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21st AUSTRIA

is an initiative founded in 2011 to explain the current basis of Austria's global competitive position.

14 Austrian companies together with the Central Bank of Austria and the Vienna Stock Exchangerepresent 21st Austria. Claus J. Raidl, the President of the Austrian Central Bank (OeNB), acts as

spokesperson for the group.

By means of one-to-one conversations and roadshows the members establish a dialogue with

opinion leaders from in the U.S. and in the United Kingdom about opportunities as well as challenges

for Austria in a rapidly changing world. It is an unique effort to share learnings and ideas with

international stakeholders and to offer proposals to improve business conditions in Austria.

21st AUSTRIA

Austria has solid fundamentals and is among the leading group of countries in Europe.

Austrian companies play a leading role on the CEE region and have indepth expertise in Eastern and

South-Eastern Europe as well as Turkey and Russia.

In Austria there is a huge number of world leaders in their respective fields, so called hidden

champions, that offer highly innovative and specialized products, above-average growth and show a

strong crisis resilience.

HOW?

EVENTS: Meet 21st Austria | October 2012

8 opinion leaders from the US and UK come to Vienna and Upper Austria

CNBC Squawkbox Europe broadcasts live from Vienna for 2 days

Feedback:

It was a great privilege to be invited to the Pioneers Festival event as part of the MEET 21st Austria

program. I witnessed the excitement, the drive, the commitment and creativity that would easily

challenge any old stereotypes of European entrepreneurial culture.

Gary Litman, US Chamber of Commerce

The trip was superbly conceived and organized. Several of the companies listed at your exchange

clearly are world class competitive enterprises that merit much greater attention from the markets

and recognition from policy-makers.

Peter J. Wallison, American Enterprise Institute

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EVENTS: New York | July 2013

Around 60 opinion leaders and high-ranking members of Austrian community join the reception as

well as the business lunch

Business breakfast for start-ups

Media breakfast with US journalists

Individual meetings with stakeholders

Feedback:

I really liked the format. It was unique and dynamic.

Eric Carlson,

Morgan Stanley Investment Management Inc.,

Managing Director and Portfolio Manager

Since 2011 the initiative has accomplished the following achievements:

Building a reliable network with more than 100 opinion leaders in the U.S. and in the United

Kingdom.

Establishment of solid contacts with leading media outlets in US and UK.

Increasingly positive evaluation of Austria and Europe by investment houses.

Providing policy recommendations for Austrian politicians in the course of government negotiations

in fall 2013.

Close cooperation with the Federal Ministry of Finance and the Austrian Chamber of Commerce.