Chinese departures to the European UnionHistory May-Aug 2018 & forward looking Sept-Dec 2018

Hong Kong and Macao SARsMainland China

Tier-1 cities

Tier-2 cities

Beijing Shanghai Guangzhou

Chengdu Shenzhen Hangzhou Xiamen

2

1

12

22

1

1

2

+1.3% +4.7% +5.1% +6.8%

History Forward looking

European Union destinations saw a year-to-date increase of 4.0% in Chinese arrivals for the first eight months of EU-China Tourism Year (ECTY2018), along with a year-on-year increase of 2.2% during May-August. Increasing interest in travelling to the EU was seen for the Labour Day and Dragon Boat Festival long weekends, while travel demand during the summer break (July-August) registered solid growth. Thirteen new routes were launched in the past four months, improving the air connectivity between China and the EU.

Forward bookings from China to the EU for September to December of ECTY2018 are ahead by 4.7% as compared to last year’s booking situation. These numbers are more positive than average as Chinese bookings to global destinations are only 3.6% more advanced.

2018 EU-China Tourism Year

-2.6% +1.4%

+13.5% +22.6%

©Forward Data S.L., 2018. All rights reserved.© ForwardKeys, 2018. All rights reserved.

©Forward Data S.L., 2018. All rights reserved.

2018 EU-China Tourism YearChinese arrivals in the European UnionTop 3 most growing destinations by sub-region during May-Aug 2018History May-Aug 2018 & forward looking Sept-Dec 2018

History Forward looking

NORTHERN EU

TOP 3

United Kingdom

Ireland

Denmark

-0.6% +7.6%

+4.1% +28.0%

+2.3% +0.6%

-2.4% +12.8%

OVERVIEW

+2.2%

European Union(EU-27)

when excluding the UK

+5.7%

Schengen Area

+1.9% +6.0%

European Union(EU-28)

+2.2% +4.7%

WESTERN EU

TOP 3

Austria

Belgium

Netherlands

+4.6% +2.5%

+17.1% +20.3%

+13.1% +14.3%

+11.9% +6.0%

3

12

SOUTHERN EU

TOP 3

Croatia

Cyprus

Greece

+0.3% +3.5%

+46.2% +66.4%

+27.9% +13.2%

+17.6% +14.1%

1

23

2

3

1

CENTRAL/EASTERN EU

TOP 3

Estonia

Bulgaria

Hungary

+10.3% +9.4%

+45.3% +48.2%

+43.4% +21.6%

+23.2% +23.3%

3

1

2

+3.9% +8.3%

ETC members +3(France, Sweden, and the UK)

Worldwide

+6.9% +3.6%

© ForwardKeys, 2018. All rights reserved.

©Forward Data S.L., 2018. All rights reserved.

Golden WeekMid-Autumn Festival

Forward looking Mid-Autumn Festival and October Golden Week in ECTY2018The EU sees 0.6% more Chinese bookings for the coming Mid-Autumn Festival (24 September) and China’s National Day Golden Week holiday (1-7 October), as compared to the same time last year. Despite the small increase, the EU shows its attractiveness: Chinese bookings to other long-haul destinations in the world are 3.2% behind.

During these festivities, traditionally popular EU destinations among Chinese travellers, being the UK (-2.8%), Germany (-7.6%) and Italy (-4.5%) have a delayed booking situation, mainly due to a lack of group bookings. In contrast, smaller destinations including Sweden (+26.3%), Austria (+13.1%), the Netherlands (+8.7%), Spain (5.7%), and Denmark (+4.5%) are on the rise.

2018: 24 Sep2017: 4 Oct

2018: 1 Oct to 7 Oct2017: 1 Oct to 7 Oct

Chinese bookings to EU destinations are pacing steadily for the coming Mid-Autumn Festival and National Day Golden Week

© ForwardKeys, 2018. All rights reserved.

Monitored period

2018: 18 Sep to 8 Oct2017: 18 Sep to 8 Oct

Based on air bookings made by 31 Aug 2018

+0.6%Air bookings

Dai

ly d

epar

ture

s fro

m C

hina

to

EU o

n th

e bo

ok

2017 Mid-Autumn & Golden Week 2018 Mid-Autumn & Golden Week

Saturday

Mid-Autumn 2018

Mid-Autumn & Golden Week 2017

18-S

ep

19-S

ep

20-S

ep

21-S

ep

22-S

ep

23-S

ep

24-S

ep

25-S

ep

26-S

ep

27-S

ep

28-S

ep

29-S

ep

30-S

ep

1-O

ct

2-O

ct

3-O

ct

4-O

ct

5-O

ct

6-O

ct

7-O

ct

8-O

ct

Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon

Golden Week 2018

1

23

4

5

1

3 2

© ForwardKeys, 2018. All rights reserved.

Top 5 best performing EU destinationsCountries that enjoy at least 3% of current Chinese bookings to EU destinations

Sweden

1 2

4

Austria

Spain

+13.1%

+5.7%

Netherlands

3

5

Denmark

+4.5%

Northern EU Western EU

Southern EU Central/Eastern EU

European Union on the book

+1.5% -0.6%

+0.1% +4.3%

European Union (EU-28)

+0.6%

+1.3%

+1.1%

+4.0%

European Union (EU-27)when excluding the UK

ETC members + 3(France, Sweden, and the UK)

Schengen Area

+26.3% +8.7%

Monitored period2018: 18 Sep to 8 Oct2017: 18 Sep to 8 Oct

Top 3 best performers among other European countries

Serbia

1 2

Turkey+86.5%

Montenegro

3

+174.9%

+49.1%

Forward looking Mid-Autumn Festival and October Golden Week in ECTY2018