21 traffic building tips from pro bloggers
TRANSCRIPT
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TrafficBuildingTips
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TrafficBuildingTips
"Finding success is all about taking action. You can read all
you want, but nothing will happen until you execute."
-Pat Flynn, Smart Passive Income
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If you have a blog, you know how
importanttraffic is.
If you have a blog, you know how
importanttraffic is.
If you have a blog, you know how
importanttraffic is.
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More traffic means more people buying
your products, joining your list and
more sales for your
business.
More traffic means more people buying
your products, joining your list and
more sales for your
business.
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THESE
21TIPSWILL HELP
THESE
21TIPSWILL HELP
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We’ve polled 21 of the most successful bloggers to bring you the best tips to make your blog more
attractive, more sharable, and ready to attract the right prospects to your business.
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Let’s get started!Let’s get started!
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Your first job is to understand the problem
your audience is trying to solve.
UNDERSTAND YOUR AUDIENCE#1
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#1 UNDERSTAND YOUR AUDIENCE
“You need to understand your
audience better than they understand
themselves.”- Brian Clark,
CopyBlogger
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Typically, more targeted is better—targeting millennial
leaders is better than targeting any leader and
writing for online entrepreneurs is better than targeting any entrepreneur.
#1 UNDERSTAND YOUR AUDIENCE
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If your goal is to build readers by publishing consistently it helps to block time every week on the same days (like 1 hour in the morning).
#2 BLOCK TIME TO WRITE
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"Writing is like the gym: the more often you go,
the more results you see.” - Ann Handley, MarketingProfs.com
#2 BLOCK TIME TO WRITE
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A quick way to save time, organize your content and
get to first draft is with a writing template.
#3 SAVE TIME WITH A TEMPLATE
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It could be as simple as:1. Opening2. The problem3. Promise a solution4. List 3-5 solutions5. Conclusion6. Call-to-action
#3 SAVE TIME WITH A TEMPLATE
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Just like buying a car, your blog allows prospects to test drive your solutions
before buying. That’s why you need to share your best ideas
and solutions every time.
#4GIVE THEM YOUR BEST
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“Give away free content that adds value to people’s lives
‘until it hurts’ andthey will love you and become loyal fans.”
-Jeff Bullas, JeffBullas.com
#4GIVE THEM YOUR BEST
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With just a bit of extra effort you can turn a boring headline like
“5 ways to lose weight”, into one that gets more attention and more shares, like “This is How Much You Should Walk to Lose Weight Fast”
#5WRITE GREAT HEADLINES
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“Without a compelling promise that turns a
browser into a reader the rest of your words may as
well not exist.” - CopyBlogger
#5WRITE GREAT HEADLINES
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#6GO BIG WITH AN ULTIMATE POST
Sometimes a topic deserves more depth and more content. An ‘Ultimate post’ is a more
detailed, in-depth post about a topic your readers
are hungry for.
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#6GO BIG WITH AN ULTIMATE POST
“Longer content is 52% more likely to get heavily shared. Aim for at least 2,000 words per post.”
-Brian Dean,Backlinko.com
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#7MIX IT UP!
If you want readers to keep coming back, experiment with different topics and
themes - just like a magazine.
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#7MIX IT UP!
Experiment with:
• List post “5 surprising ways to reduce clutter”
• Being controversial “Most time management books are a waste of time”
• Being contrarian “Why a little clutter is a good thing!”
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#7MIX IT UP!
Experiment with:
• A case study “How this entrepreneur cleaned up their life”
• Personal sharing “Clutter and why I needed to get help”
• Video post “Learn how high achievers start their day”
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#7MIX IT UP!
“Focus upon creating content that changes people’s lives in
some way and itwill help people to feel like
they know, like and trust you.”
-Darren Rowse,ProBlogger.com
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#8DRESS IT UP WITH PICTURES
Our brain can process images some 60,000 times faster than words.
Posts that contain multiple images receive double the social media
shares compared to articles with only one image.
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#8DRESS IT UP WITH PICTURES
“Help people help you by providing an image that they can share—if
people can look like a rockstar sharing your content, it’s a win!”
- Peg Fitzpatrick, PegFitzpatrick.com
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#9GO VIRAL WITH VIDEO
Even a short video can add variety to your posts and enhance your reader’s
experience. Your videos don’t have to be professionally
produced—as long asyou have good light and sound, you’re good to go.
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#9GO VIRAL WITH VIDEO
“Video is quickly becoming one of the most effective ways to drive floods of
targeted traffic directly to your blog, sales pages and
other online offers.”- James Wedmore, JamesWedmore.com
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#10 EXPOSE YOURSELF
Even if you’re writing a B2B business blog, readers
want to know something about the person behind
the blog. If you write about customer service, you can
share a story of a good/bad/indifferent
service experience you had.
Even if you’re writing a B2B business blog, readers
want to know something about the person behind
the blog. If you write about customer service, you can
share a story of a good/bad/indifferent
service experience you had.
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“Don’t delegate relationship building or try to outsource your
personality.”-Mari Smith,
MariSmith.com
“Don’t delegate relationship building or try to outsource your
personality.”-Mari Smith,
MariSmith.com
#10 EXPOSE YOURSELF
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#11 CREATE ROUND-UP POSTS
A round-up post is a collect of opinions, interviews,
reviews—anything that brings together solutions
from a variety of sources. For example, a collection of book
reviews, or opinions from authors, or advice from
bloggers (like this article)
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#11 CREATE ROUND-UP POSTS
“The experts that participate in your roundup
can send traffic directly to your post by sharing it with
their (often large) social followings—it’s the type of
content people actively want to share.”
- Jon Morrow, Smart Blogger
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#12 DELIVER MORE OF WHAT THEY WANT
While you might be tempted to keep
dreaming up new topics; if readers already ‘vote’
with their traffic, comments and social
shares, give them more on those topics.
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Even a short video can add variety to your posts and enhance your reader’s
experience. Your videos don’t have to be professionally
produced—as long asyou have good light and sound, you’re good to go.
#12 DELIVER MORE OF WHAT THEY WANT
“Pay attention to what your readers respond to and find a way to deliver
more of the same.”
-Hugh Culver,
getSOS.net
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#13 WRITE LIKE YOU SPEAK
Like any discussion, you’re more authentic if you write like you
speak. Avoid unusual words, or overbuilt, or awkward sentences that slow the reading experience.
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#13 WRITE LIKE YOU SPEAK
“Always use a conversational tone and keep it light.”
- Rich Brooks, Take Flyte Media
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#14 DON’T TRY TO BE EVERYWHERE
When promoting your blog, it might be tempting to try to be
everywhere—one day you’re all over Twitter, then it’s back to
Instagram and Facebook, thenLinkedIn. Instead, choose 2-3 channels (like LinkedIn and
Twitter), build up your followers, and apply a simple
promotional sequence for every blog post.
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#14 DON’T TRY TO BE EVERYWHERE
“Your audience will dictate where they want to see you
by the way they interactwith you.”
- Leslie Samuel, Become A Blogger
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#15 MAKE IT EASY TO CONSUME
Always design your post to be easy to consume: use
short sentencesand paragraphs, dashes
and em-dashes to break up your reading, sub-headings for any post longer than 300 words and insert images to
break up long posts.
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#16 BUILD YOUR EMAIL LIST
Building your list allows you to use direct email to promote sales, webinars, contests, surveys and to promote every blog post.
Experiment with different opt-in offers and measure your results -
your blog should be a magnet to attract more prospects to your list.
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#16 BUILD YOUR EMAIL LIST
“Building an email list is one of the cheapest, most
cost-effective solutionsfor staying in touch with
your prospects and customers.”
- Derek Halpern,Social Triggers
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#17 PROMOTE, PROMOTE, PROMOTE
If you want to get noticed, you have to promote every
post. Email your list, promote on social media,
repost on LinkedIn and Medium and respond to every comment, retweet
and share. And document your process - eventually
you should outsource part, or all, of it.
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#17 PROMOTE, PROMOTE, PROMOTE
“Think of it more as publishing instead of
marketing. Be authentic as a publisher and create content that helps you connect to everyoneelse...because they're already connected.”
- Mitch Joel, Six Pixels
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#18 MAKE YOUR READER FEEL SMART
Readers share what makes them look
smart—your job is to write compelling,
original content that makes them think:
“This is so good I need to share it.”
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#18 MAKE YOUR READER FEEL SMART
“If you want these people to share your content,
create objectively exceptional content.”
-Marcus Taylor,Venture Harbour
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#19BE CONSISTENT
Plan to publish on the same day, at the same time every
week or two weeks. Consistent publishing encourages consistent
readers and makes it easier for you and your team to
execute, measure and modify both the publishing and promotion of the post.
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#19BE CONSISTENT
“It’s much easier to lose your traffic than it is to
build it up, so make sure you consistently blog.”
- Neil Patel, NeilPatel.com
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#20DON’T MEASURE STATISTICS TOO EARLY
It takes time before you’ll see the results you want from you blog. Be patient and
create goals for traffic and list building, and measure results (at
least monthly).
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#20DON’T MEASURE STATISTICS TOO EARLY
“If you’re obsessing over daily numbers and
you’re only a few months into your
blogging journey, you’re wasting your time. It’s
still too early to pay close attention to
trends.” - Jeff Goins,
Goins Writer
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#21AND FINALLY…EXPERIMENT!
Try different topics, headlines, ultimate
posts, themes, images, video, round-up posts, and promotion. Then
watch your reader comments, social shares and changes in traffic.
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#21AND FINALLY…EXPERIMENT!
The more you experiment and refine
your blog (and measure results), the better it is for your readers and
the more readers they’ll bring to your blog.
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And now it’s time to get
started!
And now it’s time to get
started!