www.sialme.comwww.abudhabidatepalm.com

Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al-NahyanDeputy Prime Minister of the UAE, Minister of Presidential Affairs & Chairman of Abu Dhabi Food Control Authority

Strategic Partner

2017 SUCCESS REPORT

1,072 Exhibitors from 41 countries26,003*Attendees from 97 countries

* Includes repeat visitors (19,211 unique visitors)

Hosted Buyer Programme

498Hosted Buyers from 41 countries10,044introductions & meetings between Exhibitors and Hosted Buyers

What do our stakeholders have to say?Exhibitor Experience*

Visitor Feedback*

Hosted Buyer Opinions*

95% of exhibitors were satisfied with their participation

96% of exhibitors agree that SIAL Middle East is important for their business in the region

96% of exhibitors are satisfied with SIAL Middle East's capacity to develop their business in the region

95% of visitors were satisfied with their visit

95% of visitors consider SIAL Middle East a must attend event every year

97% of visitors will return to visit the event in 2018

100% of hosted buyers would like to return to the event again in 2018

93% of hosted buyers rated the overall experience at the event from good to excellent

93% of hosted buyers rated the quality of speed introductions from good to excellent

*SIAL Middle East 2017 Surveys

The quality of visitors and leads that you get at SIAL Middle East is different from the market in Dubai. You are able to sign one big deal and is not about the number of contracts but the value of the deal. I even got the opportunity to meet some coffee exporters and associations.

Khalid Almulla, Director, Easternmen & Co

National Pavilions Brazil Bulgaria China Cyprus Czech Republic Egypt Ethiopia European Union

Greece India Italy Japan Jordan Korea Kuwait Netherlands

Latvia Luxembourg Morocco Oman Palestine Philippinaes Poland Russia

South Africa Sudan Thailand Turkey UK USA

Who are our visitors & buyers?

Top 5 product sectors represented

24%

20%

20%

18%

18%Grocery Products, Dried Products

Fruits and Vegetables, Dried Fruits

Dairy Products, Eggs

Confectionery, Biscuits and Pastry

Poultry, Meat and Tripe

Foodservice & HORECA

Import/Export/Distribution

Food Manufacturer

Retail

Services

Business activities of visitors

Wholesale and retail

Hotels, Restaurants & Cafes

Airlines and airline catering companies

Top dealers, distributors and traders

35%

33%

11%

7%

14%

United Arab Emirates Saudi Arabia India Iran Egypt Kuwait Pakistan

Jordan Bahrain Oman

Top 10 visitor countries

“SIAL is growing, the good thing about SIAL Middle East is that you can actually spend quality time with the buyers that come to your stand.”

Karl Devlin, Head of Business Development, Invest Northern Ireland

La CuisineOrganised by the Emirates Culinary Guild, La Cuisine features 1,000+ chefs from all over the region with representation from top hospitality properties including Jumeirah Group, Emirates Palace, Madinat Jumeirah, Gloria Hotel and Bab Al Qasr.

Digitalise On the spot social media and PR consultation for marketing & communications professionals from hotels, restaurants and cafes. Also, as part of Digitalise last year, visitors were able to meet top F&B influencers, Sana on Food, When Judy Ate the Kela, Dine With Sally, UAE Socialite and A to Zaatar with combined reach of 700,000 social media followers.

Bringing together regional and international speakers, investors, owners, from the hospitality industry such as Glee Hospitality, Zomato, Keane Brands, Restonalysis FZE and more discussing concepts of food to running of restaurants. Middle East Food Forum hosted 300+ delegates from the restaurant industry in the region.

Roaming ChefsRegional and international chefs take 3 daily guided tours to meet exhibitors. More than 800 chef introductions were made.

ROAMING CHEFS

La Cuisine VIP Evening150 senior regional & international chefs and select exhibitors network in an informal setting at the spectacular Shangri-La Abu Dhabi.

LA CUISINEVIP EVENING

In addition to

1,000+ chefs at the region’s largest culinary competition, La Cuisine

35% of SIAL Middle East visitors represent the foodservice and HoReCa sector.

What is in it for foodservice & HoReCa visitors?

New For 2017

New For 2017

In partnership with

Culinary Partners

www.sialme.com/la-cuisine

www.sialme.com/meff www.sialme.com/la-cuisine

www.sialme.com/digitalise

www.sialme.com/la-cuisine

Middle East Food Forum

Food security has a dedicated focus – in partnership with Food Security Center Abu Dhabi

Abu Dhabi Food Security RoundtablesFood Security Center - Abu Dhabi (FSCAD) brought together top government officials, CEOs and industry experts to discuss ways of ensuring the availability of affordable, sustainable and nutritious food. Key topics at the 2017 event were ‘Impact of the political situation in the region and ‘Government and private sector partnership model for enhancing food security’. More than 300 delegates from the government, embassies, consulates and private sector attended the roundtables over 2 days.

ABU DHABI FOOD SECURITY A

LLI

ANCE

This is our first international show and we love to be here. Our experience has been wonderful, we have had many serious leads. and are about to bring that business into actual contract. Here, we have noticed it is mostly B2B visitors so they are real buyers such as decision makers, procurement managers and we are going to close some deals.

Karunesh Gupta, Owner, Ganesha Enterprises

Import/Export, Distribution & Retail

Hosted Buyer Introduction SuiteA private dedicated space for exhibitors to meet with batches of selected Hosted Buyers. In 2017, 9 sessions based on product category were held in the Hosted Buyer Introduction Suite over the 3 days. More than 5,200 introductions were conducted as part of the programme

HOSTEDBUYERP R O G R A M M E

SIAL InnovationA unique celebration of most innovative food and beverage products at the event. In 2017, 43 products were selected out of 150+ submissions. All finalists were displayed within the dedicated Innovation Area at SIAL Middle East. 3 winners of the competition will have an opportunity to showcase their products at every SIAL Network event around the world.

Healthy & Organic Pavilion 8 exhibitors from around the world showcased healthy, organic, ‘free-from’ and well-being food & beverage products at the 2017 event.

New For 2017

The one-to-one speed meeting sessions are great! Managed to find some new, interesting products for the Asia Pacific market.

Joo Fong Goh, Managing Director, Wembs Marketing, Malaysia - SIAL Middle East 2017 Hosted Buyer

Judged by

44% of visitors represented import/export/distribution and retail

www.sialme.com/hosted-buyer

www.sialme.com/healthy-organic

www.fscad-alliance.com

www.sialme.com/sial-innovation

New For 2017

The Coffee Revolution at SIAL Middle East

Food at 40,000 feet - SIAL Middle East’s unique travel catering offeringThe region’s largest gathering of airline catering professionals

Travel Catering Sessions at SIAL ConferencesSIAL Conferences on Day 1 featured sessions for the travel catering sector including a keynote speech by Joe Leader, CEO, International Flight Services Association (IFSA) / Airline Passenger Experience Association (APEX) and Coffee in the Skies by Specialty Coffee Association.

The MercurysThe Mercurys is the most prestigious award in travel catering, worldwide. Judged by a panel of independent experts and attended by 200 airline catering professionals, the 36th edition recognised the very best in travel catering with five main award categories spanning airline meals, service, general on-board food, beverage and equipment.

THE

MERCURYS

UAE National Coffee ChampionshipsCertified by the World Coffee Events (WCE) and sanctioned by the Specialty Coffee Association (SCA), 3 coffee competitions were part of the UAE National Coffee Championships including National Cezve/Ibrik Championship, National Brewers Cup Championship and National Cup Tasters Championship.

Abu Dhabi Date Palm ExhibitionWith support from Host Sponsor, Ministry of Presidential Affairs, Abu Dhabi Date Palm Exhibition featured 80+ exhibitors including 6 country pavilions Egypt, Jordan, Morocco, Oman, Palestine and Sudan. More than 2,900 visitors dedicated to the date palm sector attended the event. The Abu Dhabi Food Control Authority also fully hosted 16 dates’ buyers from 10+ countries, which resulted in over 160 meetings on exhibitor’s stands.

2,900+ dedicated date palm sector visitors

In association with Certified by

In association with

www.abudhabidatepalm.com

www.sialme.com/coffee

www.sialme.com/conferences

www.themercurys.com

37 trade magazines as media partners

reaching 169,000 subscribers8 weeks PR campaign with total exposure of

US$ 2.4 million in 2017

100+ spots in top English, Arabic and Hindi radio stations

10,000+ followers on social media channels with 50,000+ #SIALME posts/tweets in 2017

100,000 contacts reached through dedicated SMS campaigns

7,000+ top buyers contacted by phone

1,000+ hours of telephone calling to invite potential visitors

4.5 million emails delivered

Marketing Promotion and Media Coverage

#SIALME

Thanks to our 2017 Sponsors and PartnersDiamond Sponsor Host Sponsor Silver Sponsors Bronze Sponsors Hospitality Partner Retail Partner Health Support Partner Halal Certification Sponsor In collaboration withCulinary Partners Transportation Partner

International ParticipationAlessia CaroloE: exhibit.sialme@sial-network.comT: +33 (0)1 76 77 13 33

Elodie GuillonE: exhibit.sialme@sial-network.comT: +33 (0)1 76 77 13 33

GCC & Middle East ParticipationMosaab AbdoE: m.abdo@sialme.comT: 971 4 342 2771 Ext: 106M: +971 50 817 9727

Daniel MesfinE: d.mesfin@sialme.comT: +971 4 342 2771 Ext: 111M: +971 55 111 2106

Join the 2018 edition of SIAL Middle East and Abu Dhabi Date Palm Exhibition

Relive moments from the 2017 edition Scan the QR code to watch the video

MONTREAL

SHANGHAI

JAKARTA

PARIS21-25 Oct. 2018

TORONTO30 April - 2 May 2019

2-4 May 2018

ABU DHABI10-12 Dec 2018

21-24 Nov 2018

NEW DELHI16 -18 Sept 2018

16-18 May 2018

WWW.SIAL-NETWORK.COM

8 leading B-to-B events*14,700 exhibitors from over 109 countries

365,800 visitors from 194 countries50 exclusive agents

JOIN THE WORLD NUMBER ONE

FOOD INNOVATION NETWORK

SIAL, a subsidiary of Comexposium Group

© Im

ages

by

ww

w.s

tock

food

.com

Con

cept

ion:

*Inc

ludi

ng G

ourm

et S

elec

tion

in S

epte

mbe

r. 20

18

10TH - 12TH DEC 2018ABU DHABI NATIONAL EXHIBITION CENTRE

#SIALME