Making crop choices for 2021 and beyond?The Western Producer’s New Seed Variety Guide provides growers with the power to decide. Make your new seed varieties top of mind. Reach these growers early in the decision making process. This New Seed Variety Guide will only feature new seed varieties, from all the major and minor crops grown in western Canada, that were registered in the past 2 years. Your new varieties will be front and center and not competing for real estate with varieties that have had their day in the sun. Also, the New Seed Variety Guide will provide a full editorial package. It will look at what’s really new in the seed industry and what is coming down the pipe that will help farmers reach their yield potential now and into the future. Get in front of farmers who want to be the first to unlock the power a new seed variety can have on their farm. And don’t miss out on that cutting edge farmer telling everyone about it.

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2021 NEW SEED VARIETY GUIDE

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PUBLICATION DATE - October 1, 2020

BOOKING DEADLINE - AUGUST 25, 2020MATERIAL DEADLINE - SEPTEMBER 1, 2020

The wheat variety that almost never was | P.18

Good genes make for a better fit for farmers | P.27

Beer 101: The makings of a good brew are on your farm | P.22

seedvariety guide 2020

new

f a l l 2 0 1 9

project expands lentil varieties P.8

new wheat varieties safe for celiacs? P.12

wheat advocate retires P.16

Publication: Western Producer

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File Name: InVigor_3 Page Cover Ad_v2

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open to find out how >>

A PROVEN FIT

Always follow grain marketing and all other stewardship practices and pesticide label directions. Details of these requirements can be found in the Trait Stewardship Responsibilities Notice to Farmers printed in this publication. ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® Technology contains genes that confer tolerance to glyphosate. Glyphosate will kill crops that are not tolerant to glyphosate. Roundup Ready® and TruFlex™ are trademarks of Bayer Group, Monsanto Canada ULC licensee. PROVEN® SEED is a registered trademark of Nutrien Ag Solutions (Canada) Inc. Nutrien Ag Solutions and Design is a trademark of Nutrien Ag Solutions, Inc. | 09/19-65997-2B

Our new canola hybrids bring TruFlex™ performance in a Proven package, giving you a choice in Roundup Ready® technology. Choose PV 780 TC for clubroot resistance and consistently high yields. Go with PV 760 TM if you need the option to straight cut your canola. Either way, you’re getting disease management, wider spray windows and application rate flexibility, plus the ability to grow in all maturity zones. Find the perfect fit for your farm with a Proven® Seed TruFlex™ canola hybrid.

with Roundup Ready® Technology

760TM

65997-2_NAS_2019_Proven_Canola_TruFlex_8-125x10-75_a1.indd 1 2019-08-29 11:26 AM (2019 NEW SEED VARTIETY GUIDE SHOWN)

THE WESTERN PRODUCER — ALWAYS YOUR FIRST CHOICEWWW.PRODUCER.COM Rates effective January 1, 2020

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The wheat variety that almost never was | P.18

Good genes make for a better fit for farmers | P.27

Beer 101: The makings of a good brew are on your farm | P.22

seedvariety guide 2020

new

f a l l 2 0 1 9

project expands lentil varieties P.8

new wheat varieties safe for celiacs? P.12

wheat advocate retires P.16

Publication: Western Producer

Page Position: 3 Page Gatefold_Cover

Live Area:

Trim size: 7.625x10.75” & 7.875x10.75”

Bleed:

CMYK

PMS

BW

PMS

CREATIVE STUDIO ART

PROOF #

ART DIR CLIENT

ACCT MGR PROD MGRCOPYWRITER SPELLCHECK

. Desiree V2. .

. . 09/17/19. .

Client: BASF Can

File Name: InVigor_3 Page Cover Ad_v2

Project Name: InVigor 3 Page Cover Ad

Docket Number: 2713

Ad #:

open to find out how >>

A PROVEN FIT

Always follow grain marketing and all other stewardship practices and pesticide label directions. Details of these requirements can be found in the Trait Stewardship Responsibilities Notice to Farmers printed in this publication. ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® Technology contains genes that confer tolerance to glyphosate. Glyphosate will kill crops that are not tolerant to glyphosate. Roundup Ready® and TruFlex™ are trademarks of Bayer Group, Monsanto Canada ULC licensee. PROVEN® SEED is a registered trademark of Nutrien Ag Solutions (Canada) Inc. Nutrien Ag Solutions and Design is a trademark of Nutrien Ag Solutions, Inc. | 09/19-65997-2B

Our new canola hybrids bring TruFlex™ performance in a Proven package, giving you a choice in Roundup Ready® technology. Choose PV 780 TC for clubroot resistance and consistently high yields. Go with PV 760 TM if you need the option to straight cut your canola. Either way, you’re getting disease management, wider spray windows and application rate flexibility, plus the ability to grow in all maturity zones. Find the perfect fit for your farm with a Proven® Seed TruFlex™ canola hybrid.

with Roundup Ready® Technology

760TM

65997-2_NAS_2019_Proven_Canola_TruFlex_8-125x10-75_a1.indd 1 2019-08-29 11:26 AM

2021 NEW SEED VARIETY GUIDE

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(2020 NEW SEED VARTIETY GUIDE SHOWN)

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