2020 sponsorship prospectus - cisco2020 sponsorship prospectus canada feb - nov edmonton vancouver...

2020 Sponsorship ProspectusCanada

Feb - Nov

EdmontonVancouverWinnipegCalgary

HalifaxTorontoOttawaMontreal

Cisco Connect events bring together technical education content, networking opportunities, and expert insight to communities across the globe to realize the impact and implications digital transformation has on local industries, businesses, and markets.

Become a sponsor at Cisco Connect Canada and generate leads, position your brand, showcase your relationship with Cisco and make a lasting impression on IT influencers.

Anticipated attendees approximately over

6,900

2020

Canada

Cisco Connect CanadaCisco Canada’s annual customer and partner conferences are premier events for the education and inspiration companies need to thrive in the world of digital business.

Calendar Demographics Sponsor Sponsorship Opportunities

FAQ Contact

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Sponsorship Agreement

Event Details

Event Details


FAQ Contact Sponsorship Agreement

Event Details

Cisco Connect events offer exclusive access to:

Insights from Cisco’s leadership on our strategic direction and partnerships

Educational content on the technologies our customers already use, and the technologies they will rely on in the future

The latest and greatest products and solutions Cisco is introducing to assist attendees with their jobs and drive business outcomes

Unlike other technology events, Cisco Connect focuses on how our, as well as our Partner’s, technologies can make your business more secure, efficient, and put you ahead of the competition

Event Details

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Canada

Our Target Customer• Collaboration Buyer• Data Center Buyer• IT Buyer• IoT Buyer• Network Buyer• Lines of Business• Security Buyer

Who Attends? • CIO/ CTO• Director of Technology• Engineers• Infrastructure Manager• IT Specialist• Network Administrator• Network Architect• System Administrator


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Event Details

Cisco Connect also offers Cross-Architecture Learning:You will get dedicated technical/educational tracks on:

Sessions are Cisco-led with hands-on, collaborative learning opportunities to help customers solve their technology challenges.

Security Data Center Collaboration

EnterpriseNetworking

Global ServiceProvider

Services

Event Details

Canada

DevNet

Business IT &

Management


FAQ Contact Sponsorship Agreement

Event Details

The World of Solutions is an exhibition and interactive learning zone that allows attendees to immerse themselves in the latest and most relevant trends in the technology world. The World of Solutions will lead you to a more connected and collaborative world.

Cisco Connect will give your company the opportunity and visibility to show all Cisco Connect attendees the products and services that you have to offer in order to transform their business.

World of Solutions

Event Details

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Canada

*Attendance estimates; Cisco makes nowarranties regarding the number of personswho will attend the Cisco Connect Event.

Canada

Premier LocationHighly coveted market/highly attended, attendee paid event, various sponsorship levels

Tier 1 LocationHistorically strong customer attendance, highly probable growth market, free customer entry

Tier 2 LocationMid-size market, Attendee targets in 200-500 range, free customer entry

Toronto | October 15, 2020 Toronto Congress Centre Expected attendance: 2,800

Montreal | November 26, 2020 Palais des congrès de Montréal Expected attendance: 1,400

Edmonton | TBD Edmonton Convention Centre Expected attendance: 350

Winnipeg | TBD Delta by Marriott Winnipeg Expected attendance: 250

Halifax | April 15, 2020 Halifax Convention Centre Expected attendance: 450

Vancouver | February 27, 2020 Sheraton Vancouver Wall CentreExpected attendance: 550

Calgary | April 7, 2020 Calgary TELUS Convention Centre Expected attendance: 450

Ottawa | October 27, 2020 The Westin OttawaExpected attendance: 400

2020 Calendar

Calendar

Demographics Sponsor Sponsorship Opportunities

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Event Details Calendar

Purchasing Role

Company Size

4%7%

10%

25%

40%

Influence

Evaluate

Authorize

21%

6%

72%

Enterprise

Mid-market

Small

Unknown

@CiscoCanada #ConnectCanada

Attendees across the country

6,900+

Companies that joined us across Canada

2,100+

Trend in Canada on Twitter with 1,700 mentions of #CiscoCanada

#5

People reached through Twitter, LinkedIn, and Facebook

623.1k

Hours of educational content across Canada

204

Cisco Connect Canada brings together the best of breed IT Professionals who are looking to improve and update their organisation’s infrastructure, creating long-term post-event pipeline opportunities and mindshare for Cisco Connect sponsors.

Page views on Twitter, LinkedIn, and Facebook

8.8k

Purchase

Other

Unknown

2019 Audience Demographics

Demographics

Calendar Sponsor Sponsorship Opportunities

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Event Details Demographics

Canada

ValueHere is why our Partners come back year after year to participate in the World of Solutions. Cisco Connect Canada events bring together the audience that you want to meet— technology innovators and decision makers.

Year-Round Customer Face TimeContinue conversations from Cisco Live and other large industry events by seeing local customers face-to-face at Cisco Connect Canada events. Dedicated networking opportunities guarantee your company quality networking time with local technical leaders.

Why sponsor?Becoming a sponsor offers you a unique opportunity to interact with an influential community of over 6,900 Cisco customer attendees across our eight-city tour, and is a perfect platform to gain customer leads and introduce new solution offerings.

Customer Attendance Growth Year Over YearEach year, Cisco Connect Canada events get bigger and better. Customer attendance estimates are provided before you commit, and we’re thrilled our events have grown in popularity—several becoming the flagship tech event in the area each year. Cisco is committed to keeping the conversations going after the event, so customers are continuously engaged in our solutions.

Required for Partner ParticipationBecause these events are customer facing, a sponsorship is required for your company to participate at Cisco Connect Canada events. We no longer accommodate partner participation at our events without sponsorship.

Sponsor

Calendar Demographics Sponsorship Opportunities

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Event Details Sponsor

Canada

Canada

Sponsor

Sponsors

Calendar Demographics Sponsorship Opportunities

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Event Details Sponsor

Premier - Connect Toronto Sponsorships

Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.

Discount pricing is granted when 2 or more events are contracted from the 2020 prospectus, regardless of tier. 2 Events: $500 off | 3 events: $750 off | + Events: $1,000 off. Discounts are applied to the total contract price, not by each location.

Sponsorship Opportunities

OPPORTUNITIES

Platinum Gold Silver Bronze Eco-system

$49,000 $37,000 $25,000 $13,000 $6,000

Booth Dimension 20’ x 30’ 20’ x 20’ 20’ x 10’ 10’ x 10’ 10’ x 10’Exhibit Staff PassesAdditional staff passes can be purchased for a fee, Includes: continental breakfast, lunch, reception.

6 4 3 2 2

Access to 1:1 meeting rooms. Pre-book via JiffleNow tool.

Lead Retrieval & Mobile App

Access to Wireless InternetWIRED internet: sponsors must order directly with venue’s supplier.

Standard electrical outlet provided (110V/15A)Extra outlets can be ordered directly with the supplier at each venue.

Exhibit Space Pipe & Drape (where applicable)

Logo recognition on Cisco Connect city-specific web page

Email template, Social Media messages for pre-event promotionPre-registration List (CASL compliant - title & company)

Logo recognition on “Thank You Sponsors” Print Signage

Prize Ballot Program

Calendar Demographics Sponsor FAQ Contact

10


Event Details Sponsorship Opportunities

Canada

Tier 1 & 2 City SponsorshipsDiscount pricing is granted when 2 or more events are contracted from the 2020 prospectus, regardless of tier.2 Events: $500 off | 3 events: $750 off | + Events: $1,000 off. Discounts are applied to the total contract price, not by each location.


Edmonton, Vancouver, Winnipeg, Calgary, Halifax, Ottawa, Montreal

Canada


OPPORTUNITIES

Tier 1 Montreal Tier 2

$6,000 $5,000

Exhibit Staff PassesAdditional staff passes can be purchased for a fee. 4 3

Booth Dimension (max. height depends on venue)10’ x 10’ 8’ x 8’

Draped 6 ft. table with 2 chairs Standard 115V/ 15A electrical outlet Extra outlets can be ordered directly with the supplier at each venue.

Wireless internet provided for Lead RetrievalIf WIRED internet required, sponsors must order directly with venue’s supplier.

Logo on Cisco Connect city-specific web page

Email template, Social Media messages for pre-event promotionPre-registration List (CASL compliant - title & company)

Logo recognition on “Thank You Sponsors” print signage

Lead Retrieval application only - BYOD non-tranferrable license for one user.

Prize Ballot Program


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Additional Sponsorship Opportunities

Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however,


OPPORTUNITIESPremier Toronto Tier 1 Montreal Tier 2

Double Exhibit SpaceDouble your booth space for 50% off. N/A $3,000 Available only if space is

not sold out

LanyardsSponsor provides co-branded lanyards for customers. $2,000 $1,000 $500

Event BagSponsor provides co-branded attendee bags distributed at check-in. $1,000 $750 $500

Keynote Video Advertisement - 30 to 45 sec. spot played during keynote address. $1,500 $1,000 $750

Main Screen Advertisement - played on main screen throughout the day N/A $750 $500

Get In The Bag – Delegate Bag InsertsSponsor to supply the printed collateral / branded item. $1,000 $500 $500

Directional Footprints to Your BoothSponsor to provide artwork. On-site placement (decals) must be approved by Cisco. $3,000(4) $2,000(2) $1,000

Graphic Display Advertising (easel signs)Sponsor to provide artwork. On-site placement must be approved by Cisco. $2,000 $1,000 $500

Attendee Pens - Item to be supplied by sponsor. $1,000 $750 $500

End of Day Cocktail ReceptionPartner provides hot appetizers and drinks during reception. Recognition on printed event signage. $1,000(4) $750(2) $500(2)

5-Minute Session Speaking IntroductionEco-system partners only - session selection must be approved by Cisco. $2,000 $1,000 $1,000

Branded Beverage Coasters for Dining HallPrint your message/ call to action on a coaster. Supplier to provide coasters. $1,000(2) $750(2) $500

Room DropShip your own collateral/ giveaway to be placed in general session or breakout session room. $1,500 $1,000 $500

Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.

All co-branded items must be pre-approved by Cisco.


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Canada

Frequently Asked QuestionsSign me up! What are my next steps?Contact Mark Milton ([email protected]) to begin the sponsorship contracting process. Once an agreement is received, Cisco Accounts Receivable will issue an invoice the week in which the event takes place.

Logistics information will be provided to the primary & logistics contacts as identified on the agreement approximately one month prior to each event.

2020 calendar of events availableThis prospectus covers the Cisco Connect Canada full-year events.

Can I share or split a sponsorship with another partner?Unfortunately not. Sponsorships cannot be shared among partners; exhibit space sharing is not permitted. Each participating sponsor must have their own sponsorship agreement.

LogisticsSponsor playbooks are provided approximately one month before each event and contain all the details and logistics you’ll need as an event sponsor. We will do our best to provide you with your 1st booth selection, which will be made available 3 weeks prior to the event.

Toronto Sponsorships AvailableSecure your space at the event with a Platinum, Gold, Silver, Bronze, or Eco-system sponsorship. Packages are customizable based on your exact needs. Please contact Mark Milton for details and availability.

PaymentsCisco AR only accepts cheque or wire/EFTpayment. Applicable taxes will be applied toyour invoice.

Reminder! Invoices will be issued the weekof the event.

Frequently Asked Questions


Contact

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Event Details FAQ

Canada

Global Contact Information

Cisco Connect Global Event LeadsCanadaMark Milton | [email protected]

USAMelissa Kuster | [email protected]

EMEAR Joanne Sackett | [email protected]

ANZNesrene O’Connell | [email protected]

AJC Lai Yun Ho | [email protected]

KoreaSun-joo Choi | [email protected]

ASEAN Peter Lye | [email protected]

Japan Taeko Miyazono | [email protected]

Great China, Hong Kong, Taiwan Lian Chang Hou | [email protected]

Taiwan Pamela Wang | [email protected]

IndiaRitika Jeremiah | [email protected]

Latin America Odette Latapi | [email protected]


FAQ Sponsorship Agreement

Event Details Contact

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Canada

2020 Sponsorship AgreementCanada


FAQ ContactEvent Details Sponsorship Agreement

15

2020 Sponsorship Agreement

Please complete the forms included here; return it to Mark Milton: [email protected]

Exhibit space and select sponsorship packages are limited in terms of the number of participants. Cisco is unable to accommodate requests once exhibit space at each location and/ or sponsorship packages have been sold out.

Competitive products/ solutions towards Cisco are not to be showcased at any time. Please review Terms & Conditions.

Date City Location Fee $CAD Choose Invoice in $CAD

Choose Invoice in $USD*

Feb 12, 2020 Edmonton Edmonton Convention Centre $5,000

Feb 27, 2020 Vancouver Sheraton Vancouver Wall Centre $5,000

Mar 5, 2020 Winnipeg Delta by Marriott Winnipeg $5,000

Apr 7, 2020 Calgary Calgary TELUS Convention Centre $5,000

Apr 15, 2020 Halifax Halifax Convention Centre $5,000

Oct 15, 2020 Toronto Toronto Congress Centre See Next Page

Oct 27, 2020 Ottawa The Westin Ottawa $5,000

Nov 26, 2020 Montreal Palais des Congrès de Montréal $6,000

Choose the event city you wish to sponsor:

PLEASE NOTE:Sponsorships are reserved on a first-signed agreement, first-received basis.

* If choosing to beinvoiced in USD,current rate ofexchange at time ofinvoicing will be used


FAQ Contact

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Event Details Sponsorship Agreement


If sponsoring Cisco Connect Toronto, select your booth size:

Premier - Cisco Connect Toronto Fee $ CAD Choose Invoicein $ CAD

Choose Invoice in $ USD *

Platinum - 20’ x 30’ $49,000

Gold - 20’ x 20’ $37,000

Silver - 10’ x 20’ $25,000

Bronze - 10’ x 10’ $13,000

Eco-system Partner - 6’ x 6’ $6,000

Brief description of the technology/solution being demonstrated:(For internal use only to manage competitive solution conflicts between partners. This information will not be published.)

Discount pricing is granted when 2 or more events are contracted from the 2020 prospectus, regardless of tier.

2 Events: $500 off 3 Events: $750 off 4+ Events: $1,000 off.

Discounts are applied to the total contract price, not by each location.

Pricing is $ CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. While we greatly value your participation, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.

* If choosing to be invoiced in USD, current rateof exchange at time of invoicing will be used


FAQ Contact

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Choose the additional opportunity you wish to sponsor:

Additional Opportunities Premier Toronto Tier 1 Montreal Tier 2

Double Exhibit SpaceDouble your booth space for 50% off.

N/A $3,000 **

LanyardsSponsor provides co-branded lanyards for customers.

$2,000 $1,000 $500

Event BagSponsor provides co-branded attendee bags distributed at check-in.

$1,000 $750 $500

Keynote Video Advertisement $1,500 $1,000 $750

Main Screen Advertisement NA $750 $500

Get In The Bag – Delegate Bag InsertsSponsor to supply the printed collateral/ branded item.

$1,000 $500 $500

Directional Footprints to Your BoothSponsor to provide artwork. On-site placement (decals) must be approved by Cisco.

$3,000(4) $2,000(2) $1,000

Graphic Display Advertising (easel signs)Sponsor to provide artwork. On-site placement must be approved by Cisco.

$2,000 $1,000 $500

Attendee PensItem to be supplied by sponsor.

$1,000 $750 $500

End of Day Cocktail ReceptionPartner provides hot appetizers and drinks during reception. Recognition on printed event signage.

$1,000(4) $750(2) $500(2)

5-Minute Session Speaking IntroductionEco-system partners only. Session selection must be approved by Cisco.

$2,000 $1,000 $1,000

Branded Beverage Coasters for Dining HallPrint your message/ call to action on a coaster. Supplier to provide coasters.

$1,000(2) $750(2) $500

Room Drop Ship your own collateral/ giveaway to be placed in general session or breakout session room.

$1,500 $1,000 $500

*All co-branded items must be pre-approved by Cisco

**Available only if space is not sold out


Pricing is $CAD + applicable local taxes. Excluding partner passes, additional sponsorship opportunities are only available in conjunction with an exhibitor or above level sponsorship. We greatly value your participation; however, Cisco Funding (i.e. JMF, Partner Plus) may not be used for Cisco-led event sponsorships.


FAQ Contact

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Sponsor Contact & Payment InformationPartner Name:

Billing Company Address:

Primary Contact Name: Title: Email: Phone:

Event Logistics Contact: Title: Email: Phone:

Authorizing Signature Date:

Limitations of LiabilityNo party shall have any liability for any indirect, incidental, special or consequential damages, including but not limited to reliance, damages or liability based on another party’s revenue, cover or loss of anticipated profits, even if the party has been advised of the possibility of such damages; and neither party’s liability for damages relating in any way to this Sponsorship Agreement or the conduct of the parties in furtherance hereof under any legal theory whether contract, tort, product liability, breach of implied duty or otherwise shall exceed the monies paid by the Partner to Cisco under this Sponsorship Agreement.

Typing your name in the “Authorizing Signature” box above, constitutes a digital signature. The individualsigning this contract represents and warrants that they are duly authorized to execute this binding contract on behalf of the named Sponsor (hereinafter, Sponsor shall also mean “Partner”) .

Select Your Method of Payment

Cheque

Wire Transfer

Payment TermsExhibitors are expected to pay for sponsorship fees in full 30 days after the event; invoice to be issued from Cisco Systems.



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Terms & Conditions1. Sponsor signed commitment must be received by Cisco no later than 30days prior to the event date.

2. Sponsorships are limited and will be reserved on a first signed agreementsubmitted, first-served basis.

3. Sponsor agrees to display equipment and products that will conform tothe limitations of the exhibit space they have contracted (i.e. 8’x8’ space).Partner booth height must remain in accordance to venue height restrictions(varied based on venue).

4. Sponsorship fee(s) must be paid in full 30 days after the event date.

5. Cisco will not provide equipment in the exhibitor booths. Solutions thatare demonstrated must be Cisco based or enabled by a Cisco infrastructure.Products or solutions from Cisco competitors will not be allowed. Inthose cases where Sponsor is showcasing its services-based offerings(Implementation, Design, Professional Services, etc.), the focus should be onCisco-based offerings.

6. Sponsors must obtain their own Insurance for their equipment.

7. Additional Internet, power-drops, or any exhibitor booth rentalrequirements are available at an extra cost. It is the responsibility of theSponsor to place orders and make arrangements for these requests by thedeadline provided by each supplier.

8. The Sponsor agrees not to sublet or assign all or part of the display space,nor permit individuals other than employees or representatives to use thefacilities provided.

9. The Sponsor agrees not to exhibit products or literature that are notregularly sold or distributed by his/her company, except as may be necessaryto demonstrate the applications of his/her products.

10. The Sponsor must confine their activities to the contracted space and conduct their activities in such a way that will not infringe on the rights of other Sponsors or offend visitors to the show.

11. The Sponsor agrees to comply with local fire & safety regulations and furnish any permits as may be required by local authorities.

12. The Sponsor agrees to abide by set-up and removal times stated in the Sponsor Playbook provided by the Cisco Connect Canada conference organizers.

13. Sponsorship Fees will be invoiced by Cisco Systems during the week of each event. All payments must be received 30 days after event date. Any payments remitted will be credited toward full payment of Sponsorship Fees. However, if the Sponsor has an outstanding balance from a previous Cisco event, such deposit and/or any payments hereunder will be applied first to the oldest outstanding balance and the remainder to current fees. Sponsor shall still be responsible to pay the entire amount due under this Sponsorship Agreement. Under no circumstances will payment balances be transferred to another Cisco event.

14. In the event the Sponsor cancels any or all of the exhibit space and/or the Additional Sponsorship Opportunities contracted herein, the Sponsor must do so in writing 30 days prior to event date. A Sponsor who cancels will be liable for liquidated damages equal to the amount specified in this Sponsorship Agreement. Liquidated damages are to compensate for the inability to replace cancelling Sponsor, promotion undertaken on behalf of the Sponsor, and other damages which cannot be accurately calculated.

15. No refunds will be given for: (i) failure to participate; and (ii) cancellations without notice.

16. The Sponsor agrees Cisco, its agents and employees: (a) will not be responsible for any damages to or for the loss or ...

2020 Sponsorship Agreement2020 Sponsorship Agreement


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16. ... destruction of the Sponsor’s property, such loss, damage, destruction or injury being expressly waived by the Sponsor, (b) will be exempt from or indemnified for any claims for injury to any of the Sponsor’s representatives, agents or employees.

17. The Sponsor agrees to hold Cisco, its agents and employees harmless, and to reimburse same for any judgments, settlements, legal fees, costs or other expense to which it may be subject, for any injury, damage, loss or harm resulting or occurring to anyone including, but not limited to, visitors which may result directly or indirectly from or in connection with such exhibit space by the Sponsor, its employees or representatives.

18. Cisco will not be liable for failure to hold the Exhibits as scheduled. Payments for display space will be returned in the event of cancellation of the show by Cisco.

19. Cisco reserves the right to reject at any time any exhibit which in its opinion is objectionable to the attendees or other Sponsors. No liabilities or damages whatsoever against Cisco or any of its agents and employees shall be incurred because of such rejection.

20. Cisco reserves the right to the change event date, event agenda, and World of Solutions venue space.

21. Sponsorships cannot be shared among partners; exhibit space sharing is not permitted. Each participating sponsor must have their own sponsorship agreement.

Your information will be handled in accordance with the Cisco Online Privacy Statement and will be used solely for the purposes of sponsorship.

2020 Sponsorship Agreement2020 Sponsorship Agreement

Terms & Conditions (continued)


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Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

©2019 Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1005R)

Please contact:

Mark MiltonCisco Connect & Eventsemail: [email protected] office: (416) 309-1793 mobile: (647) 296-1522

Canadian Headquarters Cisco Systems, Inc. Toronto, ON Canada

Canada

Interested in sponsoring Cisco Connect Canada?

2020 sponsorship prospectus - cisco2020 sponsorship prospectus canada feb - nov edmonton vancouver...

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