2019 media pack - shp · 2019-03-12 · covering the first anniversary of iso 45001 • webinar •...
TRANSCRIPT
2019 Media Pack
2 shponline.co.uk
With 30 years at the heart of health and safety, SHP is the UK’s leading website for health and safety professionals; an essential resource for practitioners to keep up to date with the latest news, legislation and CPD.
SHP offers a range of interactive and engaging features that contribute to the health and safety profession’s continuing professional development, including: interative quizzes; stylish, in-depth eBooks; easily-digestible, educational videos; and topic-led webinars hosted in conjunction with Barbour EHS. These provide fantastic lead-generation opportunities for businesses year-round.
Manager
Officer
Owner
Consultant
Director
Co-ordinator/Assistant
MD/CEO
Sales/Business development
36%16%
12%
12%10%10%
2%
2%
Readership by seniority
Construction
Health, Safety & Environment
Manufacturing
Transport/Logistics
Offshore/Utilities
Education
Retail/Leisure
Healthcare
Government
Media/Marketing
Food/Agriculture
Legal
Emergency Services
27%
22%
13%
5%
5%
5%
4%
4%
4%
3%
3%
3%
2%
Readership by sector
Contact us to see how we could help you connecting with an engaged community of health and safety leaders
SHP is the leading, independent news site for health and safety professionals.
54,000 SHP newsletter subscribers
An increase in readership of
234%since January 2014
59,000 unique users per month
138,000 page views per month
The SHP Online Community:
3shponline.co.uk
JanuaryBehavioural Safety & Culture:Discover the different methodologies in behavioural safety management and how to put ideas into practice in an organisation.
FebruaryInnovation in Manufacturing:A focus on high profile manufacturing facilities and what innovative procedures are in place to keep workers safe.
MarchDisruptive Technology:The new and innovative technology which is helping to keep people safe and invigorate training. There will also be a look ahead to the brand new Safety Technology Zone, which will form a part of June’s Safety & Health Expo, showcasing innovative products and demonstrating their application in health and safety.
Root Cause Analysis webinar• eBook• Qui
AprilLegislation & Guidance:Readers get their six-monthly update on health and safety legislation and guidance, including detailed information on what is coming into force, as well as commentary on the current legal system. The focus will be on Brexit, as well as covering the first anniversary of ISO 45001
• Webinar • eBook
MayMental Health & Wellbeing:Readers will hear from organisations with effective health and wellbeing initiatives in place and will learn what visitors can expect to see at the brand new Workplace Wellbeing show, which will form part of June’s Safety & Health Expo. There will also be a focus on Mental Health Awareness Week, taking place from 13-19 May 2019.
• Webinar• eBook • Quiz
JuneSafety & Health Expo 2019:An in-depth look at Europe’s leading health & safety event, taking place from 18-20 June 2019 at ExCeL London.
• eBook focused on highlights of Safety & Health Expo
JulyWorking at HeightStill one of the most common causes of fatal injuries at work, this month readers will hear from people who have suffered fall from height accidents at work and best practice advice on how to avoid them.
• Quiz
AugustOccupational Health:A look at some common causes of occupational health, including how to avoid exposure to dust, noise and asbestos and the effects of HAVS.
SeptemberInnovation in Construction:Updates on some big construction projects and how innovative techniques are being used to keep workers safe.
• eBook
OctoberLegislation & Guidance:The second health and safety legislation and guidance update of the year will again feature Brexit prominently and look at the impact on health and safety over the last few months. Again, there will be a focus on what is coming into force and commentary on the current legal system
• Webinar• eBook
NovemberDriver Safety:Driving for work is the most dangerous activity most employees ever undertake, making driver safety a vital consideration for businesses.
• eBook• Quiz
DecemberCareers, Training & Leadership:Strong leadership requires a having a good team and good line managers. Great initiatives can be undone if line managers are not ‘living the values’ of the company.
• eBook
Getting involvedIf you have an idea for a feature-length article that fits into the content categories above, please contact [email protected].* If you are interested in aligning your brand with any of the content pieces outlined above, or are interested in working with us to create one, please get in touch with a member of our sales team.* Articles should be received a minimum of two weeks before they are due to be published.
2019 Editorial CalendarEach month SHP Online has an overarching theme which is the focus of feature-length articles, webinars, and downloads.
4 shponline.co.uk
Advertising Opportunities
Advert Requirements
• Creative & campaign details (start and end dates, URL, area(s) of site where advert is to appear) must be sent five working days before go live date
• Creative must be sent as an email attachment or via WeTransfer, rather than embedded within an email
• File types permitted for web: Flash (SWF), JPGs, GIFs and animated GIFs
• Files must be less than 39KB and sound is not permitted
Unique visitors to the site have increased by
one-third in 2017
Website Price (excluding VAT) Requirements
MPU banner (homepage) £45 (per 1,000 page views) 300 x 250px
Top banner (all pages) £45 (per 1,000 page views) 728 x 90px
Wallpaper Please contact the sales team for template guide and prices
MPU banner Top banner
Daily Newsletter Price (excluding VAT) Requirements
MPU banner £350 per day 300 x 250px
Top banner £350 per day 468 x 60px
MPU banner Top banner
Dailyhealth and safety news, job alerts and resources
sent to your inbox
Monthly Newsletter: The SHP Newsletter is sent to around 85,000 Safety and Health professionals every month - Boasts an Open Rate of over 50% meaning that an average of 42,000 people are engaging and reading our featured content that is sent straight to their inbox, every month.
5shponline.co.uk
Lead-generation OpportunitiesEngage with the safety community and generate new leads for your business by working with our Editorial and Marketing team to develop original content.
WebinarsWebinars are run in association with Barbour EHS and present a fantastic opportunity to engage our audience with online training. We can run up to one a month, tying in with our editorial calendar theme (refer to page 3). You would work with our content manager to put together the content and speakers with Barbour EHS providing a moderator. You will be supplied with contact details of those who register (within 5 days of the webinar taking place).From £8,000 for 2,500 leads
Who attends webinars?
50%
19%
31%
Director-level Management-level Other
Total number of unique webinar attendees in 2018 8,039
Average number of registrations per webinar in 2018 2,622
The number of times the top performing eBook was downloaded5,662
QuizzesFor a great way of keeping up-to-date with CPD; quizzes offer a different way to explore key topics in health and safety, from mental health, to facilities, to leadership and more. Readers can test their knowledge on a topic, refreshing or expanding areas identified as skill gaps.From £2,000 for 500 leads
eBookseBooks are collated by the SHP team and contain articles written by health and safety experts. They are a great way to promote your brand in line with leadership values and collect download data. Like the webinars, they are produced to fit in with each month’s editorial theme (refer to page 3). You gain the full contact details of all those who download the eBook.Top eBook titles for 2016 included: Beyond compliance, transforming safety: leading by example and the health and safety legislation review. From £3,500 for 1,000 leads
WhitepapersWhitepapers are one of the best ways to present thought-leading research to potential clients and present your company as more than just a supplier. • Whitepapers are promoted on the
SHPonline.co.uk homepage and hosted within the daily newsletter
• You gain the full contact details of all those who download your paperFrom £2,000 for 500 leads
Product featureWe will create an advertorial about your product or service to feature in the SHP daily newsletter, which is sent to 44,000+ SHP subscribers. £350 per newsletter
Being involved with Barbour webinars is a thoroughly rewarding process. Their professionalism in setting up the webinar and the results achieved are consistently excellent.
Paul Bizzell, Operations Director at RyderMarshSharman
6 shponline.co.uk
SHP Directory
Featuring hundreds of products and service listings across training, e-learning, hand protection, behavioural safety, occupational health, professional clothing and much more, the SHP Directory provides an independent platform to search and source solutions for business.
As a featured supplier, you’ll manage your own account to publish press releases and upload your brochures and case studies with the latest content and press releases featured on the directory landing page and in the SHP newsletter, driving traffic to your profile all year round.
CONTENT PUBLISHED
IMP
RESS
ION
S
PAG
E V
IEW
S
PREMIUM LISTING£550 for a premium listing for 12 months, includes the above and the following:
• Prime position at the top of search results, ensuring you receive more traffic to your profile
• Customisable profile with the possibility of activating an image slider and adding videos
• Featured listing on the SHP Online homepage, directory landing page and in SHP daily newsletters
STANDARD LISTING£295 for a 12 month listing includes the following:
• Company description• Ability to publish an unlimited volume
of content (publish product info, press releases, case studies, whitepapers and catalogues)
• Searchable by up to three product and service categories
• Live Twitter feed• Facility to receive enquiries through an
online form• Traffic statistics available to view through
the client self-service portal
Organisations who published
just one piece of content in their
listing in 2017 got 67% more
impressions & 33% more
clickthroughs than those who
published no content at all.
Exhibitors who published 10
items of content got 720%
more impressions & 100%
more clickthroughs than those
who published no content at all.
7shponline.co.uk
Advertise your job today!
With over 200 live jobs every day, more than any other industry site, SHP4Jobs is the no.1 site for jobseekers looking to secure their dream job as well as recruiters and organisations searching for the perfect candidate.
Leading solution for recruitersWhether you’re a recruitment company, agency or recruiting directly into your business, SHP4Jobs attracts 13,000+ health and safety professionals a month looking to advance their career.
As a recruiter you can: • Manage your own job listings • Track the number of applications and view job statistics • Send messages to your applicants• Use screening questions to ensure the best candidates • Make quick and easy payment online via card
SHP4Jobs is closely linked with sister brands SHP Online, Safety & Health Expo and Barbour EHS and also benefits from exposure to a safety community of 250,000+ safety professionals.
Our regular advertisers include:
Technical Specifications
• Artwork and an active url must be supplied for your job post
• File types permitted for web: Flash (SWF), JPGs, GIFs and animated GIFs
• File types permitted for email: EPS, JPGs, PNGs and non animated GIFs
• Files must be less than 39KB and sound is not permitted
SHP4Jobs
SHP4Jobs has
12,000unique users per month
that generate
80,000page impressions
each month
Each job advert on SHP4Jobs averages
7applications and
100page views
SHP4Jobs gives us access to the best candidates on the market in a short space of time,
complementing our own search process.James Irwin, Managing Director, Irwin and Stone
SHP4Jobs Price (excluding VAT) Requirements
Standard job listing £1,295 per week (for up to eight weeks) 120 x 60px logo
Premium job listing £1,695 per week 120 x 60px logo
• Online listing and logo
• Your job featured on the home page (duration of the advert)
• Job Featured on SHP’s daily e-newsletter (22,000 active recipients). On average increases online traffic by 30%
• Listed as Job of the Week on the homepage
8 shponline.co.uk
EditorialCharlotte [email protected] t: +44 207 9218008
Ian [email protected]: +44 207 921 8703
PublishingChris EdwardsBrand [email protected]: +44 (0)20 7921 8602
SHP Online SalesJonathan LancasterKey Account [email protected]: +44 (0)20 7921 8341
SHP4Jobs salesNatalie GillbanksSHP4Jobs Account [email protected]: +44 (0)20 7921 8345
MarketingRommon ThompsonSenior Marketing [email protected]: +44 (0)20 7921 8395
Get in touch
SHIRLEY PARSONSCEO
Shirley Parsons Associates
STEVE GRANGERIOSH Past-President,
DirectorThe Granger Partnership
SUBASH LUDHRA IOSH Past-President,
Managing DirectorAnntara Management Ltd
SHAUN DAVISGroup Director, Safety,
Health, Wellbeing & SustRoyal Mail Group
TIM MARSHManaging Director
Anker & Marsh
LAURA AUCOTTHealth & Safety
Contract SpecialistThe HSE Recruitment Network
KIZZY AUGUSTINPartner
Russell-Cooke
DOMINIC COOPERCEO
B-Safe ManagementSolutions Inc.
CHRIS ROWLANDSDirector
The HSE RecruitmentNetwork
JOHN GREENSVP and CSO
AECON Corporate
ANNA KEENFounder
Acre Frameworks
ANDREW SHARMANCEO
RyderMarshSharman
Editorial Advisors