2018 media kit - westjet magazine...audience westjet guest panel, 2015. westjet annual air...

INFORMATIVE ENTERTAINING FOR EVERYONE

STEAL

ME

WESTJETMAGAZINE.COM

2018 MEDIA KIT

Media & Marketing Solutions ADVERTISING INQUIRIES100, 1900 - 11th Street SE, Calgary, Alberta T2G 3G2 TF 1-877-963-9333 redpointmedia.ca

2018 MEDIA KITWESTJETMAGAZINE

[email protected]

W E L C O M E T O W E S T J E TJust as WestJet connects travellers to more than 100 destinations across the globe, WestJet Magazine connects your brand to the intelligent, inquisitive and influential

audience of high-flyers seeking the best the world has to offer.



[email protected]

R E A DY T O S OA R

*BY

CA

NA

DIA

N B

USI

NES

S M

AG

AZI

NE,

201

5, 2

014,

201

3, 2

012

Passion. Positivity. A friendly portal to a big, exciting world. WestJet has put people at the forefront since 1996, when its first aircraft took flight and its dream

took root. Today the airline flies to more than 100 destinations. It’s become one of Canada’s greatest success stories, and was named one of the country’s top-three brands*. WestJet Magazine, the editorial

arm of this growing airline, expresses these values with informative, inspiring stories that bring the wonders of the world within reach.

CUBA

HAWAII

SCOTLAND

CANADACOSTA RICA



[email protected]

Destinations, product reviews, itineraries, insider perspectives, shopping and dining—WestJet Magazine, along with its website and weekly newsletter, is the storytelling medium

of one of North America’s most beloved and respected travel brands. With spectacular photography, engaging design and expertly told stories,

WestJet Magazine is a trusted resource for travellers seeking destination ideas, product recommendations and inspiration for doing, seeing and being more.

O N E -S T O P W O R L D



[email protected]

Marc the frequent business traveller

Marc works in an extremely fast-paced and demanding

environment, travelling often to meet clients in Toronto and New York. He books his own tickets, so he wants an easy booking

experience that earns him travel rewards and offers plenty of scheduling options, minimal

time in-transit and fee-free flight changes.

“Time is money.”

AUDIENCE

Helenthe fairly frequent leisure traveller

Helen is an active senior who loves to travel with her husband. Experienced flyers, they conduct

thorough Internet research on their travel options with an eye to price and good, friendly service. They prefer destinations where they

can pursue hobbies like ballroom dancing, golf and photography.

“Well honey, where should we go this time?”

Roger the occasional business traveller

An IT manager in the telecom industry, Roger travels both for

business and for pleasure. When he travels for work, he’s looking for convenient, direct flights that minimize travel time. When he goes on vacation with his wife, he’s willing to pay for a Plus up-grade. He’s a member of several

travel reward programs“Smooth, simple and

satisfying.”

Michelle the family traveller

This busy teacher is raising a young family. Once an avid trav-eller, these days she flies to visit family in Nova Scotia and take sunny breaks every few years.

She’s willing to research for seat sales and specials—but she

prefers to purchase from friendly, helpful brands that make the ex-perience simple and reassuring.

“Just make it easy.”



[email protected]

ABBOTSFORD

NANAIMO

FORT ST. JOHN

COMOXVANCOUVER

PR INCE GEORGE

TERRACE

WHITEHORSE

CALGARYKAMLOOPSKELOWNA

PENTICT ION

EDMONTON

FORT MCMURRAY

YELLOWKNIFE

GRAND PRAIR IE

BRANDON

SASKATOON

REGINAWINNIPEG

CHARLOT TETOWN

SYDNEYKITCHENER-WATERLOO

WINDSORCHICAGO

DALLAS -FORT WORTH

HOUSTON

L AS VEGASPHOENIX

PALM SPR INGS

LOS ANGELES

SAN FRANCISCO

SAN DIEGO

DUBL IN

GL ASGO

LONDON

W

CANCUN

COZUMEL

VARADEROSANTA CL ARACAYO COCOHOLGUIN

NASSAU

FORT LAUDERDALE MIAMI

ANTIGUA & BARBUDAST MAARTEN/ST.MARTIN

ST. LUCIA (HEWAHORRA)K INGSTON

MONTEGO BAY

L A ROMANAPUNTA CANASAMANA

SAN JUANPUERTO PL ATA

TURKS AND CAICOS (PROVIDENCIALES )

CURACAOARUBA

L IBER IA

IXTAPA/Z IHUATANEJO

MANZANILLOPUERTO VALL ARTA

MAZATL AN

BERMUDA

GRANDCAYMAN

BRIDGETOWNPORT OF SPAIN

ORL ANDO

NEW YORK (LAGUARDIA & J FK )

MYRTLE BE ACH

FORT MYERSTAMPA

TORONTO

LONDON

HALIFAX

MONCTON

QUEBEC C ITY

THUNDER BAY

DEER LAKE /CORNER BROOK

ST. JOHN’SGANDERMONTRE AL

OT TAWA

NASHVILLE

V ICTORIA

CABO SAN LUCAS

ORANGE COUNTY-ANAHEIM

HAMILTON

LORETO

BOSTON

SARASOTAWEST PALM BEACH

MERIDA

HUATULCO

SAN JOSE

BEL IZE

FREDER ICTON

MESA

SUDBURY

DENVER

CANADAAbbotsford Brandon Calgary Charlottetown Comox

Deer Lake/Corner Brook Edmonton Fort McMurray Fort St. John Fredericton Gander Grande Prairie Halifax Hamilton Kamloops

Kelowna Kitchener – Waterloo London Moncton Montréal Nanaimo Ottawa Penticton Prince George Quebec City Regina

Saskatoon St. John’s Sudbury Sydney Terrace Thunder Bay Toronto

Vancouver Victoria Whitehorse Windsor Winnipeg Yellowknife

U.S.ABoston Chicago Dallas-Fort Worth Denver Fort Lauderdale Fort Myers

Honolulu Houston Kona Kauai (Lihue) Las Vegas Los Angeles Maui (Kahului) Miami Mesa Myrtle Beach Nashville

New York (LaGuardia & JFK) Orlando Orange County-Anaheim Palm Springs Phoenix San Diego San Francisco Sarasota Tampa

West Palm Beach

INTERNATIONALAntigua and Barbuda Aruba Belize Bermuda Bridgetown, Barbados

Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Cozumel, Mexico Curacao Dublin, Ireland

Grand Cayman, Cayman Islands Glasgow, Scotland Huatulco, Mexico Holguin, Cuba Ixtapa/Zihuatanejo, Mexico Kingston, Jamaica

La Romana, Dominican Republic Liberia, Costa Rica London, England Loreto, Mexico Manzanillo, Mexico Mazatlan, Mexico

Merida, Mexico Montego Bay, Jamaica Nassau, Bahamas Port of Spain, Trinidad + Tobago Puerto Vallarta, Mexico

Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia (Hewanorra) Samana, Dominican

Republic San Jose, Costa Rica Santa Clara, Cuba St. Maarten/St. Martin, Netherlands Antilles Turks & Caicos (Providenciales)

Varadero, Cuba

CODE-SHARE PARTNERSAeromexico American Airlines Air France Cathay Pacific China Airlines China Eastern China Southern Delta Airlines Emirates Hainan Airlines

Japan Airlines KLM Korean Air Philippine Airlines Qantas LATAM Airlines

KAUAI ( L IHUE )

HONOLULU

MAUI (KAHULUI )

KONA

100+DESTINATIONS

3,000+FLIGHTS PER WEEK

DESTINATIONS



[email protected]

AUDIENCE

WES

TJET

GU

EST

PAN

EL, 2

015.

WES

TJET

AN

NU

AL

AIR

TRA

VEL

LERS

SU

RVEY

, DEC

EMBE

R 20

14. W

ESTJ

ET G

UES

T PA

NEL

SU

RVEY

, AU

GU

ST 2

015.

WES

TJET

VA

CAT

ION

AN

D M

ARK

ET P

ROFI

LE S

TUD

Y, JU

NE

2015

. 201

6 G

OO

GLE

AN

ALY

TIC

S W

ESTJ

ETM

AG

AZI

NE.

CO

M

89%HAVE

POST-SECONDARY EDUCATION

WESTJET MAGAZINE

RATED HIGHEST IN

SATISFACTION AMONG

CANADIAN FLYERS

60%CHOOSE

HOTELSAND RESORTS

20%CHOOSE

CONDOSAND VACATION

RENTALS

AFFLUENTCURIOUSINFLUENTIAL LOYAL PRACTICAL

47 AVERAGE AGE

69%EMPLOYED

18%RETIRED

45% MALE55% FEMALE

78%TRAVEL TO RELAX

63%TRAVEL FOR SIGHTSEEING

34%TRAVEL FOR FAMILY

ADVENTURES

ADVENTUROUS

PRINT: MAGAZINE

AUDIENCE

OF WESTJET GUESTS ARE

LEISURETRAVELLERS

WHO TYPICALLY FLY

3.1xEACH YEAR

49%

EARN MORE THAN $80K

IN HOUSEHOLD INCOME EACH YEAR

2/3

WESTJETTRAVELLERS MAKE

VACATIONS A FINANCIALAND LIFESTYLE

PRIORITY

WESTJETTRAVELLERS ARE

SEEKING ESCAPES,ADVENTURES AND

INDULGENCES



[email protected]

30%MALE

DESKTOP

69%MOBILE & TABLET

31%

GENDERDEVICE AGE ENGAGEMENT

18-24

25-34

35-44

45-54

55-64

65+

70%FEMALE

WEB: WESTJETMAGAZINE.COM

6%

19%

15%

26%

26%

10%

AUDIENCE

INTERESTSSPENDING POWER

ON AVERAGE, WESTJET GUESTS RESEARCH VACATION

TRAVEL PLANS

56 DAYSBEFORE BOOKING

76% OF WESTJET GUESTS FIND

VACATION INFORMATION ON THE INTERNET, AND

WESTJET GUESTS VISIT WESTJETMAGAZINE.COM

5.4 TIMES/YEAR (DOUBLE THE INDUSTRY AVERAGE)

WESTJETMAGAZINE.COM VISITORS ARE INTERESTED IN59%

OF ONLINE VISITORS ARE

45+ WITH DISPOSABLE

INCOME FOR SHOPPING,

FOOD/COOKING, ENTERTAINING AND

HOME DECOR SHOPPINGFOOD AND DRINK

TRAVEL ARTS AND ENTERTAINMENT

WES

TJET

GU

EST

PAN

EL, 2

015.

WES

TJET

AN

NU

AL

AIR

TRA

VEL

LERS

SU

RVEY

, DEC

EMBE

R 20

14. W

ESTJ

ET G

UES

T PA

NEL

SU

RVEY

, AU

GU

ST 2

015.

WES

TJET

VA

CAT

ION

AN

D M

ARK

ET P

ROFI

LE S

TUD

Y, JU

NE

2015

. 201

6 G

OO

GLE

AN

ALY

TIC

S W

ESTJ

ETM

AG

AZI

NE.

CO

M



[email protected]

54%MALE

ENGAGEMENTGENDERAGE

18-24

25-34

35-44

45-54

55-64 64+

46%FEMALE

DIGITAL ISSUE

27%

12%

34%

6%6%

16%

84% OF WESTJET GUESTS

OWN SMARTPHONES AND ENGAGE WITH SOCIAL MEDIA,

WHERE THEY FIND TRAVEL IDEAS AND INFO, AND

CONNECT WITH FAVOURITE BRANDS

AUDIENCE

WES

TJET

GU

EST

PAN

EL, 2

015.

WES

TJET

AN

NU

AL

AIR

TRA

VEL

LERS

SU

RVEY

, DEC

EMBE

R 20

14. W

ESTJ

ET G

UES

T PA

NEL

SU

RVEY

, AU

GU

ST 2

015.

WES

TJET

VA

CAT

ION

AN

D M

ARK

ET P

ROFI

LE S

TUD

Y, JU

NE

2015

. 201

6 G

OO

GLE

AN

ALY

TIC

S W

ESTJ

ETM

AG

AZI

NE.

CO

M



[email protected]

FEBRUARY 2016 | WESTJETMAGAZINE .COM22

SWEET S TAYS

SEEK

Full of personality and devoid of doilies, these B&Bs make the most romantic of out-of-town love nests. We went all over the map—literally—to find the perfect spots for poets, wine-lovers and free spirits.

THE URBAN COWBOY, BROOKLYNAdventurous urbanites check into The Urban Cowboy in Brooklyn. This Williamsburg town-house, with its exposed joists and brick walls and its weathered wide-plank floors, has been decked out with pioneer essentials such as a potbelly stove, Adirondack wooden bed frames and cozy Native American blankets. While each of the five rooms has its unique charms, the Lion Master Den with pillowtop king bed and overhead rain shower is geared more toward luxe-lovers, while the Kanoono Cabin, with its antler chandelier and wood-panelled walls, will appeal to happy-camper types. A hot tub in the backyard means more chance to unwind à deux. At breakfast time, guests congregate on the parlour floor for strong coffee, freshly baked pastries and artisan bagels. (urbancowboybnb.com) —Valerie Howes

WILD AT HEART

NUMBER 31, DUBLIN“When I die, Dublin will be written into my heart,” wrote James Joyce. Write Ireland’s capital into your love story this Valentine’s Day with Number 31 as home base. Designed by Frank Lloyd Wright student Sam Stephenson, this Dublin guesthouse, tucked away on a peaceful lane, lets the lovestruck evade nearby city-centre bustle. While Number 31 is steps from St. Stephen’s Green, the property’s lush garden is an Eden in its own right. You’ll feel like spoiled houseguests in the pretty Georgian townhouse or the adjoined modernist mews with their mid-century modern art-filled suites and sunken lounge with funky black leather sofas around an open fire. For breakfast, feast on homemade soda bread, jams, glistening Irish sausages or traditional kippers with hot-off-the-skillet po-tato cakes. (number31.ie)

C ITY SOLACE

ANGELINE’S INN, ONT.In Bloomfield, Ont., in the heart of Prince Ed-ward County’s wine country, couples can revel in the labour of love that is Angeline’s Inn. This 16-room, family-owned inn was transformed by its 20-something co-owner Alexandre Fida—who studied interior design in Florence and Toronto—with a blend of local thrift store curiosities, antiques rescued from yard sales and artworks curated from the community’s painters and sculptors. For extra privacy, you can book one of the properties set apart from the main house: a high-ceilinged coach house loft with mezzanine, a recently transplanted 19th-century log cabin or a cozy alpine chalet. The buffet breakfast showcases Prince Edward County’s local bounty—think sticky black pep-per molasses bacon, crispy hash browns and scrambled eggs with fresh herbs. (angelines.ca)

COUNTRY QUIRKY

MADE WITH LOVEB E D & B R E A K FA S T P E R F E C T I O N

THE U

RBAN

CO

WBO

Y PH

OTO

BY

LYO

N PO

RTER

seekSeek is a traveller’s go-to resource on what to see, where to stay and what to buy in the WestJet universe. Targeted at travellers with a range of tastes, budgets and ambitions, this section covers everything from gear to getaway ideas, luxury resorts to glamping, business travel to family vacations. Travellers depend on Seek for inspiration and trustworthy tips as they embark on new adventures.

stayEach month we shine the spotlight on three notable properties in the WestJet universe, ranging from budget to luxury, family-friendly to kid-free, urban to island-based. All featured properties have been experienced personally by one of WestJet Magazine’s contributing writers, so the advice, impressions and reviews are authentic, up-to-date and accurate.

roamA destination guide packed with on-the-ground advice, Roam includes tips from seasoned travellers and locals with the best ideas and recommendations for exploring new places in the WestJet universe. Specific, practical and appealing, Roam highlights adventure, relaxation, great food and great finds, while providing every traveller’s must-haves: inspiration and a sense of direction.

EVERY MONTH IN WESTJET MAGAZINE

feastFeast celebrates food and drink throughout the WestJet universe, from the curious histories of cocktails and spirits to interviews with high-profile chefs, food trends and local cuisine. With its focus on the most interesting dishes, flavours and traditions, Feast appeals to destination diners, food-curious travellers and people seeking amazing meals in unfamiliar places.

drink upThis popular piece—equal parts in-vestigation and inspiration—is one of the highlights of the Feast section.Showcasing the newest trends in wine and spirits without overlooking the classics, Drink Up searches the WestJet universe for the best regional variations and local versions of drinks. It’s a fascinating and informative take on imbibing that’s a must-read for food lovers, hosts and bon vivants.

CONTENTS



[email protected]

LIN

EUP

SUBJ

ECT

TO C

HA

NG

E

2018 EDITORIAL

CALENDARJANUARYWHERE TO GO IN 2018Whether it’s a city undergoing a cultural renaissance, a mile-stone anniversary or must-visit new attraction, there are plenty of exciting reasons to travel this year. In this special feature, we take a deep dive into the 10 hottest destinations of 2018.Booking deadline: Nov 15, 2017

FEBRUARYSPA AND WELLNESS GETAWAYSFrom Scandinavian spas in Quebec to male-focused treatments in Saint Lucia, we shine the spotlight on a variety of enticing spa and wellness experiences to consider for your next getaway.Plus: Family fun, culinary delights, nature and art in four of Florida’s hottest destinations.Booking deadline: Dec 14, 2017

MARCHFAMILY ADVENTURES IN SOCALIn this feature, we go beyond the world-famous, family-friend attractions Southern California is known for to highlight the very big, strangely small and super-quirky draws that await between Los Angeles and San Diego. Plus: Exploring England’s extensive canal network by boat. Booking deadline: Jan 17, 2018

APRILRECREATION ROUNDUPShake off winter and get pumped up for warmer weather with this sporty activity guide to Canada and the United States. We feature the best active adventures including rock climbing in Alberta and golfing in California. Plus: Navigating the dizzying, sky-high architecture of Chicago.Booking deadline: Feb 15, 2018

MAYSCOTLAND’S NORTH COAST 500In this piece, we take readers on a tour of this relatively new and under-discovered driving loop to experience the best of the northern Scotland’s quiet villages, gorgeous scenery and refreshing cliff walks. Plus: Getting to know some of Toronto’s most authentic, international neighborhoods.Booking deadline: March 20, 2018

JUNE THE CROSS-COUNTRY POWWOWA guide to the country’s powwows, including local tips on how to join in on these celebrations of drumming, dancing, singing, food and cultural traditions.Plus: Exploring Ireland’s historic Aran Islands.Booking deadline: April 18, 2018



[email protected]

JULYCYCLING IN THE LAURENTIANSWe take readers on a cycling trip along Le P’tit Train du Nord, a 232-kilometre route built over an old railway line in the province’s world-famous Laurentian Mountains, to experience Quebecois countryside at its best. Plus: Quick trips from London: the best seaside towns to ex-plore now. Booking deadline: May 18, 2018

AUGUSTTASTE OF TRAVELIn our sixth annual Food Issue we present the latest culinary trends and highlight gastronomic adventures to experience across the WestJet Universe. We also provide dining tips from celebrated chefs and in-the-know locals. Plus: We go behind-the-scenes at some of Nashville’s most iconic cultural spots.Booking deadline: June 15, 2018

SEPTEMBERVINTAGE VEGASVenture away from the glitz and glamour of the Strip and head to Las Vegas’ historic neighborhoods, landmarks and attractions to learn more about the places and people behind Sin City’s fascinating past. Plus: We explore how savvy cities are using technology to make travel a breeze.Booking deadline: July 17, 2018

OCTOBERSHOULDER SEASON GETAWAYSFrom affordable accommodations and attraction tickets to smaller crowds and unique activities, shoulder season vacations hold many rewards for savvy travellers. We highlight the best places to slow down with the season. Plus: We head to the desert to uncover some of the United State’s most thrilling desert national parks.Booking deadline: Aug 17, 2018

NOVEMBERTHE SHOPPING GUIDEWhether it’s browsing the stalls at farmers’ market or discovering a local designer, shopping has always been a reason to travel. In this feature, we highlight shopper-friendly neighbourhoods, chat with fashion designers and scout out specialty shops around the WestJet universe. Plus: Uncovering 3,000 years of Mayan history in Belize.Booking deadline: Sept 19, 2018

DECEMBERHOLIDAY GIFT IDEASEach year, visitors from around the world flock to Canada’s Rocky Mountains to experience the serene beauty of the area’s backcountry lodges. Whether you make the trek via cross-country skis, snowmobile or helicopter, here are the best to visit. Plus: Gifts and gear for all the different types of travellers on your list.Booking deadline: Oct 17, 2018

LIN

EUP

SUBJ

ECT

TO C

HA

NG

E

2018 EDITORIAL

CALENDAR



[email protected]

TAXES NOT INCLUDED. INSIDE DOUBLE GATE-FOLD, SELECT INSERTS AND LIMITED IN-FLIGHT OPPORTUNITIES ARE AVAILABLE. ASK YOUR AD EXECUTIVE ABOUT SUPPLEMENT OPTIONS.

DEADLINES SUBJECT TO CHANGE

NET RATES ($ CDN) 1x 3x 6x 12x

FULL PAGE 11,880 11,285 10,690 10,100

2/3 PAGE 8,250 7,840 7,425 7,015

1/2 PAGE 6,400 6,085 5,765 5,445

1/3 PAGE 4,290 4,125 3,860 3,645

1/6 PAGE 2,575 2,450 2,315 2,190

OUTSIDE BACK 14,575 13,850 13,120 12,390

INSIDE FRONT/BACK 13,670 12,985 12,305 11,615

DOUBLE PAGE SPREAD 20,000 19,000 18,000 17,000

1/2 DOUBLE PAGE SPREAD 13,000 11,500 10,750 10,500

ISSUE SPACE MATERIAL AVAILABLE

JANUARY 2018 NOV 15, 2017 NOV 22, 2017 JAN 1, 2018

FEBRUARY 2018 DEC 14, 2017 DEC 21, 2017 FEB 1, 2018

MARCH 2018 JAN 17, 2018 JAN 24, 2018 MAR 1, 2018

APRIL 2018 FEB 15, 2018 FEB 22, 2018 APR 1, 2018

MAY 2018 MAR 20, 2018 MAR 27, 2018 MAY 1, 2018

JUNE 2018 APR 18, 2018 APR 25, 2018 JUN 1, 2018

JULY 2018 MAY 18, 2018 MAY 25, 2018 JUL 1, 2018

AUGUST 2018 JUN 15, 2018 JUN 22, 2018 AUG 1, 2018

SEPTEMBER 2018 JUL 17, 2018 JUL 24, 2018 SEP 1, 2018

OCTOBER 2018 AUG 17, 2018 AUG 24, 2018 OCT 1, 2018

NOVEMBER 2018 SEP 19, 2018 SEP 26, 2018 NOV 1, 2018

DECEMBER 2018 OCT 17, 2018 OCT 24, 2018 DEC 1, 2018

DOUBLE PAGE SPREAD (DPS)

AD SHAPES

1/32/3

1/61/3

1/2

FULL PAGE(NO BLEED)

A QUARTER OF WESTJET GUESTS HAVE TAKEN A COPY OF THE INFLIGHT PUBLICATION

ALONG WITH THEM AFTER LANDING.

PRINT RATES & DEADLINES

1/2 DOUBLE PAGE SPREAD

PRINT



[email protected]

1/2 DOUBLE PAGE SPREAD

1/32/3

1/61/3

1/2

FULL PAGE(NO BLEED)

REQUIREMENTS• Images 400 dpi at 100% for print• Images/graphics should not use any

form of compression, including .jpeg compression, .jpeg encoding and LZW compression

• CMYK format• Only press-ready PDFX1-A accepted

• Bleed must extend 1/4” on each side for FPC & DPS. 1/2 DPS should have 1/4” bleed on sides and bottom only

• All other ads require a defining border

• Ink density levels must not exceed 300%

• RedPoint cannot guarantee 100%

colour accuracy• RedPoint is not responsible

for inaccurate information on advertisements

RECOMMENDED SPECIFICATIONS• Place live area 1/2” in from the

trim size NOTE: Double Page Spread

ads will lose a minimum of 1/2” of

image in the middle to perfect binding.

We recommend a 1” wide live area

down the middle of these ads.

• Use a “rich black” (except for text below 24 point) Suggested: C 20% M 20% Y 20% K 100%

FILE DELIVERY

• Press-ready PDFX-1A are to be uploaded to addirect.sendmyad.com

• Must include company name, publication and issue in the file name

CONTACTSales Traffic Coordinator T: 403-781-1782 [email protected]

Automatic confirmations will be sent to the sender and publisher.

TM

Upload.Check.Send

TRIM AREA 8.25 x 10.75

LIVE AREA 7.25 x 9.75

BLEED AREA 8.75 x 11.25 1/4" each side, top and bottom

FULL PAGE WITH BLEED (SEE DIAGRAM) 8.75 X 11.25

Trim area 8.25 x 10.75

Live area 7.25 x 9.75

DOUBLE PAGE SPREAD WITH BLEED 17 X 11.25


Live area: left hand 7.25 x 9.75

Live area: right hand 7.25 x 9.75

1/2 DOUBLE PAGE SPREAD WITH BLEED 17 X 11.25


Live area: left hand 7.25 x 4.75

Live area: right hand 7.25 x 4.75

2/3 VERTICAL 4.75 X 9.75

1/2 HORIZONTAL 7.25 X 4.75

1/3 SQUARE 4.75 X 4.75

1/3 VERTICAL 2.25 X 9.75

1/6 VERTICAL 2.25 X 4.75

WIDTH HEIGHT

DOUBLE PAGE SPREAD (DPS)

Note: at least a 1/2” of image will be lost in the middle due to perfect binding. We recommend leaving a 1” live area.

PRINT PRODUCTION SPECS

PRINT



[email protected]

WEBSITE MATERIAL DUE DATES CREATIVE SUPPORT CREATIVE SUPPLIED WITH URL

LEADERBOARD $25 CPM 7 business days prior 10 business days prior

BIG BOX $25 CPM 7 business days prior 10 business days prior

DOUBLE BIG BOX $40 CPM 7 business days prior 10 business days prior

COMPANION ADS $45 CPM 7 business days prior 10 business days prior

HOMEPAGE TAKEOVER Please inquire 7 business days prior 10 business days prior

FEATURED PARTNER $1,500/month 7 business days prior 10 business days prior

SMALL RECTANGLE & ADVERTORIAL $2,000/month 7 business days prior 10 business days prior

SOCIAL MEDIA (LIMITED PER INVENTORY)

SPONSORED FACEBOOK POST Please inquire 3 business days prior 5 business days prior

SPONSORED TWEET (COPY ONLY) Please inquire 3 business days prior 5 business days prior

TRAVELLER NEWSLETTER

LEADERBOARD $275 or 4 weeks/$1,000 3 business days prior 5 business days prior

BIG BOX $275 or 4 weeks/$1,000 3 business days prior 5 business days prior

FEATURED PARTNER $325 or 4 weeks/$1,200 7 business days prior 10 business days prior

BUSINESS FLYERS ARE SIGNIFICANTLY MORE LIKELY TO READ MAGAZINES ONLINE, AND 75%

OF TRAVELLERS CARRY A MOBILE DEVICE ON BOARD WHEN THEY FLY.

WESTJETMAGAZINE

WESTJETMAGAZINE

DIGITALDIGITAL RATES AND DEADLINES



[email protected]

STANDARD LEADERBOARDA large, prominent banner centred at the top of the page. Expandable accepted. Desktop size: 728w x 90h pixels Mobile size: 320w x 50h

COMPANIONReinforce your message by occupying the two top spots. 1 Leaderboard and 1 Big Box

STANDARD BIG BOXSometimes called a medium rectangle, the Big Box offers prominence and creative potential. Expandable accepted. 300w x 250h pixels

HOMEPAGE TAKEOVEREliminate competition by taking possession of every available space on the page. 1 leaderboard and 3 Big Boxes (homepage only, 3 day duration)

REQUIREMENTS • Max file size 40kb, RGB, 72 dpi, .jpeg, .png, .gif• Third-party server accepted• No sound

• Please include URL separately with file submission if not built into file

• Expandable creatives must be supplied as 3rd party server.

• Flash files are not supported. HTML5 files are recommended.

• Client must ensure ‘click-through tags’ are correctly built and working

RECOMMENDATIONS Maximum 25 words and minimum 12-point font for legibility

CONTACT Digital Traffic CoordinatorT: 403-232-7717 E: [email protected]

FOR MORE INFORMATION ON ALL DIGITAL PRODUCTS PLEASE VISIT WESTJETMAGAZINE.COM/ONLINE-ADVERTISING

FEATURED PARTNERPlace your story where readers’ eyes go first — in the editorial stream on our homepage and throughout 80% of the website plus one customized landing page:

• Logo — 72 dpi, 200 pixels square, acceptable formats: .jpeg, .png, .gif

• Headline copy (up to 60 characters) • Brief introductory summary (one sentence, up to 75

characters)• Up to 3 images at 72 dpi, 712w x 534h pixels, acceptable

formats: .jpeg, .png, .gif• Edited body copy: maximum 500 words — copy should

be article style and will be reviewed and optimized by our marketing editor

• Social media links, web URL, address, phone number, hours and pricing

Editorial guidelines require “Featured Partner” to be added.

ADVERTISING FEATUREIncludes a small rectangle (300w x100h pixels) and a landing page:

• Material required is the same as Featured Partner• HTML5 Video may be accommodated

Editorial guidelines require “Advertising Feature” to be added.

DIGITAL PRODUCTION SPECS



[email protected]

Connect your brand with one of Canada’s top employers, with an award-winning corporate culture and an unsurpassed reputation for customer service. Get your products and services

noticed where WestJet travellers go to find advice, make spending decisions and be inspired— WestJet Magazine and westjetmagazine.com.

2017 Best Airline in Canada and Travellers’ Choice Winner Mid-Sized and Low-Cost Airlines - North America (Trip Advisor

Travellers’ Choice awards for airlines)

2016 Canada’s Most Trusted Airline (Gustavson School of Business at the University of Victoria)

2016 Canada’s most reputable company for Corporate Social Responsibility (Reputation Institute)

2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)

2016 WestJet RBC World Elite MasterCard ranked #1 in Canada for fourth consecutive year (MoneySense magazine)

2015 Canada’s Most-Admired Corporate Cultures for the seventh year (Waterstone Human Capital)

2015 Best Employers in Canada (Aon Hewitt)

TM

Upload.Check.Send

WESTJET MAGAZINE

c/o REDPOINT MEDIA & MARKETING SOLUTIONS

100, 1900 - 11th Street SE, Calgary Alberta T2G 3G2

T: 1-877-963-9333 ext 0

F: 403-240-9059

[email protected]

westjetmagazine.com/advertise

GENERAL ADVERTISING

INQUIRIES

CONTACT

2018 media kit - westjet magazine...audience westjet guest panel, 2015. westjet annual air...

Documents