sial middle east preview

Olive Oil Demand for Olive Oil Increases

Turkey The Nation’s Vital Contribution

Nutrition Milk Products Gain Popularity

The World’sLargest

Network ofProfessional Food Events Returns to

Abu Dhabi

Strategic Partner Country of honour Diamond sponsorPlatinum sponsor Gold sponsor

Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

21-23 November 2011 www.sialme.com

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Contents

9 Welcome NoteFadi Saad, Group Exhibition Director of SIAL Middle East on what to expect at this year’s Abu Dhabi show

10 Conference ProgrammeYour ultimate guide to SIAL Middle East events and seminars

12 NewsThe latest news and industry updates from around the globe

14 Country ReportTurkey targets 20 per cent annual increase in bilateral food trade

SIAL Middle East: 21-23 November 2011 I �

with UAE

16 TalkXavier Terlet, CEO, XTC World Innovation, talks about the shift in Middle East consumer preferences and what this means for food producers

20 Exhibitor List This year’s list of local and international exhibitors

22 ConfectionerySweet Incentives - What’s next for the UAE’s Confectionery Market?

24 SustainabilityMohammed Angawi, Environment Manager of Tetra Pak, spells out the importance of sustainability in the Middle East

26 Olive OilSales of olive oil continue to rise, says Anastasia Alleva

28 Hot TopicsAbu Dhabi is to host Grocery @ SIAL Middle East

30 Photo GalleryA look back at last year’s SIAL show

14

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SIAL is printed and produced by Al Nisr Publishing LLC: PO Box6519, Dubai, UAE. Tel +971 4 344 7100, Fax +971 4 344 9139/ 344 6515

Welcome Note

The Largest Network of Professional Food Events Returns to Abu DhabiAfter being highly commended in the ‘Best Trade Exhibition’ category at the 2011 Middle East Event Awards and named as the largest and best attended business event launched in Abu Dhabi last year, SIAL Middle East has fast become the region’s dynamic event for the professional food industry.

SIAL Middle East offers you a strictly professional platform to source new food and drink products from across the globe, understand food policy in the region, discover the latest consumer trends, and learn how to grow your business.

There will be 12,000 other people there. Don’t miss this important opportunity to make those vital contacts to keep your business ahead.

What Can You Do at SIAL Middle East? International exhibitionSee thousands of brands from hundreds of companies. The exhibition is your platform to source

new food and beverage products and the latest kitchen equipment from over 40 countries. View the full exhibitor list in this publication.

Don’t miss the Turkish Pavilion! Determined in its efforts to increase bilateral food trade with the UAE to US$250 million by 2015, the Istanbul Chamber of Commerce has announced that 40 Turkish companies will exhibit at SIAL Middle East.

Industry seminarsUnderstand food policy in the region, discover the latest consumer trends, and learn how to grow your business through a series of free seminars. View the full programme in this publication.

La Cuisine by SIALSee the world’s best chef’s in action! Organised by the Emirates Culinary Guild of Abu Dhabi, La Cuisine by SIAL will showcase the talent of over 200 professional chefs as they compete across a variety of disciplines.

Welcome...Foreword by Fadi Saad, Group Exhibition Director, SIAL Middle East

The SIAL Group operate the largest network of professional food events in the world and I am personally delighted to have worked alongside the Abu Dhabi Food Control Authority to bring this network to Abu Dhabi for the second year in a row, and I must thank all of our partners for their motivation in making SIAL Middle East the must-attend event for the region’s food industry.

Named as the largest and best attended B2B event launched in Abu Dhabi in 2010, SIAL Middle East 2011 is set to break further records with a number of new initiatives: The United Nations Industrial Development Organisation will be hosting a series of business meetings to introduce food businesses to potential investors who

can help expand or set up operations in the Gulf region; the World Association of Chefs Societies has chosen SIAL Middle East as the location of the Africa and Middle East semi-finals of the Global Chefs Challenge and Hans Bueschkens Young Chef Challenge; innovative products will be recognised with the arrival of the prestigious SIAL Innovation Award in the region for the first time; and there will be the first dedicated trading platform for grocery owners in the UAE. Store owners will be able to see a replica of a modern Baqala store and attend a series of free workshops to understand how to grow their business, attract loyal customers and meet suppliers who can support modernisations.

As you will see from the many other features detailed on the following pages, there is a lot to see, and plenty of opportunities to do business and build partnerships in the region. Whether you need to source food and drink products for your business, try out the latest equipment, learn about the latest retailing trends or understand how to expand your business, there is something for everyone involved in the food, drink and hospitality industries. And remember that 70 per cent of our exhibitors are coming to the region for the first time.

We sincerely hope that you enjoy your time at SIAL Middle East and we look forward to meeting you in Abu Dhabi this November.

Not only that, the Africa and Middle East semi-finals of the Global Chefs Challenge and Hans Bueschkens Young Chef Challenge will be taking place live at the show!

Trends & Innovations ObservatoryWhether for foodservice, retail, or the food industry, SIAL Middle East will be showcasing a selection of award winning products from around the world including items never seen before in the Middle East.

Grocery @ SIAL Middle EastDo you own a grocery in Abu Dhabi? Come and see a replica of a modern Baqala store and attend a series of free workshops to understand how to grow your business, attract loyal customers and finance any modernisation you may need.

One product from the Observatory will be named as overall winner during a dedicated awards ceremony on November 21.

Join the Hosted Buyers ProgrammeAre you food and beverage buyer for a foodservice or retail outlet? You could now get a chance to join our exciting Hosted Buyers programme. Over 500 pre-qualified buyers from all over the Middle East, Africa and Asia are being brought to SIAL Middle East 2011 specifically to find new food, beverage and equipment products from all over the world. You can find out more at www.sialme.com

Registration is free for pre-registered attendees. Register for free today at

www.sialme.com

Fadi Saad, Group Exhibition Director,

SIAL Middle East

SIAL Middle East: 21-23 November 2011 I �� I SIAL Middle East: 21-23 November 2011

Conference Programme

Programme of EventsYour Guide to SIAL Middle East Seminars

Monday, November 21 10:00

Opening Ceremony of SIAL Middle East 2011

presided over by Sheikh Mansour Bin Zayed Al Nahyan, Deputy

Prime Minister of the UAE, Minister of Presidential Affairs and the

Chairman of Abu Dhabi Food Control Authority

Food Retail Forumin association with Abu Dhabi Chamber of Commerce & Industry

(ADCCI)

10:30 – 11:45

Current situation and prospects for food retail

Current food retail environment in the region

Gain insight into the region’s main trends and forecasts

Speaker: Sana Toukan, Research Manager, Euromonitor

International

What are the main challenges in food retail in the year ahead?

Speaker invited

12:00 – 12:45

Food prices – challenges and solutions

Overview of global commodity prices, how they are impacting

the region. Understanding the outlook and forecasts in the

region to plan and safeguard your business

Speaker: Abah Ofon, Soft Analyst, Standard Chartered Bank

Government agencies’ role and support

Speaker: Dr Hashim Al Nuaimi, Director of Consumer

Protection, Ministry of Economy

13:00 – 13:30

Food import and export in the region

Increase your knowledge of customs procedures and

challenges to ensure smooth distribution

Briefing of the latest rules and regulations for food stuff

How to stay up to date on changing processes and regulations

in order to minimise the impact on your business

Seafood from Vietnam14:00 – 14:10

Opening Speech

H.E. Tran Ngoc Thach, Ambassador of Vietnam in UAE

14:10 – 14:25

Introduction about the potential of UAE market

Mr. Ngo Khai Hoan, Consular

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Wednesday, November 23

Food security and sustainability10:30 – 10:50

Global Food Crisis: Making sense of it’s past, present and

future. How to feed 9 billion people?

Sudhakar Tomar, Managing Director Hakan Agro DMCC and

Honorary Chair (Communications), CICILS-IPTIC

10:55 – 11:40

Local and sustainable production to strengthen food

value chain

Peter Ensor, Planning & Studies Section Manager, Farmers’

Services Centre Abu Dhabi

Yael Mejia, founder, Baker & Spice

Tuesday, November 22

Business and marketing10:30 – 10:50

Setting up and growing a FMCG business in the UAE

Yaseen Hasan, CEO & Director, Sky Tower General Trading

10:55 – 11:15

Kitchen incubation

Qussay Abdul Wahab, Business Counselor, Khalifa Fund

11:20 – 11:40

Private equity as a funding option for Middle East

food companies

Jonathan Hall, Managing Director, Mulverhill Associates

11:45 – 12:05

Mega Food Parks in India

Siddharth Jain, Director, LMJ International Limited

12:10 – 12:30

Fast growing organic food: How to meet consumers’

expectations and build a sustainable business

Simon Ferniot, Chairman, Biogroupe – Boco

12:35 – 12:55

From farm to fork – Assuring the quality and safety of food

Dr. Werner Nader, Managing Director, Eurofins Global Control

GmbH

14;25 – 14:40

Potential of Vietnam seafood & pangasius industry

Dr. Nguyen Huu Dung, Vice Chairman, Vietnam Association of

Seafood Exporters and Producers (VASEP)

14:40 – 14:55 Regulations for seafood importing in UAE

14:55 – 15:15 Break

15:15 – 16:00 Questions and answers

Grocery @ SIAL Middle East seminars16:00 – 16:30

Successfully building and developing your small retail business

16:30 – 17:00

Financing and funding to grow your grocery store business

13:00 – 13:50

Opportunities for Middle Eastern companies and

manufacturers on the international market

Bjoern Kempe, Exhibition Director, SIAL China

Canada Agri office, Dubai

13:55 – 14:15

Exporter preparedness for F&B companies. What do F&B

companies have to consider before exporting?

Dr. Adeeb Al Afifi, Department of Economic Development, Abu

Dhabi

Trends and Innovations14:30 – 15:25

Worldwide perspective

For SIAL Middle East 2011, XTC World Innovation will present the

major trends in matter of food innovation of the world:

Facts and figures of food innovation in the world and in major

continents

New insights, new trends, new flavours…

Selection of drivers of innovation, illustrated by outstanding

examples

Speakers: Xavier Terlet, XTC World Innovation

15:30 – 15:55

Global private brand trends 2011 and beyond

Steven DelGiorno, Vice President of Asia Operations, Daymon

Worldwide

Grocery @ SIAL Middle East seminars17:00 – 17:30

Successfully building and developing your small

retail business

17:30 – 18:00

Financing and funding to grow your grocery store business

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11:45 – 12:05

Traceability and responsible sourcing to enhance food

security and sustainability

Beat Stettler, Head of Quality Management, Nestle Middle East

12:10 – 12:30

Sustainable fishing – Import controls, traceability,

eco-labelling

Darren Hiltz, Project leader -sustainable fisheries, EWS-WWF

12:35 – 12:55

Examples of sustainable approaches in food business – Retail

and production

Brian Barriskill, CEO, Al Dahra Agricultural Company

12:55 – 13:15

Food security and sustainability in the UAE

Shashi Kumar Menon, COO, Al Ain Dairy

13:20 – 13:40

Green packaging

Mohammed Angawi, Environment Manager, Tetra Pak Arabia

Nutrition and healthy food

13:45 – 14:05

Challenge to eat healthy food in Arab Gulf Countries

Dr Abdulrahman Musaiger, Chairman, Arab Centre for Nutrition,

Bahrain

14:10 – 14:30

Government’s role in promoting healthy eating

Dr. Omniyat Al Hajeri, Department Manager of Non Communicable

Disease, HAAD

14:35 – 14:55

Applying international nutrition recommendations to the local

market and requirements

Mohamed Mansour, MENA Regional Manager, GAIN – Global

Alliance for Improved Nutrition

15:00 – 15:20

Labelling and health claims – Rules and regulations

Mustafa Salama Abu Dhabi Food Control Authority (ADFCA)

15:25 – 15:45

The magic of healthy living

Art De Maesschalck, Director Consumer Products – FHB, The

Walt Disney Company – Emerging Markets

15:45 – 16:00

Yummy for my tummy – Making a difference, together

Seema Shetty, Founder and Managing Director, BiteRite

SIAL Middle East: 21-23 November 2011 I 1110 I SIAL Middle East: 21-23 November 2011

Abu Dhabi Welcomes International Visitors and Exhibitors to the CapitalUnder the patronage of Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and the Chairman of Abu Dhabi Food Control Authority, SIAL Middle East is set to welcome thousands of international visitors to the capital including 500 hand-picked F&B buyers from the MENA region.

“The region is highly receptive to global food industry trends, given its expanding demographic profile and diverse preferences,” said Mohammed Jalal Al Reyaysa, Director of Community Services and Communications, Abu Dhabi Food Control Authority. “The Hosted Buyers Programme will enable food manufacturing companies to develop export potential and reach out to the vibrant Middle East and African market.”

Reaching out to newer markets The population in the Middle East is expected to reach 437 million by 2050, a 54 per cent increase from 284 million in 2010. According to Alpen Capital’s recent report on GCC food industry, the total population of the GCC region increased at an annual average rate of 3.3 per cent compared to the global average of 1.1 per cent over 2000–10. By 2020, the population in the GCC region is likely to grow by 10 million.

With this increase, the food consumption will reach 51.5 million tonnes by 2015, growing at a Compound Annual Growth Rate (CAGR) of 4.6 per cent over the period of 2011-15, while the food consumption per capita will increase at a CAGR of 2.1 per cent over the period of 2011-15.

“The increasing demand for food presents opportunity for manufacturers to reach out to newer markets,” Al Reyaysa said, highlighting the emergence of numerous food distribution channels, franchises, hypermarkets and restaurants which rely heavily on bulk imports and branding.

More than 12,000 trade visitors from 80 countries are expected to attend this year as the trade show will host over 500 exhibitors and 16 national pavilions from Turkey, Tunisia, Argentina, Korea, China, Taiwan, Iran, France, Italy, Poland, Vietnam, Thailand, United Kingdom, United States, Egypt and the UAE will show off their products.“At SIAL Middle East, trade professionals and buyers will be able to source an array of food products and services, some of them never seen before in the region,” Al Reyaysa added.

In cooperation with Abu Dhabi Food Control Authority, last year SIAL Middle East hosted 329 key buyers from Saudi Arabia, Iraq, Kuwait, Qatar, Lebanon, Oman, Bahrain, Egypt and Jordan. Business deals worth US $ 250 million (Dh 937 million) were inked, marking a significant leap for the food industry in the region.

In response to the increase in inquiries for participation and dedicated exhibitor bookings, the number of food buyers has increased to 500, this year. These include decision making purchasers from food

processing companies, government bodies, importers, restaurant chains, airlines, retailers and caterers.

Hussain Kenaan, General Manager of Tresor Trading and Contracting Co, Kuwait – who attended SIAL Middle East 2010 as a hosted buyer, said: “It is a great opportunity to network with like-minded people in a more focused atmosphere. Personal contacts are very important to me. The food suppliers actually have the time to sit, talk, discuss, negotiate and finalise deals with the buyers.”

Identifying key trends “SIAL Middle East identifies key strengths that can be enhanced and areas that might be improved to further the economic and competitive potential of the regional food industry against the international benchmarks,” Al Reyaysa further said.The programme will also introduce the food buyers to 50 most innovative winning products from around the world that will be displayed at the Trends and Innovations Observatory during the show. These products are selected by innovation and food experts during various global SIAL editions in Paris, China, Canada and next to come Brazil.

The major trends and innovations are set to include fusion, exotic ingredients, allergen-free food, real-time point-of-sale acquisition of food information and ‘chef-at- home` cooking products.

Consumer Products – What Will be on Our Shelves in Five Years Time?Around 50 per cent of food products manufactured in five years time must be ‘created’, says food industry expert as Abu Dhabi hosts industry’s prestigious SIAL Innovation Award.

Shifting consumer preferences in the Middle East calls for radical change in the way regional food makers develop and market their products, said Xavier Terlet, CEO of the global food industry consultants, XTC World Innovation.

“Today’s consumers are looking at the food products they buy from a whole new angle, Analyses of consumer food quality perception many times indicate that health and sensory considerations have equal weight. Moreover, convenience is a growing trend following the evolution of the way of life,” Terlet said.

He added, “The challenge for manufacturers is to stay ahead of the curve. Technological innovation is important for the region’s food sector to face the challenge and exploit the opportunities it offers by adding value and differentiating products.”

Terlet has been named as President of the judging panel for the SIAL Innovation Award, which will take

Global Chefs Go Head-to-Head in Middle East ChallengeThe Africa and Middle East semi-finals of The World Association of Chefs Societies (WACS) Global Chefs Challenge and Hans Bueschkens Young Chefs Challenge will he held in Abu Dhabi on the sidelines of this year’s SIAL Middle East.

WACS, the Emirates Culinary Guild (ECG) and Turret Media (organiser of SIAL Middle East) made the announcement in a statement. Organised by ECG, the competitions will be held at La Cuisine by SIAL, the dedicated chefs` area at SIAL Middle East. “SIAL Middle East and La Cuisine by SIAL provide an ideal environment for professional chefs to network, interact, and exchange information with their peers,” said Alen Thong, Coordinator of the Emirates Culinary Guild.

Mohamed Jalal Al Reyaysa, Director of Communication & Community Service, Abu Dhabi Food Control Authority and the Chairman of the Higher Organising Committee for SIAL Middle East, said: “As a regulatory body overseeing the food industry in the emirate, we believe that events such as these play a vital role in raising the standards of culinary excellence.”

Chefs from the Africa and the Middle East will contest in Abu Dhabi to prepare a three-course meal for eight people. Each course must contain a key ingredient that will be made known to contestants two months prior to the contest. A jury of expert chefs will rate the meals and award points against four criteria: taste, presentation, preparation and hygiene standards. Winners will then vie for the prestigious gold cup at the finals in South Korea in May 2012.

place in the Middle East for the first time, in Abu Dhabi, at SIAL Middle East.

SIAL Group, the world’s largest network of professional food events, unveils consumer innovations and trends in the global food industry through its Observatory. One top product from a range chosen by a jury of independent professionals will be finally selected for the prestigious SIAL Innovation Award.

This year, SIAL Middle East`s Trends and Innovations Observatory will display 50 products chosen by the respective juries of SIAL Paris, SIAL China and SIAL Canada – including 10 innovative food products from the Middle East for the first time. These products will compete for the award.

Creating an important showcaseMohamed Jalal Al Reyaysa, Director of Communications and Community Services, Abu Dhabi Food Control Authority believes the award creates an important showcase for trends and innovations shaping the future of food production and consumption, especially in the Middle East where obesity rates and diabetes is a major concern. “Consequently, healthier and distinguished products that promote consumers’ welfare are expected to gain attraction,” Al Reyaysa said.

Food manufacturing companies can submit their entries electronically through the webpage of the Trends and Innovation Observatory within the SIAL Middle East official website.

News

Mohammed Jalal Al Reyaysa, Director of Communications and Community Services, Abu Dhabi Food Control Authority

Xavier Terlet, CEO, XTC World Innovation


Turkey targets 20 per cent annual increase in bilateral food trade with UAEThe total trade volume between Turkey and the UAE during Q1 2011 (January – March) stood at over US$1.3 billion, according to the latest trade report released by the Istanbul Chamber of Commerce (ICOC).


“The ICOC stated that they were aiming for a 20 per cent increase in food trade between Turkey and the UAE. This will bring bilateral food trade between the two countries to US$250 million by the year 2015”, Dr. Murat

Yalcintas, President of the Executive Board, Istanbul Chamber of Commerce, says.

The total trade volume between Turkey and the UAE during Q1 2011 (January – March) stood over US$1.3

billion, representing a 50 per cent increase compared to the same period in 2010, according to the latest trade report released by the ICOC.

Trade data indicated that food exports from Turkey to the UAE during this period was valued at US$32 million. The total food export in the year 2010 reached US$103 million.

Determined in its efforts to broaden and expand the country’s food

exports, the ICOC has doubled the size of the Turkish national pavilion at SIAL Middle East 2011, bringing in more than 40 exhibitors to develop new ways of cooperation with the UAE and the Middle East region.

“Our participation at SIAL Middle East will open the way to more effective partnerships between Turkish food companies and companies from the UAE and the

region,” says Dr.Yalçınta.“Turkey will become a safe address

for foreign investors, a key ally for its Arab friends and the right choice for economic cooperation in the food sector,” he emphasised.

Part of the SIAL Group of international events, SIAL Middle East is part of the world’s largest network of professional food events. Held annually, under strategic partnership with Abu Dhabi Food Control Authority, the event brings together professionals involved in buying and selling food products, services and equipment in addition to the latest innovations in the food industry.

More than 12,000 trade visitors from 80 countries are expected to attend this year as the trade show will host over 500 exhibitors and 15 national pavilions from Turkey, Argentina, Korea, China, Taiwan, France, Italy, Poland, Vietnam, Thailand, United Kingdom, United States, Egypt and the UAE. The pavilions will feature international companies showcasing food products and services, some of them never seen before in the region.

Country Report

16 I SIAL Middle East: 21-23 November 2011

Tide of ChangeKim Latham talks to Xavier Terlet, CEO, XTC World Innovation, on the shift in consumer preference

Who says there is a shift in consumer preference? Why is this and why do you think it’s happening now?There are always shifts in consumer behaviour. These shifts happen according to consumer expectations that change regarding a new way of life, the producer, new food propositions, etc. May be actually the period is more favourable right now for food makers. Middle East consumers and especially women want more convenience products and products with healthy benefits. The consumer wants products that are easy to handle, easy to prepare, nomadic products, and also products with some health guarantees. This is happening now due to changing lifestyles, busy lifestyles – consumers now rely more on manufacturers to provide them with healthy and nutritional foods that are convenient simply because they don’t have a lot of time to do this themselves.

What do regional food makers say/think about this – do you have feedback?I have no real feedback, but I would say there is a big potential for regional food makers to drive food innovation and take a lead now in the manufacturing of convenient health foods. They have a unique opportunity to wrestle away market dominance from multinational organisations.

What kind of technological innovations can we expect in the future?Regarding food, an increase of more convenience products, Time saving products that are more easy to manipulate, to handle, nomadic products, etc. There is also a progression of products with a health

Talk

promise. I think that in addition to the pleasure, health and convenience, we can expect strong ecological developments in the Middle East. The pleasure of consuming depends on the environment, so preserving and enhancing the natural environment and bringing this out in the foods that consumers eat is paramount.

What are the benefits to your company of attending SIAL?XTC is the Innovation consultant for SIAL events all over the world. I attend to discover a lot of innovations adapted for the Middle East consumer! What is your message to visitors?

I think the largest challenge for the Middle East food industry is leading Innovation – to be able to respond to new consumer expectations and having an autonomous supply chain. Today, western products have seduced the market. The challenge is therefore for local producers and manufacturers to be innovative in the same way or even more so than the large foreign multinationals.

“Blessing from the heavens:Quality, good healthand great taste.”

Al Barakah Dates Factory, P.O. Box 55961 Dubai - UAE, Tel: +9714 8848293, Fax +9714 8848294, Email: [email protected]

SIAL Middle East is your chance to source the new food and beverage products that your customers want in 2012, as well as the latest kitchen equipment, from a truly international line-up of major brands.

Introducing the exhibitors at SIAL Middle East

The exhibition will include national pavilions from:

Exhibitors include:

3E Endustriyel Elektrik Elektronik

Makine San. Ve Dis Tic. Ltd. Sti.

A. T. P. Co. Ltd

Abu Dhabi Vegetable Oil Company

Acomfish

Advanta Intertrade Co., Ltd

Agrarian Holding Avangard

Agthia Group

Ahcof Industrial Development Co.,

AJC Intl

Aksu Vital Dogal Urunler Gida San.

Ve Tic. A.S.

Al Ain Dairy

Al Ambra

Al Ameer Olive Oil

Al Barakah Dates

Al Dahra Agricultural Company

Al Foah

Al Ghazzawi Development Co. Ltd

Al Gida

Al Masah Al- Fareedah Trad.Co.

Al Tamam

Al Watania Poultry

All Needs General Trading LLC

Allana & Sons

Allegro

Altinkilic Gida Sut San. Tic. Ltd

Amul Dairy

Anadolu Etap Tarim ve Gida Urunleri

San. Ve Tic. A.S.

Anmyfishco

Apron Kitchen Fixtures

Aramtec

Argensun

Arizona Investment & Trading LLC

A’Saffa Poultry

Asia & Middle East Food Trade

Journal

Avod

Baboonuts (Thailand) Co,. Ltd

Badia Spices Inc.

Baktat Gida A.S.

Balarisi Gida San. Tic. A.S.

Baoding Queenlike Company Ltd

Barakat

BASF Construction Chemicals

Batterjee Ice Cream & Juice Factory

Beijing Kaida Hengye Agriculture

Technology Co.,LTd

Beijing Lansing Century Exhibition

Beijing YinQiCheng Interantional

Exhibition Co.Ltd

Besim Makina San. Ve Tic. Ltd. Sti.

Best Ground International

Beta AVM Ins. Gida Tur. Yat. San. Ve

Dis Tic. A.S.

Biendong Seafood

Bio - Oasis SARL

Biokosma Trading

Biterite

BMB

Bruce Foods Corp.

BTGin Co., Ltd.

Burdoula

CAYKUR - Cay Isletmeleri Genel

Mudurlugu

CCCFNA

CCPIT Shandong

Celikler Gida San. Tic. Ltd. Sti.

Changzhou Green Field Modern

Agriculture Science & technology

Co., Ltd

ChoCo’a LLC

Choice Garden

Chtoura Foods

Chunan Qiandaohu Xunlong I/E

Co.,Ltd

CJSC “Ruzovo”

CL Fish Corp.

CL Panga Fish Corp.

Cobanpinar Dogal Kaynak Suyu

Paz. Ve Dis Tic. Ltd. Sti.

Crescent International (PVT) Ltd

Daesang Corp.

Danone Hayat Icecek ve Gida San.

Ve Tic. A.S.

Dat Schaub

Di Costa S.P.A.

Discover Puerto Rico

Dotaseafood

Double Horse

Doux

Dubai Cola Company

Ebia

EGFCO (Rizhao Evergreen

Foodstuffs Co.)

Ektas Tarim Urunleri Endustri ve Tic.

Elenco

Elite Beverages (Monster)

Elmaleka for Food Industries

Emborg

Emekcioglu Gida Tuz Kimya Paz.

Tas. Tic. Ve San. A.S.

Emirates Co - op

Emirates Macaroni Factory

Emirates Poultry

Emirates Wildlife Society in

Association with the WWF

EMKE Group

ESNAD Co. Ltd.

Euromonitor International

Federal Foods

Fenghua Dabu Frozen Foods Co.,Ltd

Fenglian Agri-Business

Fettahoglu Mesrubat ve Gida San.

Tic. Ltd. Sti.

Fletcher Intl

Flora

Food Business Gulf & Middle East

Food Export - Northeast

Food Manufacturing Journal Middle

East

Food N Hospitality

Food Pacific Manufacturing Journal

Food Service Europe & Middle East

FOODCO Holding P.J.S.C.

Foremost Farms USA

France Trading Int’l Cie

Frangosul

Freddi Colciaria S.P.A.

Fresco

Fujian Tongfa Foods Group Co., Ltd.

Fumei Industry

Fundacion Exportar ( Argentina

Pavilion ) Government

Ganghwa Red Ginseng

Gansu Zhongshida International

Trade Co., Ltd

Genc Yemisciler Dis Tic. Tarim

Urunleri San. Ltd. Sti.

GI Fruits

GIda Teknolojisi

Godaco

Gourmet House

Goymen Tarim Urunleri San. ve Tic.

Guang Yii International Ltd

Guangzhou Zhujiang Brewery Co.,

Guizhou Weining Native Products

Logistics Co., Ltd

Gulf & Safa Dairies Co. LLC

Gulf Sondex FZCO

Guzelpinar Kaynak Suyu San. Tic.

Ltd. Sti.

Halal Food Processors

Halwani

Hamriyah Free Zone

Hangzhou Green Forever

APICULTURE Co.,Ltd

Hangzhou Landbridge Trading Co.,

Healthy Food Products Co., Ltd

Helix International Kitchen Factory

Hido Gida Imalat San. Tic. Ltd. Sti.

Horeca Trade L.L.C.

Hospitality News Middle East

Hot Coffee

Huiyuan International Commerce &

Exhibition Co. Ltd

Hung Vuong Corp.

Hunter Foods Limited FZCO

Imex USA Pavilon Management Inc

India Gate

Intellectual Capital Arabia

Intelligent Foods LLC

Interbrown Korea Co., Ltd

Istanbul Chamber of Commerce

ITP Business Publications

JBS

Jenaan Investment

Jilin Pinno Thin Biology &

Technology Co., Ltd.

Jingning Changjin Fruits Co., Ltd

Jining De-Rain Trading Ltd

Jiuquan West Agriculture Science

and Technology Co.,ltd.

Jose Maria Lazara S.A.

Kadooglu Yag San. Ve Tic. A.S.

Kara Co.

Kartal Gida San. ve Tic. A.S.

KDD

Kendy Ltd

Kera Gold

Keskinoglu Ic ve Dis Tic. Ltd. Sti.

Khalifa Fund for Enterprise

Development

Khosh Tam Afzar

Kirlioglu Yerli Urunler Ticareti- Yasar

Kirlioglu

Knorr

Kookje Food

Koop-Sut Sut ve Sivi Yag Urunleri

Uretim ve Paz. Koop. Ltd.

Korea Bio Medical Science Institute

Korea Food Industry Association

Kuiburi Fruit Canning Co., Ltd

Lal Qilla

Lanzhou Long All Trading Co., Ltd

Lanzhou Organic International

Trading Co., Ltd

Lee Kum Kee Foods (M) Sdn Bhd

Lianyungang Befe Foods Co. Ltd

Linxia Shijin Muslim Food Co.,ltd.

Lipton

LuLu Group International

M K Overseas

M.R.S. Packaging & Food Service

Maeil Dairy Industry Co., Ltd

Mahir Gida San. Ve Tic. A.S. (Koska

Helvacisi)

Mamsan Gida San. Ve Tic. A.S.

Mani Foods

Mara

Marine Bioprocess Co., Ltd.

Market Solutions Group LLC

Martellato S.R.L.

Mashad Int Exhibition .Co.

Maskeliya Tea Gardens

Master Oats

Maysa Gida San. Tic. A.S.

Melbourne Cheese

Melda

Midamar Corporation

Middle East Food

Mission Foods

MKN Maschinenfabrik Kurt

Neubauer GmbH & Co

Muratbey Gida ve Sut Ur. Paz. San.

ve Tic. Ltd. Sti.

Mydibel

National Food Products Co. LLC

National Olive Oil Board of Tunisia

Naturfoods

Neshan Shargh Trading Co.

New Concept Product Co., Ltd

Ningbo Jinteng Bee Co.,Ltd

NingboWuzhouxing Group Co.,Ltd

Ocean & Fisheries Bureau of

Jiangsu Province

Oki

Oleum Priorat

Olivin Zeytincilik Gida San. ve Tic.

Ltd. Sti.

Optima SRL

Orion Corp.

OTTOGI

Ozsu Pazarlama Gida ve Icecek

Mam. San. Tic. Ltd. Sti.

Pakistan Food Journal

Park Gida Alkollu ve Alkolsuz

Icecekler San. ve Tic. A.S.

Pasta Rico

Pexim, Inc.

Pinar

Polo Point International LLC

Pride

Prime Products Industry Co., Ltd

Productores De Yerba Mate De

Santo Pipo

Rafic Marroush Restaurants Co.

RexGen Biotech Co., Ltd.

Rizhao Hengrui Economy & Trade

Rose poultry

Royal Horizon

Sadia

Sahra Ruby Co.

Salwa Foods Inc.

Sara Food Group

Saudi Pan Gulf Co. Ltd.

Sayin Kimya Cevre Insaat Gida San.

Ve Tic. Ltd. Sti.

Seyidoglu Gida San. Ve Tic. A.S.

Shan

Shandong Wonderful International

Trade Co. Ltd

Shengzhou City Dapeng Tea co.,ltd

SIAL Group

Signature Marketing & General

Trading LLC

Smart Beverage

Smart Beverage Austria

Snack Crops

SOPEXA

Southern United States Trade

Association (SUSTA)

Southvina

Spomlek

SQB SDN BHD

Sun East Foods Co., Ltd

Sunnyland USA, Inc.

SYS System Filtration GmbH

Taiwan Vegetables & Fruits Exporter

Association

Taizhou Pteropactyl Green Farm

produce Co.,Ltd

Tatco

TecnAlimentaria

Thailand Trade Office Dubai

Toumi Intertrade Co., Ltd

Tropical Cubes Ltd.

Tropical Food Manufacturing

(NINGBO) Co., Ltd

Tulip International

Turk Standartlari Enstitusu

UAB Galinta IR Partneriai

Unifo Gida San. Ve Tic. A.S.

Unifrutti Asia

Unilever

United Global Trading FZC

United Source One

US Agricultural Trade Office - Dubai

US Highbush Blueberry Council

User Gida ve Tuketim Mallari Sanayi

ve Ticaret Ltd. Sti.

VASEP

Vasep Company

Vital Sensus, LLC

Vitamax Food Beverages (Fujian)

Vit’s

West Food Group B.V.

www.hozpitality.com

Xiamen Choice Harvest Imp & Exp

Co.,Ltd.

Xiamen Good Fortune Foods Co.,

Xiamen Pak Shing Imp & Exp

Co.,Ltd.

Xiangshan South Aquatic Food

Co.,Ltd

Yorsan Gida Mamulleri San. Ve Tic.

Zargarzadeh Commercial Co.

ZEONS Global Inc.

Zheijang Green Crystal Flavor Co.,

Zheijang Vegetables Basket Food

Co., Ltd

Zhejiang Chenyun Industrial Co.,Ltd

Zhejiang Dashan Import and Export

Trade Co.,Ltd

Zhejiang E.C.S Foods Co.,Ltd

Zhejiang Native Produce & Animal

By-Products I/E group Co.,Ltd

Zhejiang Songyou Foods Co.,Ltd

Zhejiang Tea Group Co.,Ltd

Zhejiang Time’s Int. LTD

Zhejiang Wuyi Tea Industry Co.,Ltd

Zhoushan Mountain Spring Somke

Food Co.,Ltd

Zhoushan Zaohai Aquatic Co.,Ltd

Recent additionsAl Ahlia Gulf Line General Trading

Aliana Trading LLC

Ansell Middle East

Brun Banana

Coca Cola

EMTECH Corporation

Fuiyuan International Commerce &

Exhibition Co.

Galadari Ice Cream Co.

Gianni & Gelato Gen. Trdg.

Global Premium Resourses

Government of Canada

Istanbul Food Stuff

ITT Innovation

Jiangxi Roton Import & Export Co.

Jufralo Trading LLC

Massbetter Exhibition & Conference

Mitras International Trading

MR IT Solutions LLC

Night Orient

Omni Mal Agencies Sdn. Bhd

Royal Culimer

Universal Marketing

ArgentinaChinaEgyptFrance

IranItalyPakistanPoland

South KoreaTaiwanThailandTunisia

VietnamUAEUKUSA

Exhibitor List


Francisco Redruello, Euromonitor International’s Senior Foods Analyst

Sweet Incentives – What’s Next for the UAE’s Confectionery Market?

Confectionery retail value sales in the United Arab Emirates rose by 11 per cent in 2010 to total US$268 million. While economic recovery, fuelled by stronger exports, is having a positive impact on demand for these products, increasing health concerns are hampering the growth of categories targeting children, particularly sugar confectionery.

Economic EnvironmentReal GDP growth stood at 2.4 per cent in 2010, reversing the three per cent decline registered the previous year, according to Euromonitor International’s Countries & Consumers database. This growth was underpinned, among other factors, by an increase in energy

prices. In 2010, international oil prices increased by around 20 per cent, according to IMF statistics Interestingly, oil accounted for around 50 per cent of the United Arab Emirates’ exports in 2008, when global oil prices reached a peak.

Trading EnvironmentStatistical data recently released by the United Arab Emirates Federal Customs Authority FCA confirmed that the total volume of non-oil foreign trade for the same period jumped to Dh540.5 billion (around US$150 billion) from Dh486.4 billion (around US$135 billion) the previous year. Preliminary statistical data for September 2010 reflected a five per cent increase in imports during the

Confectionery

first nine months of 2010, when they reached Dh350.6 billion (around US$97.3 billion) in September 2010. Non-energy exports (excluding re-exported goods) saw a remarkable leap of 39 per cent to reach Dh61.8 billion (around US$17 billion) for the first nine-month period of 2010.

Demographic EnvironmentOne key factor behind the sustained expansion of confectionery sales in the United Arab Emirates is the country’s relatively high birth rate. According to Euromonitor International’s Countries & Consumers database, the birth rate stood at 14.6 per 1,000 inhabitants in 2010, compared with an average of 11.5 in Western Europe and 13.3 in North America. Despite this high birth rate, current government efforts are resulting in a moderate reversal of the perception of sugar confectionery, which is increasingly regarded as a factor contributing to childhood obesity.

Market PerformanceChocolate confectionery sales grew by 12 per cent in current value terms in 2010 to reach US$222 million. In volume terms, sales grew by nine per cent, compared with the eight per cent increase recorded the previous year. This moderate slowdown in growth stems from increasing concerns about obesity among middle-class consumers in urban areas, who are turning their attention in larger numbers towards less calorific snacks.

Sugar confectionery sales grew by seven per cent in current value terms in 2010 – a marginal improvement on 2009’s performance – with sales reaching US$36 million. Demand for sugar confectionery products benefited from the fact that around 50 per cent of the population in the United Arab Emirates is under 25 years of age. Furthermore, its relatively low unit price makes sugar

confectionery the ideal treat for lower-income consumers who can rarely afford more expensive chocolate snacks. Conversely, concerns about oral health among middle-class consumers and a decline in the number of expatriates hampered stronger growth of both value and volume sales in 2010.

Retail value sales of gum reached US$9 million in the year 2010, six per cent up compared to the previous year. Per capita expenditure continues to be relatively low at US$2 per person, according to Euromonitor International’s estimates.

Interestingly, demand for functional

gum is growing rapidly thanks to rising awareness of its oral health properties among middle-class consumers. Retail value sales of functional gum rose by 19 per cent in 2010, compared with the 20 per cent registered the previous year. Sugarised gum, however, continued to be the most important category within gum, accounting for 65 per cent of retail value sales in 2010. Sugarised gum is particularly popular among lower-income consumers. The latter are less aware of the health benefits of functional formats and generally opt for the cheapest types of indulgence products.


Kim Latham talks to Mohammed Angawi, Environment Manager of Tetra Pak, to find out the importance of sustainability in the Middle East.

Is Your Business Environmentally Aware?

How important is it to consumers that packing etc is environmentally sound? Do you think this affects whether a consumer purchases a product or not?Consumers are becoming more aware of the environmental profile of products they purchase. Knowing how the product came to be and its effects on the environment are important. This includes packaging. Some parts of the world have a longer history of this type of consumer awareness, and the Middle East is seeing a positive trend in this regard.

If sustainability is such a huge concern why aren’t other major companies producing environmentally sound packing etc? Is it more expensive?It is in the interest of companies to look at the environmental aspects of their operations, not just for reasons of conservation, but for business sustainability, too. Good environmental performance usually means good business.

Are your customers aware of the importance of sustainability when they come to you? Or do you educate them?I believe it’s a reciprocal process. We learn from each other and share experiences and that’s what helps us both to confidently take steps to improve our environmental performance together.

What are the benefits of an exhibition like SIAL for you as a company?It’s a great opportunity to share ideas and create a network of like-minded companies and individuals. Being surrounded by good food is always a plus, too.


What do you hope to achieve at this year’s SIAL Middle East and what is your message to visitors?Tetra Pak has recently launched ambitious plans to improve on its environmental performance beyond what it has already achieved. For example, our objective is to increase the recycling rate of our packages worldwide from about 21 per cent now to 40 per cent by 2020. We hope to engage our audience and convey to them that good environmental performance means good business, for us, our customer, and consumers.

What are your company goals for 2012?

In the greater Middle East region, our main objective is to reach a recycling rate of 21.9 per cent, up from 19 per cent this year, by acting as facilitator amongst investors in recycling technology, the waste management sector, and government and community bodies.

What have you achieved in 2011?We saw increased recycling of our beverage cartons in several countries in the region, especially Saudi Arabia, Pakistan, Turkey and Iran. This has been achieved through a continued focus on the sustainability of the recycling system; bringing out the value in used beverage cartons for entrepreneurs and established recycling facilities. Our cartons are not recycled back into the food industry, but used to make different products for the paper and plastics industries, along with new and innovative products with technologies that use the entire content of the carton.

Tell us about one of your innovative projects?One of Tetra Pak’s goals is to develop sustainable products. We are working on the development of a package made from 100 per cent renewable material. We also plan to cap our greenhouse gas emissions across the value chain at 2010 levels by 2020 despite business growth.

Why is Social Responsibility so important to Tetra Pak?Our motto is: Protects What’s Good. This does not only refer to our customers’ products, but also to the communities in which we work and to the planet we all share. Social responsibility is, therefore, an integral part of our core values as a company.

“One of Tetra Pak’s goals is to develop sustainable products. We are working on the development of a package made from 100

per cent renewable material. We also plan to cap our greenhouse gas

emissions across the value chain at 2010 levels by

2020.”

Sustainability

Olive Oil

Olive Oil Retail Performance in the Middle East and AfricaBy Anastasia Alieva, Euromonitor International’s Foods Analyst

According to a research conducted by Euromonitor International, demand for olive oil in the Middle East and Africa in 2010 was driven by gradual economic growth, increasing awareness of its health benefits and greater availability in the grocery channel. However, its relatively high price means packaged olive oil is only affordable to middle and upper income consumers in many regional markets.

Sales continue to rise, underpinned by gradual economic recoveryResearch shows that olive oil sales are benefiting from gradual economic recovery in the region and the recovering purchasing power of middle-class consumers. According to Euromonitor International’s Countries and Consumers database, GDP in the Middle East and Africa grew by four per cent in real terms in 2010, compared with a two per cent increase registered in the previous year.

Retail value sales of olive oil in the Middle East and Africa reached US$974 million in 2010. This represents an increase of 13 per cent (US$ fixed exchange rates) on the previous year, according to Euromonitor International’s estimates. This robust growth should however be analysed in the context of high inflation in the region. Retail volume sales grew by a more modest six per cent in 2010, in line with growth registered in the previous year.

In 2010, four countries – Algeria, Iran, Morocco and Saudi Arabia – accounted for nearly 77 per cent of total olive oil retail value in the Middle East and Africa. In terms of individual countries, Algeria is the largest market

in the region, accounting for 34 per cent of total retail volume sales in 2010. In terms of sales growth, South Africa, Algeria and Iran (seven per cent retail volume growth each) recorded the strongest performances.

Health and wellness trend gains importance in the regionAlthough olive oil is relatively expensive and, as a result, tends to be utilised sparingly, it, nonetheless, remains an important component of Middle Eastern diets.

In the United Arab Emirates, despite high unit prices (US$6.50 per kg), olive oil saw the strongest volume growth in oils and fats in 2010 over the previous year, with sales rising by five per cent. This was partly due to the health and wellness trend, with olive oil benefiting from a healthy positioning, and partly due to the wider availability of its local and international brands in the expanding supermarkets/hypermarkets channel, accounting for 73 per cent of oils and fats value sales in 2010. Cheap vegetable and seed oil (US$1.50 per kg) is mostly used for cooking, while olive oil is increasingly popular in salad dressings. Extra virgin olive oil accounted for around half of category volume sales in 2010, with less expensive virgin, pure and light varieties accounting for the remainder of sales.

In Egypt, cooking fats, viewed as unhealthy, were partially or fully replaced by olive oil in the households of middle and higher-income earners in 2005-2010. Olive oil, which is seen as a healthier option, has benefited from this trend and increased value sales by 12 per cent in 2010.

In Saudi Arabia, growing consumer awareness of olive oil’s health benefits

contributed to the category’s retail volume sales growth of six per cent in 2010. Furthermore, increased in-store promotions, such as the price cuts introduced by International Foodstuffs for its Rahma brand in early 2010, helped drive sales growth in the first half of the year.

Unpackaged olive oil sales still significant in Algeria and MoroccoOlive oil posted healthy volume growth in Algeria (six per cent) and Morocco (four per cent) in 2010 because of continued strong demand for packaged oils and fats from urban consumers and its staple status in the national diets. Although olive oil consumption in Algeria and Morocco is fairly high compared to in other countries – at 1.2kg and 0.8kg per person per annum respectively – its sales are hindered by sales of unpackaged olive oil. Loose oil is much cheaper than packaged olive oil, and most people purchase their annual needs of olive oil in bulk at much lower prices in open markets.

According to Fenagri (the National Federation of Agro-food Products in Morocco), volume sales of packaged olive oil represent only one third of total national production.

Olive oil is yet to win a consumer following in Iran Consumption of olive oil remains low due to its limited use in Iranian cuisine and its high price for the majority of Iranian consumers. The category recorded the fastest current value growth within oils and fats (19 per cent increase) in 2010; however, it only held an eight per cent share of total oils and fats value sales in the

country. The poor quality of both domestic and imported olive oil, predominantly originating from Turkey and Italy, has led to consumer dissatisfaction in recent years, and the image of the product needs to be re-established for it to win acceptance.

In 2010, supermarkets and hypermarkets accounted for a 12 per cent share of retail value sales of oils and fats, an increase of three percentage points over 2004, made largely at the expense of independent small grocers.

A growing number of modern retail outlets will furthermore stimulate sales of olive oil. Hyperstar, the first Western-style hypermarket opened in Tehran in August 2009 and operated by Majid Al Futtaim Group, has a license to establish further 11 branches and is likely to expand to other key cities. This could initiate discounting and price competition, which will benefit consumers and bring down unit prices, which are the third highest in the region, at US$12.40 per kg, behind South Africa and Egypt.

Olive cultivation in Iran is expected to increase in line with the targets of Fourth Five-Year Development Plan

(2005- 2010) implemented by the Ministry of Jihad-e-Agriculture. The so-called ‘Touba Plan’ supports 36 domestic producers and assists in expansion of land under olive cultivation by 50,000 hectares annually. Coupled with continued high volumes of imports, olive oil consumption can be expected to increase over the period of 2010-2015.

Alternative products increasingly replace olive oil in Tunisia Vegetable oils are replacing olive oil in the households of Tunisia, where incomes from olive oil exportation are classified among the most important resources in the country. At US$4 per kg locally produced olive oil remains expensive for the average consumer, and vegetable oils costing US$1 per kg are seen as a money-saving alternative.

Consumers in Tunisia are increasingly using a mix of butter with vegetable oil for cooking and keeping olive oil to add to fresh salads and meze. As a result, retail volumes of olive oil increased at a CAGR of one per cent, while vegetable and seed oil volumes grew at a CAGR of five per cent, in 2005-2010.

Future outlookSales of olive oil in the Middle East and Africa are forecast to grow with a CAGR of four per cent in retail volume terms over 2010-2015, according to Euromonitor International projections. This performance will be driven by those countries seeing the strongest retail volume gains across the region: Saudi Arabia (+44 per cent); Iran (+29 per cent); and Algeria (+24 per cent).

Despite economic recovery, high unemployment and slow income growth in many regional markets will prompt consumers to continue searching for the best-value-for-money products in the short term. Low-income consumers are expected to continue purchasing cheap loose olive oil from open markets and independent small grocers.

In order to expand the consumer base, olive oil manufacturers are expected to continue price promotional campaigns and increase segmentation of their product portfolios to specifically target consumers with different levels of spending power.

In the longer term, regional economic growth and the following increase in purchasing power will have a two-fold impact on sales. On the one hand, it will allow a larger number of consumers in lower-tier cities and rural areas to trade up from unpackaged olive oil to packaged branded products.

On the other hand, it will increase the relative importance of value-added brands in upper-tier cities, driven by an expanding middle-class willing to pay a higher price for better quality of olive oil.

In the United Arab Emirates, despite high unit prices

(US$6.50 per kg), olive oil saw the strongest volume growth in oils and fats in

2010, over the previous year


Hot Topics

Abu Dhabi to Host Grocery @ SIAL Middle EastLike other segments of the food industry, the grocery retail circuit in the UAE will now have its own showcase at SIAL Middle East 2011 – the region’s premier B2B trade show for the food industry.

Abu Dhabi will host a dedicated trading platform for grocery store operators and managers at the event with a view to facilitate their efforts at modernisation. Grocery @ SIAL Middle East is a first-of-its-kind exhibition developed to facilitate direct commercial exchange between grocers and food and store retail equipment manufacturers.

Mohammed Jalal Al Reyaysa, Director of Communications and Community Services at Abu Dhabi Food Control Authority and Chairman of the Higher Organising Committee for SIAL Middle East, said:“Grocery @ SIAL Middle East will provide grocery

Major Challenges Ahead For Global Food Industry‘How to feed nine billion people outlined at SIAL Middle East 2011 Conference

Major challenges lie ahead for the global food industry according to a leading authority in agriculture and food, as increasing urbanisation shrinks rural labour forces and non-renewable resources are

owners more lucrative opportunities and better capacity to offer the best services to their customers and compete with other retail players.”

The three-day event, Al Reyaysa said, is a one-stop shop for grocers as they get ready to refurbish their premises and consider add-on services. “Grocers in Abu Dhabi are being invited by Abu Dhabi Food Control Authority to visit the show and make the most out of this unique business platform,” he added.

Fadi Saad, Group Exhibition Director of Turret Media, organiser of the trade show said, “The capital is currently host to 1,300 grocery stores generating an annual turnover of US$272million.

Grocery store operators can now source goods and services from the original producers directly, thereby maximising their returns on product

sales. Moreover, manufacturers can meet purchasers in the grocery retail circuit, get their products enlisted in grocery stores and reach the target consumer’s day-to-day life.”

Grocery @ SIAL Middle East will also feature a replica of a new ‘Baqala’ store to provide a clear picture of the modernised grocery stores. Food and beverage products, till and labelling machines, uniforms, display and storage equipment will form a major part of the exhibition.

The exhibition will host workshops and presentations for grocery owners to explain the sector’s overall functioning, finance raising process.

becoming scarce. Sudhakar Tomar, Managing Director for Hakan Agro DMCC, the UAE’s largest agribusiness trading organisation, said that for the first time 50 per cent of the world’s population lives in cities, with the overall population growth rate increasing faster than the average growth rate of food production.

“As the world’s population is expected to reach nine billion by 2050, there will be an extra 2.5 billion mouths to feed, meaning overall food production needs to be raised by 70 per cent,” said Tomar.

Tomar will be among an expert panel of speakers at the second edition of SIAL Middle East Conference, where he will talk about the various challenges of global food supply, and the measures to

combat them. The three-day conference runs alongside SIAL Middle East Food Exhibition, taking place from 21-23 November at Abu Dhabi National Exhibition Centre (ADNEC).

A line-up of 31 high profile international and regional speakers will join Tomar as they look to address delegates about the pressing issues and opportunities facing the global food industry.

The first day focus is on food retail, with the afternoon dedicated to a featured session on seafood from Vietnam.

The second and third day will put a spotlight on business and marketing, trends and innovation, nutrition and healthy food, and food security and sustainability.


While both visitors and exhibitors gear up for this year’s SIAL Middle East 2011, we take you on a journey back to 2010 to take a glimpse at the goings on at one of the world’s most respected food-related exhibitions in the industry.

Photo Gallery


Photo Gallery


SIAL November 11 I 35

Ewa Hudson, Head of Health & Wellness Research, Euromonitor International.

Milk Products Buoyed by Innovation and Affordability

Dairy products, and in particular drinking milk, always make a good starting point when discussing a geography’s health and wellness market development. Most population groups appreciate the health benefits of milk combined with the affordability.

Indeed, 2009 can be described as the year of falling prices and rising health awareness in the United Arab Emirates, and nowhere is this better reflected than in the consumption of milk. In terms of health and wellness activity, towards the end of 2008 virtually all dairy manufacturers had started jumping on the bandwagon, with a plethora of healthy drinking milk products launched across all sub-sectors, including vitamin-enriched and reduced-fat milk.

Nestlé, which dominates drinking milk products with close to a 25 per cent value share (2008), introduced Nesvita fat-free powder milk in 2008. The brand leverages the fact that it contains 50 per cent of the daily calcium requirement, compared to 25 per cent for most other brands.

Saudi-based Almarai launched several health-positioned products during 2008/2009, including Vetal and LactoFree. Vetal is a semi-skimmed fresh/pasteurised milk,

promoted as containing more protein, more calcium and less fat than rival brands. LactoFree – as the brand name suggests – is a semi-skimmed long-life/UHT milk designed for lactose-intolerant consumers. It enjoys first a mover advantage as the first lactose-free milk in the region.

Camel Milk Garners Mainstream AppealDomestic manufacturer Al Ain Dairy, which ranks second in the drinking milk category with a 20 per cent value share, capitalised on the existing potential for camel milk in the United Arab Emirates by launching Camelait,

“100 per cent pure camel milk”, it is set to dethrone Camelicious from Emirates Industry for Camel Milk and Products (EICMP) as the leading camel milk brand. EICMP gained first mover advantage when it launched ‘Camelicious’ back in 2007, capitalising on the growing reputation of camel milk as a health food for consumers with lactose intolerance, cardiovascular and cholesterol problems.

The market for soy milk, on the other hand, is still in its infancy. Household penetration remains pretty much limited to expatriates hailing from the Asia-Pacific region, where soy milk is a traditional, widely consumed product.

Yoghurt Enjoys an Organic AwakeningThe market for functional drinking yoghurt in the United Arab Emirates is still quite small, amounting to just Dh0.2 million (US$0.1 million) in 2009, compared to regular drinking yoghurt’s Dh46.3 million (US$12.6 million), and Dh326.8 million (US$89

million) for spoonable yoghurt. Probiotic spoonable yoghurt sales are even more negligible than those of functional (probiotic) drinking yoghurt. However, these products have enjoyed growing popularity in many other markets, and growth expectations for the United Arab Emirates are positive. For instance, Euromonitor International predicts close to 60 per cent value growth for functional drinking yoghurt over the 2009-2014 forecast period.

Functional Drinks Deliver Top Growth PerformanceIn soft drinks, the highest growth rate was achieved by the fortified/functional drinks sector, and in particular sports and energy drinks, the former increasing its off-trade volume sales by 92% over the 2004-2009 period, and the latter by 94 per cent. At 16.1 million litres (off-trade), energy drinks outsold sports drinks ten-fold in 2009.

VDS Growth Helped by Retail Market ExpansionThe vitamins and dietary supplements sector managed to increase its value sales by a very respectable 84 per cent over the 2003-2008 review period, amounting to Dh108 million (US$29 million) in 2008.

By 2008, the channel was able to secure a 3 per cent value share in its quest to make the purchase of VDS products much more convenient and affordable for a broad spectrum of consumers. However, the lion’s share remains with chemists/pharmacies because the law requires the presence of a qualified pharmacist when dispensing certain vitamins and dietary supplements.


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