2018 marketing solutions - maritime intelligence...strategic marketing approach focused on creating...

2018Marketing Solutions

Advertising • Content Marketing • Data • Events

Consider us your marketing partner to deliver business outcomes with measurable results.

Our actionable intelligence guides new business opportunities.The insurance market is increasingly competitive, fast-paced and complex. Insurance Day covers this shifting landscape helping businesses mitigate and minimise risk and discover new business opportunities. We focus on the major aspects of the specialty insurance value chain, including underwriting, risk management and claims management.

Reach deep into the insurance and (re)insurance markets.Insurance Day gives advertisers reach into a loyal, paid subscriber base comprising of senior decision-makers across the insurance industry. We understand how our subscribers behave online which means we can advise you on how best to communicate with them. By using a wide range of marketing solutions your message will be seen by the key people who need your products and services.

2 / Insurance Day | informa


Solutions with impactOur advanced marketing solutions bring together Audience + Knowledge + Capabilities to power customer acquisition, retention, growth, loyalty and winning programs with optimal results.

Editorial prowess: For decades, Insurance Day expertly combines news, data, insight and analysis giving the industry the short, medium and long term trends affecting each specialty sector and what it means for their business. From data-driven analysis to up-to-the-minute news, we provide insight which integrates with market influencers workflow to make complex decisions simple.

Influential audience We connect you to the most

influential, senior audience within the insurance industry. Reach an

engaged community of global leaders, investors, opinion formers and decision makers interested in solutions to grow their business.

Insurance knowledge Our deep knowledge of the

insurance and risks markets ensures your message is placed where your

target audience is mostly like to engage with it.

Sophisticated capabilities Take advantage of our proven

marketing capabilities and turnkey services from content creation to campaign optimisation — to

successful marketing outcomes with lasting business results.

KNOWLEDGEAUDIENCE CAPABILITIES OUTCOMES+ +



Global influential audiencePartnering with Insurance Day gives you access to a loyal, paid subscriber base comprised of senior decision makers across the insurance industry, globally.



Omniture, July 2015 – March 2016

10% Americas(US 8%)

(Bermuda 1%)

82%Europe

(UK 67%)

1%Africa

6%Asia

1%Australia

Job titles Website traffic — where from?

Broker21%

Director9%

Other7%

Underwriter27%

Solicitor 2%

President/Vice President

4%

Partner5%

CEO/Managing Director

4%

Manager18%

Librarian/Information Manager

3%

=

Organisation typesServiceprovider

8%

Broker22%

Reinsurer 25%

Insurer45%

=

Average monthly website statistics

Source: Omniture October 2017

Average monthly unique visitors

Average monthly page views

Average monthly visits

Average pages per visit

Average visit duration

18,955 77,061 35,983 00:05:004

Registered Users

Email Recipients48,836

14,849

05:00


10% Americas(US 8%)

(Bermuda 1%)

82%Europe

(UK 67%)

1%Africa

6%Asia

1%Australia


Broker21%

Director9%

Other7%

Underwriter27%

Solicitor 2%


4%

Partner5%


4%

Manager18%


3%

=


8%

Broker22%

Reinsurer 25%

Insurer45%

=








18,955 77,061 35,983 00:05:004

Registered Users


14,849

05:00


10% Americas(US 8%)

(Bermuda 1%)

82%Europe

(UK 67%)

1%Africa

6%Asia

1%Australia


Broker21%

Director9%

Other7%

Underwriter27%

Solicitor 2%


4%

Partner5%


4%

Manager18%


3%

=


8%

Broker22%

Reinsurer 25%

Insurer45%

=








18,955 77,061 35,983 00:05:004

Registered Users


14,849

05:00

Postal Recipients

101,949

Impressions/Month

253,016

Audience Extension

Webinars Lead nurturing

Research Content channels

EventsDirect marketing

DemosAdvertising White papers

Infographics eBooks

DISCOVERY AWARENESS CONSIDERATION PURCHASE ADVOCACY

Layer your story into the buyer’s journey We are experts in aligning content with audience needs — delivering your message at the right time during the buyer’s journey.

USER

I have a new business challenge

I’m absorbing information and discussing with peers

I’ve identified features and I’m evaluating solution providers

I need to validate that I’m selecting the best solution

I need my company to realise success

from this purchase

MARKETER

Understand customer needs and pain points

Associating brand with topics audiences

care about

Communicating product benefits with needs

Converting qualified leads to buyers

For customers to see ROI in their purchase



Driving outcomes that enable business growthOur state-of-the-art marketing solutions are a measurable and cost-effective way of reaching the insurance sector delivering results to support initiatives, lift response and drive performance.

We use sophisticated tools to analyse and optimise engagement and conversion providing true insights into program effectiveness.

Reads article on understanding risks in the connected world

Registers and attends webinar on insurers

gearing up for portfolio transfers

Downloads whitepaper on pricing

credibility

Attends Insurance Day Business Briefing:

Pathways to a Confident Future

Contracts with a new prospect

Related content Consideration Invite offer Lead nurturing



Powerful marketing solutions for today’s insurance sector

Display advertising (website) Our online advertising solutions are an effective, measurable and economical way of marketing to insurance and (re)insurance audiences.

Display advertising (email) Daily morning emails, editorial roundups and targeted weekly sector alerts keep audiences engaged.

Rich media advertising (website) High-impact ad formats are designed to drive engagement and awareness of an advertiser’s brand and messaging.

Print advertising Even in an increasingly digital world, our readers are highly engaged and we have the highest number of C-suite readers in the insurance industry.

Audience Extension Deepen awareness and increase the frequency in which your targeted audience views your ads to stay top-of-mind by reaching them via display ads across the web and in their Facebook newsfeed.

Content creation services Our content marketing services provide you with a strategic marketing approach focused on creating and distributing informative, relevant and valuable content to stimulate, educate and influence a clearly defined target audience.

Lead generation & nurture Leverage our engaged audience to promote your content with a customised lead generation campaign tailored to your marketing goals.

StoryScapes / Interactive white papers Turn your thought leadership content or white paper content into a visually-stunning, mobile-friendly web experience that guides readers through your topic in a deeply engaging way.

Native, sponsored content distribution Integrate your high-quality, sponsored content into our site in a manner that matches the form and function of our own editorial content. This gives you the ability to join the conversation with our audience through informative, educational content that also showcases how your products/services solve customers’ pain points.

Research Insurance Day provides marketing research capabilities to help clients uncover trends and insights to better understand their target audience, the competitive landscape and brand perceptions in the market.

Direct marketing Engage and activate audiences from Insurance Day’s proprietary database of global decision makers.

Insurance Day London Market Awards Our global awards portfolio includes targeted sponsorships for an unforgettable experience.

Baden-Baden / Monte Carlo Rendezvous Key events for (re)insurance professionals across the globe.

Business briefings / C-suite roundtables Make a lasting impression by sponsoring our Business Briefings or a C-suite roundtable with your current and potential clients in person.

Live webcasts and webinars Our editorial webcasts draw engaged audiences yearlong; sponsored webinars generate leads and align your company with industry experts.

ADVERTISING CONTENT MARKETING DATA

EVENTS



Display advertising (websites)Our online advertising solutions are an effective, measurable and cost-effective way of marketing to insurance and (re)insurance audiences. They can help you promote your business, influence customers and generate leads.

You can also target certain key words, geographical regions and languages.

Track and optimise your campaigns See how well your marketing campaign is doing and optimise it accordingly. Our analytics provide measurements of:

Views Exposure Interactivity

Email campaigns Audience targeting Bespoke analytics

Unique benefits of online advertising



Display advertising (email)The Insurance Day email alerts are a core part of the Insurance Day subscription and consists of daily morning emails, weekly sector emails, the weekly editors round-up, and personalised “track my topic” alerts. These provide advertisers with a guaranteed direct route to decision makers.

Daily morning email Delivered first thing each day to all of our subscribers there is no better way to ensure your brand is seen by our entire audience.

Editors round-up email Sent to subscribers and other key prospects in the insurance market, the weekly Editor’s round-up email collates the most read stories of the week.

Targeted weekly sector alerts The Insurance Day has sector and geographical alerts allow subscribers to sign up for the topics relevant to them. Aligning your brand to the topics and regions of interest to you ensures you reach the right audience with the right message.

Display advertising Email campaigns Bespoke analytics Multiple channels

Unique benefits of email advertising



Rich media advertising (website)Insurance Day’s high-impact ad formats are designed to drive engagement and awareness of an advertiser’s brand and messaging. Using videos, photos, social media and animation, these highly engaging units offer a seamless, attention-grabbing way to tell brand and product stories.

High-impact ads have a greater impact on consumers’ likelihood to take an action than standard display ads. Both social network sharing and personal recommendations were between 30-60% higher. (Source: Undertone)

Rich media creative services include: Interactive banners (Filmstrip) Expandable ad units

Audience targeting Bespoke analytics High-quality audience

Multiple channels

Unique benefits of Rich Media



RICH MEDIA

AD

Print advertising (conference coverage)Show dallies In 2018, Insurance Day will be distributing and reporting live from the major industry events via its series of Show Daily issues.

These will appear in full colour as special enlarged issues that provide in-depth analysis and comments on the hottest topics featuring contributions from the industry’s key players about the subjects raised at each event.

2018 conference distribution includes: Monte Carlo Rendezvous — distributed in all of the major hotels in the city and actively handed out by a team of distributors around Casino Square.

Baden-Baden — during the 3 days of the event, every delegate receives their own copy of Insurance Day in the hotels and on every meeting table in the major event venues.

PCI Annual Meeting — distributed to all the delegates in their hotel rooms each day as well as extra distribution around the conference centre.

Display advertising Access to Insurance Day subscribers

Long shelf life High-quality audience

Unique benefits of print advertising



Access to Insurance Day subscribers

Bespoke approach to direct marketing

Space to get messages across

Measurable communications

Email campaigns

Unique benefits of audience extension

Audience ExtensionTarget niche audiences on sites they visit Insurance Day’s audience extension is a hyper-targeted advertising solution that allows us to dramatically increase the reach of your marketing campaigns.

By leveraging your target audience’s demographic and behavioural data, we can present your brand messages to thousands of websites in and out of our extensive partner network.

This partner network includes sites such as: LinkedIn, Forbes.com, Economist.com, FT.com,

WSJ.com, Reuters.com, Time.com, NationalGeographic.com, Fortune.com



Content creation services Leverage Insurance Day’s content experts, creative talent and marketing savvy for a powerful advantage in producing informative, relevant and impactful content marketing assets. We write solution-oriented content that resonates with our users:

Content Engagement Centers Articles & blogs Infographics Fact sheets & top 10 cards Case studies & executive interviews White papers & guides Webinars & webinar executive summaries Research reports

Tap into our audience to build brand credibility and stimulate, educate and influence a clearly-defined target audience to drive profitable marketing outcomes.

Insurance tailored campaigns

Email Campaigns Audience Targeting Bespoke Analytics Multiple Channels Long shelf life

Unique benefits of content marketing



Lead generation & nurtureOur many lead generation and nurture solutions can be integrated into other Insurance Day marketing programs. Each solution is tailored to your goals and built around a multi-channel marketing program. We leverage marketing automation tools for sophisticated behavior-based targeting to support our co-branded campaigns.

We take care of everything for you from promotion on our website, emails to decision makers, featured newsletter placements and social media amplification via posts from our brand’s social channels. Plus, you can add a multi-touch, lead nurture component to drive engagement with multiple pieces of content and further qualify leads for your sales team.

Lead generation & nurture capabilities include: Thought leadership asset syndication Sponsored webinars Webinar lead touch Content Engagement Centers



StoryScapes/ Interactive white papers A StoryScape is a visually-stunning, mobile-friendly web page that guides readers through a specific topic in a deeply engaging way.

Go beyond text and bring messages to life with interactive page elements such as animation, compelling images, embedded videos, photo galleries, interactive charts, related assets, and an in-page navigation that allows users to jump to sections of interest or dive deeper into related content.

Interactive white papers Your next white paper can be turned into a StoryScape. An expert editor and creative designer collaborate with you to tell a compelling story around an industry topic that leads to greater engagement with the subject at hand.

Educate on key topics & pain points Gated, to generate leads Increases exposure of related assets Embedded, rich content keeps users progressing through the story Deeper metrics offer insights into audience engagement

Example Campaign: marketing.penton.com/executive-summary/



http://marketing.penton.com/executive-summary/

Native, sponsored contentIntegrate your thought-leadership content into the editorial streams of the InsuranceDay.com website and email newsletters in a manner that matches the look and feel of our own editorial content.

Native sponsored content is highly informative, generates engagement around a market issue or challenge, and allows your business to position itself as a trusted authority on the issues keeping your customers up at night.

Unique benefits of Sponsored Content

Audience targeting

Bespoke analytics

High-quality audience

Multiple channels

SPONSORED



Unique benefits of research

Audience targeting

Bespoke analytics


Multiple channels

ResearchInsurance Day provides market research capabilities to help insurance sector clients uncover trends and insights to better understand their target audience, competitive landscape and brand perception in the market.

• Obtain strategic intelligence on their customers’ buying motivators, brand perceptions and on the viability of new commercial offerings

• Fuel content marketing programs by engaging and nurturing potential buyers in participatory research

Insurance Day’s research capabilities include: Online surveys Online and In-person focus groups Strategic Insights Studies — for brand, industry and/or topic sentiment analysis Data and insight interpretation from Insurance Intelligence analysts



Access to Insurance Day subscribers

Bespoke approach to direct marketing


Measurable communications

Email campaigns

Unique benefits of direct marketing

Direct marketing Our direct marketing services get your key marketing messages directly into our subscribers inboxes and letter boxes via email and post.

Unlike banner ads, your direct marketing campaigns can contain as much information as you like, so you can really showcase your expertise and advantages of your products and services.

Responses are generated using a very clear call to action.

Our direct marketing solution is a cost-effective way to: Build your own target audience Generate leads Measure effectiveness



EventsInsurance Day London Market Awards The Insurance Day London Market Awards includes targeted sponsorships for an unforgettable experience offering you the opportunity to raise your brand profile and strengthen relationships with highly engaged senior decision makers.

Baden-Baden Baden-Baden is another key event in the (re)insurance industry and is attended by (re)insurance professionals from across the globe. The meeting provides sponsors an opportunity to get together with brokers and (re)insurers to discuss the renewal of (re)insurance contracts prior to the major renewals season. Insurance Day is an exclusive media partner of the event, with unrestricted access to distribute our news and content to all of the attendees inside the main conference halls.

Monte Carlo Rendezvous The Monte Carlo Rendezvous is an annual gathering of over 2,500 global senior (re)insurance professionals. This international, informal meeting allows participants to discuss market trends and projections for the year ahead.


Our sponsorship packages include targeted opportunities for an unforgettable sponsored guest experience.


Business briefings Insurance Day brings together industry thought-leaders in a market leading panel debate to reflect, discuss, and analyse the trends, challenges and opportunities facing the industry today and in coming years.




Display advertising Email campaigns

Unique benefits of webinar Sponsorship


C-suite roundtablesWe’ll produce and manage a closed invitation only C-suite executive meeting, chaired by an Insurance Day expert who will lead a debate on a key topic that is a risk/challenge/threat/opportunity for the industry sector.


Live webcasts and webinars




Display advertising Email campaigns

Unique benefits of webinar Sponsorship

Webcasts Insurance Day hosts a series of editorially-led live webcasts. A panel of influential industry thought-leaders, under moderation from a leading insurance sector journalist will debate the hottest topics impacting insurance now and in the future. Registrants can attend the live webcast, and an “on-demand” recording of the webcast will also be made available.

Webinars Webinars are a cost-effective way to generate a large number of leads and align your company with industry experts. Attended by a highly engaged audience of decision-makers, Insurance Day webinars provide an interactive platform to convey your thought-leadership on critical market issues, elevate your brand profile and generate leads and website traffic over an extended time period.



Contact [email protected]

@insurance_day

Jefferson EmesibeGlobal Sales & Business Development Manager

+44 (0) 20 7017 4061 [email protected]


2018 marketing solutions - maritime intelligence...strategic marketing approach focused on creating...

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