2020EVENTS TRAININGWORKSHOPS

East Gippsland Shire Council's events team presents training workshops in marketing, growingyour event, risk management, budgeting, raising funds and some more to help you plan andsucceed in presenting safe and standout events in our community.  These sessions will suit anytype of event looking for training or up-skilling in event planning and delivery. Due to COVID-19, the free, two-hour long sessions will now be delivered as on-line webinarsvia Zoom. You can now join in on the conversation from your home or office and askquestions via the message board. Previous evening sessions have been cancelled. Recordingswill be made available. Also part of the program will be an Event Management Masterclass. The masterclass workshopis currently under review because of COVID-19. Register your place today, or contact your events officer to discuss further. Booking and contactinformation on rear page.

Wednesday 25 March 20201 - 3pm via zoom

MARKETING andGROWING YOUR EVENT

TBC

EVENT MANAGEMENTMASTERCLASS

Wednesday  15 April 20201 - 3pm via zoom

MANAGING YOURMONEY: BUDGETS ANDGRANTS FOR EVENTS

Wednesday 20 May 20201 - 3pm via Zoom

RISK, SAFETY andEMERGENCY EVENT

MANAGEMENT

DATES

&

TOPICS

budgeting and grants for events

Date: Wednesday 25 March 2020Cost: FreeOn-line webinar via Zoom: 1 - 3pm  Trainer: Jane McKayJane McKay is a marketing consultant who has been in the business ofmarketing for around 15 years. As a designer, copywriter, website designer,social media and marketing strategist and content coach, Jane brings abroad range of marketing skills to every project. You can find out more

WORKSHOP OVERVIEWA successful event can be measured by themarketing strategies undertaken to promote theevent. Jane  will guide participants through themarketing landscape, looking at publicity plans,best strategies to use media and social media,how to effectively promote and grow your event.Participants will come away with a clearunderstanding of how to write a marketing plan foryour event, how to write a media release and usesocial media to effectively promote your event.

TOPICS COVEREREDHow to create a budget for your event

Different ways to fund your event

Researching and applying for grants

Understanding eligibil i ty and auspicing

How to collect at tendee feedback

How to calculate in-kind support

Dealing with unconfirmed funding and

committed funds

How to generate income and donations

securely

about Jane on her website www.janemckaycommunications.com.au.

topics coveredBenefi ts of good marketing

What is a marketing plan

What is branding and why does i t matter

Target audience

Effective social media

How to write a media release

WORKSHOP OVERVIEWBudgets are a detailed forecast of your event'sincome and expenditure and getting it right is acrucial step during the planning phase of anyevent.  Sponsorship and funding for events is a keyelement to getting events off the ground, as theymove towards being financially sustainable.  Thisworkshop aims to provide participants with skills inmanaging their event money, building confidencewith grant writing and finding event sponsorship. Jodie will also cover measuring outcomes for grantacquittals, research and in-kind support.

Date: Wednesday 15 April 2020Cost: FreeOn-line webinar via Zoom: 1 - 3pm  Trainer: Jodie WillmerJodie, of Happy Changemakers, helps social entrepreneurs plan for the future,align purpose with profit and take action for impact. Her background is inNot For Profit sector, governance and strategic planning. Jodie is committedto inspiring change and innovation, helping changemakers grow and thrive.

mANAGING YOUR MONEY: BUDGETS & GRANTS FOR EVENTS

Find out more about Jodie on her website www.happychangemakers.com.

Marketing and growing your event

event management masterclass

Date: Wednesday 20 May 2020Cost: FreeOn-line webinar via Zoom: 1 - 3pm Trainer: Simon LevySimon Levy is the head of Strategic Risk at Jardine Lloyd Thompson (JLT) PtyLtd, part of the Marsh & McLennan group of companies, who specialise ininsurance brokerage and risk advice. Simon has a passion and expertise inrisk management and has in-depth knowledge of risk managementframeworks, risk prioritisation, work health and safety, emergencymanagement and business continuity management.

WORKSHOP OVERVIEWEvent organisers have a duty of care to all peopleworking, volunteering or attending their event byensuring the event site and activities are wellplanned and safe.  Simon will guide you throughthe tricky stuff about risk and events.  He willdiscuss risk management plans and strategies tomitigate risk, explain insurance claim exposuresand work through case studies.  

TOPICS COVEREREDHow to reinvigorate your event so i t 's

appealing to target markets, and keep it

f resh each year

How to deliver an event experience that is

risk free

How to achieve marketing success on a

small budget

How to successful ly secure grant and

sponsorship funding

Date: TBCCost: TBCDue to COVID-19 this workshop is currenlty being reviewed Trainer: Linda Til lmanLinda Tillman is the founder of online event management trainingprogram for regional events, rEVENTS Academy. She is the alsoManaging Director of regional tourism and event consultancy TilmaGroup. Linda has 15 years' experience across tourism and events with aclear understanding of regional, rural and remote communities and their

WORKSHOP OVERVIEWThis full day workshop will   unpack the keyfundamental challenges that regional eventscurrently face, looking at re-invigoration andgrowing your event, strategic planning and how tocreate an event experience. The workshop willalso touch upon how to establish and building onyour quality events team. This workshop is a mustfor anyone looking at growing their event andseeking a deeper understanding into successfulevent management.  This masterclass will alsotouch upon marketing, finance and risk.

particular needs when it comes to developing tourism. She has worked on a broad range of eventprojects and the many facets of how to run and grow a successful event.

risk, safety and emergency event management

TOPICS COVEREREDWhat is an event?

Duty of care

Documenting your event

Case studies

Risk management strategies

References

Claim exposures

Event management exercise

how to enrol

For further information or booking assistance,please contact council's events team:phone - 03 5153 9500email - events@egipps.vic.gov.au

enquiries and furtherinformation

2020 EVENTS TRAINING WORKSHOPS

All sessions need to be booked in advancethrough our TryBooking links below: Tor egister for the on-line webinar via Zoom (1-3pm):www.trybooking.com/BIOIH To book a place at theEvent Management Master Class (all day):www.trybooking.com/BIOLO

What do I do if I need to cancel?If you can no longer attend your placeat one of the free training workshops,please email us atevents@egipps.vic.gov.au to cancel.Please give us at least 3 days notice. If you are booked into the EventManagement Masterclass and need tocancel your booking, email events teamto arrange cancellation. Themasterclass is paid upfront and a fullrefund is offered. We require 7 dayscancellation notification prior toworkshop. What do I bring?Handouts will be provided, but werecommend you bring a pen andnotebook to ensure you get the most outof the workshop. Is food provided?The Events Management Masterclass willhave refreshments and lunch. The freesessions will not be catered.

Other information

event planning guide a - z

If you haven't already, we encourage youto download a copy of our EventPlanning Guide A to Z off the councilwebsite. The guide aims to help unpackrunning events in East Gippsland. www.eastgippsland.com.au

What is zoom?

Zoom is a practical video communicationwebsite, that is simple to use from your home oroffice. It is as easy as clicking on a link,following the prompts, and you will be takendirectly to the real-time video of the trainer. You do not need to sign up or be a member orhave a Zoom App on your computer or phoneto use.  For more information visit  www.zoom.us