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2018 ISIC Association Annual Report

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Page 1: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

2018 ISIC Association Annual Report

Click on the link to go directly to the page

ISIC Timeline 3About the International Student Identity Card (ISIC) 4A message from the ISIC Association Board Chair and Managing Director 5Global presence 6Governance 7Global distribution highlights and focus areas 8ISIC in Africa 9ISIC in Asia and Oceania 10ISIC in Europe 11ISIC in North and South America 12Co-branding with ISIC 13ISIC benefits discounts and offers 15ISIC international recognition and endorsement 16ISIC global statistics 18Global campaigns 19ISIC global app and virtual ID 21ISIC Event and Community Awards 22Brand refresh 24Financial activities 25ISIC issuing organisations worldwide 26

ISIC and the ISIC logo are registered trademarks of the ISIC Association

Published April 2019

Published byISIC Global Office BVKeizersgracht 174-1761016 DW AmsterdamThe NetherlandsTelephone +31 (0)20 520 0840 Email adminisicorg

wwwisicorgwwwisicassociationorg

ISICGlobalOffice isicglobal ISIC - International Student Identity Card ISICGlobal TheIsicglobaloffice

The ISIC Association is a non-profit organisation seated in Denmark The operations of the ISIC Association are carried out by the ISIC Global Office BV an independent management company based in the Netherlands and wholly owned by the ISIC Association

The ISIC card has been endorsed by the United Nations Educational Scientific and Cultural Organization (UNESCO) since 1968

The ISIC Association is proud to be an Affiliate Member of the United Nations World Tourism Organization (UNWTO)

The ISIC Association is honoured to be an International Association of Universities (IAU) Affiliate Member

The ISIC Association is a founding member of the World Youth Student and Educational (WYSE) Travel Confederation

INDEX

60 YEARSANNIVERSARY ISIC celebrates its 60th

Anniversary Over 100 million students have been ISIC

cardholders since the cardrsquos origin in 1953

ISIC Timeline

First 5 yearsDEVELOPMENTWorking closely along-

side student unions and universities in the first five years an estimated 333000 international

student identity documents are issued of which

275000 through national student unions

STUDENT TRAVELExpanded alliances are built with leading airlines giving

students access to affordable and flexible student air travel and better opportunities to

explore the world

LIFESTYLE CARDThe new millennium sees ISIC repositioned in some

countries to use as an everyday lifestyle card In addition to the

traditional discounted travel related offers ISIC also starts

providing new offers and services to meet the daily

needs of students

FORMATIONISIC is created by the

Norwegian and Dutch Union of Students supported by the

Coordinating Secretariat of National Unions of Students

(COSEC) of Denmark at a meeting in Copenhagen

2005 - 2015STRATEGIC

PARTNERSHIPS ISIC joins forces with partners like AIESEC UNWTO Mastercard

Microsoft British Council IELTS Lonely Planet and

The Economist to provide greater value to students

around the world

ENDORSEMENTUNESCO endorses the ISIC

card recognising it as the only internationally accepted proof

of full-time student status and a unique document encouraging cultural exchange and interna-

tional understanding

ISIC GOES VIRTUALThe launch of the ISIC virtual

ID and global app makes student life more accessible

and convenient in the digital age

Early 1990sCO-BRAND

DEVELOPMENTInnovations in chip-based

card solutions enable ISIC to further expand its

service and offer co-brand opportunities for educa-

tional institutions and other partner sectors

Starting in 2007 the ISIC Mastercard co-brand is offered as a credit card

debit card or pre-paid card

REBRANDING The ISIC Association launches a new logo and design for the

ISIC ITIC amp IYTC cards

SUPPORTING STUDENT MOBILITY

An updated Memorandum of Understanding (MOU) is signed

by the ISIC Association and UNESCO outlining areas for mutual co-operation in the

aid of student mobility

1953 1968 1993 20012008

+2009 2013

2016+

2017

International Student Identity Card

CARTE INTERNATIONALDrsquoIDENTITE DrsquoETUDIANT

INTERNATIONALERSTUDENTENAUSWEIS

INTERNATIO

NAL STUDENTS AS

SOCI

ATION

2018

BRAND REFRESHThe ISIC Association begins

work on a brand refresh project with the aim of modernising the ISIC brandrsquos visual identity and

increasing co-branding flexibility

In the early years ISIC is provided as a

paper identity document with a stapled passport

photograph

In 1989 plastic ISIC cards are intro-duced and start to replace the paper

documents

The early 1990s sees the launch of the International Youth Travel Card (IYTC)

and International Teacher Card (ITIC)

Carte deacutetudiant internationale Carneacute internacional de estudiante

International Student Identity Card

Nationality Nationaliteacute NacionalidadBorn Neacute(e) le Nacidoa el

Studies at Eacutetudiant agrave Est de Ensentildeanza

Family name Nom de famille Apellido

First names Preacutenoms Nombres

STUDENTSTUDENT

International TeacherProfessor Identity Card

Carte internationale de professeur Carneacute internacional de profesor

T E A C H E RT E A C H E R

1970s+

1980s

S 123 456 789 012 X

Validity | Validiteacute | Validez

Born | Neacute(e) le | Nacidoa el

Name | Nom | Nombre

Studies at | Eacutetudiant agrave | Est de Ensentildeanza

CARNET INTERNACIONAL DE ESTUDIANTE

CAR

TE D

rsquoEacuteTU

DIA

NT

INTE

RN

ATI

ON

ALE

S T U D E N T

Index | 2018 ISIC Association Annual Report

4

About the International Student Identity Card (ISIC)Supporting the global student community for over 65 years

What is ISICThe International Student Identity Card (ISIC) is the only globally accepted proof of full-time student status Created by a pioneering and innovative group of European students in 1953 over the years the ISIC card has supported over 120 million students worldwide through their studies Every year millions of students around the world use ISIC to prove their official student status and access thousands of student discounts offers and services worldwide The ISIC Association is the non-profit organisation behind the International Student Identity Card (ISIC)

Additional cardsSince the 1990rsquos the ISIC Association has maintained three additional complementary cards The International Youth Travel Card (IYTC for persons 30 years and younger who are not students) the International Teacher Identity Card (ITIC for full-time teachers and professors) and the International Scholar Identity Card (for co-branded cards with primary and secondary schools)

1953 CREATED BY STUDENTS

FOR STUDENTS

1968ENDORSED BY UNESCO

127 ISSUING COUNTRIES

150000+ BENEFITS SERVICES

AND DISCOUNTS

1000+ PARTNERSHIPS WITH

ACADEMIC INSTITUTIONS

Right Students from the HAN University of Applied Sciences showing ISIC cards (top)Examples of ISIC Scholar ITIC and IYTC cards (centre)

Index | 2018 ISIC Association Annual Report

5

A message from the ISIC Association Board Chair and Managing Director 2018 marked the 65th anniversary of ISICrsquos formation Sixty-five years supporting the international student community What start-ed off as a dream to create a student identity document allowing access to international student services in the 1950s is today a global brand providing virtual and plastic identities to students teachers and youths around the world

The legacy wersquove created was born from our collective efforts and for this and more we extend our sincere gratitude to our ISIC issuers partners and our community worldwide to thank you all for your commitment to the ISIC mission and your determination to positively impact students across the globe

ISIC has always prided itself on its ability to consistently move forward creating the necessary adjustments to meet the ever-changing needs of its student cardholders Each day ISIC issuers in 127 countries are committed to creating local solutions new digital tools and analytical capabilities to proactively engage our cardholders In 2018 we con-tinued to focus on delivering easier faster more convenient digital solutions ndash designed to help more students access global student services This is demonstrated in the growing popularity of ISIC virtual identities with the total number of ISIC virtual ID profiles growing 202 in the last year and 28 countries now issuing virtual ID only cards in their markets

Miloš MilenkovićManaging Director ISIC Global Office

2018 also saw ISIC initiate work on refreshing our global brand with the aim of simplifying and modernising our visual identity to better represent our global student community The new logo and card design will launch in May 2019 and will increase co-branding flexibility by providing extra space on the ISIC card for co-brand partners ndash making it even easier to do business with us

In 65 years our goal to fundamentally improve the quality of life of the global student community remains unchanged We look forward confidently to a future where together with our cardholders and business partners we pursue common goals that continue to support access to education and intercultural exchange opportunities to make student life better across the globe

April 2019

Matt EastChair ISIC Association Board

Index | 2018 ISIC Association Annual Report

6

Global presenceIncreasing access to ISIC for all students

Issuance and distribution network The ISIC issuance and distribution network is made up of Exclusive Representatives (ERs) Provisional Exclusive Representatives (PERs) and Appointed Offices (AOs) ISIC issuers are appointed by the ISIC Association to distribute the ISIC card and are responsible for the verification issuance and distribution of ISIC within their territory As of 31 December 2018 the ISIC card is distributed viabull 55 territories with an established Exclusive Representative ndash

the ISIC Association member organisationsbull 26 territories with a Provisional Exclusive Representativebull 46 territories with 59 independent Appointed Offices

2018 Territory updatesIn 2018 one existing PER in Spain was awarded ER status based on their performance development plans and resource commitments to develop ISIC card sales ISIC Spain was officially granted membership status during the AGM and hold exclusive rights to issue ISIC IYTC and ITIC cards in the territorybull Spain Viajoven Newco SL

Likewise in 2018 ISIC increased its distribution in Asia Europe and North America with the appointment of eight newly Appointed Offices in Bangladesh Costa Rica Georgia Honduras Iraq Jordan Maldives and Uzbekistan

16AFRICA

Regional distribution of ISIC issuing countries

17AMERICAS 31

ASIA AND OCEANIA

36EUROPE

Index | 2018 ISIC Association Annual Report

7

GovernanceISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2018 AGM took place in Taipei Taiwan The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association Amendments to the Constitution and Convention the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM

ISIC Association BoardThe role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide the overall management of the ISIC Association Up to ten Board members are elected by the ISIC Association members during the Annual General Meeting each committing to a three-year term The Chair of the Board is appointed each year by a vote of the ISIC Association Board members

55 ISIC ASSOCIATION

MEMBERS

10 ISIC ASSOCIATIONBOARD MEMBERS

20182019 ISIC Association Board

Name Organisation name Country

Matt East (Chair) GTS Alive Czech RepublicJan Passoff Student Life China ChinaJacob Stroslashmfeldt KILROY Denmark AS DenmarkLilian Leclercq Global Youth amp Student Community FranceRicha Goyal STIC Youth Travels IndiaMiroslaw Sikorski Almatur Association PolandRogeacuterio Cardoso Pumpkintreasure LDA PortugalMiloš Milenković Global Travel Group SerbiaMichal Bučko CKM SYTS SlovakiaUlf Banser STA Travel Germany Germany

4 BOARD MEETINGS

PER YEAR

6 AMENDMENTS MADE TO THE ISIC CONSTITUTION

Right ISIC Association members at the 2018 Annual General Meeting in Taipei Taiwan

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 2: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Click on the link to go directly to the page

ISIC Timeline 3About the International Student Identity Card (ISIC) 4A message from the ISIC Association Board Chair and Managing Director 5Global presence 6Governance 7Global distribution highlights and focus areas 8ISIC in Africa 9ISIC in Asia and Oceania 10ISIC in Europe 11ISIC in North and South America 12Co-branding with ISIC 13ISIC benefits discounts and offers 15ISIC international recognition and endorsement 16ISIC global statistics 18Global campaigns 19ISIC global app and virtual ID 21ISIC Event and Community Awards 22Brand refresh 24Financial activities 25ISIC issuing organisations worldwide 26

ISIC and the ISIC logo are registered trademarks of the ISIC Association

Published April 2019

Published byISIC Global Office BVKeizersgracht 174-1761016 DW AmsterdamThe NetherlandsTelephone +31 (0)20 520 0840 Email adminisicorg

wwwisicorgwwwisicassociationorg

ISICGlobalOffice isicglobal ISIC - International Student Identity Card ISICGlobal TheIsicglobaloffice

The ISIC Association is a non-profit organisation seated in Denmark The operations of the ISIC Association are carried out by the ISIC Global Office BV an independent management company based in the Netherlands and wholly owned by the ISIC Association

The ISIC card has been endorsed by the United Nations Educational Scientific and Cultural Organization (UNESCO) since 1968

The ISIC Association is proud to be an Affiliate Member of the United Nations World Tourism Organization (UNWTO)

The ISIC Association is honoured to be an International Association of Universities (IAU) Affiliate Member

The ISIC Association is a founding member of the World Youth Student and Educational (WYSE) Travel Confederation

INDEX

60 YEARSANNIVERSARY ISIC celebrates its 60th

Anniversary Over 100 million students have been ISIC

cardholders since the cardrsquos origin in 1953

ISIC Timeline

First 5 yearsDEVELOPMENTWorking closely along-

side student unions and universities in the first five years an estimated 333000 international

student identity documents are issued of which

275000 through national student unions

STUDENT TRAVELExpanded alliances are built with leading airlines giving

students access to affordable and flexible student air travel and better opportunities to

explore the world

LIFESTYLE CARDThe new millennium sees ISIC repositioned in some

countries to use as an everyday lifestyle card In addition to the

traditional discounted travel related offers ISIC also starts

providing new offers and services to meet the daily

needs of students

FORMATIONISIC is created by the

Norwegian and Dutch Union of Students supported by the

Coordinating Secretariat of National Unions of Students

(COSEC) of Denmark at a meeting in Copenhagen

2005 - 2015STRATEGIC

PARTNERSHIPS ISIC joins forces with partners like AIESEC UNWTO Mastercard

Microsoft British Council IELTS Lonely Planet and

The Economist to provide greater value to students

around the world

ENDORSEMENTUNESCO endorses the ISIC

card recognising it as the only internationally accepted proof

of full-time student status and a unique document encouraging cultural exchange and interna-

tional understanding

ISIC GOES VIRTUALThe launch of the ISIC virtual

ID and global app makes student life more accessible

and convenient in the digital age

Early 1990sCO-BRAND

DEVELOPMENTInnovations in chip-based

card solutions enable ISIC to further expand its

service and offer co-brand opportunities for educa-

tional institutions and other partner sectors

Starting in 2007 the ISIC Mastercard co-brand is offered as a credit card

debit card or pre-paid card

REBRANDING The ISIC Association launches a new logo and design for the

ISIC ITIC amp IYTC cards

SUPPORTING STUDENT MOBILITY

An updated Memorandum of Understanding (MOU) is signed

by the ISIC Association and UNESCO outlining areas for mutual co-operation in the

aid of student mobility

1953 1968 1993 20012008

+2009 2013

2016+

2017

International Student Identity Card

CARTE INTERNATIONALDrsquoIDENTITE DrsquoETUDIANT

INTERNATIONALERSTUDENTENAUSWEIS

INTERNATIO

NAL STUDENTS AS

SOCI

ATION

2018

BRAND REFRESHThe ISIC Association begins

work on a brand refresh project with the aim of modernising the ISIC brandrsquos visual identity and

increasing co-branding flexibility

In the early years ISIC is provided as a

paper identity document with a stapled passport

photograph

In 1989 plastic ISIC cards are intro-duced and start to replace the paper

documents

The early 1990s sees the launch of the International Youth Travel Card (IYTC)

and International Teacher Card (ITIC)

Carte deacutetudiant internationale Carneacute internacional de estudiante

International Student Identity Card

Nationality Nationaliteacute NacionalidadBorn Neacute(e) le Nacidoa el

Studies at Eacutetudiant agrave Est de Ensentildeanza

Family name Nom de famille Apellido

First names Preacutenoms Nombres

STUDENTSTUDENT

International TeacherProfessor Identity Card

Carte internationale de professeur Carneacute internacional de profesor

T E A C H E RT E A C H E R

1970s+

1980s

S 123 456 789 012 X

Validity | Validiteacute | Validez

Born | Neacute(e) le | Nacidoa el

Name | Nom | Nombre

Studies at | Eacutetudiant agrave | Est de Ensentildeanza

CARNET INTERNACIONAL DE ESTUDIANTE

CAR

TE D

rsquoEacuteTU

DIA

NT

INTE

RN

ATI

ON

ALE

S T U D E N T

Index | 2018 ISIC Association Annual Report

4

About the International Student Identity Card (ISIC)Supporting the global student community for over 65 years

What is ISICThe International Student Identity Card (ISIC) is the only globally accepted proof of full-time student status Created by a pioneering and innovative group of European students in 1953 over the years the ISIC card has supported over 120 million students worldwide through their studies Every year millions of students around the world use ISIC to prove their official student status and access thousands of student discounts offers and services worldwide The ISIC Association is the non-profit organisation behind the International Student Identity Card (ISIC)

Additional cardsSince the 1990rsquos the ISIC Association has maintained three additional complementary cards The International Youth Travel Card (IYTC for persons 30 years and younger who are not students) the International Teacher Identity Card (ITIC for full-time teachers and professors) and the International Scholar Identity Card (for co-branded cards with primary and secondary schools)

1953 CREATED BY STUDENTS

FOR STUDENTS

1968ENDORSED BY UNESCO

127 ISSUING COUNTRIES

150000+ BENEFITS SERVICES

AND DISCOUNTS

1000+ PARTNERSHIPS WITH

ACADEMIC INSTITUTIONS

Right Students from the HAN University of Applied Sciences showing ISIC cards (top)Examples of ISIC Scholar ITIC and IYTC cards (centre)

Index | 2018 ISIC Association Annual Report

5

A message from the ISIC Association Board Chair and Managing Director 2018 marked the 65th anniversary of ISICrsquos formation Sixty-five years supporting the international student community What start-ed off as a dream to create a student identity document allowing access to international student services in the 1950s is today a global brand providing virtual and plastic identities to students teachers and youths around the world

The legacy wersquove created was born from our collective efforts and for this and more we extend our sincere gratitude to our ISIC issuers partners and our community worldwide to thank you all for your commitment to the ISIC mission and your determination to positively impact students across the globe

ISIC has always prided itself on its ability to consistently move forward creating the necessary adjustments to meet the ever-changing needs of its student cardholders Each day ISIC issuers in 127 countries are committed to creating local solutions new digital tools and analytical capabilities to proactively engage our cardholders In 2018 we con-tinued to focus on delivering easier faster more convenient digital solutions ndash designed to help more students access global student services This is demonstrated in the growing popularity of ISIC virtual identities with the total number of ISIC virtual ID profiles growing 202 in the last year and 28 countries now issuing virtual ID only cards in their markets

Miloš MilenkovićManaging Director ISIC Global Office

2018 also saw ISIC initiate work on refreshing our global brand with the aim of simplifying and modernising our visual identity to better represent our global student community The new logo and card design will launch in May 2019 and will increase co-branding flexibility by providing extra space on the ISIC card for co-brand partners ndash making it even easier to do business with us

In 65 years our goal to fundamentally improve the quality of life of the global student community remains unchanged We look forward confidently to a future where together with our cardholders and business partners we pursue common goals that continue to support access to education and intercultural exchange opportunities to make student life better across the globe

April 2019

Matt EastChair ISIC Association Board

Index | 2018 ISIC Association Annual Report

6

Global presenceIncreasing access to ISIC for all students

Issuance and distribution network The ISIC issuance and distribution network is made up of Exclusive Representatives (ERs) Provisional Exclusive Representatives (PERs) and Appointed Offices (AOs) ISIC issuers are appointed by the ISIC Association to distribute the ISIC card and are responsible for the verification issuance and distribution of ISIC within their territory As of 31 December 2018 the ISIC card is distributed viabull 55 territories with an established Exclusive Representative ndash

the ISIC Association member organisationsbull 26 territories with a Provisional Exclusive Representativebull 46 territories with 59 independent Appointed Offices

2018 Territory updatesIn 2018 one existing PER in Spain was awarded ER status based on their performance development plans and resource commitments to develop ISIC card sales ISIC Spain was officially granted membership status during the AGM and hold exclusive rights to issue ISIC IYTC and ITIC cards in the territorybull Spain Viajoven Newco SL

Likewise in 2018 ISIC increased its distribution in Asia Europe and North America with the appointment of eight newly Appointed Offices in Bangladesh Costa Rica Georgia Honduras Iraq Jordan Maldives and Uzbekistan

16AFRICA

Regional distribution of ISIC issuing countries

17AMERICAS 31

ASIA AND OCEANIA

36EUROPE

Index | 2018 ISIC Association Annual Report

7

GovernanceISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2018 AGM took place in Taipei Taiwan The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association Amendments to the Constitution and Convention the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM

ISIC Association BoardThe role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide the overall management of the ISIC Association Up to ten Board members are elected by the ISIC Association members during the Annual General Meeting each committing to a three-year term The Chair of the Board is appointed each year by a vote of the ISIC Association Board members

55 ISIC ASSOCIATION

MEMBERS

10 ISIC ASSOCIATIONBOARD MEMBERS

20182019 ISIC Association Board

Name Organisation name Country

Matt East (Chair) GTS Alive Czech RepublicJan Passoff Student Life China ChinaJacob Stroslashmfeldt KILROY Denmark AS DenmarkLilian Leclercq Global Youth amp Student Community FranceRicha Goyal STIC Youth Travels IndiaMiroslaw Sikorski Almatur Association PolandRogeacuterio Cardoso Pumpkintreasure LDA PortugalMiloš Milenković Global Travel Group SerbiaMichal Bučko CKM SYTS SlovakiaUlf Banser STA Travel Germany Germany

4 BOARD MEETINGS

PER YEAR

6 AMENDMENTS MADE TO THE ISIC CONSTITUTION

Right ISIC Association members at the 2018 Annual General Meeting in Taipei Taiwan

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 3: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

60 YEARSANNIVERSARY ISIC celebrates its 60th

Anniversary Over 100 million students have been ISIC

cardholders since the cardrsquos origin in 1953

ISIC Timeline

First 5 yearsDEVELOPMENTWorking closely along-

side student unions and universities in the first five years an estimated 333000 international

student identity documents are issued of which

275000 through national student unions

STUDENT TRAVELExpanded alliances are built with leading airlines giving

students access to affordable and flexible student air travel and better opportunities to

explore the world

LIFESTYLE CARDThe new millennium sees ISIC repositioned in some

countries to use as an everyday lifestyle card In addition to the

traditional discounted travel related offers ISIC also starts

providing new offers and services to meet the daily

needs of students

FORMATIONISIC is created by the

Norwegian and Dutch Union of Students supported by the

Coordinating Secretariat of National Unions of Students

(COSEC) of Denmark at a meeting in Copenhagen

2005 - 2015STRATEGIC

PARTNERSHIPS ISIC joins forces with partners like AIESEC UNWTO Mastercard

Microsoft British Council IELTS Lonely Planet and

The Economist to provide greater value to students

around the world

ENDORSEMENTUNESCO endorses the ISIC

card recognising it as the only internationally accepted proof

of full-time student status and a unique document encouraging cultural exchange and interna-

tional understanding

ISIC GOES VIRTUALThe launch of the ISIC virtual

ID and global app makes student life more accessible

and convenient in the digital age

Early 1990sCO-BRAND

DEVELOPMENTInnovations in chip-based

card solutions enable ISIC to further expand its

service and offer co-brand opportunities for educa-

tional institutions and other partner sectors

Starting in 2007 the ISIC Mastercard co-brand is offered as a credit card

debit card or pre-paid card

REBRANDING The ISIC Association launches a new logo and design for the

ISIC ITIC amp IYTC cards

SUPPORTING STUDENT MOBILITY

An updated Memorandum of Understanding (MOU) is signed

by the ISIC Association and UNESCO outlining areas for mutual co-operation in the

aid of student mobility

1953 1968 1993 20012008

+2009 2013

2016+

2017

International Student Identity Card

CARTE INTERNATIONALDrsquoIDENTITE DrsquoETUDIANT

INTERNATIONALERSTUDENTENAUSWEIS

INTERNATIO

NAL STUDENTS AS

SOCI

ATION

2018

BRAND REFRESHThe ISIC Association begins

work on a brand refresh project with the aim of modernising the ISIC brandrsquos visual identity and

increasing co-branding flexibility

In the early years ISIC is provided as a

paper identity document with a stapled passport

photograph

In 1989 plastic ISIC cards are intro-duced and start to replace the paper

documents

The early 1990s sees the launch of the International Youth Travel Card (IYTC)

and International Teacher Card (ITIC)

Carte deacutetudiant internationale Carneacute internacional de estudiante

International Student Identity Card

Nationality Nationaliteacute NacionalidadBorn Neacute(e) le Nacidoa el

Studies at Eacutetudiant agrave Est de Ensentildeanza

Family name Nom de famille Apellido

First names Preacutenoms Nombres

STUDENTSTUDENT

International TeacherProfessor Identity Card

Carte internationale de professeur Carneacute internacional de profesor

T E A C H E RT E A C H E R

1970s+

1980s

S 123 456 789 012 X

Validity | Validiteacute | Validez

Born | Neacute(e) le | Nacidoa el

Name | Nom | Nombre

Studies at | Eacutetudiant agrave | Est de Ensentildeanza

CARNET INTERNACIONAL DE ESTUDIANTE

CAR

TE D

rsquoEacuteTU

DIA

NT

INTE

RN

ATI

ON

ALE

S T U D E N T

Index | 2018 ISIC Association Annual Report

4

About the International Student Identity Card (ISIC)Supporting the global student community for over 65 years

What is ISICThe International Student Identity Card (ISIC) is the only globally accepted proof of full-time student status Created by a pioneering and innovative group of European students in 1953 over the years the ISIC card has supported over 120 million students worldwide through their studies Every year millions of students around the world use ISIC to prove their official student status and access thousands of student discounts offers and services worldwide The ISIC Association is the non-profit organisation behind the International Student Identity Card (ISIC)

Additional cardsSince the 1990rsquos the ISIC Association has maintained three additional complementary cards The International Youth Travel Card (IYTC for persons 30 years and younger who are not students) the International Teacher Identity Card (ITIC for full-time teachers and professors) and the International Scholar Identity Card (for co-branded cards with primary and secondary schools)

1953 CREATED BY STUDENTS

FOR STUDENTS

1968ENDORSED BY UNESCO

127 ISSUING COUNTRIES

150000+ BENEFITS SERVICES

AND DISCOUNTS

1000+ PARTNERSHIPS WITH

ACADEMIC INSTITUTIONS

Right Students from the HAN University of Applied Sciences showing ISIC cards (top)Examples of ISIC Scholar ITIC and IYTC cards (centre)

Index | 2018 ISIC Association Annual Report

5

A message from the ISIC Association Board Chair and Managing Director 2018 marked the 65th anniversary of ISICrsquos formation Sixty-five years supporting the international student community What start-ed off as a dream to create a student identity document allowing access to international student services in the 1950s is today a global brand providing virtual and plastic identities to students teachers and youths around the world

The legacy wersquove created was born from our collective efforts and for this and more we extend our sincere gratitude to our ISIC issuers partners and our community worldwide to thank you all for your commitment to the ISIC mission and your determination to positively impact students across the globe

ISIC has always prided itself on its ability to consistently move forward creating the necessary adjustments to meet the ever-changing needs of its student cardholders Each day ISIC issuers in 127 countries are committed to creating local solutions new digital tools and analytical capabilities to proactively engage our cardholders In 2018 we con-tinued to focus on delivering easier faster more convenient digital solutions ndash designed to help more students access global student services This is demonstrated in the growing popularity of ISIC virtual identities with the total number of ISIC virtual ID profiles growing 202 in the last year and 28 countries now issuing virtual ID only cards in their markets

Miloš MilenkovićManaging Director ISIC Global Office

2018 also saw ISIC initiate work on refreshing our global brand with the aim of simplifying and modernising our visual identity to better represent our global student community The new logo and card design will launch in May 2019 and will increase co-branding flexibility by providing extra space on the ISIC card for co-brand partners ndash making it even easier to do business with us

In 65 years our goal to fundamentally improve the quality of life of the global student community remains unchanged We look forward confidently to a future where together with our cardholders and business partners we pursue common goals that continue to support access to education and intercultural exchange opportunities to make student life better across the globe

April 2019

Matt EastChair ISIC Association Board

Index | 2018 ISIC Association Annual Report

6

Global presenceIncreasing access to ISIC for all students

Issuance and distribution network The ISIC issuance and distribution network is made up of Exclusive Representatives (ERs) Provisional Exclusive Representatives (PERs) and Appointed Offices (AOs) ISIC issuers are appointed by the ISIC Association to distribute the ISIC card and are responsible for the verification issuance and distribution of ISIC within their territory As of 31 December 2018 the ISIC card is distributed viabull 55 territories with an established Exclusive Representative ndash

the ISIC Association member organisationsbull 26 territories with a Provisional Exclusive Representativebull 46 territories with 59 independent Appointed Offices

2018 Territory updatesIn 2018 one existing PER in Spain was awarded ER status based on their performance development plans and resource commitments to develop ISIC card sales ISIC Spain was officially granted membership status during the AGM and hold exclusive rights to issue ISIC IYTC and ITIC cards in the territorybull Spain Viajoven Newco SL

Likewise in 2018 ISIC increased its distribution in Asia Europe and North America with the appointment of eight newly Appointed Offices in Bangladesh Costa Rica Georgia Honduras Iraq Jordan Maldives and Uzbekistan

16AFRICA

Regional distribution of ISIC issuing countries

17AMERICAS 31

ASIA AND OCEANIA

36EUROPE

Index | 2018 ISIC Association Annual Report

7

GovernanceISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2018 AGM took place in Taipei Taiwan The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association Amendments to the Constitution and Convention the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM

ISIC Association BoardThe role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide the overall management of the ISIC Association Up to ten Board members are elected by the ISIC Association members during the Annual General Meeting each committing to a three-year term The Chair of the Board is appointed each year by a vote of the ISIC Association Board members

55 ISIC ASSOCIATION

MEMBERS

10 ISIC ASSOCIATIONBOARD MEMBERS

20182019 ISIC Association Board

Name Organisation name Country

Matt East (Chair) GTS Alive Czech RepublicJan Passoff Student Life China ChinaJacob Stroslashmfeldt KILROY Denmark AS DenmarkLilian Leclercq Global Youth amp Student Community FranceRicha Goyal STIC Youth Travels IndiaMiroslaw Sikorski Almatur Association PolandRogeacuterio Cardoso Pumpkintreasure LDA PortugalMiloš Milenković Global Travel Group SerbiaMichal Bučko CKM SYTS SlovakiaUlf Banser STA Travel Germany Germany

4 BOARD MEETINGS

PER YEAR

6 AMENDMENTS MADE TO THE ISIC CONSTITUTION

Right ISIC Association members at the 2018 Annual General Meeting in Taipei Taiwan

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 4: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

4

About the International Student Identity Card (ISIC)Supporting the global student community for over 65 years

What is ISICThe International Student Identity Card (ISIC) is the only globally accepted proof of full-time student status Created by a pioneering and innovative group of European students in 1953 over the years the ISIC card has supported over 120 million students worldwide through their studies Every year millions of students around the world use ISIC to prove their official student status and access thousands of student discounts offers and services worldwide The ISIC Association is the non-profit organisation behind the International Student Identity Card (ISIC)

Additional cardsSince the 1990rsquos the ISIC Association has maintained three additional complementary cards The International Youth Travel Card (IYTC for persons 30 years and younger who are not students) the International Teacher Identity Card (ITIC for full-time teachers and professors) and the International Scholar Identity Card (for co-branded cards with primary and secondary schools)

1953 CREATED BY STUDENTS

FOR STUDENTS

1968ENDORSED BY UNESCO

127 ISSUING COUNTRIES

150000+ BENEFITS SERVICES

AND DISCOUNTS

1000+ PARTNERSHIPS WITH

ACADEMIC INSTITUTIONS

Right Students from the HAN University of Applied Sciences showing ISIC cards (top)Examples of ISIC Scholar ITIC and IYTC cards (centre)

Index | 2018 ISIC Association Annual Report

5

A message from the ISIC Association Board Chair and Managing Director 2018 marked the 65th anniversary of ISICrsquos formation Sixty-five years supporting the international student community What start-ed off as a dream to create a student identity document allowing access to international student services in the 1950s is today a global brand providing virtual and plastic identities to students teachers and youths around the world

The legacy wersquove created was born from our collective efforts and for this and more we extend our sincere gratitude to our ISIC issuers partners and our community worldwide to thank you all for your commitment to the ISIC mission and your determination to positively impact students across the globe

ISIC has always prided itself on its ability to consistently move forward creating the necessary adjustments to meet the ever-changing needs of its student cardholders Each day ISIC issuers in 127 countries are committed to creating local solutions new digital tools and analytical capabilities to proactively engage our cardholders In 2018 we con-tinued to focus on delivering easier faster more convenient digital solutions ndash designed to help more students access global student services This is demonstrated in the growing popularity of ISIC virtual identities with the total number of ISIC virtual ID profiles growing 202 in the last year and 28 countries now issuing virtual ID only cards in their markets

Miloš MilenkovićManaging Director ISIC Global Office

2018 also saw ISIC initiate work on refreshing our global brand with the aim of simplifying and modernising our visual identity to better represent our global student community The new logo and card design will launch in May 2019 and will increase co-branding flexibility by providing extra space on the ISIC card for co-brand partners ndash making it even easier to do business with us

In 65 years our goal to fundamentally improve the quality of life of the global student community remains unchanged We look forward confidently to a future where together with our cardholders and business partners we pursue common goals that continue to support access to education and intercultural exchange opportunities to make student life better across the globe

April 2019

Matt EastChair ISIC Association Board

Index | 2018 ISIC Association Annual Report

6

Global presenceIncreasing access to ISIC for all students

Issuance and distribution network The ISIC issuance and distribution network is made up of Exclusive Representatives (ERs) Provisional Exclusive Representatives (PERs) and Appointed Offices (AOs) ISIC issuers are appointed by the ISIC Association to distribute the ISIC card and are responsible for the verification issuance and distribution of ISIC within their territory As of 31 December 2018 the ISIC card is distributed viabull 55 territories with an established Exclusive Representative ndash

the ISIC Association member organisationsbull 26 territories with a Provisional Exclusive Representativebull 46 territories with 59 independent Appointed Offices

2018 Territory updatesIn 2018 one existing PER in Spain was awarded ER status based on their performance development plans and resource commitments to develop ISIC card sales ISIC Spain was officially granted membership status during the AGM and hold exclusive rights to issue ISIC IYTC and ITIC cards in the territorybull Spain Viajoven Newco SL

Likewise in 2018 ISIC increased its distribution in Asia Europe and North America with the appointment of eight newly Appointed Offices in Bangladesh Costa Rica Georgia Honduras Iraq Jordan Maldives and Uzbekistan

16AFRICA

Regional distribution of ISIC issuing countries

17AMERICAS 31

ASIA AND OCEANIA

36EUROPE

Index | 2018 ISIC Association Annual Report

7

GovernanceISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2018 AGM took place in Taipei Taiwan The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association Amendments to the Constitution and Convention the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM

ISIC Association BoardThe role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide the overall management of the ISIC Association Up to ten Board members are elected by the ISIC Association members during the Annual General Meeting each committing to a three-year term The Chair of the Board is appointed each year by a vote of the ISIC Association Board members

55 ISIC ASSOCIATION

MEMBERS

10 ISIC ASSOCIATIONBOARD MEMBERS

20182019 ISIC Association Board

Name Organisation name Country

Matt East (Chair) GTS Alive Czech RepublicJan Passoff Student Life China ChinaJacob Stroslashmfeldt KILROY Denmark AS DenmarkLilian Leclercq Global Youth amp Student Community FranceRicha Goyal STIC Youth Travels IndiaMiroslaw Sikorski Almatur Association PolandRogeacuterio Cardoso Pumpkintreasure LDA PortugalMiloš Milenković Global Travel Group SerbiaMichal Bučko CKM SYTS SlovakiaUlf Banser STA Travel Germany Germany

4 BOARD MEETINGS

PER YEAR

6 AMENDMENTS MADE TO THE ISIC CONSTITUTION

Right ISIC Association members at the 2018 Annual General Meeting in Taipei Taiwan

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 5: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

5

A message from the ISIC Association Board Chair and Managing Director 2018 marked the 65th anniversary of ISICrsquos formation Sixty-five years supporting the international student community What start-ed off as a dream to create a student identity document allowing access to international student services in the 1950s is today a global brand providing virtual and plastic identities to students teachers and youths around the world

The legacy wersquove created was born from our collective efforts and for this and more we extend our sincere gratitude to our ISIC issuers partners and our community worldwide to thank you all for your commitment to the ISIC mission and your determination to positively impact students across the globe

ISIC has always prided itself on its ability to consistently move forward creating the necessary adjustments to meet the ever-changing needs of its student cardholders Each day ISIC issuers in 127 countries are committed to creating local solutions new digital tools and analytical capabilities to proactively engage our cardholders In 2018 we con-tinued to focus on delivering easier faster more convenient digital solutions ndash designed to help more students access global student services This is demonstrated in the growing popularity of ISIC virtual identities with the total number of ISIC virtual ID profiles growing 202 in the last year and 28 countries now issuing virtual ID only cards in their markets

Miloš MilenkovićManaging Director ISIC Global Office

2018 also saw ISIC initiate work on refreshing our global brand with the aim of simplifying and modernising our visual identity to better represent our global student community The new logo and card design will launch in May 2019 and will increase co-branding flexibility by providing extra space on the ISIC card for co-brand partners ndash making it even easier to do business with us

In 65 years our goal to fundamentally improve the quality of life of the global student community remains unchanged We look forward confidently to a future where together with our cardholders and business partners we pursue common goals that continue to support access to education and intercultural exchange opportunities to make student life better across the globe

April 2019

Matt EastChair ISIC Association Board

Index | 2018 ISIC Association Annual Report

6

Global presenceIncreasing access to ISIC for all students

Issuance and distribution network The ISIC issuance and distribution network is made up of Exclusive Representatives (ERs) Provisional Exclusive Representatives (PERs) and Appointed Offices (AOs) ISIC issuers are appointed by the ISIC Association to distribute the ISIC card and are responsible for the verification issuance and distribution of ISIC within their territory As of 31 December 2018 the ISIC card is distributed viabull 55 territories with an established Exclusive Representative ndash

the ISIC Association member organisationsbull 26 territories with a Provisional Exclusive Representativebull 46 territories with 59 independent Appointed Offices

2018 Territory updatesIn 2018 one existing PER in Spain was awarded ER status based on their performance development plans and resource commitments to develop ISIC card sales ISIC Spain was officially granted membership status during the AGM and hold exclusive rights to issue ISIC IYTC and ITIC cards in the territorybull Spain Viajoven Newco SL

Likewise in 2018 ISIC increased its distribution in Asia Europe and North America with the appointment of eight newly Appointed Offices in Bangladesh Costa Rica Georgia Honduras Iraq Jordan Maldives and Uzbekistan

16AFRICA

Regional distribution of ISIC issuing countries

17AMERICAS 31

ASIA AND OCEANIA

36EUROPE

Index | 2018 ISIC Association Annual Report

7

GovernanceISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2018 AGM took place in Taipei Taiwan The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association Amendments to the Constitution and Convention the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM

ISIC Association BoardThe role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide the overall management of the ISIC Association Up to ten Board members are elected by the ISIC Association members during the Annual General Meeting each committing to a three-year term The Chair of the Board is appointed each year by a vote of the ISIC Association Board members

55 ISIC ASSOCIATION

MEMBERS

10 ISIC ASSOCIATIONBOARD MEMBERS

20182019 ISIC Association Board

Name Organisation name Country

Matt East (Chair) GTS Alive Czech RepublicJan Passoff Student Life China ChinaJacob Stroslashmfeldt KILROY Denmark AS DenmarkLilian Leclercq Global Youth amp Student Community FranceRicha Goyal STIC Youth Travels IndiaMiroslaw Sikorski Almatur Association PolandRogeacuterio Cardoso Pumpkintreasure LDA PortugalMiloš Milenković Global Travel Group SerbiaMichal Bučko CKM SYTS SlovakiaUlf Banser STA Travel Germany Germany

4 BOARD MEETINGS

PER YEAR

6 AMENDMENTS MADE TO THE ISIC CONSTITUTION

Right ISIC Association members at the 2018 Annual General Meeting in Taipei Taiwan

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 6: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

6

Global presenceIncreasing access to ISIC for all students

Issuance and distribution network The ISIC issuance and distribution network is made up of Exclusive Representatives (ERs) Provisional Exclusive Representatives (PERs) and Appointed Offices (AOs) ISIC issuers are appointed by the ISIC Association to distribute the ISIC card and are responsible for the verification issuance and distribution of ISIC within their territory As of 31 December 2018 the ISIC card is distributed viabull 55 territories with an established Exclusive Representative ndash

the ISIC Association member organisationsbull 26 territories with a Provisional Exclusive Representativebull 46 territories with 59 independent Appointed Offices

2018 Territory updatesIn 2018 one existing PER in Spain was awarded ER status based on their performance development plans and resource commitments to develop ISIC card sales ISIC Spain was officially granted membership status during the AGM and hold exclusive rights to issue ISIC IYTC and ITIC cards in the territorybull Spain Viajoven Newco SL

Likewise in 2018 ISIC increased its distribution in Asia Europe and North America with the appointment of eight newly Appointed Offices in Bangladesh Costa Rica Georgia Honduras Iraq Jordan Maldives and Uzbekistan

16AFRICA

Regional distribution of ISIC issuing countries

17AMERICAS 31

ASIA AND OCEANIA

36EUROPE

Index | 2018 ISIC Association Annual Report

7

GovernanceISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2018 AGM took place in Taipei Taiwan The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association Amendments to the Constitution and Convention the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM

ISIC Association BoardThe role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide the overall management of the ISIC Association Up to ten Board members are elected by the ISIC Association members during the Annual General Meeting each committing to a three-year term The Chair of the Board is appointed each year by a vote of the ISIC Association Board members

55 ISIC ASSOCIATION

MEMBERS

10 ISIC ASSOCIATIONBOARD MEMBERS

20182019 ISIC Association Board

Name Organisation name Country

Matt East (Chair) GTS Alive Czech RepublicJan Passoff Student Life China ChinaJacob Stroslashmfeldt KILROY Denmark AS DenmarkLilian Leclercq Global Youth amp Student Community FranceRicha Goyal STIC Youth Travels IndiaMiroslaw Sikorski Almatur Association PolandRogeacuterio Cardoso Pumpkintreasure LDA PortugalMiloš Milenković Global Travel Group SerbiaMichal Bučko CKM SYTS SlovakiaUlf Banser STA Travel Germany Germany

4 BOARD MEETINGS

PER YEAR

6 AMENDMENTS MADE TO THE ISIC CONSTITUTION

Right ISIC Association members at the 2018 Annual General Meeting in Taipei Taiwan

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 7: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

7

GovernanceISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2018 AGM took place in Taipei Taiwan The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association Amendments to the Constitution and Convention the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM

ISIC Association BoardThe role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide the overall management of the ISIC Association Up to ten Board members are elected by the ISIC Association members during the Annual General Meeting each committing to a three-year term The Chair of the Board is appointed each year by a vote of the ISIC Association Board members

55 ISIC ASSOCIATION

MEMBERS

10 ISIC ASSOCIATIONBOARD MEMBERS

20182019 ISIC Association Board

Name Organisation name Country

Matt East (Chair) GTS Alive Czech RepublicJan Passoff Student Life China ChinaJacob Stroslashmfeldt KILROY Denmark AS DenmarkLilian Leclercq Global Youth amp Student Community FranceRicha Goyal STIC Youth Travels IndiaMiroslaw Sikorski Almatur Association PolandRogeacuterio Cardoso Pumpkintreasure LDA PortugalMiloš Milenković Global Travel Group SerbiaMichal Bučko CKM SYTS SlovakiaUlf Banser STA Travel Germany Germany

4 BOARD MEETINGS

PER YEAR

6 AMENDMENTS MADE TO THE ISIC CONSTITUTION

Right ISIC Association members at the 2018 Annual General Meeting in Taipei Taiwan

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 8: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

8

Global distributionEstablishing focus areas for card distribution

Cardholder growthThe total number of cards issued and activated in 2018 was over 29 million Substantial annual cardholder growth was achieved by Czech Republic France and Spain

Key distribution focus areas in 2018Mobile technology and virtual identity development continued to be a focus for the ISIC Association in 2018 With the percentage of growth for virtual ID profiles created in 2017 versus 2018 significantly growing by 202

In 2018 over 89 of total card issuance was realised through co-brand partnerships Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships due to the recurring annual influx of cardholding students

Global distribution highlightsHighest issuance For the third consecutive year the top performing market in terms of total card volume in 2018 was the United Kingdom having issued the highest volume of cards in the calendar year

Virtual ID issuance ISIC Australia successfully made the transition to virtual-ID only issuance and issued the highest number of virtual only IDs in 2018 totalling over 30000

Academic co-brand sales For the second consecutive year ISIC Czech Republic is the leader in academic co-brand sales issuing over 250000 ISIC academic co-branded cards

29 million+CARDS ISSUED

89CARDS ISSUED THROUGH

CO-BRAND PARTNERSHIPS

273000+ VIRTUAL ID ACTIVATIONS

Right Student from the HAN University of Applied Sciences holding an ISIC virtual IDCentre Marketing material for ISIC virtual ID promotion in Australia

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 9: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

2018 ISIC Association Annual Report

9

SOUTH AFRICA

EGYPT

KENYA

TANZANIA

NIGERIA

EGYPT KENYA

SOUTH AFRICAMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

EAST DELTA TRANSPORT amp TOURISM UP TO 40 OFF BUS TICKETS

BURGER KINGSPECIAL DISCOUNTS WITH COUPON BOOKLET

UPPER EGYPT TRANSPORT amp TOURISM20 OFF BUS TICKETS

EL MAGHARABI EYE HOSPITALUP TO 30 OFF EYECARE SERVICES

EMIRATES AIRLINE20 OFF FLIGHT TICKETS

Africa45CLASSIC

55CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2ITIC

89ISIC

9IYTC

14945CO-BRANDED CARDS ISSUED

EGYPTMOST CO-BRANDED CARDS ISSUED

20ISSUING TERRITORIES

27036TOTAL CARDS ISSUED

56FINANCIAL

27ACADEMIC

17COMMERCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

EGYP

T

KEN

YA

SOU

TH

AFR

ICA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

NIG

ERIA

TOP ISSUANCE BY COUNTRY

EGYP

T

SOU

TH A

FRIC

A

TAN

ZAN

IA

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 10: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

SOUTH KOREA TAIWAN

INDIAMOST CARDS ISSUED IN 2018

Asia and Oceania

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

SOU

TH K

ORE

A

TAIW

AN

IND

IA

TOP ISSUANCE BY COUNTRY

AU

STRA

LIA

NEW

ZEA

LAN

D

CH

INA

TOP ISSUANCE BY COUNTRY

SOU

TH K

ORE

A

AU

STRA

LIA

TAIW

AN

CARDTYPES

1ITIC

89ISIC

10IYTC

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

TRIPCOM 5 OFF ACCOMMODATION

URBAN ADVENTURES10 OFF TOURS

APOLLO PHARMACY15 OFF PRIVATE LABEL PRODUCTS

SUDIO SWEDEN15 OFF EARPHONES

YHA AUSTRALIAUP TO 20 OFF BOOKINGS

AUSTRALIA

SOUTHKOREA

TAIWANINDIA

NEW ZEALAND

CHINA

372790CO-BRANDED CARDS ISSUED

SOUTH KOREAMOST CO-BRANDED CARDS ISSUED

12

CLAS

SIC88

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

42FINANCIAL

34COMMERCIAL

163-IN-1 8

ACAD

EMIC

39ISSUING TERRITORIES

419981TOTAL CARDS ISSUED

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 11: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

RUSSIA

FRANCE

BULGARIA

GERMANY

UNITED KINGDOM

UNITED KINGDOM CZECH REPUBLIC

FRANCEMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

SPEEDY 15 DISCOUNT

HOMESTAY 50 OFF BOOKING FEE

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

HOSTELWORLD US$5 CREDIT ON HOSTELWORLD ACCOUNT

NATIONAL EXPRESS 20 OFF STANDARD FARES

Europe

16CLASSIC

84CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

3ITIC

95ISIC

2IYTC

2014704CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED CARDS ISSUED

46ISSUING TERRITORIES

2249339TOTAL CARDS ISSUED

62ACADEMIC

21FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

UN

ITED

KIN

GD

OM

CZE

CH

RE

PU

BLIC

FRA

NC

E

TOP ISSUANCE BY COUNTRY

UN

ITED

KIN

GD

OM

GER

MA

NY

DEN

MAR

K

TOP ISSUANCE BY COUNTRY

CZE

CH

REP

UBL

IC

SLO

VAKI

A

RUSS

IA

DENMARK

GLOBALDISCOUNT

GLOBALDISCOUNT

SLOVAKIA

CZECH REPUBLIC

10

COM

MER

CIAL

7 3-IN

-1

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 12: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

BRAZIL ARGENTINA

UNITED STATESMOST CARDS ISSUED IN 2018

TOP 5 VIEWED ISIC STUDENT BENEFITS amp DISCOUNTS

LUGGAGE FREE 12 OFF LUGGAGE SHIPMENT

GREYHOUND25 OFF BUS TICKET

AMAZON PRIME6 MONTHS FREE SHIPPING

+ 50 OFF STUDENT MEMBERSHIP

UNIVERSAL STUDIOS ORLANDO10 OFF TICKETS

MOTEL 610 OFF ACCOMMODATION

North and South America

11

CLAS

SIC89

CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

ISIC ISSUING TERRITORIES

HIGHLIGHTED TERRITORIES

CARDTYPES

2IYTC

95ISIC

3ITIC

271927CO-BRANDED CARDS ISSUED

BRAZILMOST CO-BRANDED CARDS ISSUED

22ISSUING TERRITORIES

299189TOTAL CARDS ISSUED

38COMMERCIAL

323-IN-1

18FINANCIAL

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

FOR TEACHERS amp PROFESSORS

ITIC

FOR YOUTH 30 YEARS amp UNDER

IYTC

BRA

ZIL

ARG

ENTI

NA

UN

ITED

STAT

ES

TOP ISSUANCE BY COUNTRY

UN

ITED

STA

TES

BRA

ZIL

MEX

ICO

TOP ISSUANCE BY COUNTRY

BRA

ZIL

UNIT

ED S

TATE

S

MEX

ICO

CANADA

UNITED STATES

MEXICO

ARGENTINA

BRAZIL

12

ACAD

EMIC

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 13: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

13

Co-branding with ISICCo-branding achieves mutual marketing benefits and provides students with value-added services

What is an ISIC co-brandA co-branded card is a unique all-in-one card which combines the ISIC IYTC or ITIC card with a partner organisationrsquos branding and services The result is a convenient card package that allows cardholders to ver-ify their student status and access the partnerrsquos products and services as well as ISIC benefits and discounts with one card

Main types of ISIC co-brand partnershipsbull Academicbull Financialbull Commercial Breakdown of

co-brand card types

+ Partner benefits services and branding

+ Globally recognised student ID+ ISIC benefits 26 million+

CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS

18 million+ CO-BRANDED CARDS ISSUED IN EUROPE

250 thousand+ CO-BRANDED CARDS ISSUED

IN CZECH REPUBLIC

What is a 3-in-1 co-brandA 3-in-1 co-branded card is a card with more than one partner such as an academic partner and a bankfinancial service provider an academic and a commercial partner or a commercial and a financial partner

ACADEMIC

FINANCIAL

COMMERCIAL3-IN-1

4824

17

11

Right Student using an ISIC to access photocopying

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 14: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

14

Academic co-brand partnershipsISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card providing access to thousands of ISIC benefits services and discounts worldwide Academic co-brand-ed cards can include the technology to support electronic payments or features such as controlled campus library and dormitory access or class and exam attendance monitoring

Financial co-brand partnershipsA financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money

ISIC and MastercardThe ISIC Association and Mastercard have had a global partnership since 2009 and have cooperated in launching many ISIC Mastercard co-branded card programmes worldwide ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit debit or prepaid payment services of Mastercard and its partner banks In 2018 over 500000 cards were issued through ISIC Mastercard programmes in 20 countries

Commercial co-brand partnershipsISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience ISIC commercial co-brand partners include transport providers youth hostels student insurance providers and student societies

Right Examples of academic financial and commercial co-branded cards

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 15: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

15

ISIC benefits discounts and offersProviding value to modern-day cardholders

ISIC benefit amp discount partnershipsISIC benefit partners are organisations and companies that provide ISIC cardholders with discounted offers and services at a local national regional or global level ISIC student benefits range from entertain-ment mobile communications software and travel to food retail museums attractions educational courses and sports activities

Offers for the international student travellerIn a continued effort to support student mobility over the last three years the ISIC Association has dedicated considerable resources to build-ing benefit partnerships that can provide attractive offers for the student traveller In 2018 offers were promoted in 47 cities

47CITIES FEATURED IN lsquoISIC TOP 5

DISCOUNTSrsquo CITY CAMPAIGN

5000+NEW DISCOUNTS AND OFFERS

150000+BENEFITS DISCOUNTS

AND OFFERS WORLDWIDE

Global benefit partnerships operating in 2018

Multi-regional benefit partnerships operating in 2018

Centre Examples of the lsquoISIC Top 5 discountsrsquo campaigns on social media

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 16: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

16

65 YEARS PROVIDING INTERNATIONAL

STUDENT VERIFICATION

50 YEARS IN PARTNERSHIP

WITH UNESCO

130+ ENDORSEMENTS

WORLDWIDE

International recognition and endorsementRecognising ISICrsquos longstanding role in student culture

ISIC global endorsement partners

Partnership with UNESCOSince the early years of the ISIC card the United Nations Educational Scientific and Cultural Organization (UNESCO) has been involved in its development leading to an official endorsement in 1968 UNESCO recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural exchange and international understanding

Global initiativesOn a global level the ISIC Association and UNESCO have worked together on a number of initiatives that create awareness of issues affecting students and their communities In 2013 and 2015 the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the

themes of the 8th and 9th UNESCO youth forums In 2018 the ISIC Association and UNESCO youth hosted the youthdrivingchange cre-ative image competition to kick-off the celebration of our 50-year partnership anniversary (see page 20 for more information)

Local partnershipsLocal partnerships continue to develop between UNESCO national of-fices and ISIC country issuers There are exclusive ISIC student offers at UNESCO World Heritage sites in Finland Germany Hungary Malta Peru and Spain giving students the opportunity to learn the value of preservation and gain cultural and natural heritage awareness

See next page for examples of endorsements and strategic co-operations gt

Above Submission for the 2018 International Youth Creative Image competition from Seppe De Creacute Belgium (right) Marketing material promoting ISIC Costa Rica partnership with the Costa Rica

National Commission for Cooperation with UNESCO (centre)

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 17: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

17

bull Secretariacutea de Turismo de la Provincia de Buenos Aires - Argentina

bull Institute of Health and Nursing Australia (IHNA) - Australia

bull National Sports Academy - Bulgariabull Canadian Federation of Students

(CFS) - Canadabull Government of tourism - Chilebull ČD National Railway - Czech Republicbull Danske Studerendes Faeligllesraringd

(DSF) - Denmarkbull Ministry of Culture - Egyptbull Estonian Teachers Union - Estoniabull The Union of Finnish Upper Secondary

School Students (SLL) - Finlandbull Centre Reacutegional Information Jeunesse

(CRIJ) - Francebull Industrial Union of Metalworkers

(IG Metall) Studentenwerk Goumlttingen verdi - Germany

bull Icelandic National Commission for UNESCO - Iceland

bull Delhi University Student Union (DUSU) - India

bull Ministry of Culture and Tourism - Indonesia

bull Ministry of Education - Kenya

bull Riga City Transport Department - Latviabull Ministries of Culture and Tourism

- Lebanonbull Ministry of Education and Science

- Lithuania bull Heritage Malta Agency for Museums

and Cultural Heritage - Maltabull Tourism Malaysia - Malaysiabull Netherlands National Commission

for UNESCO - Netherlandsbull Norwegian National Commission

for UNESCO - Norwaybull Andean Community - Perubull International Federation of Medical

Studentsrsquo Associations (IFMSA) - Polandbull Association for the Support of Youth

Students and Teachers (ASYST) - Romaniabull Ministry of Culture - Russiabull Ministry of Education Science Research

and Sport - Slovakiabull Zavod Ypsilon Institute for the

Development of Youth Culture - Sloveniabull Ministry of Education - Sri Lankabull Swedish National Commission for

UNESCO - Swedenbull National Union of Syrian Students - Syriabull Ministry of Tourism - Turkey

Examples of endorsements and strategic co-operations

Right South Korean student winners using their BUSABOUT Europe tickets won as part of a market research campaign in Korea

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 18: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

2995545NEW CARDS ISSUED

MOST CARDS ISSUED (TOTAL ALL TYPES)

UNITED KINGDOM CZECH REPUBLIC

FRANCE SLOVAKIA

RUSSIA

11CLASSIC

89CO-BRANDED

CARD DESIGN TYPES

CO-BRAND TYPES

48ACADEMIC

24FINANCIAL

17COMMERCIAL

113-IN-1

127ISIC ISSUINGCOUNTRIES

55ISIC ASSOCIATIONMEMBERS

1NEW ERSPAIN

8NEW AOsBANGLADESHCOSTA RICAGEORGIAHONDURASIRAQJORDANMALDIVESUZEBEKISTAN

2674380CO-BRANDED CARDS ISSUED

CZECH REPUBLICMOST CO-BRANDED

CARDS ISSUED

20COUNTRIES WITH MASTERCARD

CO-BRANDED CARDS

500000+MASTERCARD CO-BRANDED

CARDS ISSUED

900000+UNIQUE VISITS TO ISICORG

77LOCALISED ISIC WEBSITES

36LOCAL WEBSITE LANGUAGES

ISICORG MOST POPULAR SEARCHED WORDS

ISICORG TOP 5 SEARCHED DISCOUNT CATEGORIES

TRAVEL ACCOMMODATION

FOOD amp DRINK CULTURE

SHOPPING

TOP ISSUANCE BY COUNTRY

FOR FULL-TIME STUDENTS

ISIC

UNIT

ED K

ING

DOM

CZEC

H R

EPUB

LIC

FRA

NCE

TOP ISSUANCE BY COUNTRY

FOR TEACHERS amp PROFESSORS

ITICCZ

ECH

REP

UBLI

C

SLO

VAKI

A

RUSS

IA

TOP ISSUANCE BY COUNTRY

FOR YOUTH 30 YEARS amp UNDER

IYTC

UNIT

ED K

ING

DOM

AUS

TRA

LIA

NEW

ZE

ALA

ND

TOP ISSUANCE BY COUNTRY

FOR SCHOOL AGE STUDENTS

ISICSCHOLAR

LATV

IA

CZEC

H R

EPUB

LIC

ESTO

NIA

MOST ISICORG TRAFFIC COMING FROM UNITED STATES

UNITED KINGDOM GERMANY

SPAIN CANADA

4357

ISIC APP DOWNLOADS

273673ISIC VIRTUAL ID

PROFILES CREATED

PERCENTAGE OF GROWTH(2017 - 2018)

ISIC APP MOST POPULAR SEARCHED WORDS

ISIC APP TOP 5 SEARCHED CITIES

ISIC APP DOWNLOADS

VIRTUAL ID PROFILES CREATED

255694ISIC APP DOWNLOADS

66 202

MOST ISIC APP DOWNLOADS

SLOVAKIA AUSTRALIA GERMANY

UNITED KINGDOM SPAIN

ISIC APP TOP 5 SEARCHED DISCOUNT CATEGORIES

FOOD amp DRINK TRAVEL

SHOPPING ENTERTAINMENT

CULTURE

ISIC SOCIAL MEDIAACCOUNTS WITH THE

MOST FOLLOWERS

140+LOCAL ISIC SOCIAL MEDIA NETWORKING CHANNELS

BRAZIL

RUSSIA

IRELAND

TOP 5 VIEWED ISIC ONLINE DISCOUNTS

HOMESTAY50 OFF BOOKING FEE

SPEEDY15 DISCOUNT

HOSTELWORLD US$5 CREDIT ON

HOSTELWORLD ACCOUNT

HOTELSCOM 10 OFF ONLINE BOOKINGS

EUROPCAR 10-15 DISCOUNT ON CAR RENTAL

ISICORG amp ISIC GLOBAL APP

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 19: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

19

Global campaignsProviding educational opportunities and experiences to the global student community

The Global Study Awards (TGSA)The ISIC Associationrsquos Global Study Awards campaign in collaboration with British Council IELTS and StudyPortals continued to change the lives of students from around the world Designed to support the rising cost of student education the initiative encourages students to study abroad explore new cultures further intercultural understanding and positively contribute to a global society

Since the campaign launched in 2015bull 17 students have received

financial supportbull pound170000 allocated to winnersbull 6 study abroad destinations visitedbull Supported 12 Masters programmesbull Supported 4 Batchelor programmesbull Supported 1 PhD programme

78000+TGSA STUDENT APPLICATIONS

130 APPLICANT COUNTRIES

pound20000TOTAL PRIZE FUND

For a long time I wanted to pursue my studies further but couldnrsquot do so because of ob-ligations towards my family the dream to study either IT Entrepreneurship sounded so far away With the Global Study Awards I can finally sus-tain a great portion of my tuition and buy myself some time to raise the remaining funds There is nothing I can say that can quantify nor express the level of gratitude and honor I feel to be one of the winners I will cherish this opportunity with all my being and a significant impact on those around me I am ready to embark on this journey

Before I applied for the Global Study Awards I thought long and hard about my intentions One who would receive such an award should be willing to contribute to society to the best of onersquos abilities and inspire others to do the same For everything we do for ourselves dies with us yet what we do for others will remain I intend to use my motivation talents and intellect towards addressing the problems caused by religious illiteracy and to increase intercultural understanding It is with great joy and gratitude that I am now able to say that this award will help me to do exactly this

Camila Netherlands 2018 award winner studying Bachelorrsquos

in Humanities at University of Oxford UK

Rahma Somalia 2018 award winner studied Master of

Computer Science amp IT at Carnegie Mellon University Rwanda

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 20: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

20

International Youth Creative Image competitionTo mark the ISIC Associationrsquos 50 year partnership with UNESCO the youthdrivingchange creative image competition was held in the begin-ning of 2018 The competition was designed by the ISIC Global Office and UNESCO Youth to celebrate the energy innovation and creative ideas young people contribute to their communities

The competition challenged young people throughout the world to create one image that answers the question ldquoHow do you as a citizen solve challenges and drive change in your worldrdquo Winners

UNESCO jury selected Public vote1st prize Ahmed Hammed 21 Iraq Ahmed Hammed 21 Iraq2nd prize Paula Kalnina 21 Latvia Michail Poiros 23 Greece3rd prize Marjan Mahram 26 Iran Feng Nian Tey 20 USA

For more information please contact communicationsisicorg

Certainly everyone has a special world and circumstances because he should contribute and think about building his own personality and achieving his hopes to build a prosperous future for himAhmed Hammed 21 Iraq

1st prizeJury selected winne ramp PUBLIC VOTED WINNER

Left Promotional material for the International Youth Creative Image competition Right Winning images from jury selected and public vote categories

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 21: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

21

ISIC Global app and virtual IDStaying connected to our student audience

ISIC mobile platform and ISIC virtual IDThe ISIC mobile platform consists of iOS and Android apps and a mobile website the ISIC mobile platform also supports the ISIC virtual ID The platform offers personalised and localised benefits and discounts from ISICrsquos partners around the world In 2018 the creation of virtual ID profiles grew 202 from 2017 with 28 countries now issuing virtual ID only cards in their markets New features in 2018Coupon codes for limited offersIn 2018 coupon codes for limited offers began to be supported by the ISIC global app ISIC discounts and offers can now be promoted for a limited timeframe to create campaigns or special one-off promotions with this functionality

In-app feedback buttonLikewise in 2018 an in-app feedback button was launched to give app users the opportunity to give instant feedback on ISIC discounts The data that is generated is used to improve the ISIC discount offering and contextualise trends

For more information please contact mobileisicorg

250000+APP DOWNLOADS

130+COUNTRIES

280000+VIRTUAL IDs

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

SHOW ISIC CARD

Show this to cashier at time of purchase

12345678

ISIC123

Centre Coupon codes displayed in the ISIC global app

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 22: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

22

ISIC Event amp Community AwardsA space for collaboration creativity and interactivity

2018 ISIC Event TaipeiThe ISIC Event was in Asia in 2018 with Taipei Taiwan hosting the event from 15 - 17 May The Event Programme centred around the theme Shaping Our Future Together with a keynote speaker from the mobile innovation and sales industry The programme was designed to provide ample opportunities for delegates to share knowledge and key business learnings Workshop sessions covered topics on academic co-branding benefits development and sourcing online engagement and ISIC virtual ID adoption Diverse presenters offered expert view-points on the international student market throughout the event with speakers representing British Council IELTS HID Global Mastercard and Qatar Airways

100+ATTENDEES

70+COUNTRIES

5 KEYNOTE AND GLOBAL

PARTNER SPEAKERS

4WORKSHOP SESSIONS

2BOOTCAMPS

Having been introduced to ISIC only a few months before the Taipei event took place I was amazed at not only the open nature of conversation between members but how quick they were to include my colleagues and I in to the event and make us feel like old friends Special thanks to the develop-ment and event management teams for going the extra mile to ensure our participation was a huge successDavid OrsquoDriscoll Senior Director of Strategic Initiatives HID Global

Left Images of ISIC Issuers and sponsors at the 2018 ISIC Event in TaipeiRight Participants at the 2018 ISIC Event in Taipei

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 23: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

23

Why attend the ISIC Event

For more information please contact eventsisicorg

Meet industry leadersEach year the ISIC Event attracts a wide range of global organisations involved in the student market

Build relationshipsOver 100 industry experts meet face-to-face during networking breaks meals and receptions

Connect to the international student communityPartners can raise their profile with key decision makers representing over 70 student markets

Increase your brandrsquos exposure ISIC Eventrsquos communication channels are available to enhance visibility create long-term awareness and credibility for partners

Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community

Have funEach year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the cityrsquos top attractions

ISIC Community AwardsThe ISIC Community Awards ceremony was held at the ISIC Annual Reception Dinner at the Silks Palace Taipei The ISIC Association created the ISIC Community Awards to recognise the considerable efforts made developing ISIC within the local issuing community Five community awards were handed out representing the achievements of the previous year

ISIC Community Award winnersbull Country that experienced the highest card sales growth - Romaniabull Country that attained the most benefits with the highest

benefit data quality score - Canadabull Country that achieved the highest social media fan-based

growth - Brazil bull Country that achieved the strongest mobile engagement - Slovakiabull Country which secured the most co-brands - Czech Republic

Left Winners of the 2018 ISIC Community awards

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 24: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

24

23

4

Brand refreshA fresh new look for ISIC

ISIC brand refreshThe idea to conduct an ISIC brand refresh originated in 2017 but it wasnrsquot until 2018 that the work really kicked off with a planned launch for May 2019 The aim of the brand refresh was to modernise the ISIC brandrsquos visual identity and increase co-branding flexibility and provide extra space on the ISIC card for co-brand partners

Whatrsquos changedThe two main areas of change were made to the logo and card design The logo features a refreshed colour palette that stays true to its origins while also embracing a new look and feel By eliminating the complexity and dated iconography the new ISIC identity gives cardholders a clear simple and professional sign of membership of belonging to a global community

1

1 ISIC top barThe ISIC top bar is consistent on every

card and features the following elementsISIC logo UNESCO logo Unique ISIC card number

2 Cardholder photoA recent passport style photograph is always shown in the

top right corner of the card face overlapping the ISIC top bar

3 Cardholder data fieldsThe following standard cardholder data

is always printed on the card face Name Born Validity

4 Flexible background areaThe area under the ISIC top bar is flexible and

may be branded with a partnerrsquos colours or graphics1 BRAND REFRESH SUBCOMMITTEE

5ADVISORY PANEL

COUNTRIES

5STUDENT FOCUS

GROUP COUNTRIES

2019OFFICIAL

LAUNCH YEAR

Left Marketing material for the launch of the 2019 ISIC Brand refresh (top)Examples of the refreshed card designs (bottom)

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 25: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

25

Financial activitiesAt the end of December 2018 the ISIC Association remains in a stable financial position with cash reserves totaling euro1257K It is the practice of the ISIC Association in meeting the non-profit aims and objectives in place to include any surpluses from ISIC card operations in the reserves of the ISIC Association Alternatively any surpluses made are put towards projects that benefit the development of the ISIC card and student community on a global scale such as international student research or IT projects to support benefit search functionality for all cardholders

Audited accountsThe financial statements have been audited by an independent accounting firm Pricewater-houseCoopers which was given unrestricted access to all financial records and related data

The 2018 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2019 Annual General Meeting

Amounts in Euros (EURO)

2017 2018

Other operating income 39500 -

Other external expenses (63966) (70713)

Profit(Loss) before financial items (24466) (70713)

Financial income 5844 16666

Financial expenses (2276) (2062)

Profit(Loss) for the year (20898) (56109)

Income Statement for the financial year 1 January - 31 December 2018

Amounts in Euros (EURO)

2017 2018

Assets

Investments in subsidiary 18000 18000

Fixed Assets 18000 18000

Receivables 632911 914453

Cash at bank and in hand 1594266 1256695

Current Assets 2227257 2171148

Total Assets 2245257 2189148

Liabilities and Equity

Retained Earnings (Equity) 2237057 2180948

Short term liabilities 8200 8200

Total Liabilities 8200 8200

Liabilities and Equity 2245257 2189148

Balance Sheet - Year ended 31 December 2018

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 26: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

26

ISIC issuing organisations worldwideISIC Exclusive Representatives

Argentina SocialNet SAwwwisiccomar

AustraliaSTA Travel Australiawwwisiccomau

AustriaSTA Travel Austriawwwisicat

BelgiumBYSS vzwasblwwwisicbe

BrazilCarteira Mundial do Estudantewwwcarteiradoestu-dantecombr

BulgariaStudent ampYouth Identity Cards (SYIC)wwwisicbg

CanadaCanadian Federationof Students-Serviceswwwisiccanadaca

ChileAssociation de Albergues Turisticos Juevenileswwwisiccl

ChinaSLC China Limitedwwwisicchinacom

ColombiaConsorcio ISIC Colombiawwwisiccolombiaorg

Czech RepublicGTS Alive srowwwisiccz

DenmarkKILROY Denmark ASwwwisicdanmarkdk

Dominican RepublicRed Comercial Juvenil RCJ SRLwwwisiccomdo

EgyptEgyptian StudentTravel Services (ESTS)wwwisicegyptnet

EstoniaFederation of Estonian Student Unionswwwisicee

FinlandOy KILROY Finland ABwwwisicfi

FranceGlobal Youth amp Student Communitywwwisicfr

Germanyrds Reisedienst Deutscher Studenten-schaften GmbHwwwisicde

Hong KongHong Kong Student Travel Limitedwwwisichk

HungaryDiaacutekigazolvaacuteny Kftwwwisichu

IndiaSTIC Youth travels pvt Ltdwwwisiccoin

IsraelISSTA Lines Ltdwwwisstacoilisic

JapanStudent Card Service Japanwwwisicjapanjp

KosovoPro Youth NGO

LatviaSIA ldquoISICLVrdquowwwisiclv

LebanonCampus Travelwwwisiclebanoncom

LithuaniaZig Zag Travelwwwisiclt

LuxembourgGlobal Youth amp Student Communitywwwisicfr

MacauHong Kong StudentTravel Ltdwwwisichk

MacedoniaTA Aurora Tourswwwisicmacedoniacom

MalaysiaMSL Travel Sdn Bhdwwwisic-malaysiacom

MaltaNational Student Travel Foundationwwwmaltaisiccom

MexicoCredenciales de Valor SA de CVwwwisicorgmx

MontenegroMLADI PUTNIK - IUVIAwwwisicme

New ZealandNNS New Zealand Limitedwwwisiccardconz

NorwayKILROY Norwaywwwisicno

PeruINTEJwwwisicpe

PolandAlmatur Associationwwwisicpl

PortugalPumpkintreasure Ldawwwisicpt

RomaniaNiche Marketing SRL wwwisicro

RussiaSputnik-ISICwwwisicru

SerbiaGlobal Travel Groupwwwgparskartice

Singapore NNS Singapore Holding Private Limitedwwwisiccomsg

SlovakiaCKM SYTSwwwisicsk

SloveniaNomago doo wwwisicsi

South KoreaKISESwwwisiccokr

SpainViajoven Newco SLwwwisices

SwedenKILROY Sweden ABwwwisicse

SwitzerlandSTA Travel AGwwwisicch

TaiwanKang Wen Culture amp Education Foundationwwwisiccomtw

ThailandSTA Travel (Thailand)wwwisiccoth

UkraineFuture Generationwwwisicorgua

United KingdomStudent Discount Cards Limitedwwwmyisiccouk

USASTA Travel INCwwwmyisiccom

Venezuela IVI Venezuelawwwivivenezuelacom

See next page for ISIC Provisional Exclusive Representatives gt

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 27: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

27

ISIC issuing organisations worldwideISIC Provisional Exclusive Representatives

BoliviaStudent Travel Representations SRL

CroatiaSTA Zagreb doowwwisichr

GhanaInternational Student Identity Card Ghanawwwisicghanaorg

GreeceHimalaya Travel SAwwwisicgreecegr

GuatemalaComercializadora de Viajes Guatemalawwwmundojovenguate malacom

IcelandKILROY Iceland ehf wwwisicis

IndonesiaPT Alive Indonesia

IrelandStudent Marketing Network Ltdwwwisiccardie

IranYadegar Derakhshan Aria Co Ltdwwwisicir

ItalyStudent Card Services SRLwwwisicit

KazakhstanKazRENA Associationwwwmyisickz

KenyaCharleston Travel Ltd

MoldovaSTM Acord

NepalZen Nepal

NetherlandsKILROY Netherlands BVwwwisicnederlandnl

Nigeria360INFOMOBILE Ltdwwwisicng

PakistanAlive Asia (Private) Limitedwwwisiccompk

PanamaEducaviajes Panama SA

Saudi ArabiaEF Education First

South AfricaNational Student Card (Pty) Ltd wwwisiccoza

Sri LankaUnited Ventures Pvt Ltd wwwisiclk

SyriaSeabar Travel amp Tourism

TanzaniaEscape Ltdwwwescape-tanzaniacom

TurkeyAlpegawwwisicorgtr

United Arab EmiratesGTS Alive ME DMCCwwwisicae

UruguayOpen Doors SRLwwwisiccomuy

See next page for Independent Appointed Offices gt

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg

Page 28: 2018 ISIC Association Annual Report€¦ · Member of the United Nations World Tourism Organization (UNWTO). The ISIC Association is honoured to be an International Association of

Index | 2018 ISIC Association Annual Report

28

ISIC issuing organisations worldwideIndependent Appointed Offices

AfghanistanKateb University

AlgeriaHormuz Services Algeria

AndorraAssociacioacute Carnet Jove Andorra

AngolaExpresso Angola

AzerbaijanSTI Azerbaijan

BahrainOmega Travel and Tours

BangladeshInstitute of International Business and Management

BelarusTourtila LLC

BeninOVEJ - SYTO Benin

BotswanaMTC Consultancy Holding

BruneiAnthony Tours amp Travel Agency

CameroonCareer Library

Costa RicaViajes Estudiantiles

Costa RicaTimes Square Travel Agency SA

CubaTurismo Joven CR SA

CyprusStudy International Group (SIG) Ltd

EcuadorGrupo Idiomas SA

EcuadorServicio de ascstencia para viajes pervolare SA

El SalvadorU Travel Service SA DE CV

El SalvadorComercializadora de Viajes Guatemala SA

Faroe IslandKILROY Denmark AS

GambiaGlobal Cultural Exchange

GeorgiaSTI Georgia Ltd

GeorgiaLLC Star Academy

GibraltarVIAJOVEN

GreenlandKILROY Denmark AS

HondurasTravel International SA DE CV

HondurasEmpresa Turismo e Inversiones

IraqBahr Alnada for Travel and Tourism

IraqFuture of Basra Company for Quality Health and Safety Occupational Training

IraqKurdpol Agency for Cultural Services

JamaicaGlobal Choices Limited

JordanAthar Tourism Investment

JordanIAESTE Jordan

KyrgyzstanKyrgyz Concept Ltd

KyrgyzstanMuza Tours and Travel

LibyaHormuz Tours

MaldivesLaniakea Education Pvt Ltd

MauritiusAtom Travel Services Ltd

MauritiusGlobal Destination

MonacoGlobal Youth amp Student Community

MongoliaNew Choice

ParaguayLa Roca Empren-dimientos SA

Puerto RicoNuestraescuela

QatarRegency Travel amp Tours

RwandaInternational Travel Agency

San MarinoStudent Card Services SRL

SenegalSYTO Senegal

Southern SudanFCM Travel Solutions (Charleston Travel Ltd)

TunisiaATATJ

TunisiaSYTravel Tunisia

UgandaStudent and Travel Youth Uganda

VaticanStudent Card Services SRL

VietnamSTA Travel (Thailand)

UzbekistanSalam Edu Tour Ltd

YemenBalfakih Computers

ZambiaDestination Zambia Ltd

ZimbabweNational Student Card (Pty) Ltd

For more information please contact adminisicorg