225,000
DESCRIPTION
3 in 10 Guardian UK digital daily browsers access our content via mobile devices. m.guardian.co.uk. +297% YoY. 17,037,000. 7 mins. m.guardian.co.uk users spend on average 7mins 23 sec per visit. 23 secs. Guardian iPhone App. +19% YoY. 225,000. 17 pages. - PowerPoint PPT PresentationTRANSCRIPT
225,000
206,000
172,000
140,000
Guardian Eyewitness App.
Guardian iPad App.
3 in 10 Guardian UK digital daily browsers access our content via mobile devices.
m.guardian.co.uk users spend onaverage 7mins 23 sec per visit
Guardian iPad App users consume on average 17 pages per visit
Guardian iPhone App browsers visit the apps on average 14timesa month
60% of Guardian Android App browsers use it several times a day
7 mins23 secs
17pages
14times
60%
17,037,000+297%
YoY
+19% YoY
+20% YoY
45% 55%Aged between 18-44 £45k+ annual income
44%of Guardian iPad app
users read it atbreakfast ( 6-8am)
63%of iPhone/Android app
audience use the apps whilstcommuting (7-9am and 5-
8pm)
22%of guardian.co.uk
users visit the site duringlunch time (12-2pm)
67%of iPad app audiencerelaxes with the appduring prime time (6-
10pm)
28%of m.guardian.co.uk
browsers catch up onthe news before bed
(9pm-midnight)
40% have a household income of £45K+(vs. 26% UK average)
81% of m.guardian.co.uk users are18-44 years old
m.guardian.co.uk
Guardian iPhone App.
Guardian Android App.
Sources: Adobe Discover Apr 2012; comScore GSMA Feb 2012