Impromptu

App Store Description

Impromptu is an app that is an event organizing tool for you and Your friends.

It allows users to quickly create an event and invite their friends along.

As the name suggest the app is more for last minute events, such as catching a midnight movie, supper or hang out, but it can be use fororganizing events in advance.

Features:More focus in event organizingAllow keep feedback

Gist of the description:

- Like Facebook’s event function

- More focus in event organizing

- Easy to share with friends and getFeedback fast

Problems

Problem 1

Hey! R u free 2nite?

Problem 1Yea…

Maybe…

………..I want to catch a movie

Problem 1

Problem 2

“Facebook is losing its edge among college-aged adults” – comScore

Objectives

Vision:One’s social network is defined by the offline friends and its network, not the number of friends they have on Facebook.

Mission:Make organizing gatherings quick and easy.Try to bring human interaction offline rather than just being constrained to online platform.

Target Audience

“Organizing a gathering is always a chores.”

Characteristic:

- Age between 17 to 35

- Owns a smart phone and is tech savvy

- Dislike/ Using less of Facebook

Key Goals:- Wants to organize events, without much hassle- Get feedback from the attendees ASAP

We Must:- UI/UX => More for less- Focus on the feedback

Behaviors:- Busy with their own life- May have different interests- Have a difficult time fixing a date or activity

We Must not:- Make things more complicated, or requires them to put in more effort

“Organizing a gathering is always a chores.”

Users’ Journey Map

1st Home page:

- Open Events for anyone to join

- Arranged by date and time

- Attendance

2nd Home page:

- Events by invites

- Create events

- Attendance

Creating an Event:

- Simple setting => Expecting lesser change

- Advance setting => Polling

- Share the Event => Copy a link to be paste on group chat

Joining an Event:

- Received the invites

- Make the decision and wait

- Events can be call off

Miscellaneous:

- Profile => Security reasons

- Favorites => Bookmark your Favorite events

Competitors

• Main competitor => Facebook• Other current similar apps:– Pro Party Planner– Eventbrite