2020 OBIA Annual General Meeting

Agenda1.Welcome & Introductions 2.Dinner3.2019 Review/2020 Preview 4.2019 Preliminary Financial Report 5.2020 Budget 6.New Business/Question Period 7.Adjournment

Welcome & Thank You!

Thank you to everyone for taking the time to attend tonight’s dinner meeting. We hope that you will find the evening both enjoyable and informative.

Thanks to Gourmandissimo and Best Western Plus Orangeville for hosting us tonight.

Special thanks to Orangeville Council members and Town staff for a joining us.

Hon. Sylvia Jones Welcome Address

Welcome Mayor Brown

OBIA Chair Welcome

OBIA Board of Management & Staff

Introductions

Thank you to the Board of Managementfor their ongoing volunteer service:

•Chair: Joe Sammut, Mortgage Architects

•Vice Chair: Troy Brett, Mochaberry

•Treasurer: Shawn Koroscil, Koros Games

•Director: Heather Hochmeister, H & R Block

•Director: Shokheen Singh, R & S Lawyers

•Director: Mike Beattie, Mill Creek Pub

•Director/Council Rep: Councilor Debbie Sherwood, Town of Orangeville

Board of Management Vacancies: 2

•Looking for a rewarding volunteer opportunity?

•If you are interested in joining the BIA Board of Management, please contact the BIA office for information.

OBIA Staff •General Manager: Alison Scheel

•Market Coordinator: Gary Skinn

•Projects Lead: Simran Bhamu

•Member Ambassador: Stay tuned!

Outside Support

•Administrative Support: Cara Ware

•Marketing Support (Social Media & Website): Julie, Jess & Ian, Green Monkey

OBIA’s Mission:

“To unite & connect through collaboration and purposefulness.”

Working smarter together.

Downtown welcomed the following new businesses in 2019:

Sul Irmaos Wrist Check Wrinkle in Time Select Mortgage Top Hat Tea Room Orangeville Tailoring Branching Out Services Orangeville Nails Orangeville Laundromat Merakai Salon

Kerry’s Place Kids Talk Black Out Night Club Edify Centre Sylvia Jones MPP Gemini Pools Le Finis Orangeville Wellness

Center

OBIA’s 5 Strategic Pillars:

•Member Engagement•Customer Attraction•Stakeholder Alignment•Beautified, Unique Space•Organizational Effectiveness

•These pillars represent the BIA’s main areas of concentration and collectively inform Board decisions.

2019 Highlights

1st Pillar Member Engagement

Creation of Member Ambassador role Increased Information Sharing Improved Two-way Communication/Open Dialogue Increased Member Visits Improved Member Support Increased Social Media Sharing/Support Increased Member Event & Promo Participation

Improved Welcome Packages for New Members Step Inside Social Media Profiles Theatre Orangeville Member Appreciation Night Member Morning Meet-Ups Digital Main Street Program

Spearheaded and administered by the Town of Orangeville’s Economic Development office and funded thanks to a grant from the Province of Ontario’s Digital Main Street initiative and the Ontario BIA Association.

Coordinator serves as a FREE digital resource to help businesses by supporting their adoption of digital tools and development of their online presence.

Eligible businesses could apply for a one-time grant of $2,500 to assist with the costs of adopting suggested technologies.

Digital Main Street (DMS) Program

DMS Milestones

01

02

03

04

AUGUST 2019Regional Digital Main Street Service Grant awarded.

OCT - DEC 2019Consultations take place with businesses from across the region.

SEPTEMBER 2019Digital Main Street Coordinator onboarded.

JAN - FEB 2020Individual business grants awarded and digital transformation plans commence.

Downtown Orangeville BIA

Shelburne BIA

Grand Valley BIA

Local DMS Program Service Area

Journey to receive aDigital Transformation Grant

TrainingVideos

ApplicationGrantAwarded

Implementation& Reporting

Onboarding Assessment

Services – Digital Technology Support

Claim & Optimize Business Profiles

Newsletter set-up & Distribution

Social Platform Assistance/ Troubleshooting

Website set-up/ Troubleshooting

Services – 360 Photos

Services – Digital Transformation Planning

$2,500

Google Ads

Digital Consulting

Newsletter Set-up

POS System

NEW Website

Tripod, Microphone & Ring Light

Social Media Campaigns

Photography and

Videography

Grant Funding Usage

Photo Light Box

Software Subscriptions

Content Planning

Drone

Ecommerce PlatformiPad

2720160816

Orangeville Businesses on-boarded(signed up for the program)

Orangeville businesses began training.

Orangeville businesses completed training & submitted applications for a Digital Transformation Grant.

Orangeville businesses approved for Digital Transformation Grants TO DATE…

360 degree photoshoots taken place at Orangeville businesses TO DATE…

Digital Main Street : Orangeville

423

Connections with Orangeville businesses TO DATE…

$17,500 to date

$40,000 potential

2nd PillarCustomer Attraction

Blues & Jazz Festival, Farmers’ Market, Taste of Orangeville, Harvest Celebration, Moonlight Magic and 3rd Party events (Celebrate Your Awesome, Indigenous Day, and Jurassic Park) attracted an estimated 100,000 people;

Better Together Task Force was created and: Introduced Busker Sundays, Encouragement of public seating & activities, Sidewalk Saturdays was reinvigorated, Broadway Grande Fence was removed, TD Directory was updated;

Financial support: Theatre Orangeville, Blues & Jazz Festival, Day of Poets, Indigenous Day, and Celebrate Your Awesome.

Orangeville Farmers’ Market (2019)• Total Estimated Sales: $524,296• Average Weekly Sales: $21,845• Average Weekly Attendance: 1400• Average Purchase/Visitor: $15.60

Winter Market (to Jan. 25) Estimates: • Total Sales: $69,224• Average Bi-Weekly Sales: $9,889• Average Bi-Weekly Attendance: 642• Average Purchase/Visitor: $15.40

DowntownOrangeville.ca • 18,727 Users (7.2% annual increase )• 84% were New Users 33% from Orangeville, 41% from GTA (Caledon, Brampton, Miss., Toronto) 4% from Shelburne/New Tecumseth

Social Media (Downtown & Market Combined)• 20% increase in Facebook Likes: 6621• 5% increase in Twitter followers: 1947• 34% increase in Instagram followers: 2903

TotalEngagement 5,676

Awareness 780

2019 Social MediaStats

TotalFans 3,633

+1k% +1k%+12.7%

Impressions 607k

+1.3k%

CLICKS 2,840

+543%

TotalEngagement 2,137 Awareness

110

2019 Social MediaStats

TotalFollowers1,543

* unavailable +0%+39.5%

Impressions1.3M

-3.6%

TotalEngagement 2,745

Awareness 225

2019 Social MediaStats

TotalFollowers 1,360

+0% +0%+44%

IMPRESSIONS

109,202

+232%

Parking continues to be a BIA priority and it continues to implement/encourage the 2017 Parking Study Recommendations by:

Educating and encouraging property & business owners:

o Encouraging property owners to improve private parking stall markings;

o Requesting that employees and delivery vehicles refrain from using ON-Street parking spaces;

o Improving Municipal Parking Signage: • Identified as a 2020 Action item as part of the sidewalk

redevelopmento Encourage Non-Auto Transportation Modes:

• BIA funds free event shuttles during large events;

Mill/Church Street Parking Lot:

• BIA requested new signage to better direct driver• Encourage Downtown staff to park here.

Empty Lot at 27-29 First Ave.:

• Lot is currently used most Saturdays as vendor parking for the Farmers’ Market and for Blues & Jazz Festival;

Secured Broadway Grande as a temporary lot until development.

Pillar #3Stakeholder Alignment

Members: Farmers’ Market Pancake Breakfast - Special thanks to Marlene

Black & the ladies at Orangeville Insurance for hosting this event for 19 years!

Harvest Celebration - Special thanks to Dennis at Mill Creek Gardens & Veronica at Readers’ Choice for their invaluable help in building the jack-o-lantern & scarecrow contest displays!

Thank You to all our Members who host special events within their businesses! These special events often raise money for local non-profits & charities and always help raise the profile of our beautiful Downtown.

Thanks to our Members that make the most of the Downtown events by participating! Event success depends on YOU!

Municipality & Community:

• Representation on Committees and Boards creates an open dialogue and fosters a spirit of cooperation:

Town of Orangeville:•Arts & Culture Task Force•Economic Development Committee•Heritage Orangeville

Orangeville Blues & Jazz Festival

Pillar #4Beautified, Unique Space

Colourful floral displays (hanging baskets/planters) beautify downtown in the warmer weather;

34 Winter-themed light displays, 14 new side-mounts ordered for 2020 installation

8 new benches installed in 2019, 3 new benches ordered for 2020 installation

21 Large winter themed planters

Town of Orangeville Facade Grant

•Town Facade Grant 2019 Budget: $30,000•1 property received the grant in 2019•2019 Town Contributions: $9,523•2019 Private Investment: $11,381•Facade Grant Budget approved for 2020: $30,000•Total Facade Investments to date: $2,210,874

Pillar # 5Organizational Effectiveness

New BIA staff roles were created for improved effectiveness and to streamline processes: Part-time Member Ambassador to better engage with

members; Part-time Administrator to support programing and

day to day operations; New Board Members have completed their inaugural

year and the Board is working as a cohesive team; Better Together Task Force and Streetscape

Committee are leading with ideas and volunteering their time and expertise.

Roger BrooksCommunity Assessment

& Better Together Task

Force

Roger Brooks Community Assessment Report was released in January 2019:

•75 suggestions for improvement.

•Written Report and Presentation video is available at DowntownOrangeville.ca

•Better Together Task Force was established to prioritize suggestions and to create implementation plan

Better Together Task Force Mandate

• To move forward the approved recommendations made by Roger Brooks in his Community Assessment report and presentation of November 2018.

• The Task Force meets once a month since February 2019.

Task Force Members

• Dennis Middlebrook, Millcreek Gardens Ice Cream Cafe

• Jim Waddington, J.A.W. Photography• Clara Ware, Steakhouse 63• David Nairn, Theatre Orangeville• Sylvia Bradley, Resident• Jill Sproule, Sproule’s Emporium• Veronica Cvet, Readers’ Choice• Sue Edwards, Blumen • BIA Staff: Alison Scheel, OBIA GM &

Simran Bhamu, Member Ambassador

Task Force Successes: Large and Small

• Chain Link Fence Removal, Clean and tidy up of area between Royal Bank and Bar on Broadway

• New Downtown Directory Sign adjacent to TD Bank

Thanks to Dennis at Mill Creek Gardens for sprucing it up!

Working with the Town on the removal and enhancement of area between Chocolate Shop Building and Sport Medic Physiotherapy Clinic. Old Gazebo removed due to damage and information kiosk has been installed.

Fun and Games on BroadwayBusiness Owners offering Games & additional seating outside of businesses.

Where visitors played…

….and played!

• Work in Progress…

• Creation of “Best of Orangeville” brochure in process;

• Blade Signage Grant Program is in development;

• Large-Scale Games have been purchased in anticipation of Visitors enjoyment in the spring/summer and fall.

• Canopies for Member Use have been purchased.

Sunday Afternoon Entertainers

Work in Progress…

• Creation of “Best of Orangeville” brochure in process;

• Blade Signage Grant Program is in development;

• Large-Scale Games have been purchased in anticipation of Visitors enjoyment in the spring/summer and fall.

Goals for 2020

1. Entertainment: Friday evenings and Sunday Afternoons playing in designated Entertainment Stops• Musicians, Children Entertainers,

etc.• If you know of anyone who may

interested in performing, please contact Veronica Cvet at brooksproject1@gmail.com

• Note: No additional entertainment will be scheduled during events.

Goals for 2020continued

2. Purchase of public Café tables and chairs

3. Hiring a Student to work Friday, Saturday and Sunday to set up games and direct Street entertainment

4. Interactive Mural• Location still to be determined. • The Mural will be approximately 11

ft x 22 ft, the photo used will be chosen with the assistance of Wayne Townsend and will reflect the Heritage of Orangeville

• Thank you to the BIA for supporting these initiatives.

2020 Preview:

5 Strategic

Pillars

Member Engagement: • The Member Engagement program led by the

Member Ambassador will continue to improve BIA/Member communication;

• Improved communication will continue to increase Member participation BIA programming;

• “Better Together Task Force” will continue to lead the charge in implementing Community Assessment suggestions that pertain to the BIA and its members.

Customer Attraction: • Social media will continue to remain a focus as our

following continues to grow; • Downtown Events Calendar will continue to be

promoted, making it more robust followed as go-to calendar for people looking for things to do;

• Members are encouraged to review their Directory listings and to contact the BIA with any changes;

• Recent upgrades to Downtownorangeville.ca include:• an imbedded map on member directory pages,• Interactive Downtown Parking Map;

• BIA will continue to work with the Town of Orangeville, Central Counties and other stakeholders to promote Downtown Orangeville;

• Better Together Task Force is developing activation plans (such as music in the park evenings) for downtown public spaces.

• Continue to encourage businesses to open after 6 pm and on Sundays when 70% of Consumer spending occurs.

Beautified Unique Space: • 3 New benches for Broadway in 2020

• Canopy share program for 2020

• 14 Additional Winter Snowflake side-mounted light displays will be added in 2020

• New planter/basket colour scheme

• Re-designed Winter Planter displays

• New Downtown Cameras

• Blade Signage Grant Program in development. Details will be released in the coming months.

Stakeholder Alignment: • Continue to work with outside stakeholders

with a focus on collaboration and partnerships to better leverage resources.

• Staff will seek new collaborative/partnership opportunities

• “Better Together” Task Force will lead by example on Task Force initiatives

• New Visitor Guide, a BIA/Town initiative was recently released.

Organizational Effectiveness:

• Addition of Administrator to staff model will improve work flow and timeliness.

• Contracting out specialized work reduces overall labour costs

• “Better Together” Task Force will share some responsibilities in developing / implementing task force ideas

Expense/Revenue 2019 Budget 2019 Preliminary 2020 Budget

EXPENSESAdminstration 124,700 120,179 136,950Parking 87,700 93,000 92,400Streetscape 79,900 68,857 89,500Marketing 32,000 28,000 41,000Events 105,700 95,396 133,750Special Projects 49,000 22,700 22,000

Total Expenditures 479,000 428,132 515,600REVENUES

Levy (460,000) (460,000) (460,000)Misc. Revenues (19,000) (16,794) (18,600)Total Revenues (479,000) (476,794) (478,600)Surplus/Deficit (48,662) 37,000Contribution to Reserves 48,662Contribution from Reserves (37,000)Net BIA 0 0

Estimated Current Reserves/General Surplus (150,447) (180,876) (229,538)Year-End Surplus/Deficit (33,866) (48,662) 37,000ESTIMATED YEAR-END RESERVES/GENERAL SURPLUS (184,313) (229,538) (192,538)

Administration27%

Parking18%

Streetscape17%

Marketing8%

Events26%

Special Projects4%

2020 Budget

Administration Parking Streetscape Marketing Events Special Projects

Questions/Comments/Discussion

We want to hear from you!

Please call, email or drop your additional questions/comments in the comment jar

on your way out.

Thank You for Attending!Good Night