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NATIONAL REACH. LOCAL KNOWLEDGE.

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• 2060 Digital’s parent company is Hubbard Radio.

• Under the Hubbard umbrella: 46 radio stations, 13 television stations, REELZChannel, and 2060 Digital.

• 2060 Digital is a stand alone digital marketing agency with over 60 employees 100% dedicated to providing clients with the best-in-class digital solutions and services.

• Our offices and resources are located in Washington D.C., Cincinnati, Chicago, St. Louis, Minneapolis-St. Paul, Phoenix, and Seattle.

• When people hear “digital” they equate it to “automatic” but the opposite is actually true.

• Human interaction and intelligence is important in the tactical and strategic management of your digital marketing program.

• Each 2060 Digital client is assigned a Digital Project Manager (PM) and team who manually watch and manage your account.

• Your PM is always available to answer questions, provide reporting, and deliver campaign status updates.

FINGERS NEED TO BE TOUCHING KEYBOARDS

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ADVANTAGES OF DIGITAL

• Demographics/geography dictates budget.

• Budget can and in many cases should be adjusted based on analytics and reporting.

• Creative can be adjusted quickly mid-campaign. A/B testing allows you to maximize your marketing effort.

• Marketing with a purpose – we lead the audience to where we want them to go.

• Measurable and transparent.

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360 DEGREE APPROACH

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REASONS TO UPDATE YOUR WEBSITE

• Your website is not built in responsive design.

• Your content is old and can’t easily be updated.

• Your site just looks old.

• The site does not match your brand.

• Your competitors’ sites look better than yours.

• “Just Google it.”

• Your website does not rank in the search engines.

• You used a “free” website development tool.11

MOBILE IS A MAJOR FACTOR

• Based on proposals provided to clients,

PC searches account for 58% of the

impressions viewed, Mobile Phones 32%,

and Tablets 10%. Mobile phones

account for 50% of the clicks, PCs

account for 36%, and Tablets 14%. (2060

Digital March 2015)

• 57% of the U.S. population owns a

smartphone (according to a Pew study).

• 46% of mobile users say they are

unlikely to return to a website they had

trouble accessing from their phone.

(Gomez)12

Americans spend two hours per day on average on their mobile device.(Pew Study)

BOTTOM LINE: YOU NEED A MOBILE SITE

Customers want to know:

• Are you open & how do they get ahold of

you?

• Do you have what they are looking for?

• How much does it cost?

• Where are you located & how do they get

there?

Keep it simple and make it thumb-friendly.

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SOCIAL MEDIA IS ‘STICKY’

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Social Media is more than Posting.

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• 64% say they use a social media site at least once a day.

• 90% of buyers trust peer recommendations.

• As with any marketing plan a social media strategy is needed to properly develop engagement and advocates.

• Content calendars allows you to understand what should be created based on what your audience wants, time of year, and what you can promote.

• Social media is about having a conversation. And the best way to be a good conversationalist is by listening first. 

• Keep your brand in mind when creating a strategy.

Even the most advanced social media strategies can use new ideas, graphics, and apps to help reach your goals.

• Social Media Setup and Refresh• Facebook Apps• Contests and Sweepstakes• Promotional Campaigns• Targeted Advertising

SUPPLEMENT YOUR SOCIAL MEDIA STRATEGY

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• SEO allows your website to appear at the top of an organic search with the keywords your customers are searching.

• SEO takes some time to ramp up and is dynamic in nature with continual algorithm changes.

• SEO is ongoing. You cannot stop or you will drop in the rankings.

• Budget is fixed.

• 85% of all clicks happen in the organic search.

• Execution of SEO should be done in the USA to ensure transparency.

SEO: SEARCH ENGINE OPTIMIZATION

Organic Results

85%

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• Put your website at the top of a search engine’s paid listings under the keywords that match your business or product.

• You only pay if a potential customer “clicks” on your ad.

• Excellent for seasonality or strategic alignment with your business sales cycles.

• Can be turned off and on.

• Position 1.6 – 1.7 is crucial to your campaign success. Do not sacrifice position for budget.

• Can fit any budget.

• Your provider should show transparency.

PPC: PAY PER CLICK

Sponsored Results

15%

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TRANSPARENCY IS VITAL

You should see how your PPC budget and strategy is being executed in Google AdWords before you start your campaign.

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• Most display ads are bought and sold through ad exchanges.

• This allows you to reach your target audience across 90% of the web on sites such

as CNN, Fox News, Women’s Day, Rolling Stone, SI.com, and 1,000s of local sites.

• Important: All ads should appear above the fold.

• There are 6 standard ad sizes and all should be designed including mobile.

HOW DISPLAY ADVERTISING WORKS

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AD EXCHANGE SAMPLE:

REACH YOUR TARGET AUDIENCE

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Website RetargetingThe most highly targeted because the targets came to your website.

Behavioral/Affinity data elementsZero in on who, what, why, and how a targets interacts on the web. Ads appear on the sites where the targets are looking. Highly targeted.

Content/ContextualAds appear where a target may be getting information. Less targeted.

Run of NetworkGenerally for branding, events, and/or very wide demos (i.e., “Women” or “Adults 25-54”).

Geography/DemographicsThe first determination

SERVE THE PERFECT CREATIVE

• Triggered ads allow specific ads to appear at the most relevant time to any domain or device using a data feed to trigger ad delivery (e.g., weather, sports scores, Twitter hashtags, etc.).

• The creative changes automatically when the condition is met.

• We can upload as many ad creatives as you’d like, utilize multiple ad sizes, assign triggers to each ad individually, track metrics continuously, and manage all of this for placement on our digital ad networks.

• Only through 2060 Digital can you “trigger” ads throughout the ad exchanges allowing your ads to appear on websites where your target audience is surfing.

Reduce Waste

Trigger Promotions 22

• We match the physical address to the computer address (IP Address) in the home and then target that specific home through the IP address not cookie data.

• We use your current database (CRM) and/or purchase a new database that provides us with the physical addresses to target.

• Utilizing Grid Targeting, you not only target your database, but the households in the direct geography that 100% match their demographics.

• IP Targeting gives you the option to “match back” those who saw your ads to those who purchased.

• It is more dynamic than direct mail, precisely extending your marketing reach with highly targeted online advertising.

IP TARGETING/GRID TARGETING

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Quality Targeting Equation based on “User Location Data”. This technology allows us to target people to five decimals of accuracy within any geographic area. This technology is ideal when targeting one, or various specific buildings since it delivers the highest level of geographic accuracy combined with behavioral parameters.

What is “Nano” Targeting?

DEVICE LAT/LONG QUALITY

PLACES DATA QUALITY QUALITY TARGETING

+ =

• Precise real-time location data, to reach marketing based audiences, requires a minimum of 4 decimal places.

• We use 5 place precision allowing us to accurately target small venues with precision.

• 5 Decimal Places = ~1 meter: Accurately located inside a small venue or coffee shop

• 4 Decimal Places = ~10 meters: Outside a small venue or coffee shop

• 3 Decimal Places = ~100 meters: Football field away from the target venue.

• 2 Decimal Places = ~1,000 meters: Over 1KM away from your target venue

• Competitor “GeoFence” technology truncates the coordinates down to 2-3 decimals at best

What is “Nano” Targeting?

What is “Nano” Targeting?

Using “probabilistic algorithms” follow your audience once they leave the proximity. For example: If someone opens up their Gmail account inside the proximity, and then returns home and opens up that same Gmail account - this technology could use “probabilistic

algorithms” to relay that this is the same person.

• Only pay when people watch - With YouTube video ads you pay only when someone chooses to watch your ad, so you don't waste money advertising to people who aren't interested in your business.

• Reach your ideal customer - Target the right people based on who they are, where they're located, and their interests–for example, men aged 18-34 in Phoenix or women who enjoy travel.

• It is more than YouTube. We can serve your video ads on a potential of 2 million+ websites through the Google Display Network.

• Show up across devices - 25% of all YouTube views happen from a mobile device.

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YOUTUBE FOR VIDEO

VIDEO PREROLL

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• Research shows that shoppers remember 50% more from watching a video than from text alone, and more than 83% of Internet users now consume video across all age groups.

• Pre-Roll video ads are typically displayed as 15- or 30-second commercials that are watched before a viewer can see a video they're seeking online.

• Your video will be placed across all major exchanges to engage your customers on computer, tablet and smart phone screens.

• Pre-Roll video can target viewers based on a large number of different options such as demographics, geographical location, and spending habits.

CONTENT MARKETING: BLOGS

• FACT: Companies that blog receive 55% more web traffic and 70% more leads than those that don't. (HubSpot)

• EDUCATE: Blogging is an effective way to reach your target audience with useful, educational information they're searching for.

• EXPERTISE: Position yourself as the expert in your field by providing useful and credible information.

• SEO: Search engines love content that’s recent, relevant, and authoritative. Blogging is a key component in building your search ranking.

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CONTENT MARKETING: VIDEO

• INCREASE CONVERSION RATES: According to a recent survey conducted by Video Rascal, 85% of people are more likely to buy a product once they see an accompanying video.

• IMPROVE WEBSITE SEO: A site that featured video was 50x more likely to rank on the first page of Google. (Search Engine People)

• INCREASE WEBSITE TRAFFIC: YouTube is the 2nd biggest search engine on the Internet with more than 1.6 billion searches per month. (Spork Marketing)

• GO VIRAL: Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

• SHOWCASE YOUR PERSONALITY: Customers buy from people they like. Video helps potential customers gain a sense of trust in you and the products you sell if they are able to see you and create a ‘virtual’ connection.

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THANK YOU!

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Fernando MercadoDigital Brand Strategist(office) 312.297.5115 | (mobile) 773.934.7279 2060 Digital 130 East Randolph Suite 2780| Chicago, IL 60601| 2060digital.com