22@BARCELONA, THE INNOVATION DISTRICT

Barcelona’s Metropolitan Area

The Barcelona’s eastern transformation

Fórum 2004

Sagrera TAV

22@ Barcelona

1986-1992: The opening of the waterfront

1996-1999: The opening of Diagonal Avenue

February 1996 February 1999

1860-1960: The “Catalan Manchester”

1960-1990: Obsolescence and Degradation

1998: The debate about the future of the industrial areas

An urban renovation strategy. A new model of making city

The answer to a necessity: the knowledge economy

22@Barcelona , a new model of compact city

@ Activities Advanced InfrastructuresGreen space Industrial Patrimony

7@ Facilities New mobility modelSocial Housing Revitalization public spaces

The scale of 22@Barcelona

THE SCALE OF THE PROJECT:

· TERRITORY: 198,26 Ha (115 city blocks)· NEW GROSS FLOOR SPACE : 4.000.000 m²

• Productive Activities: 3.200.000 m²• Housing, facilities and services: 800.000 m²g

· INCREASE IN GREEN SPACES: 114.000 m²· INCREASE IN FACILITIES: 145.000 m²· INVESTMENT IN INFRASTRUCTURES: 180 million €

UPDATE EXECUTION 2T 2008:

· URBAN PLAN AND NEW ECONOMIC CEILING:· Rearrangement of 67% of the territory· More than 1.100 firms and institutions recently

established

· SPECIAL INFRASTRUCTURE PLAN: SPECIAL INFRASTRUCTURE PLAN: · 39% of reurbanization works finished or in process· Investment until 2T 2008: 91 million euros

The urban planning process (2001-2008)

2001… …2003… …2004… …2004/06…

2000Compact…2008……2004…

I f

Industrial land, little used or in

Compact city, with publicly

owned land, fully

urbanised CorporateUrban

Planning Urban

ManagementInfrastruc-

turesConstruction

used or in complete disuse, 100%

privately d d

and offering excellent

infrastruc-ture,

providing

Corporate Projects, clusters

owned, and part yet to

be urbanised

many more jobs in the

field of knowledge intensive

ti itiactivities

Urban Planning. Density

INCREASE DENSITY:

3

@ ACTIVITIES

SOCIAL HOUSING

2’7 -

2 -2’2 -

and

INDUSTRIALACTIVITIES

URBANPRODUCTIVEACTIVITIESm

² of c

eilin

g/m

² of

la0

CLAVE 22a CLAVE 22@

ACTIVITIES

Bui

ld a

bilit

y: m

CODE 22a CODE 22@

PRIVATE BENEFITS PUBLIC BENEFITS

BALANCE PUBLIC AND PRIVATE BENEFITS

• More productive uses: 22a 22@

• Higher density:

2 2 2 / 2 7

• Free cession of land: • 10% for 7@ facilities • 10% for social housing • 10% for green areas • Eventual opening of streets2 2,2 / 2,7

• Leadind edge

infrastructures

• Eventual opening of streets • Financing a part of the Special

Infrastructure Plan

Special Infrastructures Plan

NEW MOBILITY PLAN PUBLIC SPACE RENEWAL

NEW ENERGY NETWORKS SELECTIVE PNEUMATIC WASTE COLLECTION

UNDERGROUND GALLERIESNEW HEATING AND COOLING SYSTEM

Indicators of the evolution of urban transformation

PEI Investment (€) Ceiling (m2)

90.000.000 3.000.000

60.000.000 2.000.000

30.000.000 1.000.000

2001 2002 2003 2004 2005 2006 2007

ManagementPlanning Planning permissions PEI Investment

DECEMBER 2007

Infrastructures. Works 2007

O hl

Corporate strategy

Other activities

Cluster strategies

Transversal

Cluster policy

programs

Entrepreneurship

S fServices for companies

Internationalization

Community of professionals

Relation between clusters

Marketing

Leadership of projects: Current situation and forecast

Companies

InstitutionsOther services

Specific spacesEntrepreneurs

UniversitiesDissemination

T h l i lResidences

Technological CentresIncubators

Clusters and 22@Barcelona activities

Media: Barcelona Media Park

Companies Mediapro, Lavinia…Institutions RNE, CAC, Barcelona TV…Specific spaces Production Centre

Barcelona MediaUniversities UPF, UB, UOCTechnological Centers Innovation Centre

Barcelona MediaIncubators PBM IncubatorResidences Melon District / CiutadellaDi i i M di FDissemination Media Factory

ICT: Network of R+D centres related to ICT

Companies T-Systems, Indra, TelefónicaInstitutions CMT, FBD, LocalretSpecific spaces Interface BuildingSpecific spaces Interface Building

MediaTIC BuildingUniversities UB, UPC, La SalleTechnological Centers Technological ICT CenterTechnological Centers Technological ICT CenterIncubators MediaTIC BuildingResidences Zamora-AlmogàversDissemination ICT HouseDissemination ICT House

Energy: Interuniversity Campus of Besòs

Companies Endesa, EcotècniaInstitutions ITER, Cambra de Comerç , çSpecific spaces Campus OfficesUniversities UB, UPCTechnological Centers RC Energy, TC EnergyTechnological Centers RC Energy, TC Energy Incubators b_TEC Incubator Residences b_TEC ResidenceDissemination Campus servicesDissemination Campus services

Medical Technologies-MedTech

Companies Matachana, Gaes, Sanofi Aventis, Semillas Fitó…

Institutions IBEC, CIDEM, BioregióSpecific spaces Health building, BIO Enterprise

ParkU i i i UB UPF UPCUniversities UB, UPF, UPCTechnological Centers IBECIncubators Health buildingResidences Zamora Almogàvers and b TECResidences Zamora-Almogàvers and b_TECDissemination Health building

22@ Spaces. Engines of transformation

Agreements with University and Business Institutions

10 universities: 25,000 students4 residences: more than 800 beds

IL·3, University of Barcelona

UPF (Pompeu Fabra University) UOC, Open University of Catalunya

SAE Institute,International Audio and

Multimedia schoolPassadena Art CenterMelon Districtresidenceresidence

EMAV Media schoolb_TEC residence

Technical Universityof Catalonia

Ciutadellaresidence

EMAV, Media school NIDO residence

UPF (Pompeu Fabra University)BAU, Design school

b_TEC, UPC University

9 R+D+i & technological centres

Barcelona Media Innovation Center

IT Technological CenterCenter

KimBCN

Energy R+D Center

O R D

Alstom R+DTelefónica R+D

Leitat TechnologicalCenter

Orange R+ D

Biomedical Research Park

Entrepreneur culture

22@B l di i i i l f22@Barcelona district: an international reference platform for the creation and development of new business.

• Barcelona Activa

• Specialized Incubators• Specialized Incubators• Media• ICT• Energy• Energy• Medical Technologies

• International Incubators• Landing Program

• Access to financing

• Residential Centres

Global Entrepreneurship: Landing Program

Developing a services and physical platform to facilitate the establishment of global knowledge intensive business initiatives wishing to be connected to the markets and innovation systems

LANDING Σ HARD (i b ) SOFT ( hi ) (h i l)

intensive business initiatives wishing to be connected to the markets and innovation systems naturally networked from Barcelona.

LANDING = Σ HARD (incubator) x SOFT (coaching) x (human capital)

BARCELONA, a Reference Point for Global Innovation

JUNCTURE

International Business Incubators

Local Remote

BRIDGES OF INNOVATION

JIndia China Korea

France FinlandZero

LANDING PROGRAM At 22@Barcelonaand worldwide

BusinessesUniversitiesAdministration

BusinessesUniversitiesAdministration

Mexico USA U.K.

distance

STRUCTURALSTRUCTURAL

New companies & new jobs registered in 22@Barcelona district

New companies located in 22@Barcelona(Accumulated data at 12 31 2007 in number of companies)

Comparing sectors of the new companies located in 22@Barcelona (Accumulated data at 12 31 2007 in %)(Accumulated data at 12.31.2007 in number of companies)

(December of 2007)

22@Barcelona (Accumulated data at 12.31.2007, in %)

ICT22 95%

MediaMedTechEnergy22,95%

Other sectors 48 88%

Energy28,17%

Companies already located or in process to be installed

1.063

New jobs found in 22@Barcelona

48,88%

Comparing sectors of the new jobs generated in 22@B l

j(Accumulated data at 12.31.2007 in number of employers)

(December of 2007)22@Barcelona (Accumulated data at 12.31.2007, in %)

ICT40 86%

MediaMedTechEnergy

25,08%Information & Communication Technologies

Media MedTech Energy

13.066

8 019 40,86%

Other sectors34,06%Total

Media - MedTech - Energy 8.019

10.897Other

31.982

Professional services

SYMPOSIUMON “URBAN CLUSTERS”SPACES

PROMOTIONPROMOTION

22@NETWORK

FINANCEINNOVATION / TECHNOLOGY

CLUSTERS / ACCESSLANDING PROGRAM

TALENT AND

NETWORKSCLUSTERS / ACCESS TO MARKETS

PROGRAM NETWORKS

Space of personal relation

22@ Space ofPersonal Relation

22@Talent

For the professionals For the neighbours• Digital District Program• Actions of direct communication

• International Community• Access to education • Actions of direct communication

• Support to initiatives of the district • 22@Staying in company

Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat

Increase of the belonging feelingCreation of the community 22@

Pride to work/live in 22@Pride to work/live in 22@

Citizens Projects

•Virtual Memory of the Sant

22@Staying in company

Virtual Memory of the Sant

Martí District’s elders

•New multimedia classrooms

•Computer recycling network

•22@FP

• 22@Becat

•MIT Spain

22@MBAp y g

•Families on line

•Discovering Sant Martí

•22@MBA

•22@Master

S hi d i i i i h i hb h d i i iSponsorship and participation in the neighbourhood activitiesDirect communication actions

Neighbors needs analysis

www.22barcelona.com