2019 · teresa petrillo, looking out across the luminous, verdant landscape. it’ll be fairly...

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ON TOUR Henkell Piccolo kicks off its international campaign VINOS CON VIDA A portrait of the Mía wines PULLING IN THE CROWDS Henkell Freixenet at ProWein EDITION 01 \ 2019 THE HENKELL FREIXENET MAGAZINE LA DOLCE VITA WE TAKE A LOOK AT THE SWEET LIFE IN ITALY AND GIVE YOU AN EXCLUSIVE GLIMPSE OF THE MIONETTO PROSECCO WINERY, WHERE TRADITION AND MODERNITY GO HAND IN HAND. JOIN US AS WE DISCOVER THE ORIGINS OF THIS INNOVATIVE BRAND AND THEIR PASSION FOR PREMIUM QUALITY PROSECCO. WWW.HENKELL-FREIXENET.COM

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Page 1: 2019 · Teresa Petrillo, looking out across the luminous, verdant landscape. It’ll be fairly quiet in the vineyards up until the grape harvest at the end of August, but there’s

ON TOURHenkell Piccolo kicks off its international campaign

VINOS CON VIDAA portrait of the Mía wines

PULLING IN THE CROWDSHenkell Freixenet at ProWein

EDITION 01 \ 2019THE HENKELL FREIXENET MAGAZINE

LA DOLCE VITAWE TAKE A LOOK AT THE SWEET LIFE IN ITALY

AND GIVE YOU AN EXCLUSIVE GLIMPSE OF THE MIONETTO

PROSECCO WINERY, WHERE TRADITION AND MODERNITY

GO HAND IN HAND. JOIN US AS WE DISCOVER THE ORIGINS

OF THIS INNOVATIVE BRAND AND THEIR PASSION FOR

PREMIUM QUALITY PROSECCO.

WWW.HENKELL-FREIXENET.COM

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DEAR READER,CELEBRATE

Over a year ago, we signed a contract to purchase 50.67 % of the shares in

Freixenet S.A. Since then, we have continuously grown into one company: Henkell

Freixenet. As the world’s leading company for sparkling wines, we have already achieved

a great deal in the past months and have celebrated some wonderful successes. We

are delighted with the dynamic that our new company is developing and are facing the

future with confidence. We still have a lot to do, as we want to realise our mutual dream

of becoming the global sparkling wine champion very soon. We have already received

a lot of positive feedback on this subject at this year’s ProWein in Düsseldorf. ProWein

is the most important global trade fair in our industry and we took the opportunity

to present the united Henkell Freixenet group at a large joint trade fair booth for the

first time.

This edition of PEARLS is just as international as the trade fair itself: Join us on

our visit to see the production of Mionetto in Valdobbiadene, Italy, learn a bit more about

our Spanish Mía wines, see a fashion show in Montenegro, have a hidden breakfast in the

heart of Sydney, go on tour with Henkell Piccolo and follow an order on its journey from

Wiesbaden, Germany to Ontario, Canada.

Enjoy discovering all of our adventures!

Kind regards,

Dr Andreas BrokemperSpokesman of the Management Board of Henkell Freixenet

CELEBRATE LIFE – THIS IS OUR OPENING MESSAGE TO YOU THIS

YEAR. BECAUSE OUR NEW CLAIM CONVEYS AN IMPORTANT MESSAGE

THAT OFTEN GETS LOST IN THE BUSTLE OF DAY-TO-DAY LIFE: LIFE IS

BEAUTIFUL! SO ENJOY THE SPECIAL MOMENTS IN YOUR LIFE. RAISE

YOUR GLASS TO THEM, BE IT IN A SMALL, INTIMATE SETTING OR AT A

BIG BASH. CELEBRATE ALL THE SPARKLE THAT LIFE HAS TO OFFER

THIS SUMMER. TOGETHER WITH US.

LIFE

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PORTRAIT: MIONETTO PROSECCO 7 

SERVICE: WHAT IS PROSECCO? 13

ON THE ROAD: HENKELL FREIXENET AT PROWEIN 2019 15

CAMPAIGN: HENKELL PICCOLO ON TOUR 17

INTERVIEW: GLORIA COLLELL AND THE MÍA WINE BRAND 19

PARTY: KUEMMERLING’S CLASSIC GAMES 23

LIFESTYLE: LIVING CORAL IS THIS YEAR’S TREND 25

GLOBAL: MIONETTO PROSECCO MONTENEGRO FASHION WEEK 27

LOGISTICS: AN ORDER ON THE HIGH SEAS 31

GLOBAL: HENKELL’S HIDDEN BREAKFAST IN AUSTRALIA 35

SERVICE: THE RIGHT WINE FOR EVERY MEAL 37

RECIPE: BATIDA DE CÔCO SUMMER DRINKS 40

TREND: MIONETTO PROSECCO MEETS THE SARONG 41

GLOBAL: HENKELL POP-UP BAR 43

GOLD LABEL: OUR AWARD-WINNING PRODUCTS 45

WINE KNOWLEDGE: WHY CHOOSE RIESLING? 47

PREVIEW AND IMPRINT 48

P. 17#PICCOLOONTOUR:

ON THE SPARKLING ROADHenkell Trocken kicks off its

international campaign

P. 31FROM WIESBADEN TO CANADA:

SAILING AROUND THE WORLDA logistical challenge

P.  15 PROWEIN: SUCCESS ACROSS THE BOARDA big thank you from us!

P. 19 INTENSELY SPANISH:

FREIXENET MÍAGloria Collell is passionate about wine

P. 7 PORTRAIT:MIONETTO PROSECCOA visit to Italy

WHAT S INSIDE

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OF

PROSECCO

A Visit

to Mionetto

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Many rolling hills and sprawling plains characterise the

area around Valdobbiadene in the Veneto region.

“PICK OUT ANY INHABITANT HERE AND IT’S 99%

CERTAIN THAT THEY’LL BE A WINEMAKER”,

explains Maria Teresa Petrillo, member of the hospitality

team at Mionetto, on her way to Cesen, a mountain which

has Valdobbiadene at its base. It’s no wonder that grape

vines spring up as far as the eye can see here.

“WE’RE AT THE HEART OF THE CULTIVATION

AREA FOR THE GLERA GRAPE VARIETY, WHICH

IS USED TO MAKE PROSECCO. TOGETHER WITH

CONEGLIANO, VALDOBBIADENE CONSTITUTES

THE DOCG AREA”,

explains Petrillo, telling us what makes Prosecco unique.

The DOCG area consists of 15 communities, from which

13.5 tons of grapes (per hectar) are harvested annually,

but the DOC area is slightly larger. “The DOC area

comprises nine provinces. They produce around 18 tons

of grapes (per hectar) per year”, states the qualified

sommelier, adding:

“THE CLIMATE IN THESE AREAS IS PERFECT FOR

OUR WORK. FROM THE ALPS IN THE NORTH TO

THE ADRIATIC SEA, THE SUMMER TEMPERATURES

ARE PREVAILINGLY MILD.

The heat enables the grape to thrive. In late summer,

there are also significant vacillations in temperature

during the day and night, which aid in developing the

delicate aromas in the Prosecco”.

The road rolls down from the Cesen mountain to Cartizze,

a 107-hectare territory within the DOCG region. No square

metre, no matter how tough to access, remains unused

here; infinite grape vines cover the hills. “The location

and the quality of the earth offer very good conditions

for the Glera variety, which is particularly well known

for its freshness, its fruity notes and its lightness. Our

best-quality products hail from Cartizze”, states Maria

Teresa Petrillo, looking out across the luminous, verdant

landscape.

It’ll be fairly quiet in the vineyards up until the grape

harvest at the end of August, but there’s much hustle and

bustle at the winery’s headquarters. The expansion of the

winery is due to be completed and up and running before

autumn 2019. “We’re increasing our production area from

around 2,000 sqm to over 8,500 sqm. With two bottling lines,

we’ll be able to produce 9,000 bottles per hour in the future

instead of our current 5,000 bottles” says Petrillo, quoting

just a few of the impressive stats on the renovation.

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“OUR HERITAGE AND OUR ROOTS ARE ANCHORED IN

VALDOBBIADENE, AND ITALY IS AND REMAINS ONE OF

OUR MOST SIGNIFICANT MARKETS.

We therefore decided to expand production here at our location”,

adds Paolo Bogoni, Chief Marketing Officer at Mionetto. The success

story of this company, which was founded over 130 years ago, and

the Mionetto brand is rding high on this renovation. “We distribute

Mionetto Prosecco in over 70 countries throughout the world. In 2018,

we were able to sell 23,9 million bottles (plus 9.7 percent). Germany,

the USA and the UK are our biggest markets, in addition to Italy. 80% of

our turnover comes from these countries alone. We are now reacting to

a constantly growing demand for Prosecco, which is also coming from

new markets, by expanding our production facilities”, continues Bogoni.

When we see the construction site, we can imagine the magnitude

that this takes on. The stainless steel tanks for storing still wine and

for the secondary fermentation are already installed. We can also

see where the bottling lines will be built in summer and the space

for visitors to make their way through the production facility on

viewing tours. “We want to show our guests how we manufacture

Italian Prosecco of the highest quality using our decades of

experience and our expertise. For Mionetto, we implement

the Charmat method to ensure that the unique aromas and

flavour notes of Prosecco are locked in. Our grapes are supplied

by viticulturists that we have been cultivating professional

relationships with for many years. These grapes are first pressed

“Up to around a decade ago, there were no clear provisions on the

conditions under which a product could be sold as a Prosecco. The

grape variety was first termed Glera in the summer of 2009. Since then,

no other grape can be used for producing a Prosecco. Victory at last!”

gently before the primary fermentation is carried out

at a carefully controlled temperature. The secondary

fermentation is executed in a fermentation tank,

once selected yeasts such as raw cane sugar or

concentrated grape must have been added.

THE SECONDARY FERMENTATION LASTS FOR

UP TO 25 DAYS FOR A FRIZZANTE AND FOR

UP TO 40 DAYS FOR A SPUMANTE.

Unlike Cava or Champagne, the secondary

fermentation is deliberately not carried out in the

bottle as the fresh and fruity Glera grape variety is

not well-suited to long fermentations over months

or even years”, explains Maria Teresa Petrillo, who has

been giving visitors to Mionetto the inside scoop on

Prosecco production for eleven years now. She is well

aware that the quality standards and manufacturing

specifications for Prosecco were not always as clearly

regulated as they are today:

Just a stone’s throw away from the production facility lies Casa

Mionetto, the former home of the founding family. The legacy that

they left behind is both visual and, overwhelmingly, tangible, thanks

to numerous pieces of memorabilia. “Despite the growth and number

of employees, which is currently topping a hundred, togetherness

and a family atmosphere reign as prime values in our company. We

work together with love and passion to make high-quality Prosecco,

just as our founding father Francesco Mionetto did. Prosecco isn’t

simply a sparkling wine for us; it’s part of the Italian culture.

PROSECCO REPRESENTS SIMPLE PLEASURES, WHETHER TO ILLUMINATE EVERYDAY LIFE OR FOR A SPECIAL OCCASION. THE MIONETTO BRAND IS PRESENT WORLDWIDE THANKS TO ITS AUTHENTICITY; IT IS TRULY AN ITALIAN ORIGINAL, AND WE’RE VERY PROUD OF THAT”, STATES PAOLO BOGONI. IN OTHER WORDS, MIONETTO IS MORE THAN JUST A PROSECCO.

PE

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PENEDÈS

WHAT IS...

… PROSECCO?

THERE IS A HUGE VARIETY OF SPARKLING WINES: ALONGSIDE SPARKLING WINE, CAVA, CHAMPAGNE AND CRÉMANT, PROSECCO IS ONE OF THE MOST WELL-

KNOWN SPARKLING BEVERAGES. BUT WHAT IS PROSECCO, EXACTLY? WHERE DOES IT COME FROM? AND HOW DOES THE ITALIAN VERSION DIFFER FROM ITS GERMAN, SPANISH AND FRENCH COUSINS?

The Glera grape that is used to produce Prosecco comes from the North Italian region Veneto. When it comes to the finished product, we differentiate between Spumante and Frizzante: Prosecco Spumante has a fine and long-lasting perlage. Prosecco Frizzante has a lighter taste and a more gentle perlage. Both share a light, amber colour and aromas of luxuriant flowers as well as apples, pears and citrus fruits.

DOC or DOCG?DOC and DOCG are designations of origin

for Italian wines.

DOC stands for „Denominazione di

origine controllata“. This area is located

in Veneto, in the five provinces of Treviso,

Venice, Vicenza, Padua, Belluno and the

four provinces of the Friuli Venezia Giulia

region (Gorizia, Pordenone, Triest and

Udine).

DOCG stands for „Denominazione di

Origine Controllata e Garantita“ and

builds on the DOC designation of origin,

thus representing Italian wines of the

highest quality. This area comprises

fifteen communities in the Conegliano

Valdobbiadene region.

Did you know? The name Prosecco has nothing to do with “secco”, the Italian word for “dry”. Instead, it is thought that the name has its origins in the village of Prosseck, which belongs to the Italian community of Trieste.

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From theory to practice: Interested visitors could

request drinks mixed just for

them from the professional

barkeeper. Alternatively,

they could pop into the

sparkling wine production

pop-up bar. Here, visitors

learned about the tools

of the trade and then

enjoyed a glass of sparkling

wine that could not have

been fresher. Thus turning

sparkling wine from a topic

to an experience at the

trade fair.

INVI

TIN

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HENKELL FREIXENET PRESENTED A UNITED APPEARANCE AT THEIR LARGE BOOTH AT THIS YEAR’S PROWEIN IN DÜSSELDORF, GERMANY. COMMUNICATION, NEW PRODUCTS, AWARDS AND “CELEBRATE LIFE” TOOK CENTRE STAGE.

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TOURING CITIES, CHILLING ON THE BEACH, GETTING TOGETHER WITH GOOD FRIENDS FOR A BARBECUE OR JUST RELAXING IN THE GARDEN WITH OUR BEST FRIEND, COME SUMMERTIME, WE TAKE TO THE GREAT OUTDOORS.

On the

Take part

now

Sparkling Road The perfect companion for these occasions?

Henkell Piccolo – the best-known sparkling wine

bottle in a handy 0.2 l format.

SINCE 1935, THE TERM “PICCOLO” HAS

BEEN REGISTERED FOR HENKELL.

THE TERM HAS ITS ORIGINS IN THE

ADVERTISING MASCOT OF A SMALL,

EAGER BUSBOY. IN THE 1960s, “PICCOLO”

DEVELOPED INTO THE CATEGORICAL

TERM FOR SMALL BOTTLES OF

SPARKLING WINE, WHICH TODAY ARE

MORE POPULAR THAN EVER.

That’s why Henkell Piccolo is going on a grand tour

this summer. With our international campaign

“Piccolo on Tour”, we invite you to experience

sparkling moments and share them with others.

We encourage Henkell fans around the world to

take a picture of your favourite drink wherever

Henkell Piccolo is a part of your lives – in your own

four walls, at an open-air concert or on holiday at

the beach.

FROM JUNE TO AUGUST, CONSUMERS IN GERMANY

ARE INVITED TO POST THEIR FAVOURITE PICTURE

ON THEIR SOCIAL MEDIA CHANNELS USING THE

HASHTAG #PICCOLOONTOUR.

The campaign is supported by extensive

communications measures around the world, from

marketing tools and PR to partnerships with social

media and influencers with a wide reach.

“With the first international campaign for our Henkell

Piccolo, we are sending our product on a sparkling

journey around the world, creating a big splash for

our ’little one’”, says Catherine Gärtner, Corporate

Communications & PR at Henkell Freixenet, summing

up the idea.

PE

AR

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 ON

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# Pic

colo

on

tou

r

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GLORIA, WHAT INSPIRED

YOU TO CREATE MÍA?

In a nutshell: my passion for wine. I had

always dreamed of creating my own

wines; something light with the fruity

aroma. I had always envisioned feminine,

confident and full-bodied wines. The

name “Mía“, which means “my wines,”

combines all these characteristics.

WHERE DID YOU GET YOUR

PASSION FOR WINES?

I grew up in a family of winemakers. As a

child, I always played between the wine

racks and barrels in our parents’ wine

store – that had a great influence on

me. As a result, I knew that my job would

have something to do with wine as well

from a very early age. After I graduated,

I gathered valuable experience with

various winemakers before finally finding

my place at Freixenet.

FREIXENET IS HOME TO A WIDE

RANGE OF WINES, INCLUDING

MEDERAÑO AND I HEART WINES,

TO GIVE TWO EXAMPLES. WHAT

DISTINGUISHES MÍA FROM

THESE WINES?

Mía is younger, Mía is fresher. Mía

caters to the tastes of modern, female

consumers in particular. The wines –

regardless of whether they are tinto,

blanco or rosado – are very fruity.

WHAT DID THE PROCESS LOOK

LIKE, FROM THE INITIAL IDEA TO

MARKET MATURITY?

The Mía product line was obviously

not created overnight. The idea was

developed during a conversation with

my colleagues at Freixenet. I get very

enthusiastic and apparently, that

enthusiasm is catching. Thanks to

the relaxed corporate atmosphere at

Freixenet, I was lucky and my idea was

heard – and I was given the opportunity

to create something very personal. I am

very grateful for the trust that Freixenet

placed in me.

SPANISH

INTENSELY THE SPANISH ZEST FOR LIFE AND FEMININITY: FREIXENET MÍA

REPRESENTS ALL THIS AND MORE. THIS YOUNG AND INNOVATIVE WINE

BRAND FROM THE HENKELL FREIXENET GROUP IS MADE WITH TYPICAL

SPANISH GRAPE VARIETIES AND MÍA’S PRODUCT LINE INCLUDES TINTO,

BLANCO AND ROSADO WINES. BUT WHO CREATED MÍA? AND WHAT MAKES

MÍA SO UNIQUE? WE ASKED THE FACE BEHIND THE BRAND, WINEMAKER

GLORIA COLLELL.

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THAT SOUNDS AS IF YOU’VE

PUT A LOT OF YOURSELF INTO

THE MÍA BRAND?

(laughs) That’s certainly true. Mía is a

project that is extremely close to my

heart. Right from the start, when we

created this wine, I felt it was important

to include not only the urban feel of

Barcelona but also the Catalonian

ambiance of the Penedès region and

the lifestyle of modern Spanish women

who embrace pleasure and indulgence.

I wanted to develop wines for a confident

female demographic. By working together

with my friends at Freixenet, this dream

came true. The packaging design with

its bright, colourful mosaic patterns is

reminiscent of Gaudí’s art and to me also

reflects the Spanish lust for life just as

I always dreamt it would.

ARE THERE CERTAIN OCCASIONS

OR FOODS THAT YOU FEEL CALL

FOR A GLASS OF MÍA?

I don’t really have any strict rules on

that. If it tastes good, do it! Mía wines

are uncomplicated and complement any

get-together with friends or evenings

with a few snacks. They are excellent

companions for food. SPEAKING OF BARCELONA AND

SNACKS: CAN YOU RECOMMEND

A RESTAURANT OR BAR? WHAT

CAN WE NOT AFFORD TO MISS

ON OUR NEXT VISIT?

Barcelona offers great variety. I love to

just amble around the “El Born” quarter

and let the city guide me. My favourite

restaurant in Barcelona is El Cercle. And

when it comes to wine, you can find me

at Monvinic, the best wine bar in the

world.

Mi a T i n t oMía Tinto is a full-bodied and fruity, semi-dry red wine.

With its deep red colour, this is a smooth and balanced

wine with a low amount of acid. Young and trend-

conscious wine lovers particularly appreciate this wine

with its dark blackcurrant, ripe blackberry and delicious

caramel flavours.

Mi a R o s a d oMía Rosado comes along with a fresh and fruity bouquet

of raspberry and strawberry. These aromas turn the rosé

wine into a young and lively wine with a perfect acid

balance.

Mi a B l a n c oMía Blanco is a sweet white wine. With its fine aromas

of fruity peaches, ripe apricots and sweet honey,

connoisseurs view this white wine cuvée as the perfect

combination. This is a wine with a light finish that is

exciting and enjoyable from the first sip onwards.

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Time

to

Play

#1

#3

#2Payday

A different kind of hipster beard

Shaky ground

AT LAST, IT’S THAT TIME OF YEAR AGAIN: ON YOUR WAY HOME, YOU CAN SMELL THE MEAT ON THE BARBECUE, AND THE SUMMER AIR SHIMMERS ON THE HOT CONCRETE. MEMORIES OF LAST YEAR’S SEEMINGLY ENDLESS SUMMER RETURN, AND WITH THEM, MEMORIES OF HOURS SPENT WITH YOUR BEST FRIENDS. THE GERMAN NATIONAL FOOTBALL TEAM DIDN’T CUT IT AT THE WORLD CUP IN RUSSIA? WE DIDN’T CARE. WE STILL PARTIED. BECAUSE WHAT REALLY COUNTS IS THE TIME WE SPEND TOGETHER. AND THIS YEAR WE’LL DO IT ALL AGAIN. ON BALCONIES, IN GARDENS AND IN PARKS. WITH THE SUN ON YOUR FACE AND A COOL KUEMMERLING IN YOUR HAND. AND FOR ALL OF YOU WHO WANT TO MAKE THE MOST OF YOUR TIME WITH YOUR BEST FRIENDS, WE RECOMMEND THESE CLASSIC GAMES:

Each player is given a bottle of Kuemmerling and puts it in front of them on the table.

The players then take turns to say the number they think is printed on the bottom of their

bottle of Kuemmerling. Our tip: Jot down the numbers!

Time to clink bottles! Drink the Kuemmerling – and quickly check which number is hidden

on the bottom of the bottle.

The player whose guess is furthest from the number on the bottom of their bottle buys the

next round of Kuemmerling.

For this game, you will need as many empty (!) Kuemmerling bottles as possible.

The challenge: To see who can suction the most Kuemmerling bottles to their face within

60 seconds. To do so, put the bottle to your lips, suck out the air and slowly push the bottle

over your mouth towards your cheeks and chin. The vacuum will cause the bottle to dangle

there – if all goes well.

The person who has the smallest beard when the time is up has to drink a Kuemmerling.

Preparation is key: First, build a tower with at least

15 bottles of Kuemmerling. Make sure that a bottle

cap always lies on top of a bottle bottom and vice

versa.

On the count of three, the first player tries to

pull out the tower’s lowermost bottle.

If the tower remains standing, the next player

takes a turn.

If the tower falls down, the player drinks a

Kuemmerling. Then you start all over again.

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DOLI DRINKING BOTTLESay goodbye to plastic: This glass

drinking bottle with its colourful coat

is the perfect companion for hot

summer days, whether you’re in the

office, at the gym or taking a trip to

the countryside.

NEUBAU EYEWEAR DOMINIK RED FRONT

This summer, life through

rose-tinted glasses has

never looked so good. In

addition, these offer 100%

protection from UVA and

UVB rays.

TITAN SPOTLIGHT FLASH TROLLEY SUITCASE

No matter where your journey

takes you: You’re always on the

right track with this hard-shell

case set. You’re ready for take off!

HENKELL ROSÉThe art of French

cuvée meets German

craftsmanship: Fine

sparkling Henkell Rosé

is a refreshingly elegant

sparkling wine made of

carefully selected red

grape varieties.

LIEBESKIND BERLIN PURSE

After all, everyone has one

in black or brown. So don’t

hesitate, and keep your

notes, change and collection

of cards in this vibrant

leather purse.

ORIGINE SLIM HAVAIANAS

These espadrille-style shoes

allow you to dance the night

away with ease, no matter

how hot it gets.

FLORA FROM SOFACOMPANYThis summer, the award for the most

beautiful curves goes to this chair.

Already a favourite, it adds that certain

something to every room. So put your

feet up and relax.

MYMUESLI BERRY WHITE CHOC

Raspberries, cranberries

and white organic chocolate

combined with oatmeal and

crunchy oats are certain

to create one thing: This

summer’s tastiest muesli.

FÜRST VON METTERNICH ROSÉ

This sparkling wine made

from German Pinot Noir

wines is a particularly

special sparkling wine

experience, with defined

aromas and a fruity taste.

FREIXENET ROSÉTangy and fruity, with

cassis and blackberry

aromas, this strawberry-

red Cava has matured

in the bottle and is the

perfect light rosé for

relaxing summer evenings.

FREIXENET ITALIAN ROSÉ

Elegant, charming, lady-like:

This rosé stands out due to its

delicious red fruit aromas that

flirt with crisp apple notes and

white blossoms.

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FORTHTHERE ARE WHISPERS IN THE AIR. GUESTS ARE BEING WELCOMED WITH MIONETTO PROSECCO AT THE ENTRANCE AND BACKSTAGE, OUTFITS ARE BEING CHECKED ONE LAST TIME. IN THE MAIN HALL, AN AUDIENCE OF HUNDREDS WAITS IN SUSPENSE FOR THE FIRST OF THREE FASHION NIGHTS TO START – AND WITH IT, THE MIONETTO PROSECCO MONTENEGRO FASHION WEEK.

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ROUND

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ROUND

TWICE A YEAR, COUNTLESS FASHION LOVERS ARE

DRAWN TO THE CAPITAL PODGORICA TO SEE THE

LATEST CREATIONS OF NUMEROUS DESIGNERS

LIVE IN AN EXCLUSIVE ATMOSPHERE.

In November 2018, they were not only thrilled by the looks of

designers and labels such as Edita Nimanbegu, Nina Dulovic

and Sasa Milojkovic, but also by outfits made by young

design students. In cooperation with Mionetto, the students

of a design university created 23 Mionetto looks, 10 of which

made it onto the fashion show’s runway. The dresses in

black, orange and gold captured the interest of the colour-

happy audience and thus provided the perfect opening act

for this chic Prosecco that is popular throughout the world.

The Fashion Week is the country’s largest fashion event

and as its main sponsor, Mionetto was also present off the

runway, for example with an out of home campaign, in print

advertising, TV spots and social media campaigns.

“FOR THE OUT OF HOME

CAMPAIGN, WE ORGANISED

A PHOTO SHOOT WITH THE

ORGANISER, DURING WHICH THE

FASHION WEEK’S COVER POSTER

WAS CREATED,”

says Dragana Drobnjak, Junior Brand

Manager of G3 Spirits in Montenegro

and responsible for implementing the

project, in praise of the excellent and

straightforward cooperation. This was

made possible as part of the “Opportunity

Budget” that Henkell Freixenet provides

every year for the most creative and

best marketing concept. “We use the

extra budget to continuously promote

building the Henkell and Mionetto

brands in individual countries.

Together with our partner G3 Spirits,

we succeeded in placing the brand in a

lifestyle environment and putting more

consumers in touch with the brand

here in Montenegro,” says Vanessa

Lehmann, visibly pleased as she sums

the situation up.

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WiesbadenTHE ORDER IS RECEIVED— Via an online platform or e-mail

CHECK— We check the

• Item

• quantity of items

• availability

• prices

— Observation of the container’s load

quantity

— Check on stock and adjust the order,

if necessary

— Reply to the customer

REDISTRI BUTION— Redistribution and preparation of the

goods for loading at the respective

location

OFFICIAL ORDER ENTRY— The order is entered into SAP, the order

confirmation is sent to the customers, the

order is registered with the responsible

warehouse and haulage carrier

— The exact quantity, weight, Incoterms, loading

location and loading date are determined

— Information on departure and arrival time,

name of the ship and customs office of exit.

DOCUMENTS, DOCUMENTS, AND MORE DOCUMENTS— Documents are created for export and import:

Bill of loading, electronic documentation of excise

duty, export accompanying document for VAT,

CCI (Canada Customs Invoice)

LOADING— Loading of containers incl. securing the load

— If necessary, transfer to special containers

called reefer containers, to ensure that the

goods are not exposed to high temperature

variations in the cold months in Canada

TRANSPORT TO THE HARBOUR— Transport to the departure

harbour

— The goods embark on their three

week journey by sea to Ontario

On the

High

Seas

FROM WIESBADEN TO CANADA: MARKETING OUR BRANDS OVERSEAS AND PLACING OUR PRODUCTS ON THE SHELVES FIRST REQUIRES THOROUGH LOGISTICAL PREPARATION, AND SOME CHALLENGES NEED TO BE OVERCOME. SHIPMENTS IN PARTICULAR ARE DEPENDENT ON A LOT OF EXTERNAL FACTORS SUCH AS LOW WATER LEVELS ON THE RHINE, CONTAINER SHORTAGES, CAPACITY OF THE

HAULAGE CARRIER, LOAD FILLING AND THE AVAILABLE DEPARTURE TIMES OF SHIPS. NADINE BÖHMER, DEPUTY HEAD OF FULFILLMENT AT HENKELL FREIXENET GLOBAL, AND NICLAS LAURICH, FULFILLMENT MANAGER FOR CANADA, REGULARLY SEND PRODUCTS ON THEIR WAY AND GIVE US AN INSIGHT INTO COORDINATING LOGISTICS BETWEEN WIESBADEN AND CANADA.

Bad Kreuznach

Antwerp/ Rotterdam Hamburg

@

@

1,248 boxes fit in a

40 ft container

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WITH SO MANY ORDERS THAT COME

IN AND NEED TO BE CARRIED OUT AT

THE SAME TIME, HOW DO YOU STAY

ON TOP OF THINGS? DO YOU HAVE AN

ORGANISATION SYSTEM?

NADINE: Even if a lot of things are now done

digitally, we still physically print the orders out and

put these in a file and a physical cyclical calendar.

This allows us to see which orders need to be

processed and have priority on a daily basis.

WHAT TAKES UP THE MOST TIME FROM

YOUR POINT OF VIEW?

NICLAS: For Canada in particular, there is an

unbelievably huge number of interfaces that we

need to consider. Between ourselves and the

customer, the customer and the haulage carrier,

and internally within our company. This takes some

effort in terms of communication and alignment,

which require massive amount of time, but are very

significant.

NADINE: In other countries, the general upstream

work requires the most time: checking items

and which documents are needed to export our

products to another country.

WHAT IS A REAL WORST CASE SCENARIO

FOR YOU DURING A DELIVERY?

NICLAS: In the export business, there are a lot of

worst case scenarios, to be honest – anything can

happen. It’s particularly bad when the wrong goods

wind up in the container.

NADINE: For us, a worst case scenario would

also be a container getting stuck at customs or

a ship running aground with the goods or even a

completely wrong delivery.

DISTANCE:

6,304 KM

ARRIVAL IN CANADA— On arrival in Canada, the goods are unloaded

from the ship onto lorries and brought to the

respective warehouses of our partner, Mark

Anthony Wine and Spirits. From

there, the goods are delivered to

the respective shops.

DOWNSTREAM PROCESSES— Once the goods have successfully been

shipped, we check whether the invoice has

been paid and can then successfully conclude

the order.

Ontario

Wiesbaden

Toronto

WHAT ARE YOUR PERSONAL HIGHLIGHTS

AND LOWLIGHTS?

NADINE: The order that took me about 7 to

8 months until it was finally and actually loaded.

And my personal highlight happened just recently:

successfully integrating the new free trade

agreement with all of the new regulations into our

process.

NICLAS: I am always happy when a customer

contacts me and tells me they’ve received the

goods and we can successfully conclude the

order – that’s always such a wonderful moment.

Thankfully, I have not yet had a lowlight.

WHY DO YOU ENJOY WORKING

INTERNATIONALLY? WHAT DO

YOU APPRECIATE ABOUT IT?

NADINE: Definitely the variety. Every country’s

different, which means you have to stay incredibly

flexible. There are few jobs that allow you to work

with so many different cultures.

NICLAS: The opportunity to speak different

languages at work is also something I really

appreciate in working internationally.

In addition, we are contributing to globalisation

(even if it’s just a tiny contribution) and in doing so

continuously face new and exciting challenges.

THE FULFILMENT TEAM AT HENKELL FREIXENET GLOBAL PLANS THE JOURNEYS OF NUMEROUS CONTAINERS OF WINE AND SPARKLING WINE FROM WIESBADEN TO CANADA AND MANY OTHER COUNTRIES EVERY YEAR. NADINE BÖHMER AND NICLAS LAURICH GRANT US A GLIMPSE INTO THEIR WORK.

PROCESSING TIME / 

ORDER:

APPROX. 21 DAYS

ORDER VOLUME:

30 ORDERS / MONTH

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BRUNCH

& BUBBLES

IF ANYONE KNOWS ALL ABOUT TRENDY RESTAURANTS, CAFÉS, BARS,

PUBS, SHOPS AND EVENTS IN THE METROPOLISES OF AUSTRALIA AND

NEW ZEALAND, IT’S THE POPULAR ONLINE MAGAZINE CONCRETE

PLAYGROUND.

The most exciting openings? The latest craze? The true hot spots in Brisbane,

Melbourne and Sydney? They know all of them. Henkell could not have hoped for a

better partner for their “Hidden Breakfast”than this platform that describes itself as

“a personal concierge for your social life”.

In cooperation with Henkell, Concrete Playground used a competition to give away

30 spaces for a very special brunch in the exclusive backyard location “Since I left

you”, located in the heart of Sydney. Among them were six influencers who gave a

personal perspective on the event via their social media channels and allowed fans

and followers to share the experience. A bar, a buffet, Henkell cocktails, a live DJ and

a hand-lettering artist who inscribed Henkell Blanc de Blancs bottles with the names

of the guests in a swooping font made the extensive breakfast a very special and

certainly unforgettable experience.

Go

od

Mo

rn

ing

Syd

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y

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ICH

WIN

E G

OES

WIT

H W

HIC

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IN GOOD

COMPANY

WE TALKED TO KIRA SCHNÜRER, OENOLOGIST AND HEAD

OF SEKTMANUFAKTUR AT HENKELL FREIXENET, TO FIND

OUT HOW TO FIND THE BEST WINE FOR EVERY MEAL AND

WHY DIFFERENT GLASSES CAN HAVE A SIGNIFICANT

INFLUENCE ON THE AROMA AND TASTE OF A PRODUCT.

“AS A RULE, THERE IS NO RIGHT OR

WRONG WHEN IT COMES TO CHOOSING

WINES, IT’S NOT BLACK OR WHITE. IF IT

TASTES RIGHT, IT WORKS.

Having said that, we still need to take certain

components into account when we make our

decision. Both the taste of the wine and the taste

of the food influence the overall experience,”

explains Kira Schnürer.

IN PARTICULAR, THE FOOD SHOULD NOT

OVERPOWER THE AROMA OF THE WINE,

AND VICE VERSA.

Sweet and umami components in food make

wine taste harder, meaning more bitter and sour,

whilst salty and acidic foods make the wine seem

smoother and more full-bodied. This means that

we perceive the wine to be sweeter and fruitier. We

should also avoid serving wines with low acid with

foods that are very high in acid. The same applies

to serving red wines that are rich in tannins and

very dry wines with desserts. If foods are very spicy,

they should not be paired with tannic red wines, as

the wine’s taste is then often perceived as bitter. In

addition, our own, personal sensitivity to sour and

bitter notes also influences the taste.

If these starting points already sound too much

like oenological science to you, Kira Schnürer

recommends using the geographic origin of the

meal as an orientation point for selecting the wine:

“GENERALLY, IT’S A GOOD IDEA TO ALIGN

THE ORIGIN OF THE WINE WITH THE DISH’S

COUNTRY OF ORIGIN.

This is because the ingredients and the grapes grow

under similar conditions. This includes the climate,

the soil and traditions that sometimes span centuries.”

As an expert for (sparkling) wines, Kira Schnürer

can see some truth in the wide-spread rule of

thumb “white wine to white meat and fish, red wine

to dark meat and hearty foods”, even though more

and more creative cooks and modern winemakers

are disregarding it. "Here, again, your own taste

is decisive. For example, I like the combination of

smoked salmon and Pinot Noir wine a lot, even if that

sounds contradictory at first,” says the 29-year-old. In

any case, she is a fan of Burgundy grapes, she says,

as they can be matured to be light and fruity as well

as powerful and therefore offer the potential for a

number of exciting combinations.

HOW A WINE’S AROMA UNFOLDS ALSO

DEPENDS ON THE KIND OF GLASS IT IS

SERVED IN.

The shape of the glass, size and diameter of the edge

of the goblet all play a role. “Depending on the glass,

you can notice big differences in aroma and taste in

red, rosé and white wines, and of course in sparkling

wines", says Kira Schnürer. She recommends using

slim white wine and rosé wine glasses for fruity

and floral notes, which also keep the wine cool for

longer. Spicy aromas, on the other hand, can bloom

quite nicely in bulbous glasses. Red wines that are

rich in tannin are best enjoyed from glasses with a

broader chalice shape. Lighter, fruitier wines can take

more compact glasses. For red wines, Bordeaux and

Burgundy glasses are a good choice. They can cover

quite a broad range.

“ULTIMATELY, I WOULD LIKE TO RECOMMEND

STAYING ADVENTUROUS.

We can often discover surprisingly good wine and

food combinations when we leave general rules

behind ", says Kira Schnürer.

KIRA’S BASICS PAIRING WINE AND FOOD

SUMMER SALADS Pinot Blanc

GRILLED VEGETABLES Sauvignon Blanc

SEAFOOD AND FISH Dry white and sparkling wines such as Soave and Crémant

(e.g. Gratien & Meyer Crémant de Loire) and Cava

WHITE MEAT Pinot Blanc or fruity red wines (e.g. Freixenet Mederaño)

DARK MEAT Powerful red wines, e.g. Malbec and very full-bodied Chardonnay matured in barriques

ITALIAN DISHES Prosecco with starters, fruity red wines with pasta and pizza, e.g. Primitivo

ASIAN DISHES Sauvignon Blanc or Grüner Veltliner or Riesling semi-dry (e.g. Schloss Johannisberg Gelblack)

CHEESE BOARD Red wines tend to go less well with a lot of cheeses than whites, therefore:

Pinot Gris. This goes well with many fresh cheeses as well as young goat cheeses.

DESSERT Any wine that has at least as much residual sugar as the dessert itself. Dark chocolate is best

paired with powerful red wines, milk chocolate matches up well with Riesling, for example.

My tip: Umami Papua milk chocolate with sea salt and light citrus notes goes extremely well

with Menger-Krug Riesling!

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4 CL MANGAROCA BATIDA DE CÔCO

5 CL EXOTIC PASSION FRUIT JUICE

FRESH MINTICE CUBES

PLACE THE ICE CUBES AND MANGAROCA BATIDA DE CÔCO IN THE GLASS AND FILL WITH PASSION FRUIT JUICE. DO NOT STIR. TOP WITH FRESH MINT AND ENJOY THE BLEND OF FLAVOURS.

MA

NG

ARO

CA

BATI

DA

CO

M R

UM

4 CL MANGAROCA BATIDA COM RUM

10 CL TONIC WATER1 CL LIME JUICE

PUT THE ICE IN A GLASS, FILL WITH MANGAROCA BATIDA COM RUM AND LIME JUICE. STIR AND GARNISH WITH LEMON.

Ingredients

Ingredients

BATIDA PASSION

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WHETHER AS A SCARF, SKIRT, TOP OR HALTER DRESS: THIS SUMMER, THE SARONG IS EVERYWHERE. WRAPPED OR KNOTTED, THIS TRENDY PIECE OF FABRIC OFFERS MULTIPLE STYLING POSSIBILITIES.

PROSECCO

MEETS

SARONG

Which ones should you pick? This summer, fashion blogger

Kim Umlauf tells all, not just at the POS but on Instagram

as well, where she has around 80,000 followers.

HAVE WE WHET YOUR APPETITE?

Find all styles and detailed

instructions at

FOLL

OW

KIM

!IN

STA

GRA

M.C

OM

/KIM

_UM

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Mionetto

Style

PE

AR

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 LIF

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A lot of occasions call for a toast: birthdays,

weddings, intimate dinners for two or traditional

celebrations such as Christmas and New Year’s

Eve. We love to celebrate the summer holidays

with a glass of sparkling wine too.

THAT’S WHY OUR COLLEAGUES AT

HENKELL FREIXENET GLOBAL AND

THEIR PARTNER MC WILLIAMS HAVE

USED THE START OF THE 2019 SUMMER

HOLIDAY SEASON IN AUSTRALIA FOR

THE VERY FIRST APPEARANCE OF THE

HENKELL POP UP BAR.

Up!

In keeping with the motto “Bring a little sparkle to your

life”, the well-loved sparkling wine brand surprised

visitors shopping at the Macquarie Centre in Sydney

and the Chadstone Mall in Melbourne by offering

them the opportunity to taste their favourite Henkell

in a stylish and relaxed atmosphere. Over the course

of two weekends, hundreds of consumers thus came

to enjoy a glass of Henkell sparkling wine.

A TOTAL OF 2,500 BOTTLES OF HENKELL

SPARKLING WINE WERE SERVED, CREATING

LASTING MEMORIES FOR ALL.

CHEERS!

Pop

PE

AR

LS

 ON

TO

UR

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ELCHAMPAGNE ALFRED GRATIEN(TOP GOLD AND GOLD)

MUNDUS VINI

Champagne Alfred Gratien Brut BEST OF SHOW (18304)

Champagne Alfred Gratien Brut Rosé (18324)

Champagne Alfred Gratien Brut Blanc de Blancs 2012 (18264) Champagne Alfred Gratien

Brut Millésimé 2005 (17290) Champagne Alfred Gratien Cuvée Paradis Rosé (18281)

THE BERLIN WINE TROPHY

Champagne Alfred Gratien Brut TOP GOLD (18304)

Champagne Alfred Gratien Brut Rosé (18324)

Champagne Alfred Gratien Brut Blanc de Blancs 2012 (18264) Champagne Alfred Gratien

Brut Millésimé 2005 (17290) Champagne Alfred Gratien Cuvée Paradis Rosé (18281)

MIONETTO( GOLD )

MUNDUS VINI

Mionetto MO Prosecco Superiore Cartizze DOCG (18341)

THE BERLIN WINE TROPHY

Mionetto Luxury Prosecco D.O.C. Treviso Extra Dry (18339)

FÜRST VON METTERNICH (GOLD )

MUNDUS VINI

Fürst von Metternich Riesling Trocken BEST OF SHOW (18346)

THE BERLIN WINE TROPHY

Fürst von Metternich Riesling Trocken (18346) Fürst von Metternich Riesling

Brut Prestige 2016 (18261) Fürst von Metternich Riesling Brut (18327)

Fürst von Metternich Riesling Extra Trocken (18345) Fürst von Metternich

Chardonnay Brut Prestige 2016 (18065)

FREIXENET( GOLD )

THE BERLIN WINE TROPHY

Freixenet Elyssia Gran Cuvée white (834635) Freixenet Cordon Negro Brut (82900600)

Freixenet Prosecco D.O.C. (18311) Freixenet Italian Rosé (832741)

HENKELL( GOLD )

MUNDUS VINI

Henkell Cuvée Unique (18254) Henkell Trocken (19009)

THE BERLIN WINE TROPHY

Henkell Cuvée Unique (18254) Henkell Brut (18352) MENGER-KRUG( GOLD )

MUNDUS VINI

Menger-Krug Chardonnay (9008)

BERLIN WINE TROPHY

Menger-Krug Cuvée Imperial white(8158) Menger-Krug Riesling (7335)

Menger-Krug Pinot (18115)

Gold Label9

44 45

• BERLIN WINE TROPHY •

NATIONAL WINE AWARD

• M

UNDUS VINI WINE AWARD •

INTERNATIONAL WINE AWARD

10 × 20 ×9

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47

WHY

CHOOSE

RIESLING?

THE NEW MAGAZINE WILL BE OUT IN NOVEMBER

MERRY CHRISTMAS ...or should we say: Feliz

Navidad? We present international festive traditions

and give tips for sparkling holidays.

SEGURA VIUDAS Not far from Barcelona lies

the winery Segura Viudas, known for its prize-

winning products in Spain and beyond. Join us

on our expedition.

AUTUMN 2019

PEARLS MAGAZINE IMPRINT

HENKELL FREIXENET BUSINESS COMMUNICATION AND PR BIEBRICHER ALLEE 142 65187 WIESBADEN

T + 49 (0)611 63-0 F +49 (0)611 63-351 E PRESSE @ HENKELL–FREIXENET.COM RESPONSIBLE FOR CONTENT UNDER PRESS LAWS JAN ROCK

PHOTOGRAPHY P.14 / 15 RIGHT SIDE JESSICA STOLZ EDITING, PHOTOGRAPHY AND GRAPHICS HOCH 5 GMBH & CO. KG, BÜNDE

If you would like to give us feedback , we’d love to hear from you! Contact us at the e-mail address below.

Kind regards from the Editorial Team.PEARLS@HENKELL–FREIXENET.COM

GOOD SPARKLING WINES ARE BORN IN

VINEYARDS. THIS MAKES THE VERY FIRST

DECISION ONE OF THE MOST IMPORTANT

ONES WHEN IT COMES TO SPARKLING QUALITY.

SELECTING THE RIGHT GRAPE VARIETY IS NOT

TO BE TAKEN LIGHTLY.

The latter can be accomplished quite brilliantly with a

Riesling. We do have to admit, Riesling is a true classic with

personality, exquisite and world-renowned. But this might

be the exact reason why the king of white grape varieties is

so wilful and demanding. Riesling takes its own sweet time

to flourish. Preferably in an exclusive location, such as those

found in Rheingau, Rhinehessen and the Palatinate. The

climate there is ideal.

RIESLING IS PARTICULARLY FOND OF WARM DAYS

AND COOL NIGHTS. AND RIESLING IS PICKY WHEN

IT COMES TO SOIL AS WELL.

Riesling grapes only exhibit their best class when the soil

is deep, rich in minerals and permeable and can retain

heat. If you offer this high-quality plant a lot of patience,

care, high craftsmanship and constant control down to the

last detail, then the decision is easy. For our contractual

winegrowers and ambitious cellarers, Riesling is the ideal

wine. A challenge that they are passionately dedicated to.

Because if you treat and care for Riesling the way it deserves

to be treated and cared for, you are rewarded richly in return

with sophisticated elegance, consistently high quality and

the fine and fruity aroma so typical for Riesling which allow

us to create magnificent, single-grape cuvées. A guarantor

for a product that deserves a magnificent name.

AT THE END OF THE DAY, A SPARKLING WINE IS ONLY

AS GOOD AS THE WINE IT COMES FROM.

Page 25: 2019 · Teresa Petrillo, looking out across the luminous, verdant landscape. It’ll be fairly quiet in the vineyards up until the grape harvest at the end of August, but there’s