oder
ated
to a
bund
ant
oppo
rtun
ities
to le
arn
thou
gh
inte
rpre
tive
sign
s or b
roch
ures
.U
sers
can
exp
ect f
requ
ent
enco
unte
rs w
ith o
ther
s.
Opp
ortu
nity
for v
isito
rs to
wal
k in
slig
htly
mod
ifi ed
nat
ural
en
viro
nmen
ts re
quiri
ng a
mod
erat
e le
vel o
f fi tn
ess a
nd w
here
the
prov
isio
n of
inte
rpre
tatio
n an
d fa
cilit
ies i
s not
com
mon
.U
sers
can
exp
ect o
ppor
tuni
ties t
o ob
serv
e an
d ap
prec
iate
the
natu
ral
envi
ronm
ent w
ith li
mite
d pr
ovis
ion
of in
terp
retiv
e si
gnag
e.U
sers
can
exp
ect o
ccas
iona
l enc
ount
ers w
ith o
ther
s alo
ng th
e tr
ack.
Opp
ortu
nity
for v
isito
rs to
expl
ore
and
disc
over
rela
tivel
yun
dist
urbe
d na
tura
l env
ironm
ents
al
ong
defi n
ed a
nd d
istin
ct tr
acks
w
ith m
inim
al (i
f any
) fac
ilitie
s.U
sers
can
exp
ect o
ppor
tuni
ties
to o
bser
ve a
nd a
ppre
ciat
e th
e na
tura
l env
ironm
ent w
ithou
t the
pr
ovis
ion
of in
terp
retiv
e si
gnag
e.U
sers
can
exp
ect o
ppor
tuni
ties
for s
olitu
de w
ith fe
w e
ncou
nter
s w
ith o
ther
s alo
ng th
e tr
ack.
Opp
ortu
nity
for v
isito
rs w
ith
adva
nced
out
door
kno
wle
dge
to
fi nd
thei
r ow
n w
ay a
long
oft
en
indi
stin
ct tr
acks
in re
mot
e ar
eas.
Use
rs c
an e
xpec
t fre
quen
t op
port
uniti
es fo
r sol
itude
with
fe
w e
ncou
nter
s with
oth
ers.
Opp
ortu
nity
for h
ighl
y ex
perie
nced
wal
kers
to e
xplo
re
rem
ote
and
chal
leng
ing
natu
ral
area
s with
out r
elia
nce
on
man
aged
trac
ks.
Use
rs c
an e
xpec
t ext
ende
d pe
riods
of s
olitu
de w
ith fe
w
enco
unte
rs w
ith o
ther
s.
Usu
ally
less
than
1.5
km fo
r a
loop
trac
k or
750
m if
use
rs h
ave
to d
oubl
e ba
ck.
Usu
ally
less
than
3km
for a
loop
tr
ack
or 1
.5km
if u
sers
hav
e to
do
uble
bac
k.
No
limit
for a
ny tr
acks
of T
1 st
anda
rd o
r low
er.
Min
120
0mm
, pre
fera
bly
at
leas
t 150
0mm
or w
ith se
ctio
ns
mor
e th
an 1
500m
m w
ide
ever
y 30
m a
nd a
t ben
ds to
allo
w
whe
elch
airs
to p
ass.
Max
250
0mm
, pre
fera
bly
less
th
an 2
000m
m o
ver m
ost o
f tra
ck
(Tra
cks m
ore
than
200
0mm
wid
e m
ay b
e di
sorie
ntat
ing
for u
sers
w
ith im
paire
d vi
sion
).Ra
mpe
d se
ctio
ns sh
ould
be
exac
tly 1
020m
m w
ide
with
ha
ndra
ils o
n bo
th si
des.
Min
600
mm
, gen
eral
ly a
t lea
st
1000
mm
.M
ax 2
500m
m, p
refe
rabl
y le
ss
than
200
0mm
ove
r mos
t of t
rack
(T
rack
s mor
e th
an 2
000m
m w
ide
may
be
diso
rient
atin
g fo
r use
rs
with
impa
ired
visi
on).
Min
gen
eral
ly 5
00m
m, g
ener
ally
at
leas
t 750
mm
. Max
120
0mm
.W
idth
var
iabl
e al
ong
the
leng
th o
f the
trac
k. M
in 5
00m
m
but s
hort
sect
ions
<50
0mm
ac
cept
able
. Max
100
0mm
.
No
min
imum
wid
th.
Max
imum
750
mm
.N
o m
inim
um w
idth
. M
axim
um 5
00m
m.
Pads
or t
rack
s to
be <
500m
m.
Pads
or t
rack
s to
be k
ept t
o an
ab
solu
te m
inim
um.
Max
gra
dien
t 5°;
mos
tly le
ss th
an 2
°.G
radi
ent m
ostly
less
than
8°,
max
15
° ove
r sho
rt (3
0m) s
ectio
ns.
Gui
danc
e fo
r man
ager
sG
radi
ent m
ostly
<15
° but
may
be
stee
per i
n pl
aces
.
Gui
danc
e fo
r man
ager
sG
radi
ent m
ostly
<20
° but
may
be
stee
per i
n pl
aces
.
Gui
danc
e fo
r man
ager
sGr
adie
nt li
mite
d by
env
ironm
enta
l co
nsid
erat
ions
onl
y.
Gui
danc
e fo
r man
ager
sGr
adie
nt li
mite
d by
env
ironm
enta
l co
nsid
erat
ions
onl
y.
Gui
danc
e fo
r man
ager
sN
o re
stric
tions
.
Wel
l dra
ined
, “sh
oe” s
tand
ard.
Firm
eve
n su
rfac
e, e
g co
ncre
te,
asph
alt,
fi ne
grav
el, s
awn
woo
d pl
anki
ng. E
dges
cle
arly
defi
ned
.
Wel
l dra
ined
, “sh
oe” s
tand
ard.
Reas
onab
ly fi
rm e
g st
abili
sed
soils
, gra
vel,
pine
chi
ps, s
tone
.N
ote:
Eve
nly
laid
cor
dwoo
d m
ay b
e su
itabl
e fo
r som
e W
2 tr
acks
but
cor
dwoo
d is
gen
eral
ly
unsu
itabl
e fo
r tra
cks l
ikel
y to
be
used
by
aged
or d
isab
led
peop
le.
“Boo
t” st
anda
rd. M
ay b
e ro
cky
and
unev
en in
pla
ces.
Som
e m
ud a
nd w
ater
to 1
00m
m
deep
acc
epta
ble
in p
lace
s.Ex
tens
ive
hard
enin
g is
ac
cept
able
whe
re re
quire
d.
“Wet
boo
t” st
anda
rd.
Stab
ilisa
tion/
hard
enin
g/ d
rain
age
mai
nly
for e
nviro
nmen
tal
purp
oses
but
som
e co
nces
sions
to
use
r com
fort
.Su
rface
may
be
roug
h ov
er
exte
nded
sect
ions
. Mud
up
to
200m
m d
eep
acce
ptab
le in
pla
ces.
Impr
oved
surf
acin
g/dr
aina
ge
min
imal
– fo
r env
ironm
enta
l pu
rpos
es o
nly.
Impr
oved
surf
acin
g/dr
aina
ge
min
imal
– fo
r env
ironm
enta
l pu
rpos
es o
nly.
Impr
oved
surf
acin
g/dr
aina
ge
min
imal
– fo
r env
ironm
enta
l pu
rpos
es o
nly.
OV
ERV
IEW
LEN
GTH
WID
TH
GR
AD
IEN
T
SUR
FAC
ING
& D
RA
INA
GE
STEP
SN
o st
eps;
ram
ps <
5°.
Step
s and
stai
rs m
ay b
e in
clud
ed,
with
han
drai
ls w
here
nec
essa
ry
for u
ser s
afet
y.
W1
Wh
ee
lch
air
sta
nd
ard
na
ture
tra
il
(AS
2156
Cla
ss 1
)
W2
(Sta
nd
ard
) n
atu
re t
rail
(AS
2156
Cla
ss 2
)
T1 T
rac
k g
rad
e 1
(AS
2156
Cla
ss 3
a)
T2 T
rac
k g
rad
e 2
(AS
2156
Cla
ss 3
b)
T3 T
rac
k g
rad
e 3
(AS
2156
Cla
ss 4
)
T4 T
rac
k g
rad
e 4
(AS
2156
Cla
ss 5
)
R R
ou
te *
(AS
2156
Cla
ss 6
+)
41 TARKINE TOURISM DEVELOPMENT STRATEGY
W1
Wh
ee
lch
air
sta
nd
ard
na
ture
tra
il
(AS
2156
Cla
ss 1
)
W2
(Sta
nd
ard
) n
atu
re t
rail
(AS
2156
Cla
ss 2
)
T1 T
rac
k g
rad
e 1
(AS
2156
Cla
ss 3
a)
T2 T
rac
k g
rad
e 2
(AS
2156
Cla
ss 3
b)
T3 T
rac
k g
rad
e 3
(AS
2156
Cla
ss 4
)
T4 T
rac
k g
rad
e 4
(AS
2156
Cla
ss 5
)
R R
ou
te *
(AS
2156
Cla
ss 6
+)
Trac
k M
arke
rsTr
ack
mar
kers
whe
re n
eces
sary
to
ens
ure
that
dire
ctio
n is
ob
viou
s exc
ept u
nder
ext
rem
e co
nditi
ons (
eg sn
ow).
Trac
k M
arke
rsTr
ack
mar
kers
whe
re n
eces
sary
to
ens
ure
that
dire
ctio
n is
ob
viou
s alo
ng m
ost o
f tra
ck,
alth
ough
rout
e m
ay n
ot b
e ob
viou
s in
snow
.
Trac
k M
arke
rsT4
trac
ks m
ay b
e m
arke
d bu
t m
arke
rs sh
ould
be
low
-key
.Tr
ack-
head
may
be
mar
ked
in a
lo
w-k
ey m
anne
r.So
me
trac
ks m
ay b
e di
ffi cu
lt to
fo
llow
in p
lace
s.N
o ot
her f
acili
ties e
xcep
t whe
re
nece
ssar
y fo
r env
ironm
enta
l pu
rpos
es –
eg
“fan
out
” sig
ns.
Trac
k M
arke
rsN
one
exce
pt w
here
nec
essa
ry
for e
nviro
nmen
tal p
urpo
ses –
eg
trac
k m
arke
rs to
con
cent
rate
us
age
in b
ottle
neck
s on
alpi
ne
trav
erse
s. Si
gns m
ay b
e in
stal
led
for e
ssen
tial m
anag
emen
t pu
rpos
es.
Trac
k M
arke
rsTr
ack
mar
kers
whe
re n
eces
sary
to
ens
ure
that
dire
ctio
n is
ob
viou
s exc
ept u
nder
ext
rem
e co
nditi
ons (
eg sn
ow in
non
al
pine
are
as).
Brid
ges t
o fu
ll w
idth
of t
rack
, si
gnpo
sts,
inte
rpre
tatio
n fa
cilit
ies,
view
ing
plat
form
s. Sh
elte
rs a
nd b
ench
es a
re
acce
ptab
le b
ut n
ot p
icni
c ta
bles
. Tr
ack
mar
kers
are
unn
eces
sary
.
Brid
ges t
o fu
ll w
idth
of t
rack
, si
gnpo
sts,
inte
rpre
tatio
n fa
cilit
ies,
view
ing
plat
form
s. Sh
elte
rs a
nd b
ench
es a
re
acce
ptab
le b
ut n
ot p
icni
c ta
bles
. Tr
ack
mar
kers
are
unn
eces
sary
.
Brid
ges
and
wat
er c
ross
ings
Brid
ges t
o be
inst
alle
d ov
er a
ll m
ajor
cre
eks a
nd ri
vers
.St
eppi
ng-s
tone
s acc
epta
ble;
fo
rds a
ccep
tabl
e w
here
wat
er is
ge
nera
lly le
ss th
an 1
00m
m d
eep.
Brid
ges
and
wat
er c
ross
ings
Brid
ges o
r oth
er c
onst
ruct
ed
cros
sing
s gen
eral
ly n
ot re
quire
d if
maj
or c
reek
s and
rive
rs a
re
norm
ally
safe
ly fo
rdab
le, e
xcep
t fo
r env
ironm
enta
l pur
pose
s.Ro
ugh
log
brid
ges a
ccep
tabl
e bu
t not
nec
essa
ry. F
lyin
g fo
xes
acce
ptab
le o
ver r
iver
s whi
ch
cann
ot n
orm
ally
be
ford
ed, b
ut
som
e fo
rds m
ay b
e fl o
od-p
rone
.D
elay
s may
be e
xpec
ted
unde
r ab
norm
al c
ondi
tions
.
Brid
ges
and
wat
er c
ross
ings
Brid
ges o
r oth
er c
onst
ruct
ed
cros
sing
s gen
eral
ly n
ot
prov
ided
, exc
ept f
or e
ssen
tial
envi
ronm
enta
l pur
pose
s.W
here
pos
sibl
e na
tura
l cro
ssin
gs
are
pref
erre
d.Fl
ood
dela
ys a
ccep
tabl
e an
d ex
pect
ed u
nder
abn
orm
al
cond
ition
s.
Brid
ges
and
wat
er c
ross
ings
Non
e ex
cept
for e
ssen
tial
envi
ronm
enta
l pur
pose
s.N
atur
al c
ross
ings
are
pre
ferr
ed.
Brid
ges
and
wat
er c
ross
ings
Brid
ges t
o be
inst
alle
d ov
er a
ll m
ajor
cre
eks a
nd ri
vers
that
are
no
t nor
mal
ly sa
fely
and
read
ily
ford
able
at a
dep
th o
f les
s tha
n 50
0mm
. Brid
ges m
ay a
lso
be
inst
alle
d to
min
imis
e er
osio
n at
cr
eek
cros
sing
s.Lo
g cr
ossi
ngs a
nd c
able
brid
ges
acce
ptab
le; fl
yin
g fo
xes o
r sw
ing
brid
ges a
ccep
tabl
e ov
er la
rger
riv
ers.
Som
e fo
rds m
ay b
e fl o
od-p
rone
.
Min
300
mm
on
eith
er si
de a
t gr
ound
leve
l, 50
0mm
at s
houl
der
leve
l, 22
00m
m h
eigh
t cle
aran
ce.
No
obst
acle
s.
Min
300
mm
on
eith
er si
de a
t gr
ound
leve
l, 50
0mm
at s
houl
der
leve
l, 22
00m
m h
eigh
t cle
aran
ce.
No
obst
acle
s.
Clea
r of s
crub
acr
oss w
idth
of
trac
k an
d to
abo
ve h
ead
heig
ht.
Falle
n de
bris
and
oth
er o
bsta
cles
w
ill b
e ra
rely
enc
ount
ered
.
Suffi
cien
t to
faci
litat
e fa
irly
easy
nav
igat
ion
unde
r nor
mal
co
nditi
ons F
alle
n de
bris
an
d ot
her o
bsta
cles
may
be
enco
unte
red.
Min
imal
. As a
gen
eral
rule
livi
ng
woo
dy v
eget
atio
n w
ill n
ot b
e cu
t ex
cept
whe
re to
ens
ure
the
trac
k co
ntin
ues t
o be
nav
igab
le.
Non
e.M
ostly
cle
ar o
f scr
ub a
cros
s w
idth
of t
rack
. Som
e fa
llen
debr
is a
nd o
ther
obs
tacl
es m
ay
be e
ncou
nter
ed o
ccas
iona
lly.
SCR
UB
CLE
AR
AN
CE
FAC
ILIT
IES
Sign
age
Dire
ctio
nal s
ignp
osts
at s
tart
of
trac
k an
d at
junc
tions
with
tr
acks
of g
rade
T3
or h
ighe
r. Ju
nctio
ns w
ith T
4 tr
acks
may
be
uns
ignp
oste
d; o
ther
wis
e si
gnpo
sts s
houl
d re
fer t
o th
e m
ain
(T1)
trac
k on
ly.
Inte
rpre
tativ
e si
gns m
ay b
e in
stal
led
exis
ting
stru
ctur
es su
ch
as h
uts.
Sign
s may
also
be
inst
alle
d fo
r m
anag
emen
t and
safe
ty p
urpo
ses.
Not
e: U
sers
shou
ld b
e w
arne
d th
at ro
utefi
ndi
ng a
nd p
rogr
ess
on T
1 tr
acks
mig
ht b
e di
ffi cu
lt un
der e
xtre
me
cond
ition
s suc
h as
bl
izza
rds,
fl ood
ing,
or h
eavy
snow
.
Sign
age
Dire
ctio
nal s
ignp
osts
at s
tart
of
trac
k an
d at
junc
tions
with
tr
acks
of g
rade
T3
or h
ighe
r. Ju
nctio
ns w
ith T
4 tr
acks
may
be
uns
ignp
oste
d; o
ther
wis
e si
gnpo
sts s
houl
d re
fer t
o th
e m
ain
(T3)
trac
k on
ly.
Sign
s may
als
o be
inst
alle
d fo
r man
agem
ent a
nd sa
fety
pu
rpos
es.
Sign
age
Sign
age
is li
mite
d an
d on
ly fo
r m
anag
emen
t pur
pose
s.
Sign
age
Sign
age
gene
rally
not
pro
vide
d.Si
gnag
eD
irect
iona
l sig
npos
ts a
t sta
rt
of tr
ack
and
at ju
nctio
ns w
ith
trac
ks o
f gra
de T
3 or
hig
her.
Junc
tions
with
T4
trac
ks m
ay
be u
nsig
npos
ted;
oth
erw
ise
sign
post
s sho
uld
refe
r to
the
mai
n (T
2) tr
ack
only
.In
terp
reta
tive
sign
s may
be
inst
alle
d ex
istin
g st
ruct
ures
such
as
hut
s.Si
gns m
ay a
lso b
e in
stal
led
for
man
agem
ent a
nd sa
fety
pur
pose
s.N
ote:
Use
rs sh
ould
be
war
ned
that
rout
efi n
ding
and
pro
gres
s on
T2
trac
ks m
ight
be
diffi
cult
unde
r ext
rem
e co
nditi
ons s
uch
as
bliz
zard
s, fl o
odin
g, o
r hea
vy sn
ow.
TARKINE TOURISM DEVELOPMENT STRATEGY 42
W1
Wh
ee
lch
air
sta
nd
ard
na
ture
tra
il
(AS
2156
Cla
ss 1
)
W2
(Sta
nd
ard
) n
atu
re t
rail
(AS
2156
Cla
ss 2
)
T1 T
rac
k g
rad
e 1
(AS
2156
Cla
ss 3
a)
T2 T
rac
k g
rad
e 2
(AS
2156
Cla
ss 3
b)
T3 T
rac
k g
rad
e 3
(AS
2156
Cla
ss 4
)
T4 T
rac
k g
rad
e 4
(AS
2156
Cla
ss 5
)
R R
ou
te *
(AS
2156
Cla
ss 6
+)
At m
ajor
cam
ping
nod
es,
cam
psite
s for
up
to 2
5 te
nts
pref
erab
ly d
ispe
rse
in g
roup
s of
up to
fi ve
tent
s.En
clos
ed to
ilets
to b
e pr
ovid
ed
at si
tes o
f mor
e th
an 1
0 te
nts,
or w
here
nec
essa
ry
for e
nviro
nmen
tal o
r hea
lth
purp
oses
.
Cam
psite
s for
up
to 8
tent
s, pr
efer
ably
dis
pers
ed in
gro
up o
f tw
o to
four
tent
s.To
ilets
of m
inim
al d
esig
n to
be
pro
vide
d w
here
nec
essa
ry
for e
nviro
nmen
tal o
r hea
lth
purp
oses
.
Visi
bly
impa
cted
(lon
g-te
rm)
site
s for
up
to 4
tent
s.To
ilets
of m
inim
al d
esig
n to
be
prov
ided
onl
y w
here
nec
essa
ry
for e
nviro
nmen
tal p
urpo
ses.
Form
atio
n of
cam
psite
s to
be
avoi
ded
whe
re p
ossi
ble.
Visi
bly
impa
cted
site
s for
up
to fo
ur te
nts,
pref
erab
ly a
t le
ast p
artia
lly v
eget
ated
, are
ac
cept
able
whe
re u
navo
idab
le
or d
esira
ble
for e
nviro
nmen
tal
purp
oses
.N
o to
ilets
pro
vide
d un
less
es
sent
ial f
or e
nviro
nmen
tal
purp
oses
.
Cam
psite
s for
up
to 1
2 te
nts,
pref
erab
ly d
ispe
rsed
in g
roup
s of
up to
four
tent
s.To
ilets
to b
e pr
ovid
ed a
t site
s of
mor
e th
an 1
0 te
nts,
or w
here
ne
cess
ary
for e
nviro
nmen
tal o
r he
alth
pur
pose
s.
CA
MPS
ITES
1
No
rest
rictio
ns.
No
rest
rictio
ns.
To b
e de
fi ned
whe
re re
quire
d fo
r soc
ial, e
nviro
nmen
tal a
nd
man
agem
ent p
urpo
ses.
To b
e de
fi ned
whe
re re
quire
d fo
r soc
ial, e
nviro
nmen
tal a
nd
man
agem
ent p
urpo
ses.
To b
e de
fi ned
whe
re re
quire
d fo
r soc
ial, e
nviro
nmen
tal a
nd
man
agem
ent p
urpo
ses.
To b
e de
fi ned
whe
re re
quire
d fo
r soc
ial, e
nviro
nmen
tal a
nd
man
agem
ent p
urpo
ses.
To b
e de
fi ned
whe
re re
quire
d fo
r soc
ial, e
nviro
nmen
tal a
nd
man
agem
ent p
urpo
ses.
MA
XIM
UM
USA
GE
REC
OM
MEN
DED
MA
XIM
UM
PA
RT
SIZE
No
rest
rictio
ns.
No
rest
rictio
ns.
Reco
mm
ende
d m
ax p
arty
size
13.
Whi
le re
cogn
isin
g ci
rcum
stan
ces
for g
roup
size
s up
to 1
3 pe
rson
s fo
r env
ironm
enta
l and
cro
wdi
ng
reas
ons,
part
y si
zes o
f 6 o
r few
er
will
be
enco
urag
ed.
Reco
mm
ende
d m
ax p
arty
size
8.
Part
y si
zes o
f les
s tha
n 6
will
be
enco
urag
ed.
Reco
mm
ende
d m
ax p
arty
size
6.
Part
y si
zes o
f fou
r will
be
enco
urag
ed.
Part
ies o
f up
to 8
acc
epta
ble
on
som
e T4
trac
ks in
the
Cent
ral
Plat
eau
SRRZ
, sub
ject
to
envi
ronm
enta
l con
ditio
ns.
Reco
mm
ende
d m
axim
um p
arty
si
ze 6
.Pa
rty
size
s of f
our w
ill b
e en
cour
aged
.Pa
rtie
s of u
p to
8 a
ccep
tabl
e in
so
me
part
s of t
he C
entr
al P
late
au
SRRZ
, sub
ject
to e
nviro
nmen
tal
cond
ition
s inc
ludi
ng p
ad a
nd
trac
k fo
rmat
ion.
Reco
mm
ende
d m
ax p
arty
size
13.
Whi
le re
cogn
isin
g ci
rcum
stan
ces
for g
roup
size
s up
to 1
3 pe
rson
s fo
r env
ironm
enta
l and
cro
wdi
ng
reas
ons,
part
y si
zes o
f 6 o
r few
er
will
be
enco
urag
ed
PUBL
ICIT
Y
No
rest
rictio
ns.
No
rest
rictio
ns.
No
rest
rictio
ns –
may
be
incl
uded
in m
aps,
tour
ist
broc
hure
s etc
.
Pote
ntia
l pub
licis
ts (e
g m
agaz
ine
edito
rs) w
ill b
e en
cour
aged
to
keep
pub
licity
low
-key
. T3
trac
ks
may
be
incl
uded
on
map
s.
All p
ublic
ity to
be
disc
oura
ged.
N
ot to
be
incl
uded
on
map
s ex
cept
for i
nter
nal m
anag
emen
t pu
rpos
es.
Auth
ors w
ill b
e en
cour
aged
to
keep
rout
e de
scrip
tions
va
gue
(eg
in a
ccou
nts o
f pa
st e
xped
ition
s).
Phot
ogra
pher
s and
pub
lishe
rs
will
be
enco
urag
ed n
ot to
id
entif
y th
e pr
ecis
e lo
catio
n of
pho
togr
aphs
take
n in
are
as
acce
ssib
le o
nly
by T
4 tr
acks
.
All p
ublic
ity w
ill b
e di
scou
rage
d.
Rout
es n
ot to
be
iden
tifi e
d on
m
aps e
xcep
t for
inte
rnal
(ie
Serv
ice)
man
agem
ent p
urpo
ses.
Auth
ors w
ill b
e en
cour
aged
to
kee
p ro
ute
desc
riptio
ns
vagu
e (e
g in
acc
ount
s of p
ast
expe
ditio
ns).
Phot
ogra
pher
s and
pub
lishe
rs
will
be
enco
urag
ed n
ot to
id
entif
y th
e pr
ecis
e lo
catio
n of
ph
otog
raph
s tak
en in
trac
kles
s ar
eas.
Gen
eral
ly n
o re
stric
tions
, but
so
me
type
s of p
ublic
ity m
ay
be d
isco
urag
ed if
ove
rall
usag
e re
stric
tions
are
nec
essa
ry.
RO
UTE
GU
IDES
No
rest
rictio
ns.
No
rest
rictio
ns.
May
be
incl
uded
in ro
uteg
uide
s bu
t rou
tegu
ide
auth
ors w
ill b
e en
cour
aged
to c
onsu
lt w
ith th
e Se
rvic
e to
ens
ure
that
pub
lishe
d in
form
atio
n an
d ad
vice
is
com
patib
le w
ith m
anag
emen
t ob
ject
ives
.
Rout
egui
des a
re a
ccep
tabl
e bu
t sho
uld
be sp
arse
ly w
ritte
n –
rout
egui
de a
utho
rs w
ill b
e en
cour
aged
to fo
llow
Ser
vice
gu
idel
ines
.
Incl
usio
n of
T4
trac
ks in
ro
uteg
uide
s will
be
stro
ngly
di
scou
rage
d.
Publ
icat
ion
of ro
uteg
uide
s (in
clud
ing
men
tion
of “R
oute
s”
in ro
uteg
uide
s) to
be
stro
ngly
di
scou
rage
d. S
ervi
ce u
ser n
otes
w
ill p
rom
ote
a “fa
n ou
t” po
licy
exce
pt w
here
con
cent
ratio
n of
usa
ges i
s des
irabl
e fo
r en
viro
nmen
tal p
urpo
ses.
May
be
incl
uded
in ro
uteg
uide
s bu
t rou
tegu
ide
auth
ors w
ill b
e en
cour
aged
to c
onsu
lt w
ith th
e Se
rvic
e to
ens
ure
that
pub
lishe
d in
form
atio
n an
d ad
vice
is
com
patib
le w
ith m
anag
emen
t ob
ject
ives
.
43 TARKINE TOURISM DEVELOPMENT STRATEGY
W1
Wh
ee
lch
air
sta
nd
ard
na
ture
tra
il
(AS
2156
Cla
ss 1
)
W2
(Sta
nd
ard
) n
atu
re t
rail
(AS
2156
Cla
ss 2
)
T1 T
rac
k g
rad
e 1
(AS
2156
Cla
ss 3
a)
T2 T
rac
k g
rad
e 2
(AS
2156
Cla
ss 3
b)
T3 T
rac
k g
rad
e 3
(AS
2156
Cla
ss 4
)
T4 T
rac
k g
rad
e 4
(AS
2156
Cla
ss 5
)
R R
ou
te *
(AS
2156
Cla
ss 6
+)
GU
IDED
TO
UR
S 2
Lice
nses
are
requ
ired.
Lice
nses
are
requ
ired.
Perm
itted
but
lice
nces
are
re
quire
d an
d nu
mbe
rs o
f trip
s m
ay b
e re
stric
ted.
Perm
itted
but
lice
nces
are
re
quire
d an
d nu
mbe
rs o
f trip
s m
ay b
e re
stric
ted.
Adv
ertis
ing
and
publ
icity
shou
ld c
onfi r
m
T3 g
uide
lines
see
10.2
.3.
Lice
nses
may
be
issu
ed
on c
ondi
tion
that
gui
ded
part
ies c
onfo
rm to
the
reco
mm
ende
d pa
rty-
size
lim
it an
d to
the
guid
elin
es re
latin
g to
the
publ
icity
of t
rack
s and
de
stin
atio
ns (s
ee 1
0.2.
3).
Lice
nses
may
be
issu
ed o
n th
e fo
llow
ing
cond
ition
: gui
ded
part
ies m
ust c
onfo
rm to
the
reco
mm
ende
d pa
rty-
size
lim
it; g
uide
d to
ur o
pera
tors
m
ust o
bser
ve th
e gu
idel
ines
in
rela
tion
to th
e pu
blic
ity o
f ro
utes
and
des
tinat
ions
(see
10
.2.3
); gu
ided
tour
s mus
t be
cond
ucte
d in
such
a w
ay a
s to
avoi
d co
ntrib
utin
g to
unp
lann
ed
trac
k an
d ca
mps
ite fo
rmat
ion.
In
par
ticul
ar, o
pera
tors
will
be
requ
ired
to a
void
freq
uent
use
of
any
trac
kles
s rou
te.
Perm
itted
but
lice
nces
are
re
quire
d an
d nu
mbe
rs o
f trip
s m
ay b
e re
stric
ted.
* Ap
plie
s to
all t
rack
less
are
as re
gard
less
of z
onin
g.
1 In su
itabl
e lo
calit
ies a
n ar
ea m
ight
hav
e m
ore
than
one
cam
psite
. 2 S
peci
fi cat
ions
shou
ld b
e re
ad in
con
junc
tion
with
Sec
tion
10.2
.3 o
f the
Wal
king
Tra
ck M
anag
emen
t Str
ateg
y fo
r the
Tasm
ania
n W
ilder
ness
Wor
ld H
erita
ge A
rea:
Vol
ume
1 –
Mai
n Re
port
.
TARKINE TOURISM DEVELOPMENT STRATEGY 44
This strategy has been produced by the Cradle Coast Authority with the assistance of a grant provided by the Federal Government, Department of Industry, Tourism And Resources, Tourism Division.
Australian GovernmentDepartment or Resources
Energy and Tourism