global 21st annual marketers - ad age · ogilvy & mather worldwide o&m wpp group ......

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Published November 19, 2007 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2007) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without prior written consent of The Ad Age Group. Additional copies of this report are available for download on AdAge.com in the DataCenter. GLOBAL MARKETERS 21st Annual PART 2: MULTINATIONAL AGENCY NETWORK ASSIGNMENTS

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Page 1: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Published November 19, 2007This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2007) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without prior written consent of The Ad Age Group. Additional copies of this report are available for download on AdAge.com in the DataCenter.

GLOBALMARKETERS21st

Annu

al

PART 2: MULTINATIONAL AGENCY NETWORK ASSIGNMENTS

Page 2: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

November 19, 2007 | Advertising Age | 2GLOBAL MARKETERS Online Video News ProgramThe Top Industry HeadlinesDelivered in 180 Seconds

©2007 Crain Communications Inc

Sponsored by

MINUTE3

Watch it now at

AdAge.com/3minute

To advertise on 3-Minute Ad Age,

contact Pete Roper, General Manager,

Interactive at 212.210.0280

or [email protected]

IN THIS REPORT, Advertising Age maps outthe agency network assignments of globalmarketers. Ad Age defines global marketersin two ways. First, global marketers are com-panies ranked (based on measured mediaspending) in Ad Age’s Top 100 GlobalMarketers ranking. Second, global marketersare clients that employ an ad agency acrossfive or more countries, generating more than$5 million in revenue for that agency.

Agency networks provided data detailingaccounts meeting those criteria. In the end,24 agency networks claimed assignmentsfrom 272 global marketers (defined as par-ent companies). Many of those marketersassign their accounts to multiple networks.

The first section of this report lists glob-al accounts in alphabetical order by mar-keter with a dot in countries where anagency handles the business. The secondsection lists clients by agency network.

HOW DATA WERE COLLECTED

The Ad Age DataCenter sent interna-tional agency networks a standardized list of61 countries, regions and country groups.Countries in regions such as the Caribbeanare grouped together because of relativelylow ad spending. A list of country groupingsis on Page 3.

This year, Ad Age requested that agencynetworks list accounts for parent companiesamong the Top 100 Global Marketers—whether or not the account is handled infive countries—to show any networks han-dling Top 100 clients.

Global Accounts By Advertiser, begin-ning on Page 4, shows all accounts submit-

ted by the agency network meeting AdAge’s dual global marketer criteria. GlobalAccounts By Agency Network, starting onPage 22, lists only clients handled in five ormore countries.

Global agency networks specializing inmarketing services disciplines were invitedto participate this year, in part because of themerger of Draft and FCB. Data onWunderman and Rapp Collins Worldwideappear here for the first time. Data for otheragency networks include their embeddedmarketing services units; McCann, forexample, includes MRM and Momentum.Media specialist agencies are excluded.

Agency networks within a commonagency holding company appear in the samecolor. For example, Interpublic Group of Cos.owns McCann Erickson Worldwide, LoweWorldwide and DraftFCB and all are ingreen.

NETWORKS WITH THEMOST GLOBAL CLIENTS

RANK NETWORK CLIENTS

1 Euro RSCG Worldwide (Havas) 42

2 McCann Erickson Worldwide (IPG) 40

3 Ogilvy & Mather Worldwide (WPP) 35For this table, Ad Age refined the criteria for “global”: A globalclient is a parent company handled by the agency network in atleast five countries and at least three of six major regions (NorthAmerica, Latin America, Europe, Middle East, Africa, Asia/Pacific).

DATACENTER STAFF: Bradley Johnson,Kevin Brown, Maura Wall, MaureenMorrison, Katy Gallagher

MULTINATIONAL AGENCYNETWORK ASSIGNMENTS

Page 3: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

November 19, 2007 | Advertising Age | 3GLOBAL MARKETERS Your advertisement here

Your target audience

The latest industry news

Ad Age Mobile delivers all the latest industry news to marketing and agency executives through

their mobile devices. Place your ad on Ad Age Mobile and reach them anywhere, anytime.

To advertise, contact Pete Roper, General Manager, Interactive

at 212.210.0280 or [email protected]

To sign up for Ad Age Mobile content, go to adage.com/emailprefs and select the e-mail

newsletters you want delivered to your mobile device.

Advertising Age Daily E-mail

****************************************************For ad industry news on the go,visit the new USA

TODAY Media Lounge.

http://e.ccialerts.com/a/tBHFKllAHJQfmAUDSLFASEy511x/clck116

Tuesday, October 16, 2007

Watch Out, Starbucks: A Good Night’s Sleep Is the

Latest Trend.

Commentary by Lenore SkenazySleep is about to

hit the big time and (Sorry.) Everything associated

NETWORK ABBREVIATION HOLDING CO.

Arnold Worldwide Partners Arnold Havas

Bartle Bogle Hegarty Bartle Publicis Groupe*

BBDO Worldwide BBDO Omnicom Group

DDB Worldwide DDB Omnicom Group

Dentsu Dentsu Dentsu Inc.

DraftFCB DraftFCB Interpublic Group of Cos.

Euro RSCG Worldwide Euro RSCG Havas

Fallon Worldwide Fallon Publicis Groupe

Grey Grey WPP Group

Hakuhodo Hakuhodo Hakuhodo DY Holdings

JWT JWT WPP Group

Leo Burnett Worldwide Burnett Publicis Groupe

Lowe Worldwide Lowe Interpublic Group of Cos.

M&C Saatchi MCSaatchi

McCann Erickson Worldwide McCann Interpublic Group of Cos.

Ogilvy & Mather Worldwide O&M WPP Group

Publicis Publicis Publicis Groupe

Rapp Collins Worldwide TBWA Omnicom Group

Saatchi & Saatchi Saatchi Publicis Groupe

TBWA Worldwide TBWA Omnicom Group

Voluntarily United Group of Creative Agencies United WPP Group

Wieden & Kennedy W&K

Wunderman Wunderman WPP Group

Y&R Advertising/DYR1 Y&R WPP Group

*Publicis Groupe owns 49% of Bartle. 1Asian assignments of the Y&R Advertising network are handled by Dentsu, Young & Rubicam

Partnerships. WPP’s Young & Rubicam owns 65% of DYR.

AGENCY ABBREVIATIONS

COUNTRY GROUPINGSAAffrriiccaa:: Algeria, Botswana, Cameroon, Ethiopia, Ghana,

Guyana, Ile de la Reunion, Ivory Coast, Kenya, Madagascar,Malawi, Mauritius, Morocco, Mozambique, Namibia, Nigeria,Senegal, Seychelles, Tanzania, Tunisia, Uganda, Zambia,Zimbabwe

BBaallkkaannss:: Albania, Bosnia & Herzegovina, Bulgaria, Croatia,Macedonia, Montenegro, Serbia, Slovenia

BBaallttiiccss:: Estonia, Latvia, LithuaniaCCaarriibbbbeeaann:: Aruba, Bahamas, Barbados, Bermuda, Cayman

Islands, Dominican Republic, Haiti, Jamaica, Martinique,Puerto Rico, Trinidad

CCeennttrraall AAmmeerriiccaa:: Belize, Costa Rica, El Salvador, Guatemala,Honduras, Nicaragua, Panama

IInnddoocchhiinnaa:: Cambodia, Laos, Myanmar, VietnamMMiiddddllee EEaasstt:: Bahrain, Cyprus, Egypt, Iran, Iraq, Jordan,

Kuwait, Lebanon, Oman, Qatar, Syria, United Arab Emirates,Yemen

RRuussssiiaa//CCIISS:: Armenia, Belarus, Georgia, Moldova,Kazakhstan, Russia, Ukraine, Uzbekistan

Page 4: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

3M Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Abbott Laboratories McCann ● ● ● ● ●

Abbott Laboratories O&M ● ● ● ● ● ● ●

Abbott Laboratories Euro RSCG ● ● ● ● ● ● ● ● ●

Accenture Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Adobe Grey ● ● ● ● ●

Adidas (adidas) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Agilent Technologies Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Air France-KLM Group Rapp ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Air France-KLM Group (Air France) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Air New Zealand BBDO ● ● ● ● ● ●

Ajinomoto Co. Hakuhodo ● ● ● ● ● ● ● ●

Ajinomoto Co. Dentsu ● ● ● ● ● ● ●

Alberto Culver Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Alitalia Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Allianz BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Altria Group Rapp ●

Altria Group Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Altria Group Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

American Express Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

American Express Co. Rapp ●

American International Group Euro RSCG ● ●

American International Group JWT ● ●

American International Group O&M ● ● ● ● ● ● ●

American International Group TBWA ● ●

American International Group Rapp ● ●

AMR Corp. (American Airlines) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Anheuser-Busch Cos. Euro RSCG ●

Anheuser-Busch Cos. DDB ● ● ● ●

Anheuser-Busch Cos. Rapp ●

Anheuser-Busch Cos. (Budweiser) Fallon ●

Apple TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Arla Foods McCann ● ● ● ● ● ●

Asahi Breweries Hakuhodo ● ● ● ● ● ● ● ●

Asia Pacific Breweries (Tiger Beer) Y&R ● ● ● ● ●

Asia Pacific Breweries (Tiger Beer) Saatchi ● ● ● ● ●

AstraZeneca McCann ● ● ● ● ● ● ● ● ●

AstraZeneca Euro RSCG ● ● ● ● ● ●

AstraZeneca O&M ● ● ● ● ● ● ● ● ●

Australian Tourist Commission MCSaatchi ● ● ● ● ● ● ● ● ● ● ●

Avaya Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Avis Budget Group (Avis) McCann ● ● ● ● ● ● ● ●

AXA Grey ● ● ● ● ● ● ● ● ●

Bacardi Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bacardi (Bacardi/Martini) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bacardi (Dewar’s 12) Saatchi ● ● ● ● ● ● ● ● ●

Banco Bilbao Vizcaya Argentaria Euro RSCG ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 4GLOBAL MARKETERS: Global Accounts by Advertiser

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 5: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Barclays McCann ● ● ● ● ● ● ● ● ●

Barclays Euro RSCG ● ● ● ● ● ● ● ● ●

Barclays (Barclays Capital) Saatchi ● ● ● ● ●

Barilla Holding Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Barr Pharmaceuticals Lowe ●

Bayer Lowe ●

Bayer O&M ● ● ● ● ● ● ● ● ● ●

Bayer TBWA ● ● ●

Bayer BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Burnett ●

Bayer Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Bayer (Nutritionals, Skincare and Gastro) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bel Group Y&R ● ● ● ● ● ● ● ● ● ● ●

Bel Group Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bertelsmann Euro RSCG ●

Black & Decker Corp. McCann ● ● ● ● ● ● ● ● ● ●

BMW Euro RSCG ● ●

BMW DraftFCB ● ●

BMW Grey ● ● ● ● ●

BNP Paribas TBWA ● ● ● ● ● ●

Boehringer-Ingelheim O&M ● ● ● ● ● ● ●

Boehringer-Ingelheim Grey ● ● ● ● ●

Boehringer-Ingelheim Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bongrain Euro RSCG ● ● ● ● ●

BP (lubricants-Castrol) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

BP (petrol, corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bridgestone Corp. Dentsu ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. DraftFCB ● ● ● ● ●

Bristol-Myers Squibb Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. O&M ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. Grey ● ● ● ● ●

Bristol-Myers Squibb Co. Lowe ●

Bristol-Myers Squibb Co. McCann ● ● ● ● ●

Bristol-Myers Squibb Co. (Mead Johnson) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

British Airways BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Pall Mall) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Viceroy) O&M ● ● ● ● ● ●

Brown-Forman Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ●

Brown-Forman Corp. (J. Daniels, S. Comfort) Arnold ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Burger King Corp Lowe ●

B&B Italia Saatchi ● ● ● ● ● ● ●

CA DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes (dairy & TNCC) Fallon ●

Cadbury Schweppes O&M ● ● ●

Cadbury Schweppes Y&R ● ● ● ● ●

November 19, 2007 | Advertising Age | 5GLOBAL MARKETERS: Global Accounts by Advertiser

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 6: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Cadbury Schweppes DraftFCB ● ●

Cadbury Schweppes Euro RSCG ● ● ● ● ● ● ●

Cadbury Schweppes (Adams) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes (Cadbury) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes (Cadbury) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes (incl. Stimorol) Saatchi ● ● ● ● ● ● ●

Campbell Soup Co. Euro RSCG ● ●

Campbell Soup Co. Lowe ●

Campbell Soup Co. Grey ●

Campbell Soup Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Campbell Soup Co. BBDO ● ● ● ● ●

Canon Grey ● ● ● ● ●

Canon TBWA ● ● ● ● ●

Canon Euro RSCG ● ●

Canon Rapp ● ●

Canon Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Canon Hakuhodo ● ● ● ● ● ●

Carlsberg Saatchi ● ● ● ● ●

Carrefour Euro RSCG ● ● ● ●

Carrefour TBWA ● ●

Carrefour Burnett ● ● ● ● ●

Carrefour DraftFCB ●

Carrefour Publicis ● ● ● ●

Caterpillar Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cathay Pacific Airways McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Celgene Euro RSCG ● ● ● ● ●

Chevron Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chrysler BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cisco Systems O&M ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup DraftFCB ●

Citigroup Rapp ●

Citigroup Euro RSCG ● ●

Citigroup (Citibank) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup (Citibank) Wunderman ● ● ● ● ● ● ●

Citigroup (Citi) Fallon ● ● ●

Citigroup (Diner’s Club) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup (Smith Barney) McCann ●

Clorox Co. Rapp ●

Clorox Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Clorox Co. Euro RSCG ●

Club Mediterranee Publicis ● ● ● ● ● ● ● ●

Coca-Cola Co. United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Saatchi ● ● ● ● ● ●

Coca-Cola Co. Wunderman ● ● ● ● ● ●

Coca-Cola Co. Grey ● ● ● ● ● ●

Coca-Cola Co. Hakuhodo ● ●

Coca-Cola Co. Lowe ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 6GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

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Cent

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Aus

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Phi

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 7: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Coca-Cola Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Coke) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Rapp ●

Coca-Cola Co. Euro RSCG ● ● ● ● ● ●

Coca-Cola Co. DraftFCB ● ● ●

Coca-Cola Co. (Coca Cola) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Fanta) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Light/Minute Maid) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Sprite) O&M ● ● ● ● ● ● ● ● ● ●

Coccinelle Saatchi ● ● ● ● ● ● ● ● ● ●

Colgate-Palmolive Co. Burnett ●

Colgate-Palmolive Co. Euro RSCG ● ●

Colgate-Palmolive Co. TBWA ●

Colgate-Palmolive Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Credit Suisse Group McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Curves International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cyprus Tourism Organisation Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Daikin Industries Hakuhodo ● ● ● ● ● ● ● ●

Daimler (Mercedes-Benz & Smart Car) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DaimlerChrysler Lowe ● ● ●

DaimlerChrysler DraftFCB ● ● ● ●

DaimlerChrysler Rapp ●

DaimlerChrysler (Mercedes-Benz) Rapp ●

Danone Group TBWA ● ●

Danone Group Grey ● ● ●

Danone Group Saatchi ● ● ● ● ● ● ●

Danone Group O&M ● ● ● ●

Danone Group (biscuits) Y&R ● ● ● ● ●

Danone Group (biscuits) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Evian) Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Danone Group (fresh dairy) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (other water) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Volvic Water) Y&R ● ● ● ● ● ●

De Beers (Diamond Trading Co.) JWT ● ● ● ● ● ● ● ● ● ● ●

Decathlon Y&R ● ● ● ● ● ● ● ● ● ●

Dell DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dell Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Dell Rapp ● ● ●

Dell Grey ● ● ● ● ● ● ●

Deutsche Bank Grey ● ● ● ● ●

Deutsche Lufthansa McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deutsche Post (DHL) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deutsche Telekom Grey ●

Deutsche Telekom Lowe ● ●

Deutsche Telekom TBWA ● ●

Deutsche Telekom DraftFCB ●

November 19, 2007 | Advertising Age | 7GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

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Mex

ico

Para

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Per

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Cent

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 8: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Deutsche Telekom (T-Mobile) Saatchi ● ● ● ● ● ● ● ● ●

Diageo Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo Grey ● ● ● ● ● ● ●

Diageo DraftFCB ●

Diageo Wunderman ● ● ● ● ●

Diageo Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Baileys) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness, Harp, Red Stripe) BBDO ● ● ● ● ● ●

Diageo (incl Guinness) Saatchi ● ● ● ● ● ● ● ● ● ● ●

Diageo (Johnnie Walker) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Johnnie Walker, Gordon’s, Baileys) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (other) O&M ● ● ● ● ● ● ● ● ● ● ●

Diageo (Smirnoff) JWT ● ● ● ● ● ● ● ● ● ● ● ● ●

DiamierChrysler Euro RSCG ● ● ● ●

DM-Drogeriemarkt Y&R ● ● ● ● ● ●

Dow Chemical DraftFCB ● ● ● ● ● ● ● ● ●

Dr. Oetker BBDO ● ● ● ● ● ● ● ● ● ● ●

Dunlop BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DuPont Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

EADS (Airbus) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eastman Kodak Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

eBay BBDO ● ● ● ●

Electrolux Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electrolux Grey ● ● ● ● ●

Electrolux (AEG) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electrolux (Zanussi) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electronic Arts W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. O&M ● ● ● ● ●

Eli Lilly & Co. Euro RSCG ● ● ● ● ● ● ●

Eli Lilly & Co. Grey ● ● ● ● ●

Emirates Airline Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Emirates Airline BBDO ● ● ● ● ● ●

Emirates Hotels & Resorts Saatchi ● ● ●

Energizer Holdings DDB ● ● ● ● ● ● ● ●

Energizer Holdings (Schick-Wilkinson Sword) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ericsson Publicis ● ● ● ● ● ● ● ● ● ● ●

Estee Lauder (Clinique) JWT ●

Estee Lauder (Estee Lauder) JWT ●

Expedia Rapp ●

ExxonMobil Corp. Rapp ● ● ● ● ● ● ● ●

ExxonMobil Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ●

Ferrero DraftFCB ●

Ferrero Rapp ●

November 19, 2007 | Advertising Age | 8GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

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ico

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Aus

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 9: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Ferrero Euro RSCG ● ● ●

Ferrero Lowe ●

Ferrero TBWA ●

Fiat Euro RSCG ● ●

Fiat DraftFCB ●

Fiat Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

FMR Corp. (Fidelity Investments) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fonterra Brands BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. United ●

Ford Motor Co. DraftFCB ●

Ford Motor Co. (parts & services) O&M ●

Ford Motor Co. O&M ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (corporate) O&M ● ● ● ● ● ● ● ●

Ford Motor Co. (Blue Oval) O&M ● ● ● ● ● ● ● ●

Ford Motor Co. (other) O&M ● ● ● ● ●

Ford Motor Co. (Ford Trucks) JWT ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Ford) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Jaguar) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Land Rover) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Lincoln) JWT ● ●

Ford Motor Co. (Volvo ) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Volvo) Rapp ●

Fortune Brands (Beam Global Spirits & Wine) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

France Telecom (Orange bus. svcs) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

France Telecom (StarMedia) McCann ● ● ● ● ● ●

Fuji Heavy Industry TBWA ●

General Electric Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Electric Co. Euro RSCG ● ● ●

General Electric Co. Rapp ●

General Electric Co. TBWA ● ● ● ●

General Electric Co. O&M ● ● ●

General Electric Co. Lowe ● ●

General Electric Co. (GE Money) JWT ● ●

General Mills Euro RSCG ● ● ● ● ●

General Mills McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills Rapp ●

General Mills (Big G, Cereal Partners) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Cereal Partners) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (GMI) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp Euro RSCG ● ●

General Motors Corp. DraftFCB ● ● ● ● ● ● ●

General Motors Corp. Lowe ● ● ● ● ●

General Motors Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. Rapp ●

General Motors Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Georgia-Pacific Corp. United ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 9GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

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Cent

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mer

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Cari

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Aus

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Bal

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Bel

gium

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Finl

and

Fran

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Ger

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Hun

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and

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Net

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Nor

way

Pol

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Por

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l

Rom

ania

Russ

ia\C

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Slov

akia

Spai

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Swed

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Swit

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and

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Indo

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a

Japa

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Mal

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New

Zea

land

Paki

stan

Phi

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nes

Sing

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Sout

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Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 10: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

GlaxoSmithKline TBWA ● ● ●

GlaxoSmithKline Euro RSCG ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Arnold ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Rapp ● ●

GlaxoSmithKline DraftFCB ● ● ● ● ●

GlaxoSmithKline Burnett ●

GlaxoSmithKline BBDO ● ● ● ● ● ● ●

GlaxoSmithKline Saatchi ● ● ● ● ●

GlaxoSmithKline (Avandia) O&M ●

GlaxoSmithKline (Consumer Healthcare) JWT ● ●

GlaxoSmithKline (Consumer) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline (Lucozade pdts) MCSaatchi ●

GlaxoSmithKline (Macleans) MCSaatchi ●

GlaxoSmithKline (Malrone) O&M ●

GlaxoSmithKline (Pharma.) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline (Relensa) O&M ●

GlaxoSmithKline (Ribena) MCSaatchi ●

GlaxoSmithKline (Trexima) O&M ●

Goodyear Tire & Rubber Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. Y&R ● ● ● ● ● ● ● ● ●

Harley Davidson McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hasbro DDB ● ● ● ● ● ● ●

Heineken Burnett ● ● ● ●

Heineken JWT ● ●

Heineken Grey ● ● ●

Heineken Euro RSCG ● ●

Heineken O&M ● ● ● ● ● ● ● ●

Heineken Publicis ●

Heineken (Heineken and Heineken Light) United ●

Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Henkel Rapp ● ● ●

Henkel TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Henkel BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Henkel Euro RSCG ● ●

Hermes International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hershey’s Chocolate Y&R ● ● ● ● ● ● ● ●

Hewlett-Packard Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Wunderman ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Burnett ● ●

Hewlett-Packard Co. Rapp ●

Hewlett-Packard Co. JWT ● ● ● ●

Hewlett-Packard Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Euro RSCG ● ● ●

Hewlett-Packard Co. Lowe ●

November 19, 2007 | Advertising Age | 10GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

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Den

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Finl

and

Fran

ce

Ger

man

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Gre

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Hun

gary

Irel

and

Ital

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Net

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ands

Nor

way

Pol

and

Por

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Rom

ania

Russ

ia\C

IS*

Slov

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Spai

n

Swed

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Swit

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and

Turk

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.

Isra

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Mid

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Eas

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Saud

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Sout

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Indo

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a

Japa

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Mal

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New

Zea

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Paki

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Phi

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Sing

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 11: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Hewlett-Packard Co. DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hilton Hotels Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hilton Hotels Corp. DraftFCB ● ● ● ● ● ● ●

Hitachi Hakuhodo ● ● ● ● ● ●

Hitachi McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hitachi O&M ● ● ● ● ●

Hitachi Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. DraftFCB ● ●

Honda Motor Co. Dentsu ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. Euro RSCG ● ● ● ●

Honda Motor Co. (Motorcycle & Scooter India) JWT ●

Hong Kong Tourism Board DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

HSBC JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

HypoVereinsbank W&K ●

Hyundai Motor Co. Lowe ● ●

Hyundai Motor Co. DraftFCB ●

IBM Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. (other) O&M ● ● ● ● ● ●

IBM Corp. (non-contract) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. (contract) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ikea Grey ● ● ● ● ●

Imperial Chemical Industries (Paints) BBDO ● ● ● ● ● ● ● ● ● ● ● ●

InBev Euro RSCG ●

InBev DraftFCB ●

InBev McCann ● ● ● ● ● ● ●

InBev (Becks, Leffe) Burnett ● ● ●

InBev (Stella Artois) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Intercontinental Hotel Group BBDO ● ● ● ●

International Olympic Committee United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Invista (Lycra ) McCann ● ● ● ● ● ●

Jamaica Tourist Board DraftFCB ● ● ● ● ● ● ● ● ●

Japan Tobacco Co. Dentsu ● ● ● ● ●

Jet Airways, JetLite MCSaatchi ● ● ● ● ● ● ● ●

Johnson & Johnson TBWA ●

Johnson & Johnson Rapp ● ● ● ●

Johnson & Johnson Grey ●

Johnson & Johnson O&M ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Euro RSCG ● ● ● ● ●

Johnson & Johnson DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson DraftFCB ● ● ● ● ● ● ●

Johnson & Johnson (McNeil) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (McNeil) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Splenda, Monistat, other) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Vistakon, Acuvue) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 11GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 12: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Joh. A. Benckiser (Coty) Rapp ●

Joh. A. Benckiser (Coty) Euro RSCG ● ● ●

Joh. A. Benckiser (Coty) JWT ● ● ●

Kao Corp. Hakuhodo ● ● ● ● ● ● ● ● ●

Kao Corp. Euro RSCG ●

Kao Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. Euro RSCG ●

Kellogg Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. DraftFCB ● ●

Kellogg Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kia Motors Corp. Rapp ●

Kilroy Travels Saatchi ● ● ● ● ●

Kimberly-Clark Corp. Euro RSCG ● ● ● ● ●

Kimberly-Clark Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. Burnett ●

Kimberly-Clark Corp. Rapp ● ●

Kimberly-Clark Corp. (Child/infant care)JWT ● ● ● ● ● ●

Kimberly-Clark Corp. (Family care) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. (Feminine/adult care) JWT ● ● ● ●

Kobayashi Pharmaceutical Co. Hakuhodo ● ● ● ● ●

Kohl’s Corp McCann ●

Konica Minolta Holdings Hakuhodo ● ● ● ● ● ● ● ●

Kraft Foods JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (Beverages) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (Cereals) O&M ● ● ● ● ● ●

Kraft Foods (Coffees) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (Confectionaries) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (Oscar Mayer) O&M ●

L’Oreal DraftFCB ● ●

L’Oreal McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal Lowe ● ●

L’Oreal (Dermo-Expertise) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Lancome/Garnier) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Maybelline) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (other) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Vichy) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LaCoste Euro RSCG ● ● ● ● ●

Lenovo (Advertising) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lenovo (DM) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LG Group Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LG Group Lowe ●

LG Group (LG Electronics) JWT ● ● ●

LVMH Moet Hennessy Louis Vuitton Euro RSCG ● ● ● ● ● ●

LVMH Moet Hennessy Louis Vuitton TBWA ●

November 19, 2007 | Advertising Age | 12GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 13: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

LVMH (Hennessy, Belvedere) United ●

LVMH (Krug) MCSaatchi ● ● ● ● ●

LVMH (wines & spirits) JWT ●

Mandarin Oriental Hotel Group MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mandom Corp. Dentsu ● ● ● ● ●

Manpower Grey ● ● ● ● ● ●

Marriott International McCann ● ● ● ● ●

Marriott International (Ritz-Carlton) Saatchi ● ● ● ● ● ● ●

Mars Inc. Rapp ●

Mars Inc. DraftFCB ● ● ●

Mars Inc. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. Grey ● ● ● ● ● ● ●

Mars Inc. (Masterfoods) Euro RSCG ● ● ● ● ●

Mars Inc. (Masterfoods) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

MasterCard International Rapp ● ●

MasterCard International DraftFCB ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Matsushita Electric Industrial Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ●

Matsushita Elect. Ind Co. (Panasonic) Dentsu ● ● ● ● ● ● ● ● ● ● ● ●

Mattel DraftFCB ●

Mattel JWT ●

Mattel TBWA ●

Mattel Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel (Barbie) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel (other) O&M ● ● ● ● ● ● ● ● ● ●

Mazda Motor Corp. Euro RSCG ●

Mazda Motor Corp. (Mazda) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McCain TBWA ● ● ● ● ●

McDonald’s Corp. Rapp ● ● ● ●

McDonald’s Corp. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Euro RSCG ● ●

McDonald’s Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. Rapp ●

Merck & Co. TBWA ●

Merck & Co. O&M ●

Merck & Co. Lowe ●

Merck & Co. Euro RSCG ● ● ● ● ● ●

Merck & Co. DDB ● ● ● ● ●

Merck & Co. Grey ● ● ● ● ●

Merck & Co. DraftFCB ●

Merck & Co. (Seven Seas) JWT ●

Merrill Lynch & Co. JWT ● ● ● ● ●

Michelin TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Michelin Euro RSCG ● ● ● ● ● ●

Microsoft Corp. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 13GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

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Saud

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bia

Sout

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fric

a

Oth

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fric

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Aus

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na

Hon

g Ko

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Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 14: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Microsoft Corp. Y&R ● ● ● ● ● ● ● ●

Microsoft Corp. Euro RSCG ● ● ● ● ● ● ● ● ●

Microsoft Corp. Rapp ● ● ●

Microsoft Corp. JWT ● ● ●

Microsoft Corp. (MSN) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Milk Processor Education Program Lowe ●

Ministry of Econ. Devel. of Georgia MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mitsubishi Motors Corp. Euro RSCG ● ● ●

Mitsubishi Motors Corp. BBDO ● ● ● ● ● ● ● ● ● ● ●

Molson Coors Brewing Co. DraftFCB ● ●

Morgan Stanley Grey ● ● ● ● ●

Motorola O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

NEC Corp. Hakuhodo ● ● ● ● ● ●

Nestle Dentsu ● ● ● ● ●

Nestle DraftFCB ● ● ● ●

Nestle Burnett ● ● ● ●

Nestle Rapp ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Euro RSCG ● ● ● ● ● ● ● ●

Nestle Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Incentives O&M ● ●

Nestle (corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (dairy) O&M ● ● ● ● ● ● ● ●

Nestle (Haagen Dazs) TBWA ● ● ● ● ● ● ● ● ● ●

Nestle (Nescafe) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nestea) McCann ● ● ● ● ● ● ● ●

Nestle (Perrier, San Pellegrino) O&M ● ● ● ● ● ● ●

Nestle (Purina PetCare) Fallon ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

News Corp. Grey ●

News Corp. O&M ● ●

News Corp. Euro RSCG ● ● ●

News Corp. (News International) TBWA ●

News Corp. (Foxtel) Rapp ●

News Corp. (Twentieth Century Fox) Rapp ●

Nike Burnett ●

Nike W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nike JWT ● ● ● ●

Nike O&M ● ● ● ● ● ●

Nintendo Co. Euro RSCG ●

Nissan Motor Co. Euro RSCG ●

Nissan Motor Co. Hakuhodo ● ● ● ● ●

November 19, 2007 | Advertising Age | 14GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 15: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Nissan Motor Co. DraftFCB ●

Nissan Motor Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Rapp ● ● ● ●

Nokia Corp. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Wunderman ● ● ● ● ● ●

Nokia Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. DDB ● ● ● ● ● ● ●

Nokia Corp. Lowe ● ● ● ● ● ●

Nokia Corp. Euro RSCG ● ● ● ●

Nortel McCann ● ● ● ● ● ●

Novartis O&M ● ● ● ● ● ●

Novartis McCann ● ● ● ● ● ● ● ● ● ● ● ●

Novartis Lowe ● ● ●

Novartis Rapp ● ● ● ●

Novartis Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis TBWA ●

Novartis DraftFCB ● ●

Novartis Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Benefiber) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Ciba Vision:Dailies, O2Optix, AirOptix) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Keri) Euro RSCG ● ● ● ● ●

Novartis (Nicotinell) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Numico (baby food) O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

Nyconed Euro RSCG ● ● ● ● ● ●

Paramount/United International Pictures Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo Euro RSCG ● ● ● ●

PepsiCo DraftFCB ●

PepsiCo TBWA ● ●

PepsiCo BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo Rapp ● ●

PepsiCo (Britvic-Robinsons, SoBe) BBH ● ●

PepsiCo (Frito-Lay) JWT ●

PepsiCo (Gatorade) JWT ●

PepsiCo (Pepsi-Cola) JWT ● ● ● ● ●

PepsiCo (Tropicana) JWT ● ● ●

PepsiCo (Tropicana) DDB ● ● ● ● ● ● ● ● ● ● ● ● ●

Perfetti Van Melle BBH ● ● ● ● ● ● ● ● ●

Perfetti Van Melle (Mentos) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Havana Club) MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Jameson) MCSaatchi ● ● ● ● ● ●

Pernod Ricard (Seagram) O&M ● ● ● ● ● ● ●

Pfizer Rapp ● ● ● ● ● ● ●

Pfizer DraftFCB ●

November 19, 2007 | Advertising Age | 15GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 16: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Pfizer Lowe ●

Pfizer Grey ● ● ● ● ● ● ● ● ●

Pfizer McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer TBWA ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Lyrica) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Pharma) JWT ● ● ● ●

Philips Electronics DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics Rapp ● ● ● ● ● ● ●

Philips Electronics Euro RSCG ●

Piaget Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pioneer TBWA ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. TBWA ● ● ● ● ●

Procter & Gamble Co. Euro RSCG ● ● ● ● ● ●

Procter & Gamble Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Cascade) Saatchi ●

P&G Co. (Crest, Blend a Med, AZ, Fluocaril) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Escada) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Family Care) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

P&G Co. (Fixodent, Kukident, Blend a Dent) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Folgers) Saatchi ● ●

Procter & Gamble Co. (Gillette) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette & other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Head & Shoulders) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Healthcare) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Iams) Saatchi ● ● ●

Procter & Gamble Co. (Luvs) Saatchi ●

Procter & Gamble Co. (Montblanc Fragrance) United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Olay) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Old Spice) W&K ● ● ● ●

Procter & Gamble Co. (Pampers/Kandoo) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Safeguard) Saatchi ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Scope) Saatchi ● ●

Procter & Gamble Co. (Tide/Ariel) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Rapp ●

Provident Financial Rapp ● ● ● ● ● ●

PSA Peugeot-Citroen Lowe ●

PSA Peugeot-Citroen (Citroen) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PSA Peugeot-Citroen (Peugeot) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Qantas Airways Publicis ● ● ● ● ● ● ● ● ●

Qantas Airways MCSaatchi ● ● ● ● ● ● ● ●

Reckitt Benckiser (dishwashing) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (fabric care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (health & personal care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (home care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 16GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

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Arg

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na

Bol

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Bra

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Chi

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 17: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Reckitt Benckiser (surface care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Remy Cointreau Group (Piper Heidsieck) Euro RSCG ● ● ● ● ● ● ● ● ●

Renault BBH ●

Renault Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Renault TBWA ● ● ● ● ●

Renault Euro RSCG ● ●

Renault Rapp ● ● ● ●

Reporters Sans Frontieres Saatchi ● ● ● ● ● ● ●

Robert Bosch Co. JWT ● ● ● ● ● ●

Roche Group Euro RSCG ● ● ● ● ● ● ● ●

Roche Group O&M ● ● ● ● ● ● ●

Roche Group McCann ● ● ● ● ● ● ● ● ●

Rolex O&M ● ● ● ● ●

Rolex JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. Grey ● ● ● ● ● ● ● ●

SABMiller Burnett ● ● ●

SABMiller O&M ● ● ●

SABMiller Euro RSCG ● ● ●

SABMiller (Kobanyai Sor) JWT ● ●

SABMiller (Miller Lite) BBH ● ●

Samsonite Corp. TBWA ● ● ● ● ● ● ● ● ●

Samsung Group Euro RSCG ● ●

Samsung Group Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Aventis McCann ● ● ● ● ● ●

Sanofi-Aventis Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Aventis Rapp ●

Sanofi-Aventis Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Aventis Lowe ●

Sanofi-Aventis (Sanofi Pasteur) TBWA ●

Sanyo Electric Co. Dentsu ● ● ● ● ●

SAP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Euro RSCG ● ● ●

Sara Lee Corp. Lowe ●

Sara Lee Corp. DraftFCB ● ● ●

Sara Lee Corp. TBWA ● ●

Sara Lee Corp. Burnett ●

Sara Lee Corp. O&M ● ● ●

Sara Lee Corp. (Douwe Egberts) BBDO ● ● ● ● ● ●

SC Johnson DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SC Johnson Euro RSCG ●

Schering-Plough Corp. Rapp ● ●

Schering-Plough Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Schering-Plough Corp. McCann ●

Schering-Plough Corp. Lowe ●

Schering-Plough Corp. (Coppertone, Scholl’s) JWT ●

November 19, 2007 | Advertising Age | 17GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

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a

Cent

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mer

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Cari

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*

Aus

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*

Bel

gium

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Phi

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 18: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Schering-Plough Corp. (Scholl footwear) McCann ● ●

SEB Group (Rowenta, Tefal, Moulinex, Krups) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Shangri-La Group TBWA ● ● ● ● ●

Sharp Corp. Lowe ●

Sharp Corp. Euro RSCG ● ●

Sharp Corp. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sharp Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Shiseido Co. Euro RSCG ●

Shiseido Co. O&M ● ●

Shiseido Co. (Shiseido, Surge Lutens) JWT ●

Siemens McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens Rapp ● ● ● ● ● ● ● ● ● ●

Siemens Publicis ● ● ● ● ● ● ● ●

Siemens (mobile phones) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Singapore Airlines TBWA ● ● ● ● ● ● ●

Singapore Tourism Board Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SkyTeam Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. BBDO ● ● ● ● ●

Sony Corp. Rapp ● ● ● ● ● ● ● ●

Sony Corp. DraftFCB ● ●

Sony Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Grey ● ● ● ● ● ●

Sony Corp. O&M ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Saatchi ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Lowe ● ● ●

Sony Corp. Fallon ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Bravia) JWT ●

Sony Corp. (PlayStation) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Sony Pictures) McCann ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Vaio) JWT ● ●

Sony Ericsson Mobile Comms. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SSL International (Durex) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Standard Chartered Bank TBWA ● ● ● ● ● ● ● ● ● ● ● ● ●

Starbucks W&K ● ● ●

Starbucks (CPG) Saatchi ● ● ● ● ●

Sunkist Growers DraftFCB ● ● ● ● ● ● ● ●

Suntory Dentsu ● ● ● ● ●

Suzuki Motor Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ●

Suzuki Motor Corp. Lowe ●

Suzuki Motor Corp. Rapp ●

Symantec Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tchibo Holding Rapp ●

Tchibo Holding Lowe ●

Tchibo Holding (Beiersdorf) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tchibo Holding (Beiersdorf) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 18GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

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a

Cent

ral A

mer

ica*

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Aus

tria

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kans

*

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tics

*

Bel

gium

Czec

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p

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mar

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Finl

and

Fran

ce

Ger

man

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ece

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gary

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and

Ital

y

Net

herl

ands

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way

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and

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tuga

l

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ania

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ia\C

IS*

Slov

akia

Spai

n

Swed

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and

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.

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a

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aysi

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land

Paki

stan

Phi

lippi

nes

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apor

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h Ko

rea

Sri L

anka

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an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Tchibo Holding, parent of Tchibo and Beiersdorf, in July 2007 changed its name to Maxingvest.

Page 19: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Telefonica Euro RSCG ● ●

Telefonica Y&R ● ● ● ● ● ● ● ● ● ● ● ●

Telefonica Rapp ● ● ● ● ● ●

Telefonica McCann ● ● ● ● ● ● ●

Telefonica O&M ● ● ● ●

Telefonica Wunderman ● ● ● ● ● ●

Telefonica (Moviles) Publicis ● ● ● ● ● ● ● ● ● ●

Telefonica (Terra) DDB ● ● ● ● ● ● ● ● ●

TelMex Euro RSCG ● ● ● ● ●

Thomson Publicis ● ● ●

Tiffany & Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Time Warner Euro RSCG ● ●

Time Warner DraftFCB ●

Time Warner TBWA ●

Time Warner (AOL, Warner Bros.) JWT ● ●

Time Warner (Time magazine) Fallon ● ●

Time Warner (Warner Bros.) Rapp ●

Time Warner (Warner Bros.) Grey ● ● ● ● ●

Tom-Tom TBWA ● ● ● ● ● ● ● ●

Toshiba Corp. Dentsu ● ● ● ● ● ●

Total S.A. (Total, Fina, Elf) BBDO ● ● ● ●

Toyota Motor Corp. Euro RSCG ●

Toyota Motor Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. Rapp ● ● ● ●

Toyota Motor Corp. (Lexus) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. (Toyota) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Travelex Holdings MCSaatchi ● ● ● ● ●

Turespana Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

UBS Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever Euro RSCG ● ● ● ●

Unilever (Axe/Lynx, other brands) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Becel/Flora) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Bertolli) BBH ● ● ● ● ● ●

Unilever (Bestfoods) TBWA ● ● ● ● ● ● ●

Unilever (Bestfoods, HPC Food Prods.) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Comfort) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Dove) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (food brands) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Foods) Rapp ● ● ● ●

Unilever (Foods) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Hellmann’s) O&M ● ● ● ● ● ● ● ● ●

Unilever (Home and Personal) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (household brands) JWT ● ● ● ● ● ● ● ● ● ●

Unilever (Ice Cream) McCann ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 19GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

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fric

a*

Aus

tral

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Chi

na

Hon

g Ko

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Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 20: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Unilever (Impulse) O&M ●

Unilever (Knorr) O&M ● ● ● ● ●

Unilever (Knorr) DDB ● ● ● ● ●

Unilever (Lever Faberge Household) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Laundry) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Oral Care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Personal Care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lipton) O&M ●

Unilever (Omo/Persil) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (personal care brands) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Personal Care) Rapp ●

Unilever (Ponds) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Signal Mentadent) BBH ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Surf) BBH ● ● ● ● ● ● ● ● ● ● ● ●

Unilver (Lipton) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Biscuits Publicis ● ● ● ● ● ● ● ● ● ● ●

United Nations Saatchi ● ● ● ● ● ●

United Parcel Service McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Universitas 21 (U21Global) Euro RSCG ● ● ● ● ● ● ● ●

U.S. Army McCann ●

Veolia Euro RSCG ● ● ● ● ● ● ● ● ●

VF Corp. (Lee jeans) McCann ● ● ● ●

Viacom Euro RSCG ● ●

Visa International BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa International Lowe ●

Visa International Euro RSCG ● ● ●

Visa International Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa International DraftFCB ●

Visa International JWT ● ● ●

Visa International BBH

Visa International TBWA ● ● ●

Visa International Burnett ● ● ● ● ●

Visa International Grey ● ● ● ● ● ● ● ●

Vivendi Euro RSCG ●

Vivendi Lowe ●

Vivendi (Environnement) TBWA ●

Vodafone Group JWT ● ● ● ● ● ● ● ● ●

Vodafone Group Euro RSCG ● ● ● ●

Vodafone Group Lowe ●

Vodafone Group BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group TBWA ●

Vodafone Group O&M ● ● ● ● ● ● ● ●

Vodafone Group BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group Rapp ● ●

Volkswagen Rapp ● ● ● ● ● ● ●

Volkswagen Fallon ● ●

Volkswagen DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 20GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

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Saud

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bia

Sout

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Aus

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na

Hon

g Ko

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Indi

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Indoch

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Indo

nesi

a

Japa

n

Mal

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New

Zea

land

Paki

stan

Phi

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nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 21: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Volkswagen Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen DraftFCB ●

Volkswagen Euro RSCG ● ● ● ●

Volkswagen (Audi) Rapp ●

Volkswagen (Audi) BBH ●

Volkswagen (Audi) DDB ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Skoda) Fallon ●

Volkswagen Lowe ● ●

V&S Vin & Sprit (Absolut) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wacoal Corp. Dentsu ● ● ● ● ●

Wal-Mart Stores JWT ● ●

Wal-Mart Stores (ASDA) Fallon ●

Walt Disney Co. Rapp ● ●

Walt Disney Co. O&M ● ● ● ● ● ●

Walt Disney Co. Grey ●

Walt Disney Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Walt Disney Co. DraftFCB ● ●

Walt Disney Co. (Disney Channel) JWT ●

Walt Disney Co. (ESPN) Saatchi ● ● ● ● ● ●

Whirlpool Corp. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wm. Wrigley Jr. Co. Euro RSCG ●

Wm. Wrigley Jr. Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wm. Wrigley Jr. Co. Rapp ●

World Gold Council BBH ● ● ● ● ● ●

Wyeth Y&R ● ● ● ● ● ● ● ●

Wyeth Lowe ●

Wyeth Euro RSCG ● ● ● ● ● ● ● ● ●

Wyeth TBWA ●

Wyeth McCann ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth Burnett ● ●

Wyeth DraftFCB ●

Wyeth Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth Rapp ● ●

Wyeth O&M ● ● ● ● ● ● ● ● ● ●

Wyeth (Prestiq) JWT ● ● ● ●

Xerox Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yahoo O&M ● ● ● ● ●

Yakult Honsha Co. (Yakult) Dentsu ● ● ● ● ● ● ●

Yamaha Motor Co. Dentsu ● ● ● ● ● ● ● ● ● ●

Yum Brands Euro RSCG ● ● ● ● ● ●

Yum Brands O&M ● ● ● ● ● ● ● ● ●

Yum Brands (KFC) BBH ●

Yum Brands (Pizza Hut) JWT ● ● ●

Yum Brands (Pizza Hut) BBDO ● ● ● ● ●

Yum! Brands DraftFCB ● ● ●

Zurich Financial Services Publicis ● ● ● ● ●

November 19, 2007 | Advertising Age | 21GLOBAL MARKETERS: Global Accounts by Advertiser

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Page 22: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Brown-Forman Corp.

(Jack Daniels, Southern Comfort) Arnold ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Arnold ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 22GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

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Can

ada

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enti

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Arnold WorldwidePartners

Page 23: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

British Airways BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Baileys) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Johnnie Walker) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo

(Johnnie Walker, Gordon’s, Baileys) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dunlop BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electrolux (AEG) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electrolux (Zanussi) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Perfetti Van Melle BBH ● ● ● ● ● ● ● ● ●

Perfetti Van Melle (Mentos) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Axe/Lynx and other brands) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Becel/Flora) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Bertolli) BBH ● ● ● ● ● ●

Unilever (Omo/Persil) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Signal Mentadent) BBH ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Surf) BBH ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

World Gold Council BBH ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 23GLOBAL MARKETERS: Global Accounts by Agency Network

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Can

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Bartle BogleHegarty

Page 24: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Air New Zealand BBDO ● ● ● ● ● ●

Allianz BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Bayer BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Campbell Soup Co. BBDO ● ● ● ● ●

Chrysler BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Daimler (Mercedes-Benz & Smart Car) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness, Harp, Red Stripe) BBDO ● ● ● ● ● ●

Dr. Oetker BBDO ● ● ● ● ● ● ● ● ● ● ●

Emirates Airline BBDO ● ● ● ● ● ●

FedEx Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Fonterra Brands BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

General Electric Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline BBDO ● ● ● ● ● ● ●

Henkel BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

Imperial Chemical Industries

(ICI Paints) BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson

(Splenda, Monistat, Stayfree, Nicorette) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. (Masterfoods) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mitsubishi Motors Corp. BBDO ● ● ● ● ● ● ● ● ● ● ●

Motorola BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. (Douwe Egberts) BBDO ● ● ● ● ● ●

Sony Corp. BBDO ● ● ● ● ●

Visa International BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wm. Wrigley Jr. Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yum Brands (Pizza Hut) BBDO ● ● ● ● ●

November 19, 2007 | Advertising Age | 24GLOBAL MARKETERS: Global Accounts by Agency Network

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Can

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Ecua

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Para

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Cent

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Cari

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Aus

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Bal

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Bel

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and

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Nor

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

BBDO Worldwide

Page 25: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Clorox Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dell DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings DDB ● ● ● ● ● ● ● ●

ExxonMobil Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ●

Hasbro DDB ● ● ● ● ● ● ●

Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. DDB ● ● ● ● ●

Nestle DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. DDB ● ● ● ● ● ● ●

Novartis DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo (Tropicana) DDB ● ● ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Telefonica (Terra) DDB ● ● ● ● ● ● ● ● ●

Unilever (Knorr) DDB ● ● ● ● ●

Unilver (Lipton) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Audi) DDB ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 25GLOBAL MARKETERS: Global Accounts by Agency Network

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Can

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Chi

le

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

DDB Worldwide

Page 26: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Ajinomoto Co. Dentsu ● ● ● ● ● ● ●

Bridgestone Corp. Dentsu ● ● ● ● ● ● ●

Canon Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Honda Motor Co. Dentsu ● ● ● ● ● ● ● ● ● ●

Japan Tobacco Co. Dentsu ● ● ● ● ●

Kao Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ●

Mandom Corp. Dentsu ● ● ● ● ●

Matsushita Electric Industrial Co.

(Panasonic) Dentsu ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Dentsu ● ● ● ● ●

Sanyo Electric Co. Dentsu ● ● ● ● ●

Sony Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ●

Suntory Dentsu ● ● ● ● ●

Toshiba Corp. Dentsu ● ● ● ● ● ●

Toyota Motor Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wacoal Corp. Dentsu ● ● ● ● ●

Yakult Honsha Co. (Yakult) Dentsu ● ● ● ● ● ● ●

Yamaha Motor Co. Dentsu ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 26GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

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ico

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an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Dentsu

Page 27: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Bristol-Myers Squibb Co. DraftFCB ● ● ● ● ●

CA DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup (Diner’s Club) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dow Chemical DraftFCB ● ● ● ● ● ● ● ● ●

General Motors Corp. DraftFCB ● ● ● ● ● ● ●

GlaxoSmithKline DraftFCB ● ● ● ● ●

Hewlett-Packard Co. DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hilton Hotels Corp. DraftFCB ● ● ● ● ● ● ●

Hong Kong Tourism Board DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Jamaica Tourist Board DraftFCB ● ● ● ● ● ● ● ● ●

Johnson & Johnson DraftFCB ● ● ● ● ● ● ●

Kraft Foods DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SC Johnson DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sunkist Growers DraftFCB ● ● ● ● ● ● ● ●

Tchibo Holding (Beiersdorf) DraftFCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 27GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

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.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

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Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

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rea

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Taiw

an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

DraftFCB

Page 28: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Abbott Laboratories Euro RSCG ● ● ● ● ● ● ● ● ●

Agilent Technologies Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Air France-KLM Group (Air France) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Alberto Culver Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

AstraZeneca Euro RSCG ● ● ● ● ● ●

Banco Bilbao Vizcaya Argentaria Euro RSCG ● ● ● ● ● ● ●

Barclays Euro RSCG ● ● ● ● ● ● ● ● ●

Bayer Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Boehringer-Ingelheim Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bongrain Euro RSCG ● ● ● ● ●

Bristol-Myers Squibb Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes Euro RSCG ● ● ● ● ● ● ●

Celgene Euro RSCG ● ● ● ● ●

Coca-Cola Co. Euro RSCG ● ● ● ● ● ●

Danone Group (biscuits) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Evian) Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Danone Group (other water) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Dell Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

EADS (Airbus) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. Euro RSCG ● ● ● ● ● ● ●

ExxonMobil Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Jaguar) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Volvo ) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

France Telecom

(Orange business svcs) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills Euro RSCG ● ● ● ● ●

GlaxoSmithKline Euro RSCG ● ● ● ● ● ● ● ● ● ●

IBM Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Euro RSCG ● ● ● ● ●

Kimberly-Clark Corp. Euro RSCG ● ● ● ● ●

Kraft Foods Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (other) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Vichy) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LaCoste Euro RSCG ● ● ● ● ●

LG Group Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LVMH Moet Hennessy Louis Vuitton Euro RSCG ● ● ● ● ● ●

Mars Inc. (Masterfoods) Euro RSCG ● ● ● ● ●

Merck & Co. Euro RSCG ● ● ● ● ● ●

Michelin Euro RSCG ● ● ● ● ● ●

Microsoft Corp. Euro RSCG ● ● ● ● ● ● ● ● ●

Nestle Euro RSCG ● ● ● ● ● ● ● ●

Novartis (Benefiber) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Keri) Euro RSCG ● ● ● ● ●

Novartis (Nicotinell) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nyconed Euro RSCG ● ● ● ● ● ●

Pfizer (Lyrica) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 28GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

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Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

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fric

a

Oth

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fric

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Aus

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Chi

na

Hon

g Ko

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Indi

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Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

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rea

Sri L

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Taiw

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Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Euro RSCGWorldwide

Page 29: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Procter & Gamble Co. Euro RSCG ● ● ● ● ● ●

PSA Peugeot-Citroen (Citroen) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PSA Peugeot-Citroen (Peugeot) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (dishwashing) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (fabric care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser

(health & personal care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (home care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (surface care) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Remy Cointreau Group

(Piper Heidsieck) Euro RSCG ● ● ● ● ● ● ● ● ●

Roche Group Euro RSCG ● ● ● ● ● ● ● ●

Sanofi-Aventis Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Schering-Plough Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

SkyTeam Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Symantec Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

TelMex Euro RSCG ● ● ● ● ●

Universitas 21 (U21Global) Euro RSCG ● ● ● ● ● ● ● ●

Veolia Euro RSCG ● ● ● ● ● ● ● ● ●

Walt Disney Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth Euro RSCG ● ● ● ● ● ● ● ● ●

Yum Brands Euro RSCG ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 29GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

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Chi

le

Col

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Euro RSCGWorldwide (cont’d)

Page 30: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Nestle (Purina PetCare) Fallon ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Fallon ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 30GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

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a

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Fallon Worldwide

Page 31: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

3M Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Adobe Grey ● ● ● ● ●

AXA Grey ● ● ● ● ● ● ● ● ●

BMW Grey ● ● ● ● ●

Boehringer-Ingelheim Grey ● ● ● ● ●

Bristol-Myers Squibb Co. Grey ● ● ● ● ●

British American Tobacco Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Canon Grey ● ● ● ● ●

Coca-Cola Co. Grey ● ● ● ● ● ●

Dell Grey ● ● ● ● ● ● ●

Deutsche Bank Grey ● ● ● ● ●

Diageo Grey ● ● ● ● ● ● ●

Electrolux Grey ● ● ● ● ●

Eli Lilly & Co. Grey ● ● ● ● ●

GlaxoSmithKline Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ikea Grey ● ● ● ● ●

Manpower Grey ● ● ● ● ● ●

Mars Inc. Grey ● ● ● ● ● ● ●

Merck & Co. Grey ● ● ● ● ●

Morgan Stanley Grey ● ● ● ● ●

Novartis Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer Grey ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. Grey ● ● ● ● ● ● ● ●

Sara Lee Corp. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Grey ● ● ● ● ● ●

Time Warner (Warner Bros.) Grey ● ● ● ● ●

Visa International Grey ● ● ● ● ● ● ● ●

Volkswagen Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 31GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

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Per

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Grey

Page 32: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Ajinomoto Co. Hakuhodo ● ● ● ● ● ● ● ●

Asahi Breweries Hakuhodo ● ● ● ● ● ● ● ●

Canon Hakuhodo ● ● ● ● ● ●

Daikin Industries Hakuhodo ● ● ● ● ● ● ● ●

Hitachi Hakuhodo ● ● ● ● ● ●

Honda Motor Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kao Corp. Hakuhodo ● ● ● ● ● ● ● ● ●

Kobayashi Pharmaceutical Co. Hakuhodo ● ● ● ● ●

Konica Minolta Holdings Hakuhodo ● ● ● ● ● ● ● ●

Matsushita Electric Industrial Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ●

NEC Corp. Hakuhodo ● ● ● ● ● ●

Nissan Motor Co. Hakuhodo ● ● ● ● ●

Sharp Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Suzuki Motor Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 32GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Hakuhodo

Page 33: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Bayer

(Nutritionals, Skincare, Gastro) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes (Adams) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

De Beers (Diamond Trading Co.) JWT ● ● ● ● ● ● ● ● ● ● ●

Diageo (Smirnoff) JWT ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings

(Schick-Wilkinson Sword) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Ford Trucks) JWT ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Ford) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

HSBC JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson

(McNeil Consumer & Specialty Pharma.) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. (Child/infant care)JWT ● ● ● ● ● ●

Kimberly-Clark Corp. (Family care) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mazda Motor Corp. (Mazda) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merrill Lynch & Co. JWT ● ● ● ● ●

Nestle JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo (Pepsi-Cola) JWT ● ● ● ● ●

Robert Bosch Co. JWT ● ● ● ● ● ●

Rolex JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (food brands) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (household brands) JWT ● ● ● ● ● ● ● ● ● ●

Unilever (personal care brands) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group JWT ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 33GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

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Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

JWT

Page 34: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Altria Group Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Carrefour Burnett ● ● ● ● ●

Coca-Cola Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fiat Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Samsung Group Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa International Burnett ● ● ● ● ●

November 19, 2007 | Advertising Age | 34GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Leo Burnett Co.

Page 35: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Coca-Cola Co. Lowe ● ● ● ● ● ● ● ● ● ● ●

Electrolux Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. Lowe ● ● ● ● ●

InBev (Stella Artois) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Lowe ● ● ● ● ● ●

Unilever Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Bestfoods, HPC Food Prods.) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Household) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Laundry) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Oral Care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Personal Care) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 35GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Lowe Worldwide

Page 36: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Abbott Laboratories McCann ● ● ● ● ●

AMR Corp. (American Airlines) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Arla Foods McCann ● ● ● ● ● ●

AstraZeneca McCann ● ● ● ● ● ● ● ● ●

Avis Budget Group (Avis) McCann ● ● ● ● ● ● ● ●

Bacardi (Bacardi/Martini) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Barclays McCann ● ● ● ● ● ● ● ● ●

Black & Decker Corp. McCann ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. McCann ● ● ● ● ●

Brown-Forman Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes (Cadbury) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cathay Pacific Airways McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Credit Suisse Group McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deutsche Lufthansa McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

France Telecom (StarMedia) McCann ● ● ● ● ● ●

General Mills McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Cereal Partners W’wide) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Harley Davidson McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hitachi McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

InBev McCann ● ● ● ● ● ● ●

Intel Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Invista (Lycra ) McCann ● ● ● ● ● ●

Johnson & Johnson

(Vistakon, Acuvue) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Dermo-Expertise) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Maybelline) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Marriott International McCann ● ● ● ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (MSN) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nescafe) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nestea) McCann ● ● ● ● ● ● ● ●

Nortel McCann ● ● ● ● ● ●

Novartis McCann ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Roche Group McCann ● ● ● ● ● ● ● ● ●

Sanofi-Aventis McCann ● ● ● ● ● ●

Siemens McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 36GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

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gium

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and

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and

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

McCann EricksonWorldwide

Page 37: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Siemens (mobile phones) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Sony Pictures) McCann ● ● ● ● ● ● ● ● ● ● ●

SSL International (Durex) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Telefonica McCann ● ● ● ● ● ● ●

Tiffany & Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Ice Cream) McCann ● ● ● ● ● ● ● ● ●

United Parcel Service McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth McCann ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 37GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

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gium

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and

Fran

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man

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and

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ands

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and

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.

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

McCann EricksonWorldwide (cont’d)

Page 38: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Australian Tourist Commission MCSaatchi ● ● ● ● ● ● ● ● ● ● ●

Jet Airways, JetLite MCSaatchi ● ● ● ● ● ● ● ●

LVMH Moet Hennessy Louis Vuitton

(Krug) MCSaatchi ● ● ● ● ●

Mandarin Oriental Hotel Group MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ministry of Economic

Development of Georgia MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Havana Club) MCSaatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Jameson) MCSaatchi ● ● ● ● ● ●

Qantas Airways MCSaatchi ● ● ● ● ● ● ● ●

Travelex Holdings MCSaatchi ● ● ● ● ●

November 19, 2007 | Advertising Age | 38GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

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k

Finl

and

Fran

ce

Ger

man

y

Gre

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Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

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ia\C

IS*

Slov

akia

Spai

n

Swed

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and

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ey

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.

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a

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an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

M&C Saatchi

Page 39: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Abbott Laboratories O&M ● ● ● ● ● ● ●

American Express Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

American International Group O&M ● ● ● ● ● ● ●

AstraZeneca O&M ● ● ● ● ● ● ● ● ●

Bayer O&M ● ● ● ● ● ● ● ● ● ●

Boehringer-Ingelheim O&M ● ● ● ● ● ● ●

BP (lubricants-Castrol) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

BP (petrol, corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. O&M ● ● ● ● ● ● ● ●

British American Tobacco (Other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Pall Mall) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco (Viceroy) O&M ● ● ● ● ● ●

Cisco Systems O&M ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Coca Cola) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Fanta) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Sprite) O&M ● ● ● ● ● ● ● ● ● ●

Deutsche Post (DHL) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (other) O&M ● ● ● ● ● ● ● ● ● ● ●

DuPont Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

Eastman Kodak Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. O&M ● ● ● ● ●

Ford Motor Co. O&M ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Blue Oval) O&M ● ● ● ● ● ● ● ●

Ford Motor Co. (corporate) O&M ● ● ● ● ● ● ● ●

Ford Motor Co. (other) O&M ● ● ● ● ●

GlaxoSmithKline (Consumer) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline (Pharma.) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Heineken O&M ● ● ● ● ● ● ● ●

Hitachi O&M ● ● ● ● ●

IBM Corp. (other) O&M ● ● ● ● ● ●

IBM Corp. (non-contract) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. (contract) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson O&M ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (Beverages) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (Cereals) O&M ● ● ● ● ● ●

Kraft Foods (Coffees) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kraft Foods (Confectionaries) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lenovo (Advertising) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lenovo (DM) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel (Barbie) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel (other) O&M ● ● ● ● ● ● ● ● ● ●

Motorola O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (dairy) O&M ● ● ● ● ● ● ● ●

Nestle (Perrier, San Pellegrino) O&M ● ● ● ● ● ● ●

Nike O&M ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 39GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

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Saud

i Ara

bia

Sout

h A

fric

a

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a

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Mal

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stan

Phi

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nes

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an

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Ogilvy & MatherWorldwide

Page 40: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Novartis O&M ● ● ● ● ● ●

Numico (baby food) O&M ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard (Seagram) O&M ● ● ● ● ● ● ●

Pfizer O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette, other) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Gillette) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Roche Group O&M ● ● ● ● ● ● ●

Rolex O&M ● ● ● ● ●

SAP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. O&M ● ● ● ● ● ● ● ● ● ● ●

Unilever (Comfort) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Corporate) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Dove) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Foods) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Hellmann’s) O&M ● ● ● ● ● ● ● ● ●

Unilever (Home and Personal) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Knorr) O&M ● ● ● ● ●

Unilever (Ponds) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone Group O&M ● ● ● ● ● ● ● ●

Walt Disney Co. O&M ● ● ● ● ● ●

Wyeth O&M ● ● ● ● ● ● ● ● ● ●

Yahoo O&M ● ● ● ● ●

Yum Brands O&M ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 40GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Ogilvy & MatherWorldwide (cont’d)

Page 41: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Cadbury Schweppes (Cadbury) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Club Mediterranee Publicis ● ● ● ● ● ● ● ●

Coca-Cola Co. (Light/Minute Maid) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Curves International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ericsson Publicis ● ● ● ● ● ● ● ● ● ● ●

FMR Corp. (Fidelity Investments) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fortune Brands

(Beam Global Spirits & Wine) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hermes International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Lancôme/Garnier) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Family Care) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Healthcare) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Qantas Airways Publicis ● ● ● ● ● ● ● ● ●

Renault Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Aventis Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SEB Group

(Rowenta, Tefal, Moulinex, Krups) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens Publicis ● ● ● ● ● ● ● ●

Telefonica (Moviles) Publicis ● ● ● ● ● ● ● ● ● ●

Turespana Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

UBS Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Biscuits Publicis ● ● ● ● ● ● ● ● ● ● ●

Whirlpool Corp. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Zurich Financial Services Publicis ● ● ● ● ●

November 19, 2007 | Advertising Age | 41GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Publicis Worldwide

Page 42: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Air France-KLM Group Rapp ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. Rapp ● ● ● ● ● ● ● ●

Pfizer Rapp ● ● ● ● ● ● ●

Philips Electronics Rapp ● ● ● ● ● ● ●

Provident Financial Rapp ● ● ● ● ● ●

Siemens Rapp ● ● ● ● ● ● ● ● ● ●

Sony Corp. Rapp ● ● ● ● ● ● ● ●

Telefonica Rapp ● ● ● ● ● ●

Volkswagen Rapp ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 42GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

zuel

a

Cent

ral A

mer

ica*

Cari

bb

ean

*

Aus

tria

Bal

kans

*

Bal

tics

*

Bel

gium

Czec

h Re

p

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Gre

ece

Hun

gary

Irel

and

Ital

y

Net

herl

ands

Nor

way

Pol

and

Por

tuga

l

Rom

ania

Russ

ia\C

IS*

Slov

akia

Spai

n

Swed

en

Swit

zerl

and

Turk

ey

U.K

.

Isra

el

Mid

dle

Eas

t*

Saud

i Ara

bia

Sout

h A

fric

a

Oth

er A

fric

a*

Aus

tral

ia

Chi

na

Hon

g Ko

ng

Indi

a

Indoch

ina*

Indo

nesi

a

Japa

n

Mal

aysi

a

New

Zea

land

Paki

stan

Phi

lippi

nes

Sing

apor

e

Sout

h Ko

rea

Sri L

anka

Taiw

an

Thai

land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Rapp CollinsWorldwide

Page 43: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Alitalia Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Asia Pacific Breweries (Tiger Beer) Saatchi ● ● ● ● ●

Avaya Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bacardi (Dewar’s 12) Saatchi ● ● ● ● ● ● ● ● ●

Barclays (Barclays Capital) Saatchi ● ● ● ● ●

Bel Group Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co.

(Mead Johnson) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

B&B Italia Saatchi ● ● ● ● ● ● ●

Cadbury Schweppes (incl. Stimorol) Saatchi ● ● ● ● ● ● ●

Carlsberg Saatchi ● ● ● ● ●

Coca-Cola Co. Saatchi ● ● ● ● ● ●

Coccinelle Saatchi ● ● ● ● ● ● ● ● ● ●

Cyprus Tourism Organisation Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group Saatchi ● ● ● ● ● ● ●

Deutsche Telekom (T-Mobile) Saatchi ● ● ● ● ● ● ● ● ●

Diageo (incl Guinness) Saatchi ● ● ● ● ● ● ● ● ● ● ●

Emirates Airline Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Big G, Cereal Ptnrs) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (GMI) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Saatchi ● ● ● ● ●

Johnson & Johnson (McNeil) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kilroy Travels Saatchi ● ● ● ● ●

Marriott International (Ritz-Carlton) Saatchi ● ● ● ● ● ● ●

Novartis Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Ciba Vision:Dailies,

O2Optix, AirOptix) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Piaget Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Crest,

Blend a Med, AZ, Fluocaril) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Fixodent,

Kukident, Blend a Dent) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Head & Shoulders) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Olay) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co.

(Pampers/Kandoo) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Safeguard) Saatchi ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Tide/Ariel) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reporters Sans Frontieres Saatchi ● ● ● ● ● ● ●

Sony Corp. Saatchi ● ● ● ● ● ● ● ● ● ● ●

Sony Ericsson Mobile Comms. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Starbucks (CPG) Saatchi ● ● ● ● ●

Toyota Motor Corp. (Lexus) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. (Toyota) Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Nations Saatchi ● ● ● ● ● ●

Visa International Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Walt Disney Co. (ESPN) Saatchi ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 43GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

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gium

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land

NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Saatchi & Saatchi

Page 44: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Adidas (adidas) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Apple TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

BNP Paribas TBWA ● ● ● ● ● ●

Canon TBWA ● ● ● ● ●

Henkel TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars Inc. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McCain TBWA ● ● ● ● ●

McDonald’s Corp. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Michelin TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Haagen Dazs) TBWA ● ● ● ● ● ● ● ● ● ●

Nissan Motor Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer TBWA ● ● ● ● ● ● ● ● ● ● ● ● ●

Pioneer TBWA ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. TBWA ● ● ● ● ●

Renault TBWA ● ● ● ● ●

Samsonite Corp. TBWA ● ● ● ● ● ● ● ● ●

Shangri-La Group TBWA ● ● ● ● ●

Singapore Airlines TBWA ● ● ● ● ● ● ●

Sony Corp. (PlayStation) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Standard Chartered Bank TBWA ● ● ● ● ● ● ● ● ● ● ● ● ●

Tchibo Holding (Beiersdorf) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tom-Tom TBWA ● ● ● ● ● ● ● ●

Unilever (Bestfoods) TBWA ● ● ● ● ● ● ●

V&S Vin & Sprit (Absolut) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 44GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

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ico

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guay

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tics

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and

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Nor

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Pol

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l

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ania

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and

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

TBWA Worldwide

Page 45: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Coca-Cola Co. United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Georgia-Pacific Corp. United ● ● ● ● ● ● ● ● ● ● ● ● ●

International Olympic Committee (IOC) United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co.

(Montblanc Fragrance) United ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 45GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

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Mex

ico

Para

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Per

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Voluntarily UnitedGroup of CreativeAgencies

Page 46: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Coca-Cola Co. (Coke) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electronic Arts W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nike W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. (Escada) W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sharp Corp. W&K ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 46GLOBAL MARKETERS: Global Accounts by Agency Network

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

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a

Cent

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mer

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bb

ean

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Aus

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Bal

kans

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tics

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gium

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and

Fran

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man

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Nor

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IS*

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akia

Spai

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Swed

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Wieden & Kennedy

Page 47: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Citigroup (Citibank) Wunderman ● ● ● ● ● ● ●

Coca-Cola Co. Wunderman ● ● ● ● ● ●

Diageo Wunderman ● ● ● ● ●

Ford Motor Co. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Wunderman ● ● ● ● ● ● ● ● ●

Microsoft Corp. Wunderman ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Corp. Wunderman ● ● ● ● ● ●

Telefonica Wunderman ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 47GLOBAL MARKETERS: Global Accounts by Advertiser

U.S

.

Can

ada

Arg

enti

na

Bol

ivia

Bra

zil

Chi

le

Col

ombi

a

Ecua

dor

Mex

ico

Para

guay

Per

u

Uru

guay

Vene

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a

Cent

ral A

mer

ica*

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bb

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*

Aus

tria

Bal

kans

*

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tics

*

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gium

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and

Fran

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man

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Wunderman

Page 48: GLOBAL 21st Annual MARKETERS - Ad Age · Ogilvy & Mather Worldwide O&M WPP Group ... Venezuela Central America* Caribbean* Austria Balkans* Baltics* Belgium Czech Rep Denmark Finland

Accenture Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Altria Group Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Asia Pacific Breweries (Tiger Beer) Y&R ● ● ● ● ●

Bacardi Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Barilla Holding Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bel Group Y&R ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes Y&R ● ● ● ● ●

Campbell Soup Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Caterpillar Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chevron Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Citigroup (Citibank) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Colgate-Palmolive Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (biscuits) Y&R ● ● ● ● ●

Danone Group (fresh dairy pdts) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Volvic Water) Y&R ● ● ● ● ● ●

Decathlon Y&R ● ● ● ● ● ● ● ● ● ●

DM-Drogeriemarkt Y&R ● ● ● ● ● ●

Ford Motor Co. (Land Rover) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. Y&R ● ● ● ● ● ● ● ● ●

Hershey’s Chocolate Y&R ● ● ● ● ● ● ● ●

Hilton Hotels Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hitachi Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. Y&R ● ● ● ● ● ● ● ●

Paramount/United

International Pictures Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Singapore Tourism Board Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Telefonica Y&R ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth Y&R ● ● ● ● ● ● ● ●

Xerox Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

November 19, 2007 | Advertising Age | 48GLOBAL MARKETERS: Global Accounts by Agency Network

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Nor

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Pol

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company (division or brand) network

Key to multi-network marketing organizations: Interpublic Group of Cos.; Havas; Omnicom Group; Publicis Groupe; WPP Group; other networks. *See notes on Page 3 for country groupings and agency network abbreviations.

Y&R Advertising