‘New’ Members in Practice 2020 Conference Going for gold – making impact possible Monday 19 October 2020 Evolve virtual platform

In association with:

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Welcome from the Conference Chairman

Lorraine Ellison FCMA, CGMA, MBA 2020 Conference Chairman Founder and Managing Director Simply Additions Ltd

Welcome to our SPECIAL EVENT for new Members in Practice (MiPs).

The CIMA Members in Practice Panel (MiPP) look after the MiPs and is made up of volunteers. We look after

the interest of the MiP community, connecting members and providing peer to peer support. One of our most

rewarding tasks is to deliver the annual MiP conference as it gives us a chance to meet MiPs face to face and

allows us to build a stronger community. This year’s event is virtual, but that is not going to stop us!

As new MiPs join our friendly community, we have noticed that similar questions need answering. How to

price, where to get customers, where to get technical help, how to deal with difficult customers, etc. This year,

we thought we would hold a pre-conference day to bring these topics together, providing some guidance to

help you with your decision to become a MiP, and during your first years as a MiP.

I am sure you will have lots of questions which are specific to your own journey. My top tip for you is to join

the community so you can ask your questions in a safe environment. Join us at the tables in the virtual

platform’s lounge, connect with us on LinkedIn, join our MiPKit events, watch our webinars.

These sessions are being presented by CIMA members as part of our MiPs helping MiPs program. We are

not professional speakers, and this is our first virtual conference, but we are hoping it will all go well. As

always, we appreciate your honest feedback as this helps to shape future events.

In between the live sessions, please grab a seat at a table in the lounge. Forget about your own nerves and

reach out to another person who may be even more nervous than you! Ask them where they are on their MiP

journey, whether they have picked up any useful tips at a previous session, which area they are from, what

sort of services they plan to offer, and which systems they intend to use. If you need any help with an

introduction, please ask a MiPP member to help you. Just come and say hello.

I am delighted that MiPs Fiona Bevan and Kim Marlor are sharing their knowledge, and my thanks go to the

MiPP members for helping this idea to become a reality … Bruce Burrowes, Ian Ross, Jonathan Nicholls,

Julie Bickerdyke, Amarjeet Hans, Praddy Velayuthan, Joy Quarrie, Julia Leask, Steve Bicknell and Mark Allen.

We do hope you will join us for the virtual networking at the end of the day. You are welcome to bring a drink

(soft or alcoholic) and join in with our informal chat.

Please send your request to join our CIMA MiP LinkedIn group, and you’re welcome to connect with me on

LinkedIn too.

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Conference programme

Time (BST)

Title Speaker Page

number

08:45 Registration

09:00 Welcome Bruce Burrowes ACMA, CGMA

Kingston Burrowes 05

09:05 A walk around the Floor Marc Gordon

Fresh Start Events -

09:20 Why become a MiP, and where you can get help Ian Ross ACMA, CGMA

Interim FCM Ltd 11

09:40 Comfort break

09:50 Choosing the right business model for your practice

Joy Quarrie ACMA, CGMA Q Accounts Ltd

Q&A

Lorraine Ellison FCMA, CGMA Jonathan Nicholls FCMA, CGMA

10

03 | 07 09

10:40 Comfort break

10:55 Positioning your business for success Steve Bicknell FCMA, CGMA

Bicknell Business Advisers Ltd 07

11:40 Comfort break

11:55 Marketing your practice – how to get high-paying clients Kim Marlor ACMA, CGMA

KMA Accountancy 09

12:40 Lunch break

13:20 Essential skills for new MiPs – compliance and tax

Amarjeet Hans FCMA, CGMA Crystal Clear Accounting Solutions Ltd

Pradeepan Velayuthan FCMA, CGMA

Praddy Financial Consultancy Ltd

08

11

14:05 Comfort break

14:20 Essential skills for new MiPs

– succeeding as a management accountant Fiona Bevan ACMA, CGMA

MiPs Mean Business 06

15:00

Conference round up 2020 Annual MiP Conference – Thur 22 and Fri 23 Oct

Thank you and close

Lorraine Ellison FCMA, CGMA Simply Additions Ltd

Bruce Burrowes ACMA, CGMA

Kingston Burrowes

03 | 07

05

15:30 Virtual networking Hosted by:

Lorraine Ellison FCMA, CGMA Ian Ross ACMA, CGMA

03 | 07

11

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Conference Master of Ceremonies

Bruce Burrowes ACMA, CGMA Principal Kingston Burrowes

Your host for the 2020 MiP conference is Bruce Burrowes, a CIMA Member and Member in Practice.

Up until 2008, Bruce worked in a variety of blue-chip companies including placements living in a variety of

countries. His last role was a finance director of dot.com startup that was sold to a PLC. After a year in the

PLC, having realised how much he enjoyed dealing with and using his skills in the SME market, Bruce started

his own practice with no clients. Now, Kingston Burrowes run from two offices with numerous staff, offering a

full range of traditional accountancy services as well as FD and a FCA approved commercial brokerage

arranging commercial funds for clients. Last year they submitted in excess of 800 self assessment tax returns

and just under 500 accounts.

Bruce knows that MiP have the required skill set to support business and are ideally placed to help businesses

not only with their compliance requirements, but as rounded business accountants with CIMA skillsets.

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Conference speakers Alphabetical by surname:

Fiona Bevan ACMA, CGMA Director Bevan Financial Management Ltd (TA MiPs Mean Business) Essential skills for new MiPs – succeeding as a management accountant Time: 2.20pm

Fiona will cover the essential skills that will enable you to provide the key information your clients need to run their businesses successfully, including:

• Questioning and listening.

• Business planning.

• Helping clients decide what they want.

• Establishing a timetable. About Fiona …

Fiona is a CIMA MiP – just like you.

For over 15 years she has built her business by providing management accountancy / virtual FD services to small and medium sized businesses in deepest Somerset.

Fiona was co-chairman of the 2013, and chairman of the 2014, MiP annual conferences at Heythrop Park, is a CIMA Practisng Certificate Assessor, and is involved with the South West Area MiP Group.

In short, she is passionate about helping MiPs to succeed, in the fastest and easiest way possible, through personal experience. She has made mistakes over the years and learned from them.

Julie Bickerdyke FCMA, CGMA Managing Director Not Just an FD Ltd About Julie …

While not making a conference presentation, let us introduce to you Julie – Secretary to the MiPP.

Julie has a proven track record of delivering sustainable growth in multiple market sectors including manufacturing, engineering and not-for-profit (NFP) organisations. Initiating and directing £multi-million efficiency and organisational change programmes, Julie delivers business growth and sustainability.

She is very able in disseminating financial information to underpin long term success and mitigate risk, and is influential at board level by embedding collaboration and engaging teams and stakeholders to drive both cultural change and a cohesive vision.

Julie consistently turns around underperforming teams empowering them to exceed objectives and embrace change, and with her passion for health and safety, has a demonstrable record of driving up quality standards to deliver results whilst remaining customer and employee centric.

She is also talented in delivering engaging presentations at high profile events, and is recognised as a subject matter expert in innovation, diversity and change.

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Steven Bicknell FCMA, CGMA Managing Director Bicknell Business Advisers Ltd Positioning your business for success Time: 10.55am

Steve will discuss using your skills and talents to attract clients to your practice; essentially making you a go-to expert. The learning outcomes from Steve’s presentation include:

• Identifying your skills.

• Promoting your skills.

• Winning clients. About Steven …

Steven became a MiP in 2007, has been a CIMA Practising Certificate Assessor for 10 years, and was previously on the MiP Panel in 2014.

Steven runs a compliance and consultancy business with five staff and a national client base, focused on property and construction; most of the clients are high net worth portfolio investors.

Steven is on the advisory board of Sage UK, is also a presenter for UK Training, MBL Seminars, and Redcliffe Training, and was the main speaker at the 2019 Scottish Government Taxation Conference.

Lorraine Ellison FCMA, CGMA Founder and Managing Director Simply Additions Ltd About Lorraine …

While not making a conference presentation, let us introduce to you Lorraine – a Member in Practice Panel member, and chairman of this 2020 conference.

Lorraine started her compliance practice in 2007 after 20 years in industry. The company now has over 200 customers and eight employees.

Following the adoption of cloud technology, Simply Additions Ltd was runner-up in the QuickBooks Firm of the Future contest in 2017. Lorraine and the team used the prize money to attend the QuickBooks conference in San José.

Lorraine is passionate about helping new MiPs to launch their business and avoid some of the pain points on their journey.

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Amarjeet Hans FCMA, CGMA Director Crystal Clear Accounting Solutions Ltd Essential skills for new MiPs – compliance and tax Time: 1.20pm

To be presented jointly with Pradeepan Velayuthan

Amarjeet and Pradeepan will provide practical steps that you need to take, in order to set-up and manage your new accounting practice. This will include advice on client set-up, software selection, AML procedures, also how to deal with Companies House / HMRC compliance. The learning outcomes from Amarjeet’s and Pradeepan’s presentation include:

• Understanding the essentials of being an MiP.

• Practical steps in setting up an accounting practice.

• Understanding compliance issues and how to handle them. About Amarjeet … Amarjeet qualified as an ACMA in 1997, became a Fellow in 2008, was elected as Chairman of the CIMA Central London and North Thames Area, in June 2015, is now a member of the CIMA MiP Panel, and an active CIMA Membership Assessor. Amarjeet became engaged with CIMA in 2003 when he became UAE representative, helping to gain recognition of the CIMA qualification in that region, and opened the CIMA office in Dubai in 2007. He has served as a board member to the Association’s Management Accounting Board since April 2017, and has now been appointed as Vice Chairman of the new Global Member Engagement Committee (GMEC). Amarjeet has a wealth of experience in a wide range of commercial activities, having worked in the UK, the US, Europe and extensively in the Middle East, in industries ranging from IT, to real estate investment and development, and advising a number of business entities on expansion into the Middle East. He runs a small boutique business consultancy offering a range of services which includes FD services, fund raising for SME’s, and a full range of accountancy services, to a wide range of SME clients, in a variety of industries. Amarjeet believes that membership engagement should be at the very core of what we do at CIMA, and indeed at the Association; he has been involved in many activities to encourage and promote engagement.

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Kim Marlor ACMA, CGMA Managing Director KMA Accountancy Marketing your practice – how to get high-paying clients Time: 11.55am

In this presentation Kim will teach you that by knowing your customer will pay dividends, also how you can build up your practice with the right type of client rhythmically.

The learning outcomes from Kim’s presentation include:

• Understanding more about marketing.

• What is important when devising your marketing strategy.

• What marketing pillars are for you.

About Kim …

Kim combines many years of experience – too many to mention, in many markets with practical, ‘sleeves-rolled up’ advice to drive business performance.

Kim qualified in industry, and worked for many organisations including Barclays Bank, Marks & Spencer, Astra Zeneca, Air Products, in areas of system and process improvement, company accounts, management information, results and profitability improvement, before founding KMA Accountancy in 2007.

The firm focuses on what clients want from life and then Kim and her team work together to achieve that by helping clients put in place the systems and information they need in order to have complete clarity on their numbers, so they can start to build the very best business.

She loves nothing better than being part of your management team; inputting into the strategy of your business and contributing to its success.

Jonathan Nicholls FCMA, CGMA Director J Nicholls & Associates About Jonathan …

While not making a conference presentation, let us introduce to you Jonathan – a registered Member in Practice, a Member in Practice Panel member, and a newly elected CIMA Council Member, and who has carried out extensive work in bringing together the 2020 MiP conference programme.

Jonathan set up JNAA with a single goal - to provide small business owners with the skills and tools they need to deliver exceptional performance; skills and tools not normally available to them.

He developed many of these skills working at Mars - in the UK, Europe and China. At Mars he gained an in depth understanding of all key areas of the company in a wide range of roles, whether it was making Twix or working as a brand finance director with some of the best marketeers around, or developing European market strategies with BCG.

As finance and operations director for adidas China he worked closely with the managing director to build the best company possible. They put in place strong, compelling mission, vision and values; worked out a route and goals along the way; then developed the skills, systems and processes to make that happen. The results were spectacular - massive growth and exceptional performance across nearly all measures making adidas China the best performing subsidiary in the group.

Since then Jonathan has worked with owners of small businesses to help them deliver exceptional results through a range of mentoring, coaching and consulting projects.

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Joy Quarrie ACMA, CGMA Founder Q Accounts Ltd Choosing the right business model for your practice Time: 9.50am

Compliance isn’t the only option! In this presentation, Joy will take you through the steps that can help you to identify your true calling. The learning outcomes from Joy’s presentation include:

• Understanding which business models are available for Members in Practice.

• Learning how to assess which model suits you best.

• Practical tips on how to get started on the right path. About Joy … Joy is a CIMA MiP Panel member, and since joining the panel, she has been sharing tips with Members in Practice on how to achieve work in the world of interim assignments. With a long pedigree of instilling real business improvements in companies, and with over 17 years’ experience in accounting, finance and financial management, Joy has developed the necessary skills to help businesses to achieve their goals. She works with companies of all sizes offering interim management, projects and consultancy services. Having worked with companies during various stages of growth, Joy has gained the financial and commercial experience and flexible approach to assist clients in mapping a better future and managing change. Whatever size or type of business you run, Joy feels that you’ll run it better with the expert objective input that Q Accounts can provide, making your business fitter, and stronger – faster. Although based in London, Joy has been known to pop over to Barbados to ensure that a client achieved success with their business goals. If you haven’t heard Joy present, you will be delighted to hear her velvet tones calmly delivering a great deal of wisdom!

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Ian Ross ACMA, CGMA Director Interim FCM Ltd Why become a MiP, and where you can get help Time: 9.00am

Becoming a Member in Practice can be a life-changing decision. In this session, Ian will help you to decide if becoming a MiP is for you, and signpost you to places where you can get help. About Ian …

Ian qualified with CIMA in 1978, becoming a MiP in 2000 where he has worked as an interim manager working on various projects in IT, manufacturing, distribution, and not-for-profit sectors.

In the past five years, Ian has specialised in delivering research and development tax credits for a wide range of innovative businesses. In addition, Ian has delivered training courses in finance in the UK and Middle East.

Ian has been a CIMA MiP Panel member for the last five years, and was elected Panel Chairman in October 2019.

Pradeepan Velayuthan FCMA, CGMA Director Praddy Financial Consultancy Ltd Essential skills for new MiPs – compliance and tax Time: 1.20pm

To be presented jointly with Amarjeet Hans

Pradeepan and Amarjeet will provide practical steps that you need to take, in order to set-up and manage your new accounting practice. This will include advice on client set-up, software selection, AML procedures, also how to deal with Companies House / HMRC compliance. The learning outcomes from Pradeepan’s and Amarjeet’s presentation include:

• Understanding the essentials of being an MiP.

• Practical steps in setting up an accounting practice.

• Understanding compliance issues and how to handle them. About Pradeepan …

Pradeepan qualified as an ACMA in 2009, and achieved his Fellow designation in 2017. He serves as the Treasurer to the MiP Panel (MiPP), representing the Panel on the CIMA UK Network Committee (UKNC).

He is an active member of the CIMA West London Branch event organising committee, which sits within the CIMA Central London and North Thames Area, also organising MiP events in London. Pradeepan has also been involved in organising the successful MiP annual conferences in 2017, 2018, and in 2019.

Pradeepan is a MiP who runs a digital accountancy practice from Northwest London, providing compliance, taxation, management accounting, software training, and interim FD services.

He is an active contributor to CIMA net email support group which is hosted by CIMA MiPP Chairman Ian Ross, which helps new and established members in practice. Pradeepan is also a mentor helping CIMA students who are seeking a career in finance, and has been a contributor to the Association of UK Accountants (AUKA) magazine; again, helping MiPs.

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Sponsors

FreeAgent is a UK-based award-winning online accounting software for small business owners and their accountants and bookkeepers. Used by over 100,000 active users, FreeAgent’s accounting solution helps business owners simplify their admin and benefit from robust features including expense tracking, invoicing, bank feeds and proactive alerts. FreeAgent’s user-friendly Practice Dashboard allows you to run your clients’ monthly payroll in bulk and submit RTI directly to HMRC, file your clients’ VAT returns, and run reports for your public and private sector clients. FreeAgent provides free software training, help and advice from our dedicated practice support team and advice to help you grow your practice.

Click on the FreeAgent logo to view their website.

In these difficult times it is important to have a company you can rely upon, with businesses being impacted by the pandemic and economic downturn as never before imagined. Frost Group Ltd will engage with you to solve your business and personal financial issues, and will not stop being there for you until you are back on your feet again – this is our goal and our purpose. We have offices in Bromley, London and Leicestershire, and provide our clients with a service they would not necessarily experience from a larger firm - providing dependable and trustworthy advice. We provide the full range of solvent and insolvent corporate solutions as well as tailored personal debt advice and mediation. Click on the Frost Group logo to view their website.

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Sponsors

IQ in IT is delighted to be a sponsor of the CIMA MiP Conference 2020. We exhibited last year and had a great experience. COVID-19 has had a massive impact on businesses and business events. With this conference having to be virtual, we wanted to support CIMA and its members through sponsorship.

IQ in IT is an award winning, full-service IT support company, based in SW London, servicing clients across the UK. We provide secure, robust, and fixed-cost IT solutions and support. We act as your in-house IT provider, without the overheads. Our experts manage all your IT so you can concentrate on what you do best – managing your business.

With over 30% of our customers in financial services, we have extensive expert knowledge in this highly regulated field. With the unprecedented increase in cyber-crime in this pandemic, data security is more important than ever.

Click on the IQ in IT logo to view their website.

Did you know more than 9,000 practices now trust Taxfiler to prepare and file their statutory accounts and tax returns to Companies House and HMRC? The reason is that our award-winning cloud suite delivers complete compliance, for any size of practice, that is flexible and affordable. Our customers love the fact that it is an easy to use online platform that works on all modern web browsers. Taxfiler has a simple, transparent monthly pricing policy that allows filing for companies, partnerships, individuals and trusts. Moreover, all compliance modules are included in every pricing plan. Our software delivers everything needed to run a successful practice:

• Accounts preparation

• Corporation tax

• MTD for VAT

• Deadline diary

• Self-assessment

• Partnerships

• Trusts and estates

• User access rights (multi-user version) Click on the Taxfiler logo to view their website.

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