2018 social media week trade mission to new...
TRANSCRIPT
2018 Social Media Week Trade Mission to New York
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3 Department for International Trade
4 Adludio Inc.
5 Circus Street
6 Croud
7 Culture Trip
8 Flashtalking
9 GlobalWebIndex
10 Pugpig
11 SUITCASE Group
12 Tailify
13 TWO GOATS
14 WIREWAX
Contents
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About the Mission / The UK’s Department for International Trade
The UK’s Department for International Trade (DIT) is proud to host its annual UK Trade Mission to New York’s Social Media Week in April 2018. This Mission will offer 11 of the UK’s top advertising, marketing, and technology companies the opportunity to meet with US brands, connect with influencers in the New York advertising and marketing community, and gain valuable insight into doing business overseas through five days of the SMW conference, networking events, one-to-one meetings, and more. Previous missions have seen UK companies learn best practices about US expansion strategy, generate sales in the US market, and network with top-level industry executives.
DIT has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy. We have professional advisers around the UK and staff across more than 100 countries.
If you would like to meet with any of the delegates during the mission, please contact Dimitris Horiatis or Ashley Stearns below.
#UKatSMW
Dimitris Horiatis Vice Consul, New York
Tech & Creative Media dimitris.horiatis@ mobile.trade.gov.uk
Ashley Stearns Trade & Investment Associate, New York
Tech & Creative Media [email protected]
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http://www.adludio.com@adludioVertical: FMCG & Beauty
Adludio is a global advertising platform that delivers exceptional creative on mobile devices. We engage a consumer’s senses, through a unique, high-impact creative, by using touch, haptic and augmented reality experiences - designed to deliver exceptional and memorable brand engagement. The technology is unique and proprietary, which includes a markup language for the Canvas element in HTML5 which allows for lightning quick rendering of creative on any device. We are a complete platform for brands, clients and agencies to choose from an expanding portfolio of templates, and a global internal market place of designers.
Jacques Kotze President & Co-founder
[email protected]@J_Kotze
Jacques has a PhD in Maths & Applied Maths and worked as a researcher at Stanford & Oxford Universities in data & optimization lead disciplines. He was later recruited to work in investment banking at Barclays Capital where he lead the Quantitative team on research endeavours ranging from risk, parallel computing using GPUs & automated trading. He next turned his attention to being more entrepreneurial and help found & launch the technology-lead advertising company called Adludio.
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https://circusstreet.com/@Circus_StVertical: eLearning
Circus Street is an online education company, providing an eLearning tool that teaches people how to do business in a digital world. We work with the world’s leading brands, upskilling their talent at pace and scale and helping them to build and develop digital capability. Using broadcast presenters, animation and interactivity to engage the user, our lessons cover the changes that digital brings to marketing, media and online advertising.
Ian Jentgen Sales Manager
[email protected]@ijentgen
Ian Jentgen has spent his career at the intersection of marketing and technology. Initially starting out at an Omnicom creative agency, he went on to work and consult for a number of NYC based start-ups with a focus on social media and eCommerce. Ian now leads the North American new business efforts for Circus Street, an eLearning platform, working with the world’s leading brands to upskill their talent and help them to build and develop digital capability.
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http://www.croud.com@CroudMarketingVertical: Digital marketing services
Croud is a global digital marketing agency, powered by the best talent, custom-built tech and the world’s first crowd-sourced network of digital experts. Croud’s unique ‘Croud Control’ technology platform and network of 1,200 ‘Croudies’ mean it automates what slows other agencies down and delivers clients dramatically more impactful and efficient results. Founded in 2011, Croud delivers PPC, SEO, content, paid social, programmatic, and analytics services for some of the world’s leading brands, including Regus, DKNY, and Victoria’s Secret.
Kris Tait SVP Client Strategy
[email protected]@Kristophr
Kris has been in digital advertising since 2009, first in Europe then the US, focusing predominantly on Google’s ad products, SEO, social advertising and cross-channel digital strategies. Since 2012 he has been working on new business, client strategy and marketing at Croud, currently as SVP Client Strategy, helping grow the business from under 10 people to over 120 in seven years.
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https://theculturetrip.com@CultureTripVertical: Technology
Culture Trip is a global, tech startup that utilizes the latest technologies, alongside producing innovative content, to help people explore the world. Our vision - to bring the world to everyone and in doing so bring us all closer together – drives everything that we do.
Kris Naudts CEO and founder
Born and raised in Belgium, with short stints in South Africa and Israel during medical school, Kris moved to London to become an academic psychiatrist at King’s College – Europe’s largest centre for research in psychiatry and neuroscience, a subject in which he also has a PhD. He also worked as medical director of a large private psychiatric hospital in London. However, an entrepreneurial spirit and family and a passion for global culture and creativity led him to change career and found Culture Trip in 2011.
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@flashtalkingVertical: Ad Tech
Flashtalking is a data-driven ad management and analytics technology company, we use data to personalise advertising in real-time, analyse its effectiveness and enable optimisation that drives better engagement and ROI for sophisticated global brands.
Andy Pocock SVP Corporate Development
[email protected]@flashtalking
Co-founder of Flashtalking Inc.’s US business, responsible for initial launch through to successful and continued expansion from ‘three guys in a coffee shop’ to over 200 people in four offices across the US. A strategic business development executive with established high-value, revenue generating, partnerships across the industries leading advertising technology platforms. Consulting and executing a comprehensive range of digital media and technology solutions for blue chip advertisers, global agency teams and technology platform partners across US, Europe and APAC.
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https://www.globalwebindex.net/@globalwebindexVertical: Data Analytics
GlobalWebIndex is a global technology company that provides audience profiling data across 44 countries to the world’s largest brands, marketing agencies and media organizations. The company maintains a global panel of more than 22 million connected consumers, which it leverages to create 20,000 data points on the behaviors of internet users around the world. Clients including Publicis Media, Google, Spotify, Time Inc., WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.
Sebastian Hedencrona Chief Revenue Officer
[email protected]@hedencrona
Sebastian Hedencrona is Chief Revenue Officer at GlobalWebIndex. Since joining in 2010, he has built a global sales organization, with offices in London and New York, serving the world’s leading brands, agencies and publishers.
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Pugpig www.pugpig.com@pugpigVertical: Publishing
Pugpig is the mobile engagement platform that powers apps for the some of the world’s biggest brands, from The Economist to Vogue and from Net a Porter to IBM.
Jonny Kaldor Founder and CEO
[email protected]@jonnykaldor
Prior to setting up Pugpig, Jonny was MD, Technology and Product Development at News Corporation’s Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Before joining News, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.
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http://SUITCASEmag.com@SUITCASEmagVertical: Media
SUITCASE Group is an award-winning travel and lifestyle media brand. SUITCASE Group comprises of SUITCASE Magazine, a multi-channel publication for the modern traveller and SUITCASE Media, a content marketing agency for travel and lifestyle brands. Our vision is to become the go-to brand for modern travellers.
Serena Guen Founder
[email protected]@SerenaGuen
Serena founded the award-winning SUITCASE Magazine remotely while in her third year at NYU. She is often called upon for her expertise in travel and recently launched the media agency branch of SUITCASE, which creates content for travel and lifestyle brands. Her accolades include being named as Forbes 30 under 30 in 2017, 25 under 25 most influential Londoners by the Evening Standard and winning a Woman of the Future Award for media.
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http://www.tailify.com@tailifyVertical: Influencer Marketing
Tailify is an influencer marketing platform which enables brands to work with social media influencers at scale. Through their Marketplace and Influencer app, they have professionalised the influencer space, and allow brands to finally buy influencers in a professional and transparent way. Their clients are top tier brands and agencies such as Coca Cola, Disney, Unilever, Uber, Marc Jacobs. They are backed by L’Oreal and Axel Springer amongst others, and was coined “most likely to revolutionize the media industry” by Starcom MediaVest.
Didrik Svendsen Chief Product Officer and Co-Founder
[email protected]@tailify
Didrik is Chief Product Officer and Co-Founder at Tailify. He previously founded Ex-Phil, an ed-tech SaaS platform with 20k+ users, and has experience from Boston Consulting Group and Merrill Lynch. He has been selected as one of top 100 leader talents under the age of 35 in Norway, amongst top 10 Innovators of 2015, and awarded with Business Student of the Year in Norway 2013.
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http://www.twogoats.co@twogoatsincVertical: Immersive Content, Marketing and Production
TWO GOATS is an immersive content creators studio specializing in content, marketing and production for Fortune 500 lifestyle brands and entertainment. Our award-winning team has worked with the biggest linear networks and digital platforms, producing hundreds of shows and live events, and countless AR/VR/MR/360° experiences for the biggest brands in the world.
Richard Cumming Founder and Head of Innovation
[email protected]@twogoatsinc
Richard is an award-winning integrated brand strategist, entrepreneur and immersive media specialist with nearly 30 years of brand marketing and design experience in the UK, Australia and the United States. His expertise in leading diverse teams to deliver commercial and operational creative marketing communications started in music, but he later made the leap into the world of global advertising where he cut his teeth working with Entertainment, Lifestyle, Mobile, Retail, Travel, Automotive, Education and Finance brands. In 2013, Richard founded TWO GOATS with a focus on content, marketing and production for Fortune 500 lifestyle brands and entertainment and has pioneered world’s-first experiences for Lamborghini, BBC, FIFA, Nike, Adidas, AEG Entertainment, Mastercard, New Balance, Toyota, Olympics, RFL, Viacom, A&E and NBCUniversal, among others. Currently Richard is running TWO GOATS along with his lovely wife Johanna, they live between NY and the UK. Richard is an avid gym-goer, food and bee whisperer and loves his red wine.
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http://www.wirewax.com@WIREWAXVertical: Media, Video Technology
WIREWAX is the multi-award-winning interactive media technology platform powering 90% of the world’s interactive video, driven by the fundamental belief that video should be as connected and accessible as the rest of the information on the internet. Through the power of computer vision and artificial intelligence, we help brands, agencies and broadcasters take ordinary videos, and make them interactive.
Dan Garraway Co-founder
[email protected]@WIREWAX
Dan started in the humble origins of website design and development at university, going on to form a company which delivered the first video-dating website in the UK. During this time he traversed the industry to work in both television production and web technology at a time of tangible convergence. Dan joined Steve in 2008 at a time of unprecedented growth in online video content and became a co-founder of WIREWAX, where he now leads US growth.